Questionnaires and Surveys Conducting on-line Surveys and Polls using Google FORMS Assoc. Prof. Sumantra Misra, Piloo Mody College of Architecture
What is a Questionnaire ?
A questionnaire is a research instrument consisting of a series of questions (or other types of prompts) for the purpose of gathering information from respondents. The questionnaire was invented by the Statistical Society of London in 1838.
A distinction can be made between questionnaires with questions that measure separate variables, and questionnaires with questions that are aggregated into either a scale or index. Questionnaires with questions that measure separate variables, could for instance include questions on: ● preferences (e.g. political party) ● behaviors (e.g. food consumption) ● facts (e.g. gender)
Questionnaires with questions that are aggregated into either a scale or index, include for instance questions that measure: ● latent traits ● attitudes (e.g. towards immigration) ● an index (e.g. Social Economic Status)
Question type Open Ended Close Ended ● ● ● ●
Dichotomous, where the respondent has two options Nominal-polytomous, where the respondent has more than two unordered options Ordinal-polytomous, where the respondent has more than two ordered options (Bounded)Continuous, where the respondent is presented with a continuous scale
There typically is a flow that should be followed when constructing a questionnaire in regards to the order that the questions are asked. The order is as follows: ● ● ● ● ● ●
Screens Warm-ups Transitions Skips Difficult Classification
● Screens are used as a screening method to find out early whether or not someone should complete the questionnaire. ● Warm-ups are simple to answer, help capture interest in the survey, and may not even pertain to research objectives. ● Transition questions are used to make different areas flow well together.
● Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." ● Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answer more difficult questions. ● Classification, or demographic question should be at the end because typically they can feel like personal questions which will make respondents uncomfortable and not willing to finish survey
Basic rules for questionnaire item construction ● Use statements which are interpreted in the same way by members of different subpopulations of the population of interest. ● Use statements where persons that have different opinions or traits will give different answers. ● Think of having an "open" answer category after a list of possible answers. ● Use only one aspect of the construct you are interested in per item. ● Use positive statements and avoid negatives or double negatives.
● Do not make assumptions about the respondent. ● Use clear and comprehensible wording, easily understandable for all educational levels ● Use correct spelling, grammar and punctuation. ● Avoid items that contain more than one question per item (e.g. Do you like strawberries and potatoes?). ● Question should not be biased or even leading the participant towards an answer.
What is a Survey ?
A field of applied statistics of human research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology includes instruments or procedures that ask one or more questions that may or may not be answered.
The most important methodological challenges of a survey methodologist include making decisions on how to: ● Identify and select potential sample members. ● Contact sampled individuals and collect data from those who are hard to reach (or reluctant to respond) ● Evaluate and test questions. ● Select the mode for posing questions and collecting responses. ● Train and supervise interviewers (if they are involved). ● Check data files for accuracy and internal consistency. ● Adjust survey estimates to correct for identified errors.
There are several ways of administering a survey. The choice between administration modes is influenced by several factors, including ● ● ● ● ●
costs, coverage of the target population, flexibility of asking questions, respondents' willingness to participate and response accuracy.
Different methods create mode effects that change how respondents answer, and different methods have different advantages. The most common modes of administration can be summarized as: ● ● ● ● ● ●
Telephone Mail (post) Online surveys Personal in-home surveys Personal mall or street intercept survey Hybrids of the above.
What is a Poll ?
a sampling or collection of opinions on a subject, taken from either a selected or a random group of persons, as for the purpose of analysis.
Creating a Survey about architectural awards in india
respondents Usual Suspects
● Under Grad students ● Post Grad students ● PhD Scholars / Researchers
● Practising Architects
Procedure This is how we do it .. !!
Wallah .. !!
And Then .. !!
Thank You .. !!