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DOORS TO GIVE YOU IN SIGHT INTO OUR DESIGN WORLD.

WELCOME TO OUR WORLD. IN THIS CATALOG WE OPEN OUR

2013


Welcome

to our world. notNeutral is the product design company affiliated with the awardwinning Los Angeles based architecture and design firm Rios Clementi Hale Studios. Growing out of a close 2collaboration between these two companies, products are inspired by gardens, buildings are inspired by plates and patterns are inspired by urban plans. Our designs emerge from our desire to synthesize the world around us. We create bold, colorful and innovative products that encompass all categories of the modern lifestyle: Gift, Garden, Dine, Home, Kids. Our vibrant, confident and streetwise products are unique and accessible, expressing individuality and choice. Come take a look inside...


notneutral showroom and studio on larchmont blvd, los angeles

GIFT DINE GARDEN HOME KIDS


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Be notNeutral... Our designs blur the boundaries between the figural and the abstract, and the deocrative and the functional. The pieces we design are durable, playful and imbued with a clever take on the oridnary that is unquestionably not neutral.


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Avery House Creative

GIFT . COFFEE SETS

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7 LINO fight or flight espresso set of four, boxed item #01502000

LINO face vase espresso set of four, boxed item #01502001

LINO coffee of the gods espresso set of four, boxed item #01502002

FIGHT OR FLIGHT

CONVERSATION PIECE

COFFEE OF THE GODS

look up in the sk y. . .

face vase

ambrosia

Underscored by ambiguity, Fight or Flight reveals remarkable similarities between man-made objects and nature: what seems docile and harmless at first glance can suddenly shift to become dark and ominous when viewed more closely. The dragonfly is a marvel of flight engineering. Much like a dragonfly, the helicopter is adept at quickly plunging in for a landing in a difficult location, and hastily fleeing when faced with danger. Migratory bird species, such as geese and ducks, fly together to conserve energy over long distances. Having fancied the flight of birds for millennia, we finally broke free of our terrestrial confines in the beginning of the 20th Century with the invention of the airplane. It is our hope that these vessels will provoke contemplation and discussion of where we may soar next.

Vase-Face is a famous set of cognitive optical illusions developed around 1915 by the Danish psychologist Edgar Rubin. At first glance, you may see an image of a vase or a goblet. Look again and the perspective shifts and you see two human faces in silhouetted profile. Our interpretation of the illusion investigates the use of animated facial profiles as the negative images. The faces describe the following emotions: anger, joy, love, and defiance. The name of the set, “Conversation Piece�, can be interpreted in several ways, just like the optical illusion. A conversation piece is an unusual object that arouses comment or interest. This refers to the vase depicted on the espresso cup and to the cup itself. The conversation is occurring between the two facial profiles, and also takes place between the espresso drinkers.

Often portrayed as the drink of the ancient Greek gods, ambrosia is told to confer ageless immortality upon whoever consumes it. The modern interpretation of this drink is coffee: a natural energy supplier with an invigorating aroma and full-bodied taste fit for a king. Each cup in this set of four represents a Greek god by depicting the element of nature they are best known for. Zeus was responsible for bringing rain, drought, and thunderstorms. Prometheus stole Fire from Zeus and gave it to man. Poseidon, God of the Sea. Aeolus was appointed to be the Ruler of the Winds.


asla 2010 honor award winner for entire collection

COLLECTION 1

12” Diameter porcelain plate, dishwasher safe, oven to table. Each plate is boxed with a printed key showing areas indicated on the plate .

8 berlin - city on a plate item #01470901

shanghai - city on a plate item #01470900

cairo - city on a plate item #01470903

los angeles - city on a plate item #01470902

COLLECTION 1

COLLECTION 2

COLLECTION 3

COLLECTION 4

COLLECTION 5

critical mass: coagulated cities

culture & capital(ism)

capital migration

If culture and capital are two of the products that define a successful society, what happens when they are used as preconceived notions, planned into a city rather than spontaneously resulting from the natural course of a city’s development over time? That is, how does a capital investment in manufacturing culture impact city form?

What does it mean to be the capital of a nation symbolically and how does that figure into the urban form of ‘capital’ cities. Traditionally a nation’s ‘capital’ is its seat of government—but the term has come to identify cities whose economic, cultural, or global status render them as, if not more, important than the recognized administrative center.

empire building: the grandiose city

past.present.future urban design visionaries

Empires throughout time and all over the world have had not only a local impact on the imperial city (the seat of power) but also a global impact on settlement patterns, national borders, cultural identity, and city form. But empires have a lifespan. It is interesting to look at the precedent of past empires to understand how a former world power adjusts to a new identity. How does a city once grandiose in its power and influence come to terms with a new global order?

Since the mid-19th century, the world’s fair has been a breeding ground for innovations in architecture, civil & structural engineering, and infrastructure. Three cities who have been past world’s fair hosts established a precedent for their time, providing some of the most memorable structures of the last few centuries. One city has yet to host a world’s fair, but represents a future city on the cusp of a new world order, with a potential for unrivaled innovation.

As population demographics change in the age of the global economy, cities are expanding exponentially and enveloping their environs with agglomerative gusto. What was considered ‘sprawl’ is becoming the model for urban development, as cities grow together/towards each other to achieve critical mass. As cities experience mitosis, bifurcation and coagulation, how is city form impacted by this process?


GIFT . CITY PLATES

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chicago circa 1901


GIFT . CITY PLATES

COLLECTION 2

10 washington dc - city on a plate item #01470907

new york - city on a plate item #01470910

new orleans - city on a plate item #01470904 a % of the profits benefit the rebuilding of city park.

las vegas - city on a plate item #01470906

st. petersburg - city on a plate item #01470911

brasilia - city on a plate item #01470908 a % of the profits go to protecting the amazon.

dubai - city on a plate item #01470905

COLLECTION 3

melbourne - city on a plate item #01470909


COLLECTION 4

11 london - city on a plate item #01470912

rome - city on a plate item #01470913

tokyo - city on a plate item #01470914

mexico city - city on a plate item #01470915

montreal - city on a plate item #01470917

paris - city on a plate item #01470918

mumbai - city on a plate item #01470919

COLLECTION 5

chicago - city on a plate item #01470916


12 boston - city on a plate item #01470920

palm springs - city on a plate item #01470921 COLLECTION 6 the american dream

san francisco - city on a plate item #01470922

hollywood - city on a plate item #01470923

The American dream is a notion that has inspired the development and growth of cities across this country. Whether it was freedom from religious persecution, the promise of fortune and fame, or the desire for a gilded age of leisure, that instigated the proliferation of these four cities in particular, they are each landmarks -historically and architecturally- that represent the persistence of a national ethos that is full of ambition and optimism.

DINE . DINNERWARE

COLLECTION 6


13 velocity dinner plate set porcelain, coupe shape boxed set of 4 10” diameter, black item # 01493800

velocity small plate set porcelain, coupe shape boxed set of 4 8” diameter, blue item # 01492200

velocity shallow bowl set porcelain, coupe shape boxed set of 4 8” diameter, green and black item # 01493900

velocity cup and saucer set porcelain, coupe shape boxed set of 4 6” diameter saucer, blue item # 01492900


14 LINO round plate porcelain 7” diameter item # 01503000

LINO creamer small 1 oz. size 2.5”h x 3”w item #01501901

LINO pulled plate small porcelain 6” h x 8.5” w item # 01503001

LINO pulled plate large porcelain 8” h x 11.5” w item # 01503002


LINO COFFEE COLLECTION

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GIFTS, COFFEE SETS specialty coffee association of america 2010 best consumer product winner

16 single cappuccino 5oz. cup and saucer cup 2.5”h x 4.75”w, saucer 5.5”d item #01501800

boxed sets of cups available

Avery House Creative

espresso 3oz. cup and saucer cup 2”h x 3.5”w, saucer 4.5”d item #01501200


17 double latte 12oz. cup and saucer cup 2.875”h x 6”w, saucer 6”d item #01501500

brew coffee mug 10oz. cup cup 3.5”h x 4.5”w item #01501700 stephen morrissey world barista champion

single latte 8oz. cup and saucer cup 2.625”h x 5.5”w, saucer 6”d item #01501400

3-d printed samples were tested

double cappuccino 6oz. cup and saucer cup 2.5”h x 4.75”w, saucer 6”d item #01501300


DINE . FLORA DINNERWARE

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19 white flora dinner plate set 11” diam. porcelain boxed set of 4 item #01313800

black flora salad plate set 8.25” diam. porcelain boxed set of 4 item #013633102

black flora rim bowl set 9” porcelain, boxed set of 4 item #01363901

black flora 20-piece set porcelain, boxed 4 of each item item #01362001

black flora cup & saucer set porcelain, boxed set of 4 item #01362901


DINE . FLORA DINNERWARE

20 blue flora vase set porcelain set of 2, 6.5” tall item # 01282400

blue flora coffee set porcelain, boxed set of 3 cof fee pot, creamer and sugar item # 01281800

blue flora serving plate 12” diameter, boxed item # 01280801

white flora dinner plate set 11”, boxed set of 4 item # 01313800


21 blue flora small plate set 8.25� diam., boxed set of 4 item # 01283101

blue flora rim bowl 9� set porcelain, boxed set of 4 item # 01283900

flora pattern on office windows, los angeles

blue flora cup & saucer set porcelain, boxed set of 4 item # 01282900

blue flora 20-piece set porcelain, boxed, 4 of each item item # 01282000


DINE . SEASONS DINNERWARE

22 brown season coffee set porcelain, boxed set of 3 coffee pot, creamer and sugar item #01431800

brown season serving plate 12” diam. porcelain, boxed item #01430801

brown season dinner plate set 11” porcelain, boxed set of 4 item #01433800


23 green season small plate set 8.25� diam., boxed set of 4 item #01432202

green season rim bowl set 9� diam., boxed set of 4 item #01433900

brown season cup & saucer set boxed set of 4 item #01432900

season 20-piece set porcelain, boxed 4 of each item item #01432000


DINE . LINKS DINNERWARE

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links serving plate/charger 12�porcelain, boxed black item #01010801 brown item #01030801

links 20-piece place setting porcelain, boxed, 4 of each item black item #01012000 brown item #01032000


25 white links dinner plate set 11” porcelain, boxed set of 4 item #01293800

links large bowl 10.25” porcelain black item #01010700 brown item #01030700

links salad plate set 8.25”porcelain, boxed set of 4 black item #01013100 brown item #01033100

links rim bowl set 9” porcelain, boxed set of 4 black item #01013900 brown item #01033900

links cup & saucer set porcelain, boxed set of 4 black item #01012750 brown item #01032750

links dinner plate set 11” porcelain, boxed set of 4 black item #01013800 brown item #01033800

links coffee set porcelain, boxed set of 3 black item #01011800 brown item #01031800

links vase set 6.5” tall porcelain, set of 2 black item #01012500 brown item #01032500


DINE . RIBBON DINNERWARE

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27 black ribbon serving plate 12” diam., boxed set of 4 item #01360801

ribbon dinner plate set 11” diam. porcelain boxed set of 4 item #01363800

black ribbon rim bowl set 9” porcelain, boxed set of 4 item #01363900

black ribbon coffee set porcelain, boxed set of 3 coffee pot, creamer and sugar item #01361800

black ribbon cup & saucer set porcelain, boxed set of 4 item #01362750

black ribbon 20-piece set porcelain, boxed 4 of each item item #01362000


DINE . LETTERS DINNERWARE

28 white letters dinner plate set 11” porcelain, boxed set of 4 item #01090150

letters salad plate set 8.25”porcelain, boxed set of 4 black item #01090250


29 letters rim bowl set 9� porcelain, boxed set of 4 black item #01090350

letters cup & saucer set porcelain, boxed set of 4 black item #01090750

black letters 20-piece place setting porcelain, boxed, 4 of each item black item #01092000


DINE . IN.THE.MIX

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links 20-piece place setting porcelain, boxed, 4 of each item black item #01012000 brown item #01032000


31 white links dinner plate set 11” porcelain, boxed set of 4 item #01202000

links salad plate set 8.25”porcelain, boxed set of 4 black item #01200200

links rim bowl set 9” porcelain, boxed set of 4 black item #01200300

black ribbon 20-piece set porcelain, boxed 4 of each item item #01202000

links cup & saucer set porcelain, boxed set of 4 black item #01200400


DINE . TOP OF TABLE

32 season leaf shallow bowl metal w/ baked on finish, 22”d, 4”h black item #04431800

season leaf shallow bowl metal w/ baked on finish, 22”d, 4”h white item #04431802

season leaf shallow bowl metal w/ baked on finish, 22”d, 4”h persimmon item #04431801


33 season leaf bowl metal w/ baked on finish 14.5”d, 4”h black item #04431700

season leaf bowl metal w/ baked on finish 14.5”d, 4”h persimmon item #04431701

round melamine tray 15”diameter lt. blue item #06000904 green item #06000903 yellow item #06000906

red item #06000901 pink item #06000907 black item #06000905


Small :6” diameter, 14” high, insert hold three candles Medium: 8” diameter, 20” high, insert holds four candles Large:12” diameter, 26” high, insert holds five candles

34 season metal lantern white white sm item #28430901 white md item #28431001 white lg item #28431101

season hurricane powder coated metal 4” diameter, 6” high set of 2, includes candles white item #28431501

season metal lantern black black sm item #28430900 black md item #28431000 black lg item #28431100

season hurricane powder coated metal 4” diameter, 6” high set of 2, includes candles yellow item #28431502

season metal lantern canary canary sm item #28430903 canary md item #28431003 canary lg item #28431103

season hurricane powder coated metal 4” diameter, 6” high set of 2, includes candles green item #28431503

season metal lantern persimmon persimmon sm item #28430902 persimmon md item #28431002 persimmon lg item #28431102

triton hurricane powder coated metal 4” diameter, 6” high set of 2, includes candles persimmon item #28481502

triton hurricane powder coated metal 4” diameter, 6” high set of 2, includes candles lt blue item #28481501


GARDEN

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FURNISHINGS (INDOOR/OUTDOOR)

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These Ribbon tables are powder coated bent steel rods with 1/8 ” thick steel tops and are made in Wisconsin, USA . Delicate looking yet sturdy, these pieces are good for indoors and out, bedside or poolside.

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ribbon tables low powder coated metal 22” diameter, 16” high black item #05421000 white item #05421001 blue item #05421002

ribbon tables medium powder coated metal 20” diameter, 19” high black item # 05422000 white item #05422001 blue item #05422002

ribbon tables tall powder coated metal 16” diameter, 22” high black item #05423000 white item #05423001 blue item #05423002


38 green/sable eccentric rug 8’ round 100% wool, loop and cut pile construction goodweave certified item #16650501for sku #s

dark sable eccentric rug 8’ round 100% wool, loop and cut pile construction goodweave certified item #16650500for sku #s

orange/red eccentric rug 8’ round 100% wool, loop and cut pile construction goodweave certified item #16650502for sku #s

green/sable eccentric rug 8’x10’ 100% wool, loop and cut pile construction goodweave certified item #16660501for sku #s

dark sable eccentric rug 8’x10’ 100% wool, loop and cut pile construction goodweave certified item #16660500for sku #s

orange/red eccentric rug 8’x10’ 100% wool, loop and cut pile construction goodweave certified item #16660502for sku #s


HOME. CARPETS

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HOME. CARPETS

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ribbon rug 8’ round, 6’ round and 2.5’x8’ runner 100% wool, loop construction goodweave certified sable/white, hot pink/persimmon see price list for sku #s


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links rug 8’ round, 6’ round, 3’x4’, 4’x5’, 5’x8’ and 2.5’x8’ runner 100% wool, loop construction goodweave certified sable/ozone/persimmon/green, sable/white see price list for sku #s


HOME. CARPETS

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season rug 6’ round, 3’x4’, 4’x5’ and 5’x8’ 100% wool, loop construction, goodweave certified white lines on one of the following colors: canary yellow, persimmon orange, hot pink, green, see price list for sku #s


All notNeutral rugs are goodweave certified that no child labor was used to make them. goodweave works to end child labor in the carpet industry and to offer educational opportunities to children in Nepal, India and Afghanistan.

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transport rug 6’ round, 3’x4’, 4’x5’ and 5’x8’ 100% wool, loop construction goodweave certified sable/ozone, ozone/lotus see price list for sku #s


44 eccentric throw pillow 20 x 20 red item #10251000

eccentric throw pillow 20 x 20 green item #10251002


HOME . SOFT GOODS

45 triton throw pillows 20 x 20 black/white item #10482600

triton throw pillows 20 x 20 green/white item #10482604

triton throw pillows 20 x 20 sable/white item #10482603

triton throw pillows 20 x 20 blue/white item #10482601

triton throw pillows 20 x 20 persim/white item #10482602


All pillows have a removable 100% cotton cover with down insert, made in USA.

46 apples throw pillows 14 x 18 red/black item #10201300

apples throw pillows 14 x 18 pink/persim item #10211300

apples throw pillows 14 x 18 green/sable item #10211302

season throw pillows 14 x 18 red/black item #10431800

season throw pillows 14 x 18 persim/yellow item #10431801

season throw pillows 14 x 18 green/blue item #10431802


HOME . SOFT GOODS

47 letters throw pillows 14 x 18 blue/sable item #10091302 orange/persim item #10241300 red/black item #10091300

letters throw pillows 14 x 18 blue/sable item #10091302 orange/persim item #10241300 red/black item #10091300

letters throw pillows 14 x 18 blue/sable item #10091302 orange/persim item #10241300 red/black item #10091300

transport throw pillows 14 x 18 green/blue item #10232301

transport throw pillows 14 x 18 blue/sable item #10232300


KIDS, BBO 2 FURNITURE

48 bbo 2 chair black 13.5”w x 18.5”d x 23”h item # 12005102

bbo 2 chair grey 13.5”w x 18.5”d x 23”h item # 12005106

bbo 2 chair brown 13.5”w x 18.5”d x 23”h item # 12005105

bbo 2 chair blue 13.5”w x 18.5”d x 23”h item # 12005100

bbo 2 chair green 13.5”w x 18.5”d x 23”h item # 12005101

bbo 2 chair red 13.5”w x 18.5”d x 23”h item # 12005104

bbo 2 chair white 13.5”w x 18.5”d x 23”h item # 12005103


49 bbo 2 table black bbo 2 table grey bbo 2 table brown bbo 2 table blue bbo 2 table green 32” sq x 18”h 32” sq x 18”h 32” sq x 18”h 32” sq x 18”h 32” sq x 18”h item # 12005002 item # 12005006 item # 12005005 item # 12005000 item # 12005001

idsa nwd 2009 gold furniture winner

bbo 2 table red bbo 2 table white 32” sq x 18”h 32” sq x 18”h item # 12005004 item # 12005003


KIDS . FUN STUFF

50 melamine snack set -p/p 10” tray, 7” tray, small bowl, cup, fork and spoon item # 06351003

melamine snack set -o/y 10” tray, 7” tray, small bowl, cup, fork and spoon item # 06351000

melamine snack set -g /b 10” tray, 7” tray, small bowl, cup, fork and spoon item # 06351001

everyday heroes book by anne greenwald item # 14001600


51 porcelain piggy bank one hole, 5” long, 4” tall pretty piggy item # 14431 800

porcelain piggy bank one hole, 5” long, 4” tall count piggy item # 14222000

porcelain piggy bank one hole, 5” long, 4” tall chick piggy item # 14371900

season: tree(s) 5 color decals, 44 decals per set. colors include:sable, blue, green, pink, orange and yellow item # 14432600


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Our products are

designed exclusively by us, for you. We create idea based objects that are a part of the rituals of our everyday lives.

notneutral showroom in palm springs


BE BOLD!... BE

Nncatalog4 13  
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