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ASPECT ADVANTAGE:
TAKING ON THE CHALLENGE OF THE MILLENNIALS
tuesday, august 18, 2015 Advertising and Editorial E-mail : mindanaodailynews@gmail.com Contact nos. : 0917-7121424 • 0947-8935776
Republic of the Philippines PROVINCE OF ZAMBOANGA SIBUGAY Municipality of Imelda MUNICIPAL ORDINANCE NO. 0078-2015 By Virtue of Resolution No. 0048-2015 Authored By Hon. Merycecil R. Basinang AN ORDINANCE ESTABLISHING THE FISH LANDING POINT/AREA IN THE MUNICIPALITY OF IMELDA, PROVINCE OF ZAMBOANGA SIBUGAY AND PROVIDING FOR FEES AND CHARGES AND FOR OTHER PURPOSES. SECTION 1. TITLE - This ordinance shall be known as the “An Ordinance Establishing the Fish Landing Point/Area in the municipality of Imelda, province of Zamboanga Sibugay and Providing for Fees and Charges and for Other Purposes. SECTION 2. DEFINITION OF TERMS. - As used herein, the following terms shall mean as follows: a) Fish and Fishery Products - include all kinds of fish and other aquatic animals such as crustaceans like crabs, prawns, shrimps and lobsters; mollusk like clams, mussels, scallops, oysters, snails and other shell fish. Fishery products include products of aquatic living resources in any form. b) Landing Point - an area or place specifically established as such in this ordinance. c) Inspection - visual and/or internal inspection or checking and ascertaining whether the fish and fishery products are legally caught, gathered or harvested and safe for human consumption.
Alfred Lallana Jr, Country Manager Aspect Soft Philippines
In two years time, the 80 million strong Generation Y or the Millennials (those born from 1977 to 1995) are poised to outspend the Baby Boomers (born from 1946 to 1964) and become the most powerful consumers segment. This means that the generation that drove the growth of many major industries and brands for the last 30 years is about to be overtaken by a new generationthat thrives on technology and does not conform to the traditional customer pathways. This is according to the Aspect Consumer Experience Index: Millennial Research On Customer Service, a study that reveals69 percent of Millennials now prefer to solve their customer service issues on their own instead of having to go through customer service channels. The results of the study were presented by Jim Freeze, SVP and Chief Marketing Officer of Aspect during the Aspect Advantage Media Briefing held recently. Freeze said special attention was given to Millennials, because their views on customer experience usher in an entirely new wave of digital expectations to the marketplace. The Aspect CMO likewise warned that companies that do not adapt will risk obsolescence as Millennials become the economic powerhouse in the near future. “The average consumer interacts with customer service 65 times a year, yet they are increasingly underwhelmed with an experience that does not reflect consumers’ digital and mobile preference nor their desire to resolve issues on their own. This represents a tremendous missed opportunity for companies to build business and secure customer loyalty.” As social media becomes increasingly more important in terms of influencing customer service issues, it has now also evolved becoming a powerful marketing tool for companies. “It is now very common for people to take to social media to ask for
Edwin Ong, Aspect Software Senior Director for Marketing and alliances in APAC and Middle East
advice and try to solve issues. As such companies should need to be more involved and active to respond to their customer issues. OPPORTUNITIES FOR BPO’S Freeze said this self-service trend presents a big opportunity for the country’s booming Business Process Outsourcing industry. Instead of seeing the shift in customer service preference of Millenials, BPOs should view it as an opportunity to be the first to adapt and get ahead of the competition. Data from the BangkoSentralngPilipinas showed that the BPO industry is looking to overtake overseas Filipino workers (OFW) remittances as the economy’s main economic engine. The BSP said the BPO sector’s prospects are much brighter as revenues are expected to grow by at least 15 percent as compared to OFW remittances from which would only grow by 6 percent at most this year. By 2016, BPOs would earn $25 billion annually, industry estimates showed. Freeze said that the mindshift of looking at the contact center from an expense to an enabler to grow topline revenues is going to be huge. Aspect’s fully-integrated solution unifies the three most important facets of modern customer engagement strategy: customer interaction management, workforce optimization, and back-office. Through a full suite of cloud, hosted and hybrid deployment options, we help the world’s most demanding contact centers and back offices seamlessly align their people, processes and touch points to deliver remarkable customer experiences. Part of the value proposition that Aspect offers in terms of self-service is increasing interactions, since simple inquiries can now be done by machines, it actually elevates the role of agent.
Jim Freeze, CMO and Senior President Aspect Software
d) Fish Carriers – refers to any medium capable in delivering fish and fishery products. SECTION 3. FISH LANDING POINT. - The Bagsakan Center/Building near Public Market Building, Poblacion Imelda, Zamboanga Sibugay is hereby designated as the Fish Landing Point/area for all fish and fishery products delivered from Fish Carriers. SECTION 4. PRIOR LANDING. - All fish and fishery products tended for sale shall be brought in and landed at the designated landing point before they are brought to the Public Market. SECTION 5. INPECTION - All fish and fishery products brought in and landed at the fish landing point shall be subject to inspection and examination by the members of the inspection committee for the purpose of ensuring that no illegally caught fish nor illegally gathered or harvested fishery products may be sold at the public market. All fish and other fishery products found illegally caught, gathered or harvested shall be confiscated and disposed of in accordance with law.
Sanjay Gupta Managing Director South Asia and Middle East
“Agents should be reserved for high value transactions. Not on things that consumers can do on their own such as pulling up accounts and providing basic information. “Aspect can help your business participate in social interactions in a cost-effective manner using proven contact center efficiencies and provide you with the ability to engage with customers who are already leveraging social media to ask for help, guidance and assistance with any issue that is having an impact on their customer experience,” said Freeze. ASPECT OMNI-CHANNEL AND CUSTOMER EXPERIENCE PLATFORM Customer experience is increasingly defined by customer service: 76 percent of all generations view customer service as a “true test” of how much a company values them. While companies need effective strategies for all generations, they can’t afford to ignore the increasing buying power of Millennials who are not afraid to take their business elsewhere if left unsatisfied. With the flexibility and nearly unlimited mobility brought on by smartphones, consumers around See challenge, page A15
SECTION 6. INSPECTION COMMITTEE. - There is hereby created an “Inspection Committee” to be organized by the Municipal Mayor to be composed of the representatives of the Municipal Health Office; PNP, Imelda Station; Sanitary Inspector; the Market Inspector and the local office of the Bureau of Fisheries and Aquatic Resources if any: Provided, however, that said representatives shall be recommended by their respective chiefs of offices and who shall be designated as such by the Municipal Mayor and who shall serve without additional remuneration other than their salaries. The Inspection Committee shall see to it that no fish or fishery products are sold at the public market or elsewhere without the necessary inspection and certification as to fitness for human consumption. SECTION 7. INSPECTION WITHOUT DELAY. - All fish and fishery products brought in shall be inspected and examined with dispatch, and issued the necessary clearance and certification without delay. SECTION 8. CLEARANCE. - No fish or fishery products shall be sold at the public market without the necessary clearance and certification from the inspection committee. SECTION 9. Nothing in this ordinance shall prohibit the inspection committee from conducting inspection and/or examination of fish and fishery products already displayed for sale at the public market. SECTION 10. Selling of Fish outside the Public Market is prohibited except during the Market Day of Barangay Poblacion of which has its own designated area. SECTION 11. Selling of Fish (Suroy-Suroy) within Barangay Poblacion, Imelda, Zamboanga Sibugay is Prohibited. SECTION 12 – the Fish Brokers is prohibited to have their own stock room (Bodega) except in their respective designated stall only. SECTION 13 – Fish Brokers is prohibited to display and retail fish at their respective stall, allowed only at the inside Public Market. SECTION 14. STALL - the Local Government Unit of Imelda shall provide stall to each License Fish Broker. SECTION 15 – AWARDING OF STALL – the awarding of stall and spaces to qualified Fish Brokers shall be done through open public bidding of which the OCCUPANCY FEE shall not be less than P100,000.00 per stall and highest bidder will prevail. The award investor shall pay automatically the amount bid in full through cash or managers check to the Municipal Treasurer or to any authorized representatives. SECTION 16. PENALTY. 1) Any person who fails or refuses to bring in his fish/fishery products at the designated fish landing point/area and/or who fails or refuses to submit his fish or fishery products for inspection/examination and/or who sells, displays said fish or fishery products at the public market without the necessary clearance and certificate shall be fine of Two thousand Pesos (P2,000.00) Provided, however, that any member of the inspection committee who unduly delays or capriciously denies the issuance of the certificate shall be dealt with administratively. 2) Any person/s found violating the Section 10 and Section 11 of this ordinance shall be fine P500.00. SECTION 17- REPEALING Clause – All ordinances contrary to or inconsistent with this Ordinance are hereby repealed or modified accordingly. SECTION 18– Separability Clause – If any part or provision of this ordinance is declared unconstitutionally or invalid, the same shall not affect the validity and effectivity of the other parts or provision hereof. SECTION 19. EFFECTIVITY. - This ordinance shall take effect fifteen (15) days after its publication in a newspaper of local or general circulation or posting in at least two (2) conspicuous places in the municipality of Imelda. CERTIFIED CORRECT:
(Sgd) PRISCILLA T. JOQUIÑO Secretary to the SB
ATTESTED TO BE DULY ADOPTED:
(Sgd) JOEY C. VERGARA Sangguniang Bayan Member/Presiding
APPROVED: Aspect Software Execs Edwin Ong Senior Dir for Mktg and Alliances in APAC and ME, Jim Freeze Senior VP and Chief Mktg Offcr, Sanjay Gupta Mnging Dir for SA & Alfred Lallana Country Mgr.
MDN: Aug 4, 11 &18, 2015
(Sgd) ROSELYN V. SILVA Municipal Mayor