Metro CDOTIMES (September 20-26, 2021)

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Metro

CAGAYANLifestyle TIMES Weekly DE ORO

Volume 9 | No. 7 | Cagayan de Oro City | September 20-26, 2021

Retail Chain ramps up to meet pandemic challenge

Primer Group Mindanao Annual Get Together 2020 in Cagayan de Oro City. Mr. Edgar Rabino is 2nd from left, 2nd row (in blue shirt). (RMB)

By MIKE BAÑOS

T

HE coronavirus pandemic has literally shaken the foundations of human civilization, and the retail sector has been one of the hardest that has been hit, but retail players have flexed their creativity to turn threats imposed by the new normal into opportunities to further strengthen their resiliency. In Mindanao, The Primer Group of Companies has had to face the challenges imposed by the pandemic on its retail and distribution of consumer brands and products, including popular international brands and lifestyle products, on top of operating its own lifestyle boutiques including R.O.X, The Travel Club, Res|Toe|Run, Bratpack & GRIND. “It’s very challenging to meet sales targets especially considering in 2020 contraction was more than half vs. previous year,”

said Edgar M. Rabino, Primer Regional Sales Manager for Mindanao. “However, we have managed targets to more realistic goals, backed with incentives to encourage more sales and adjust to realistic, doable targets. We have also leveraged partnerships with local media and bloggers to attain a higher visibility in multi-media platforms.” Since the start of the pandemic, Rabino said he has been mostly working from home, although still visited their stores and boutiques once in a while, but had not managed out

The Primer Group has leveled up to the fast changing retail landscape with its growing online presence.

of town trips due to the quarantine restrictions. Challenges to opportunities “From being used to field work and seeing the real thing, mentoring our staff face-to-face, it has been a big adjustment to

remote monitoring, at the same time ensuring safety first and maximize use of social media,” he added. Logistics has been especially daunting with a cascading effect on the availability of products compounded by delays in

international shipments, and having to deal with various quarantine restrictions to various areas where their stores and boutiques are located. “When you consider this has been further exacerbated by manpower

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constraints during ECQ, additional costs such as storage fees because of the necessity of having to tap third party logistics, all these add up to being costly and timeconsuming,” Rabino stressed. Retail Philippines According to Mordor Intelligence’s Philippines Retail Sector - Growth, Trends, Covid-19 Impact, And Forecasts (2021 2026), the retail sector in the Philippines has been facing challenging times in the study period, which worsened due to the sudden COVID-19 pandemic. The majority of forms of physical retail, including specialty stores, department stores, and other small and medium store owners around the country are facing challenges owing to the lockdown and physical distancing measures. CHALLENGES/PAGE 7


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Metro CDOTIMES (September 20-26, 2021) by Mindanao Daily News - Issuu