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BusinessWeek MINDANAO

2013 ppi’S Best in Business and Economic Reporting

YOUR Mindanao-wide BUSINESS paper

Volume VI, No. 039

Market Indicators

As of 6:20 pm september 22, 2015 (tuesday)

FOREX US$1 = P46.59



X Briefly




41.18 points

Balikat ng Bayan DAVAO City -- The Social Security System of the Southern Mindanao Division recently honored a leading retail store of school and office supplies in the city for religiously complying with the obligations of an SSS employermember to its employees. SSS conferred the Top Employer Award on GH Office Depot during Friday’s 2015 SSS Balikat ng Bayan Awarding Ceremony at the Ritz Hotel in Davao City. Emmanuel R. Palma, SSS assistant vice president for Southern Mindanao, said that GH Office Depot was selected as the sole regional awardee after being evaluated to have been outstanding in conforming to the rules and regulations of providing social protection to its employees.

Jacobe exec bullish over PHL operations


Wednesday | September 23, 2015



ILLANUEVA, Misamis Oriental – The chief executive of one of the largest carbon companies in the world is confident that the opening of its new coconut-based plant in the Philippines will help boost the company’s sales and export standings within the industry. In a n i nt e r v i e w o n the sidelights of the inauguration of the plant located at the sprawling Phividec Industrial Estate some 40 minutes east of Cagayan de Oro, Jacobi

Carbons AB chief executive officer Anders Skeini said that they are expecting to produce 20,000 metric tons of granulized charcoal for export. jacobe/PAGE 11 WORLD BIGGEST COCO-CARBON PLANT. Masataka Fujiwara, chief executive director of Osaka Gas Chemicals Co. Ltd., switches on the very first startup of kiln operations of the Jacobi Carbons Philippines facility in Phividec. Osaka Gas Chemicals is the parent company of the Jacobi Group. photo by mark francisco

Walk for Peace NORTHERN Mindanao Peace Council will hold a Walk for Peace around Divisoria streets in Cagayan de Oro in celebration of the National Peace Consciousness Month. Set to start today, Sept. 21, which is the “International Day of Peace,” the Regional Peace and Order Council (RPOC) and the City Peace Security and Development Council, through the initiative of 4th Infantry Division, Philippine Army, will hold a Peace Month Culmination Program at Kiosko Kagawasan. The program will include a Walk for Peace and will be highlighted by the Candle Light “Peace Sign” formation. Contingents from the national government agencies, local government units, civil society organizations, religious sector, students and civic organizations will be participating.

2014 ppi’S Best in ENVIRONMENTAL Reporting

‘Organic’ products must be duly-certified: DA By IRENE JOY B. DAYO, Staff Writer

THE Department of Agriculture is encouraging farmers and suppliers of farm products sold in the markets to have the necessary

certification that what they are selling are indeed organic products. The department said this directive is in response

to the practice of some unscrupulous establishments i n m i s - d e cl ar i ng t he i r products to boost their profit. “ We w o u l d l i k e t o discourage them to label organic/PAGE 11

ICEBERG LETTUCE. A worker sorts newly harvested iceberg lettuce from a farm in Barangay Salumay, Marilog District in Davao City. The newly harvested lettuce is being prepared and packed at the batching plant before delivery to hotels and restaurants in downtown Davao City. mindanews photo by toto lozano

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2013 ppi’S Best in Business and Economic Reporting


2014 ppi’S Best in ENVIRONMENTAL Reporting

wednesday|September 23, 2015

Advertising and Editorial E-mail : Contact nos. : 0917-7121424 • 0947-8935776 Editor: Nelson Constantino


Agribusiness, key employment generator in PHL, says DOLE


HE Dep ar tment of Labor and Employment (DOLE) Bureau of Local Employment (BLE) during its 3rd Northern Mindanao Career Advocacy Congress on 17-18 September 2015 in Cagayan de Oro City urged Career Guidance Counselors to introduce

to students the career path in Agribusiness and other key employment generators in the country. BLE Director Dominique R. Tutay said that children must be exposed to these kinds of career opportunities wherein they do not just become agriculturist but also become entrepreneurs by


going up the value chain in manufacturing agriculture products, thus earning more. She said that food is very basic and critical in order to develop and sustain the country. We must harness Agribusiness otherwise we just keep on importing from neighboring countries, she said. Based on the labor force survey from July 2014 to July 2015, youth unemployment rate increased almost 1% f rom 15.8% to 16.4% whereas it was declining from 2010 to 2013. Meanwhile region 10 labor force decreased from 2,076 in 2014 to 2,022 in 2015. In fact, Tutay said that youth composes half of the unemployed population where 50.4% or 1.351M

youth from 15-24 years old while 46.3% or 1.241M from ages 25-54 years old do not have jobs. She said that based on the labor market information report from 2013 – 2020, key employment generators i nclud e Ag r ibus i ness, Mining, Manufacturing, Power, Construction, ITBPM, Health and Wellness, Hotel, Restaurant and Tourism Wholesale and Retail Trade, Banking and Finance, Transport and Logistics, Ownership, Dwellings and Real Estate and Education. Meanwhile, emerging industries include renewable energy and shipbuilding. Key employment generator is a major industry group with great potential to generate employment

and absorb bulk of the workforce in the years to come. Meanwhile, emerging industry is an industry group growing at a rate faster than the economy and exhibiting potential to grow and prosper, thus capable of generating a large number of new and fresh employment. She s aid t hat it is important to know what is in the labor market especially in making decisions for their career. Tu t a y s a i d t h a t DOLE together with the Department of Education (DepEd), Philippine Regulations Commission (PRC), Department of Science and Technology (DOST), Commission on Higher Education (CHED), Public Employment Services

Office (PESO) and Technical E du c at i on an d S k i l l s Development Authority (TESDA) have convergent programs on Jobs-Skills Matching par tic ularly in K to 12, Philippine Qualifications Network, Career Guidance Advocacy Program and Enhanced PhilJobNet with the support of the Networks of Career Guidance Counselors in region 10. She also urges the youth to check PhilJobNet online at http://www.phil-jobnet. to find jobs and may download its app on mobile. A total of 1.5M companies are registered in the system. Job seekers can also search for job fairs in their area, Top Jobs and Top Hiring Companies. (JMOR/PIA10)

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wednesday|September 23, 2015


AboitizPower buys stake AirAsia and Nikon award in Indonesia project the Best Travel Photographer • Four Filipino contenders travelled around Asia with award-winning photographers; • Grand Winner to receive 100,000 AirAsia BIG Points and a Nikon D5500! AND then there was one. From the four office workers chosen to participate in AirAsia Travel Photographer 2015, including a car salesman and a barista, the online votes have been tallied and 36-year old Velvet Lagman takes home the grand prize! Mentored by Malaysian photojournalist Adam Lee,

Velvet has received the coveted title of AirAsia’s Best Travel Photographer of 2015 along with 100,00 AirAsia BIG Points and a Nikon D5500 with a 18mm55mm lens kit. The photo contest was jointly organized by AirAsia and ThinkDharma Inc. (the exclusive distributor of Nikon Digital Cameras)

in partnership with AirAsia BIG, the airline’s global loyalty programme. Lucky Voter Grand Prize Winner was awarded to Mia Celindro. She received 100,000 AirAsia BIG Points and a Nikon 1 J5, while ten other lucky voting contestants were awarded with AirAsia BIG Points plus other goodies from Nikon.

Assisted by acclaimed photographers from the Philippines and Malaysia as their personal coaches, four pre-selected contestants travelled across Asia for one week, which started on July 21. Contestants were tasked to capture unforgettable moments in categories: Award/PAGE 9

Sun Cellular aims to grow subscriber base

AIRASIA Travel Photographer winner Velvet Lagman (3rd from left) with fellow contenders (L-R) TJ Nepomuceno III, Paul Delfin, and Sarah Garcia at the awarding ceremony held recently in Mandaluyong City.

SUN Cellular of the PLDT group is aiming to grow its total subscriber base by about a fifth by year-end on the back of new post-paid offerings. “If we grow by at least 18 percent by the end of this year we’ll be happy,” Sun Vice President for Postpaid Marketing Joel Lumanlan said. Sun Cellular grew its total subscribers 16 percent last year to 1.58 million. “We grew about 18 percent already in our subscriber base grow/PAGE 9

AB OITIZ Power C or p. (AboitizPower) has gained a foothold overseas via the acquisition of a participating interest in a 110-megawatt (MW) geothermal prospect in Indonesia, the listed power firm told the stock exchange on Monday. Singapore-based AboitizPower International Pte. Ltd., a wholly owned subsidiary of AboitizPower, “entered into an agreement w it h PT Me dco Power Indonesia to participate in the exploration and development of a potential 2x55 MW greenfield geothermal plant in East Java Province.” The proj e c t w i l l b e undertaken through PT Medco Cahaya Geothermal, a subsidiary of PT Medco Power Indonesia. AboitizPower said PT Medco Cahaya “was awarded the concession to develop the project and is currently in the resource validation and exploration stage.” AboitizPower President Antonio R. Moraza said in a text message that this is the company’s “first international power venture.” He added the company will take in a 49% interest in the project, which is currently in the exploratory stage. Investment cost on the Indonesian venture has yet to be identified.

M r. M o r a z a s a i d the company will drill exploratory wells, which are estimated to cost $3 million for two. AboitizPower -- which is one of three power generators in the Philippines -- has been exploring expansion opportunities in Southeast Asia. “We’re basically looking at Indonesia as an opportunity. We’ve seen people and we’ve introduced ourselves but there’s nothing firm yet,” AboitizPower Chief Executive Officer Erramon I. Aboitiz said earlier. Aside from Indonesia, officials earlier said Myanmar, Vietnam and Papua New Guinea are also within the company’s radar. AboitizPower currently has an attributable power portfolio totaling about 2,300 MW -- involving coal, geothermal, hydropower and oil-based facilities. The firm committed to have a portfolio of around 4,000 MW in the next five years as it continues to explore expansion opportunities locally and overseas. Ab oit izPower is t he power arm of Aboitiz Equity Ventures, Inc. -- the listed holding firm of Aboitizowned businesses, which also include real estate, food and banking.

BusinessWeek MINDANAO



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BusinessWeek MINDANAO


Businessweek Mindanao Corporation Publisher DANTE M. SUDARIA President/CEO ROSE MARY D. SUDARIA, Ph.D. Vice President for Finance


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gilbert y. chao


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Regional Editor Caraga


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Surveys subvert Charter, must be banned


IFE’S INSPIRATIONS: “… the truth shall set you free…” (Jesus Christ, our God and Savior, in John 8:32, the Holy Bible). -ooo POLITICAL SURVEYS SUBVERT THE CONSTITUTION, SHOULD BE PROHIBITED: There should now be a prohibition against any survey firm, or any other company or entity for that matter, from conducting any political sur vey that purports to measure the preference of voters for any particular candidate in any forthcoming election. The reason is that, surveys are now clearly manipulated to favor politicians and to give them an appearance of success or defeat, even when only a very, very tiny segment of the population was allegedly surveyed. The ultimate objective seems to be to condition the minds of our people, so that even when cheating is resorted to, it will still be acceptable. This activity clearly subverts the Constitutional right of the Filipino people to suffrage, and to honest, o r d e r l y, a n d p e a c e f u l elections. Surveys in fact set aside Section 2, Art. V


Oro Chamber

Is Today Your Last?


hink a minute…Have you ever heard anyone who was dying say: “I wish I had spent more time at the office!” I doubt it. If you knew that you were going to die tomorrow, how would you live your last 24 hours? Would you party until you drop and try not to think about your own death? Would you be filled with fear or anger at God? Would you do everything you could so your family could go on without you? Those people who died on September 11, 2001 in the World Trade Center in New York City never knew they were going to die when they woke up that morning. People who suddenly die in car accidents or drown in the ocean never know they’re going to die that day. Sixteen years ago my family celebrated Christmas in America, and the next day my father left on a business trip to the Philippines as he had done for 27 years. But this time he never came back. Just a few weeks later, he died from pneumonia in Hawaii. My father had no idea he would never come home. And neither did we. You see, this is why we must live today like it’s our last—because it just might be!


A Minute

Jhan Tiafau Hurst Maybe you need to get things right in your life. Maybe you need to ask someone’s forgiveness; or you need to forgive someone else who wronged and hurt you. Do it now. Don’t wait another day. For your own peace and safety, free yourself from the sin of unforgiveness. Jesus Himself said that our unforgiveness will stop you and me from receiving God’s forgiveness. Or maybe you’ve been dishonest, lied, cheated and stolen from someone. Friend, it does not matter what you’ve done wrong, do what you need to do to make it right today—before it’s too late. If you died tonight, are you 100% sure that you’re right with God your Maker and Judge? If today is your last, do you know for certain hurst/PAGE 11

of the 1987 Constitution, which says: “The Congress shall provide a system for securing the secrecy and sanctity of the ballot…” As it is, surveys now replace the ballot as the ultimate gauge of our people’s choice. -ooo NO ONE IN RP CAN SAY THEY HAVE BEEN SURVEYED: Let me ask you: have you been asked to answer any question in any of the surveys that are supposed to be conducted by even the biggest-named survey firms? Have you even seen any of the “surveyors” visiting your place? As far as I am concerned, I have not been made a participant in any survey asking who I wish to vote for, either for the position of president, vice president, senators, or for any other position. And, I have not seen any supposed “surveyors” anywhere in the Philippines either. I have been granted by God with the ability to travel from Aparri in Cagayan, to Iligan City in Mindanao and many other places in between, and I always endeavored to ask the people from these places that I have visited whether they have been

surveyed, in one way or another. The answer, 100% of the time, is, no, they had not been surveyed at all. -ooo TOTALLY IMPOSSIBLE SURVEY RESULTS: So, where are the survey firms b a s i ng t he i r supp o s e d “results”, naming this and that candidate as the “most preferred” or the “least preferred”? And then, who is, or who are, funding these firms to carry out their surveys? Is it not true that when a candidate does not have the money to be included in the survey, he is not mentioned at all? Fo r e x a mp l e , m o r e than a year and a half ago, when I was first starting, with DZEC Malacanang reporter Vic S omintac, t h e d ai ly c om m e nt ar y program “Tambalang Batas at Somintac” at 1062 kHz, we already sort of prophesied that survey firms with connections with Malacanang will come out with surveys favoring a certain presidentiable as the 2016 election comes nearer. The presidentiable is a perennial survey loser, as it were, and, even our own listeners have been saying there is no way he is going to be liked by the

K akampi

Mo A ng Batas

Atty. Batas Mauricio people. Yet, Malacanang’s relatives in the survey firm appear to be propping up the candidate now, with greatly surprising (and, to some, totally impossible) survey results. This is the kind of survey firms that we have in our midst. -ooo PLEASE LISTEN: “Ang Tanging Daan” (The Sole Way), a Bible study and prayer session on radio, airs Mondays to Fridays, 6 p.m. to 6:30 p.m., at DWAD 1098 kHz on the AM band. For replays, go to www.facebook. com/angtangingdaan or www. and scroll for “Ang Tanging Daan” broadcasts. Phone: 0922 833 43 96, 0918 574 0193, 0917 984 24 68. Email:

Balancing tolerance and intolerance

Member: Philippine Press Institute

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hat may sound impossible, but in the world of man I believe we just have to try our best to achie ve it. I b elie ve there is actually a chance for t his, a b asis for its feasibility. Our spiritual nature, if grounded and n ou r i s h e d prop e r l y, i s capable to fuse together w hat at f irst sig ht may look like a contradiction. B ut t h e re’s t h e r u b. Many of us think little of our spiritual life. Thus, many of us do not know what it’s all about, how it is developed, where it is to be rooted and oriented, etc. We seem to be contented only with what we see, feel and think, or human acts that flow mainly from our material dimension rather than the spiritual. In fact, any talk about spirituality is practically considered as taboo e sp e ci a l ly in publ ic. If e ver it has to b e t a ken up, then it can only be done in private, and better in whispers. This is the underlying tragedy of our times. We seem averse to acknowledge the reality of our spiritual nature, its corresponding needs and our duties toward them. T h i s i s u n f or t u n at e because with all the confusing things b o m b a r d i n g u s t o d a y, we need to know how to cruise our life properly and safely, with the destination clearly identified and not compromised. For example, there

are now many billboards sprouting along our highways and main streets prom ot i n g a l l s or t s of products but unavoidably a l s o p ro m o t i n g v a l u e s that are confusing if not outright wrong. While we have to be tolerant to our increasingly multi-layered culture, we should also be increasingly discerning of their harmful effects. We can easily see the double effects-both good and bad-when it comes to some products like junk food, cigarettes, coal and others that have immediate harmful effects on health and ecology. But it’s the ot he r pro du c t s - b e aut y, recreation, toiletries, fashion, etc.-that pose a much trickier challenge. In t h e a d s o f t h e s e products, one can readily discern vanity, arrogance, an invitation to be selfcentered and frivolous, to exaggerated pleasure and comfort seeking, to greed, lust and unrestrained satisfaction of instincts, to pretension and hypocrisy, etc. Worse, these erroneous values are now made the mainstream elements o f s o c i e t y. T h e y a r e considered the new normal. Their reciprocal virtues, like humility, meekness, d i s c r e t i o n , m o d e s t y, moderation, etc., are now the new evil. Consider a sampling of the slogans and taglines u s e d : “G ott a have t hat b o d y,” “As k for m ore ,”

“Obey your thirst,” “What you want is what you get,” “For the pleasure of sensual living,” “When you’ve got it, flaunt it,” “Live richly,” etc. Always set with t it i l lat ing pic tures, t he sl o g ans at l e ast have a double meaning that te as e s t he v i e we rs and makes them prone to some invasive impertinent and incontinent thoughts and feelings. We’ll never know what goes inside the minds and hearts of people, but neither can we deny that many bad things pass by there. No state law can reach that part of our life to regulate things. We need to be ruled by a higher and spiritual law. And that’s why we need to strengthen our spiritual life. When we are remiss of our duty to take care of our spiritual life, there’s no way to go but to further degeneration and de cadence, e ven if such process can be made glossy and glamorous with a well-entrenched wrong ideology. A liturgical prayer captures this need of ours and suggests a solution. It says: “Father, help us to seek the values that will br ing us eter na l j oy in this changing world. In our desire for what you promise, make us one in mind and heart.” We h a v e t o r e a l i z e more deeply that for us to cruise properly and safely




Fr. Roy Cimagala in these confusing times, we should not be afraid or ashamed to go to Christ, who is the perfecter of our humanity, the source of all goodness. We should disabuse ourselves from the idea that our perfection and goodness can come from somewhere else. For this we need to pray and be familiar with God’s word that in the Letter to the Hebrews is described as “living and effectual, and more piercing than any two-edged sword, and reaching unto the division of the soul and the spirit, of the joints also and the marrow, and is a discerner of the thoughts and intents of the heart.” (4,12) It is precisely when our spiritual life is nourished by the word of God, made alive in the Church through the liturgy and the direction of the hierarchy, that we can balance tolerance and i ntol e r anc e i n ou r environment today. It is in this happy balance that virtue is achieved.

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E nvironment 6 DENR warns: Avoid using products with ozone-depleting substances 2013 ppi’S Best in Business and Economic Reporting


2014 ppi’S Best in ENVIRONMENTAL Reporting

wednesday|September 23, 2015

QUEZON CIT Y -- The Department of Environment and Natural Resources (DENR) is urging the public to avoid using products with ozone-depleting substances (ODS) to help protect the ozone layer. Examples of ODS are chlorofluorocarbons (CFCs), halons, carbon tetrachloride, methyl chloroform, methyl bromide, and

hydrochlorofluorocarbons (HCFCs). These chemicals are commonly found in aerosol products, foams and fire extinguishers, and are used as refrigerants and in airconditioning and cooling equipment. As s i s t a nt S e c r e t a r y Juan Miguel Cuna, and concurrent head of DENR’s Environmental Management

Bureau, explained that under the Montreal Protocol, parties commit to phase out ODS according to specific time schedules. As a result, the parties – including the Philippines – have so far collectively phased out 98 percent of the ODS except HCFCs, which are the remaining ODS group that is being eliminated, Cuna added.

According to a 2014 study commissioned by the United Nations, the ozone layer is showing early signs of thickening after years of depletion and that the ozone hole appearing annually over Antartica had also stopped growing bigger every year. UN scientists claimed the recovery was entirely due to political determination to phase out the man-made

greenhouse gases destroying the ozone. Cu n a s ai d t h at t he recovering ozone layer still needs protection especially amid concerns about the potential alternatives to HCFCs. He said the most common alternatives to HCFCs are hydroflourocarbons or HFCs that have been determined to be potent greenhouse gases.

“ The par ties to the Mont re a l Proto col are presently cooperating with experts, industry and other sectors to evaluate these alternatives and identify those that would have the most climate benefits and the least toxicity and flammability characteristics for adoption by industry and other end-users,” Cuna explained. (DENR/RJB/ SDL/PIA-NCR)

K O R O N A D A L C I T Y, South Cotabato -- An environmental program that would provide incentives to protection of natural resources is being considered for implementation in North Cotabato. According to a report from

the Mindanao Development Authority (MinDA), the Libungan Watershed is being considered for Payment for Ecosystem Services (PES), an incentive mechanism designed to strengthen management of natural resources and

ecosystems that provide goods and services to the public and key industries. The MinDA report noted that the PES is intended to encourage the efficient and sustainable used of resources that are being provided by the 52,820-hectare

Libungan Watershed and its surrounding areas. A watershed is described as an area of land that contains common set of streams and rivers that drain into a single larger body of water. The Libungan Watershed is home to eco-tourism sites

and two river irrigation systems (RIS) that provide water to 9,255 hectares of rice lands, a major crop that drive economic growth in the province. The municipalities of Pigcawayan, Aleosan, Libungan, Midsayap, Alamada, Pikit and Banisilan, which have formed into an alliance of local government units called PALMA + PB will directly participate in the proposed PES and oversee the implementation of the mechanism. “The idea of subjecting Libungan Watershed to PES has met a positive response from respondents,” said Dr. Carmelita Martinez, PES consultant of the MinDA. D ur ing t he re cent ly concluded 1st Mindanao Policy Research Forum held at the Insular Waterfront Hotel here in Davao, Dr. Martinez presented “Developing PES Mechanism with River Basin Organization (RBOs) in Mindanao” which highlighted the result of a pilot study on PES for the Libungan Watershed commissioned by MinDA. T h e for u m w a s c o organized by MinDA and the Philippine Institute for Development Studies (PIDS). Dr. Martinez said “the pilot study revealed that 92 percent of respondents are willing

to pay for the protection of Libungan Watershed,” while adding “those who cannot pay have expressed willingness to volunteer their time in any protection and conservation project.” In the implementation of PES, the farmers or landowners who have agreed to manage natural resources such as forests, watersheds, rivers, and streams are given incentive payments for rendering ecological services such as replanting of trees and ensuring the survival of the trees planted. Payments are made by the beneficiaries of the environmental services such water users, companies that benefit irrigation systems and industry stakeholders. The PES mechanism is also seen to enhance the protection of biodiversity that provide environmental goods such as food, freshwater, fuel, fiber and other natural resources that are used as inputs to the production process that help move the economy. “PES is a market-based mechanism that will employ practical approaches and is not a program designed to reduce poverty,” said Martinez while explaining “that PES is an economic incentive to foster more efficient and sustainable use of ecosystem watershed/PAGE 11

Environmental payback program targets North Cotabato watershed

THE Bulua Red Clay Eagles Club holds its 5th year anniversary celebration, induction of new members, and induction of new sets of officers with the Royal Vectors Eagles Club held at the Seda Hotel on September 19, 2015. From left, Eagle Karl Ugsod, Red Clay and Royal Vectors Organizer and PIO on NMR1; Eagle Luiben Magto, vice governor (NMR1); Eagle Mario Emano, board member, Misamis Oriental; Jigjag Pelaez, representing Eagle Vice Governor Joey Pelaez as inspirational speaker); Boboy Sabal, representing Eagle Governor Bambi Emano as guest speaker; Eagle Felix Sabando II, Royal Vectors president; Eagle Aladin Ibara, Red Clay president; Eagle Dondon Allorin, national executive vice president; Eagle Gualberto Cortez, governor (NMR1); Eagle Galmer Taban, secretary (NMR1); Eagle Ferdinand Bernasor, peil director (nmr1); and Eagle Nonito Oclarit, national assemblyman (NMR1). photo supplied

Advertising and Editorial E-mail : Contact nos. : 0917-7121424 • 0947-8935776 Editor: Nelson Constantino

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AgriBusiness 7 Banana growers fret over slipping market share 2013 ppi’S Best in Business and Economic Reporting


2014 ppi’S Best in ENVIRONMENTAL Reporting

wednesday|September 23, 2015

Gov. Emano salutes MisOr bets for national awards in agriculture and fisheries Finalists for this year’s various national awards in fisheries and agriculture from Misamis Oriental, as well as those who won in the regional level of the said competition were given recognition by Gov. Bambi Emano, Monday, last week. Awarded with plaques of recognition were Provincial OA Focal Person-Engr. Alicia Angeles; Organic Farming Family-Catiil Family from El Salvador and; Agriculture Extension Worker Category-Sarah Abella from Opol. The province has also gained awards as Gawad Saka Achievers: Gingoog City as the Outstanding Fishery and Aquatic Resource Management Council; Sinai, Laguindingan as Outstanding Rural Improvement Club; PLGU-MisOr chaired by Mario Jamis as Outstanding Aquatic and Fishery Council; Engr. Edgar Buhian of Apas, Initao as Outstanding

Coconut Farmer and; Kag. Lourdes Abad of Awang, Opol as Outstanding Rural Woman Achiever. After winning in their respective categories in the regional level, they will now represent the region in the national level of the said competition. The Governor was assisted by Board Member Mario Emano, Provincial Admin istrator Ma. Caridad N. San Jose and Acting Provincial Agriculturist Concepcion Salcedo. The Gawad Saka Award, initiated by the Department of Agriculture (DA), is an annual search for outstanding achievers in agriculture and fisheries that represent various stakeholders in the community like farmers, fishermen, farm communities, scientists and organizations. Awarding of national winners will be known sometime next month during the World Food Day celebration.


HE Philippine banana export industry is urging the government to review the country’s Free Trade Agreements (FTAs) with its trading partners. “There is a need for a thorough review of our f re e t r a d e a g re e m e nt s and assess our trading partners’ fulfillment of their commitments to ensure that we are at an outstanding edge in the trading game; in our case, the elimination or reduction of tariffs,” said Stephen Antig, executive

director of the Philippine Banana Growers and Exporters Association Inc. (PBGEA). Banana is still the country’s top f resh f r uit exp or t. However, Antig said industry players worry that they will eventually lose their market share “if the government won’t be more aggressive in negotiating for reduced tariffs in countries where we export our bananas.” He noted that “production costs are increasing every year to maintain volume and quality, so much so that some

Cavendish from the Philippines remains on the exclusion list of several trading partners, the banana growers and exporters said in a statement of concern.

multinationals are already thinking about relocating to other countries which have investor-friendly policies.” In f a c t , Ant i g s ai d, some PBGEA members are already getting invitations to expand and develop banana plantations in Vietnam. Philippine cavendish is still under the exclusion list of the country’s trading partners. “That means our buyers have to pay import duties ranging from 40 to 10 percent of the value of the goods. This poses as a stringent constraint and encourages our importers to get fresh bananas from our competitors at lower importation costs,” he noted. The Philippines remains as the dominant supplier of fresh bananas to Japan, South Korea, China and New Zealand, but Vietnam, Indonesia, Mozambique and Costa Rica are slowly penetrating these markets. In 2014, records from its Ministr y of Finance showed that Japan imported f resh bananas f rom 12 countries: the Philippines, Ecuador, Guatemala, Peru, Taiwan, Mexico, Colombia, Thailand, Costa Rica,

China, Mozambique and the Dominican Republic. In a letter sent recently to the offices of the Department of Trade and Industry (DTI) and the Department of Agriculture (DA), Antig pointed out that “it is only logical for Japanese importers to source part of their supplies from countries with zero tariffs to minimize business costs hence, reducing their demand for Phi lippine bananas.” Some banana producers in Asia, particularly Vietnam, are threatening to grab the Philippines’ dominant p osition as the largest exporter of bananas in this region. Vi e t n a m p r o d u c e s around 30 different varieties of bananas in virtually all regions of the country. Some of the bananas are quite unique from what a typical global consumer sees. There has been increasing talk that Vietnam plans to industrialize its banana industry. Vietnam will soon scrap some of its traditional banana cultivars and instead grow what the “global market” demands. banana/PAGE 9

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Hosted in CDOC, the 14th N a t ’ l . Ve g g i e C o n g r e s s gathered about a thousand f rom the va rious pa r ts of the count r y with the end of view of augmenting the income and creating livelihood opportunities for high value crop farmers and stakeholders through staging a venue for an exchange of views on issues of the industry, share recommended vegetable farming practices and technologies, and forge market linkages. Leading the conduct of the Congress is Leandro H. Gazmin, ASec. for Agribiz and Mktg. of the DA (left). photo provided

DA chief pushes for a competitive veggie industry


agayan de Oro City -- “We should all share a united vision of a competitive vegetable industry, producing and supplying the local demand w i t h q u a l i t y, d i v e r s e vegetables at af fordable prices through sustainable production and equitable marketing systems,” urged Ag ricu lture Secreta r y Proceso J. Alcala during the opening of the 14th National Vegetable Congress, held here in the city. Said before a thousand, c on si s t i ng of f a r mer s , consolidators and traders, processors, retai lers, academe and other high value crop stakeholders, which was rendered by Leandro H . G a z m i n , A s s i s t a nt Secretary for Agribusiness a nd M a rk e t i n g of t he Department of Agriculture (DA), he emphasized the

need for the veggie industry to assess how it has fared so far. As the country envisions a competitive veggie industry, Secretary Alcala said that since he has taken helm as the DA chief, the department in partnership with other government institutions and the private sector has carried out its threefold mission to serve the purpose. This includes, he detailed, stabilize supply by ensuring high quality and affordable vegetables throughout the year; provide quality support services to vegetable growers to enhance t heir compet it iveness a nd susta inabi lit y; a nd expand overseas market for Philippine produced vegetables. “ We h av e pr ov i d e d necessary facilities for growth and development of the

sector to include irrigation, post harvest facilities, credit, technologies, research and development investments and formulating macroeconomic policies,” the DA chief added. For 2014, he reported that the agency has distributed vegetable seeds and planting materials, comprising about 19,000 kilograms of upland and lowland vegetable seeds, 69,000 kilograms of spices seeds and 71,000 pieces of i nd igenous pla nt i ng materials throughout the country. Added to the aforementioned, Sec. Alcala said that it has likewise established ‘Gu layan sa Paaralan’ projects in 8,328 schools and multi-hectare vegetable farms in military camps and prison facilities in the country. Aligned to this year’s Congress t heme: “Good

Practices, Better Business for a Healthier ASEAN”, he further said that the DA has issued 215 certificates of pesticide a na lysis to exporters, paving the way for the export of 359 metric tons of okra valued at 18,615 USD. With the showcase of strides in the high value crops indust r y, he a lso recognizes that apart from the rural infrastructure and post-harvest programs and projects of the DA that have contributed to enhancing the quality of agri-products from seed to table of consumers of vegetable products, it is also essential to address the inevitable challenges brought about climate change. “We will strive to put up more automated weather stations (AWS) or gathering meteorolog ica l data on disasters like f loods, more

climate resilient farm roads and other rural infrastructure and more efficient systems for monitoring pests and diseases,” the aggie chief highlighted. Activities lined-up in the Congress includes the exhibit of a demonstration farm, presentation of industry updates, t he conduct of technical sessions, vegetable landing market encounter and market matching, among others. Other than the abovesaid e f for t s to w a r r a nt t he development of the veggie i n d u s t r y, S e c . A l c a l a underscored the need for the concerted efforts of all high value crop stakeholders. “We only have to make sure that we are ready to do our individual and collective roles and responsibilities, as well,” he aptly ended. Other prominent

dignitaries present during t he opening is Jennifer E. Remoquillo, Assistant Director of the Bureau of Plant Industry and High Value Crops Development P r o g r a m c o o r d i n a t o r, Marcelino E. Remotigue, Philippine Vegetable Industry Development Board (PVIDB) President and Lealyn A. Ramos, DA-Regional Field Office 10 Regional Director. Ho s t i ng t he a n nu a l event is the DA and the NorMin Veggies Marketing Cooperative in partnership with the PVIDB, Xavier Universit y - Col lege of Agriculture, Department of Tou r i sm, t he L o c a l Government Unit of Cagayan de Oro, Depa r t ment of Trade and Industry, Systems Technology Institute (STI), ag ricu lt u re a nd f isher y councils and seed companies. # (JLOlson, DA-RFO 10)


increased their imports of Vietnamese bananas. Vi e t n a m , h o w e v e r, admits it is ac tua l ly in short supply of bananas for export. Its preservation technology has yet to meet international requirements, and only a relatively few Vietnamese products have been licensed to penetrate the high-end markets, i n clu d i ng t h e Jap an e s e market. Philippine banana exporters are seeking help from agriculture and trade and industr y officials to negotiate for preferential or zero tariff with importing countries. As of 2013, banana is the most imported fruit in South Korea as it accounted for 48.7 percent of the total fruit imports. The Philippines accounted for 98.7 p ercent of t he imported bananas. S oon, many expor t p r o d u c t s o f Vi e t n a m to S out h Kore a w i l l b e tariff-free, as it is already enjoying tariff-free status in Japan. Obser vers from the agriculture sector are war y that the banana industry might be the next agricultural product to lose its dominant position in the world market following the export decline of sugar, coffee and coconut oil. All these three products used to be big players in their respective world markets.


com was opened to the public from August 20 and concluded on September 5. P h i l ippi n e s A i r As i a Head of C ommercial Gerard Penaflor led the awarding ceremony held i n Ma n d a l u y o n g C i t y, Philippines in September

18, 2015 and joined in the ribbon-cutting of the exhibit featuring pictures taken on the contest leg.

the end of the year. We are expecting to sustain the growth we achieved during the first six months,” Lumanlan said. Sun launched its P599 postpaid plan and Ryan Agoncillo as its newest celebrity endorser, after it launched its P450 postpaid bundle last June.

from page 7

Dr. Nguyen Van Khai, a well-known agricultural consu lt ant, was quote d by Vietnam News Agency a s s ay i ng t h at b an an a s are among the 14 kinds of f r uits which play an important part in the nation’s export industr y. Banana is replacing rice as a crop on 10 percent of the area currently under rice cultivation, adding to the 90,000 hectares already under banana cultivation. The Philippines currently produces roughly 1.4 million metric tons (MT) of bananas per year and its cultivation area makes up approximately 19 percent of the total fruit farming area nationwide. Currently, China needs to purchase around 20-30 MT per day, and Japan asks for 15-20 MT. As such, a number of provinces around Viet nam have switche d to b anana far m i ng and invested heavily in banana plantations, due to increasing world demand. The business has bloomed in the area over the past de c ade as t he crop has become increasingly profitable for local farmers. Increased imports China, Singapore and the Republic of Korea were also noted to have suddenly

from page 3

landscape, food, portrait, architecture and travel in Bangkok, Kuala Lumpur, Indonesia and Hong Kong. Online voting via www. airasiatravelphotographer.

Grow... from page 3

in the first half of the year and we expect to keep that up until

CAGAYAN DE ORO MAIN BRANCH P & J Lim Bldg., Tiano Brothers Kalambagohan Sts., Tel. # (08822) 727-829 * Telefax # (088) 856-1947 CAMIGUIN BRANCH B. Aranas St., Poblacion, Mambajao, Camiguin Tel. # (088) 387-0491

Publication Notice Republic of the Philippines Province of Misamis Oriental Municipality of Initao -o0o-

CORRALES BRANCH Corrales Ave., Cagayan de Oro City


DIVISORIA BRANCH Atty. Erasmo B. Damasing Bldg., #61 Don A. Velez St., Cagayan de Oro City Tel. # (088) 857-3631

CCE- 0032-2015 R.A. 10172 Date: September 21, 2015 In Compliance with the publication requirement and pursuant to OCRG Memorandum Circular No. 2013-1 Guidelines in the Implementation of the Administrative Order No. 1 Series of 2012 (IRR on R.A.10172), Notice is hereby served to the public that MARNIE B. AGIAO has filed with this Office, a petition for change of first name from “ “ to “ “ and correction of entry in sex from “ MALE ” to “ FEMALE ” or correction of entry in the date of birth from “ 6-2-1988 “ to “ FEBRUARY 6, 1988 “ in the certificate of live birth of MARNIE C. BACLAYON at Initao, Misamis Oriental and whose parents are PATRICIO BACLAYON and LILIBETH CHIO. Any person adversely affected by said petition may file his written opposition with this Office not later than October 15, 2015. BWM: Sept. 23 & 30, 2015

(Sgd) ISAIAS A. JARALES Municipal Civil Registrar

LAPASAN BRANCH Lapasan Hi-way, Cagayan de Oro City Tel. # (088) 231-6739 CARMEN BRANCH Vamenta Blvd., Cagayan de Oro City Tel. # (088) 231-2011


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Jacobe... from page 1

Touted to be the largest coco-based carbon plant in the world, the Jacobi facility in this town of 20,000 people will also help boost employment and benefits to more than a thousand people. “This facility, with its size and sophistication, represents the state-of-the-art in carbon activation technology, and will give us greater flexibility to assure a consistent supply of high quality activated carbons for our customers,” Mr. Skeini continued. It’s not just the officials of the Jacobi Carbons AB who are overjoyed. An official of the Philippine Economic Zone Authority (PEZA), which supervises Phividec Industrial Estate, said the entry of Jacobi Carbons AB in the Philippine market will boost the overall status of economic zones in the country. Sansaluna A. Pinagayao, Visayas-Mindanao zone administrator of PEZA, said that the US$563 billion exports generated from the 3,500 companies in its 366 economic zones all over the country will increase by 2016 with this new development. “It is always exciting to see an inauguration like this. This new milestone is a sign of progress,” Mr. Pinagayao said, adding that Jacobi will foster the coconut industry in Mindanao and all over the country. The facility at Phividec includes a charcoal g r a nu l at i on p l a nt a n d

multiple activation kilns with grinding and pulverizing capacity specializing in impregnation and water/ acid washing. Founded in 1916, the Sweden-based Jacobi Carbons Group was wholly acquired by Japan’s Osaka Gas Chemicals Co. Ltd. as recently as 2014. It maintains other plants in Sri Lanka, China and Vietnam apart from their main headquarters in Sweden and its parent company in Japan. The company produces a full range of activated carbon products based on coal, coconut shell, wood and other raw materials.

Organic... from page 1

their products organic when they are not certified,” said Agribusiness and Marketing Assistance Division (AMAD) Chief for Region 10 Chedy V. Ansale. Ansale said it requires a third party to determine and would confirm that their products are indeed organic. The Organic Agriculture Act of 2010 defines third-party certification as a confirmation coming from an independent organization – accredited by government – that a certain organic farming practitioner has met the organic farming conditions mandated by law. Ansale said that farmers label their products as organic purportedly to make it more profitable as the prices become higher than non-organic products. Ansale cited a grocery store

in Cagayan de Oro City that puts a label on their shelf as “organic” but when inspected by the department, the samples showed some pesticide residues which indicates it was not organic. Ansale said that this practice is unfair to customers who expect the products being sold are indeed organic. “These people are willing to pay any amount and they deserve to be properly informed,” she said. The DA has warned the farmers and suppliers that they are given only until February 2016 to be duly certified otherwise their businesses will be revoked. The certification has long been encouraged, but because the fee for certification is expensive, some fail to apply or renew, Ansale said. “It is expensive, but it’s worth,” she added. Currently, Nor thern Mindanao has ten certified organic products such as banana, peanut, rice, vegetables and coffee.

Hurst... from page 4

that you would go to heaven? If not, you can be sure right now. Just ask Jesus Christ to forgive you for all your wrongs and living your own way. Then ask Him to take charge of your life today and every day. That’s the only way you can be safe and sure you’re ready to die every day until your very last one. Just Think a Minute…

NOTICE OF THE EXTRA-JUDICIAL SALE EJF FILE NO. 2015-187 Upon extra-judicial petition for sale under Act 3135 as amended by Act 4118 filed by NATIONAL HOME MORTGAGE FINANCE CORPORATION (NHMFC), as mortgagee against CORAZON IGNACIO SAARENAS, single, as mortgagor, to which as of June 30, 2015, amount of SEVEN HUNDRED FOURTEEN THOUSAND THREE HUNDRED SIXTEEN PESOS & 57/100 (714,316.57), inclusive of interest and penalty charges, attorneys fees and expenses of foreclosure, the undersigned will SELL TO PUBLIC Auction on September 30, 2015 at 10:00 o’clock in the morning at the entrance door Regional Trial Court Branch-23, City Tourism Hall, Cagayan de Oro City, to the highest bidder for cash or manager’s checks and in Philippine Currency, the following described properties, to wit; TRANSFER CERTIFICATE TITLE NO. T-78542 A PARCEL OF LAND (Lot 1, Block 16, Psd-104305017783, being a portion of Block 22, Psd-10-015484). Situated in the Barrio of Bulua, City of Cagayan de Oro, Island of Mindanao. Containing an area of ONE HUNDRED (100) sq. meters more or less. All sealed bids must be submitted to the undersigned on the aboved-stated date, time and place. In the event auction sale cannot take place for whatever legal reason, the same will proceed on the following working day, without further notice, posting and publication.

from page 6

services provided by the natural environment.” She added that wellfunctioning ecosystems provide services that are crucial to human survival such as clean air, pest and disease control, carbon sequestration and storage, controlled greenhouse gases, productive soil, and power sources. The need to implement PES is bolstered by the findings of the study which revealed watershed degradation in various parts of Mindanao, Libungan included, caused by unregulated agricultural d e ve l opm e nt an d e c o tourism, illegal logging, population encroachment, and poverty of communities within the watershed area. The Libungan Watershed is at risk for water pollution, land use change, soil erosion, siltation, flooding, and the lowering of Libungan River’s water level. Unregulated human activities are putting pressure on the watershed’s sustainability, specifically the quality of its water and landscape, as well as water availability. Guided by Mindanao’s ro admap to p e ace and development, Mindanao 2020, MinDA seeks to address e c o l o g i c a l l y - d i s t re s s e d areas in the island-region as it promotes a dynamic, inclusive, and green economy.

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10TH Judicial Region Cagayan de Oro City Branch 22



OFFICE OF THE PROVINCIAL SHERIFF SHERIFF NOTICE OF SALE FILE NO. 2015-186 Upon Extra-judicial petition for sale under Act 3135 as amended filed by NATIONAL HOME MORTGAGE FINANCE CORPORATION (NHMFC), mortgagee, with postal address at 104 Amorsolo St., Legaspi Village, Makati City against DANILO Z. SARMIENTO , single, mortgagor/s, of legal age, Filipino/s with postal address at Block 28, Lot 42, Villa Angela Subdivision, Balulang, Cagayan de Oro City, to satisfy the mortgaged indebtedness which was as of June 30, 2014, amount of NINE HUNDRED THIRTY TWO THOUSAND EIGHT HUNDRED TWENTY FOUR PESOS & 53/100 (932,824.53) Philippine currency excluding , penalty charges, attorneys fees and expenses of foreclosure, the undersigned sheriff will sell at public auction on October 12, 2015 at 10:00 a.m. to 4:00 p.m or soon thereafter at the RTC Branch 22 office, City Tourism Hall, Cagayan de Oro City, to the highest bidder for cash and in Philippine Currency, the herein described property and all improvements thereon to wit; TRANSFER CERTIFICATE OF TITLE NO. T-87935 A PARCEL OF LAND (Lot 42, Block 28, Psd-104305017795, being a portion of Lot 3046-A, Csd-402-D). Situated in the Barrio of Balulang, City of Cagayan de Oro, Island of Mindanao. Containing an area of NINETY EIGHT (98) SQUARE METERS more or less, and all other improvements thereon. Prospective buyers/bidders may investigate for themselves the title of the herein described property and encumbrances thereon, if any there be. All sealed bids must be submitted to the undersigned on the above stated time and date.

Prospective buyers/bidders may investigate for themselves the title herein above-described and encumbrances thereon, if any there be.

In the event the public auction should not take place on the said date, it shall be on the next working day without further notice.

Done this August 24, 2015 in the City of Cagayan de Oro , Philippines.

BWM: Sept. 9, 16 & 23, 2015

(Sgd) RICO A. REMALIG Sheriff IV

Cagayan de Oro City, September 2, 2015.

It is a goal of Mindanao 2020 to implement PES in all major watersheds in Mindanao by 2030. MinDA hopes to replicate PES initiatives in other River Basins in Mindanao as inspired by the two PES success stories: the LGU of Naawan and the Miarayon-Lapok-LironganTinaytayan Tribal Association (MILALITTRA) in Bukidnon. The Local Government of Naawan institutionalized its PES initiative through its inclusion in their LGU Code Section 87 on the Development of Trust Fund for Watershed and Reforestation. The Mt. Kalatungan Range Nat u r a l Pa r k b e n e f i t s f rom PES t hroug h t he successful collaboration


2014 ppi’S Best in ENVIRONMENTAL Reporting

of the Cagayan de Oro River Basin Management C ou n c i l ( C D OR B MC ) , Xavier University-Ateneo de Cagayan, and the tribal group MILALITTRA. Study on PES is conducted throug h the Mindanao Knowledge Center (MKC) of MinDA that provides evidence-based policy researches for Mindanao’s sustainable development, in support to the MindaNOW! Nur tur i ng O ur Wate rs Program or MindaNOW. One of MinDA’s flagship pro g r ams , Mi nd a NOW integrates and harmonizes all watershed management and protection efforts in the island-region, with the PES as one of its support programs. (MinDA/DEDoguiles-PIA12)

Republic of the Philippines Regional Trial Court of Misamis Oriental 10th Judicial Region Branch – 20 Cagayan de Oro City BPI FAMILY SAVINGS BANK, INC., Petitioner/Mortgagee, -versus-

EJF FILE NO. 2015-178

SPOUSES PATSY BANAAG, CLARIN and RENE DINGAL CLARIN.. Respondent/Mortgagor. x-----------------------------------------/ OFFICE OF THE PROVINCIAL SHERIFF NOTICE OF EXTRA-JUDICIAL FORECLOSURE EJF-File No. 2015-178 Upon extra-judicial petition for sale under Act No. 3135 as amended by Act No. 4118, filed by BPI FAMILY SAVINGS BANK, INC., a corporation duly organized and existing under Philippine Laws, with principal address at Paseo de Roxas, cor. De la Rosa Sts., Makati City, herein represented by VIC ANTHONY JOSEPH F. TAGUPA , its Assistant Manager for its Cagayan de Oro Branch, located at BPI Bldg., C.M. Recto Ave., Lapasan, Cagayan de Oro City, Philippines, against SPOUSES PATSY BANNAG CLARIN and RENE DINGAL CLARIN, both of legal age, Filipino, and residents of # 86 Tiano-Hayes Sts., Cagayan de Oro City, to satisfy the mortgage indebtedness which as of June 9, 2015, amounted to TWO HUNDRED THIRTY NINE THOUSAND SIX HUNDRED NINETY SEVEN & 59/100 PESOS (Php 239,697.59), Philippine currency , exclusive of interest and penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or duly authorized deputy will sell at Public Auction on October 22, 2015, at 10:00 a.m. or soon thereafter at the main entrance of the Tourism Hall Building, at City Hall of Cagayan de Oro City to the highest bidder, for CASH or Manager’s check in Philippine Currency, the following property/ies described below with all the improvements included thereon, to wit: TRANSFER CERTIFICATE OF TITLE NO. T-208812 “ A PARCEL OF LAND AND ALL IMPROVEMENTS THEREON (Portion of Lot 2-A-2, Psd-10-050038; Surveyed for : CEDRIC V. JONGKO; Land Use: Residential; Location : Bulua, Cagayan De Oro City, Island of Mindanao. Boundaries : NW., along line 1-2 by Lot 2-A-1; NE., along line 2-3 by Lot 2-A-11, all of the (Road 10.00 m.w.; SE., along line 3-4 by Lot 2-A-10 (Road 6.00 m.w.) subd. Plan of Psd-10-050038; SW., along line 4-1 by Lot 2-A-3 xxx . Containing an area of ONE HUNDRED FIFTY FOUR ( 154) SQUARE METERS. All sealed bids must be submitted to the undersigned on the above-stated time and date . In the event Auction Sale cannot take place for whatever legal reason, the same will proceed on the following working day, without further notice, posting and publication. Prospective buyers may investigate for themselves the title herein above-describe encumbrances thereon, if any there be.


Done this 25th day of August, 2015 at Cagayan de Oro City, Philippines.



BWM: Sept. 9, 16 & 23, 2015

BWM: Sept. 16, 23 & 30, 2015


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BusinessWeek BusinessWeek MIINN M DD A NAAN OA O

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Samsung Happy Home upgrades Filipino families’ lifestyle TO create one’s dream home, families want to be able to comfortably lounge around at home, enjoying life’s simple pleasures such as watching TV, munching on comfort food, or listening to good music with the family and friends. These great bonding moments will be made much better with Samsung Consumer Electronics, which makes their new home a luxurious haven for entertainment, fun, and relaxation. This family experience was showcased during Samsung Happy Home roadshow featuring Samsung’s range of new products, including Television, Home Entertainment Solutions, and Digital Appliances. This roadshow kicked off in Manila last August and was followed by the Davao leg in Abreeza Mall, Davao.

On their third run, Samsung Happy Home roadshow went to Limketkai Mall in Cagayan de Oro and will continue in key cities such as Bacolod, Cebu, Pampanga, Naga, and Iloilo throughout the year, letting more families see how Samsung could help them create a happy home. The Samsung Happy Home roadshow aims to show how families can enjoy the many conveniences and the possibilities made possible by Samsung products—all designed to meet the needs of families at every life stage and celebrate with them in every success. Regardless of family size, age, interest, or location, there’s always a Samsung product that is right for everyone, with SAMSUNG FAMILY . A “family” demonstrates, through role play, the features of the latest Samsung appliances every single unit designed during the brand’s launch at the Limketkai Center, September 21. All photos by SHAUN ALEJANDRAE YAP UY to surpass expectations and delight users. SAMSUNG

Page B2

Lei-lani Montemayor, Product Marketing for Samsung Digital Appliances introduces the new features of the Activdualwash

SHOWCASE FRIDGE . A “family” demonstrates the features of the latest Samsung Food Showcase Refrigerator (FSR) to the local media and bloggers in attendance. Its revolutionary “fridge within a fridge” design has two independent areas, offering more space and organization options, during the launch at the Limketkai Center, September 21.

Jane Ortega, Product Marketing for Samsung TV, introduces the Samsung SUHD TV sets the standard with its nano-crystal technology and re-mastering picture quality engine that produce 64 times more color expression than conventional TVs and 2.5 times brighter than conventional UHD TVs, Limketkai Center, September 21.

Samsung Wireless Audio 360

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Northern Mindanaoans join Holcim’s National Search for Country’s Top Masons

Three (3) skilled masons from Northern Mindanao region today will compete in the nationwide search for Holcim Mason Awards to be held in Leyte sponsored by Holcim Philippines. The skilled masons got the high scores during the documentary screening and will vie for the national

competition on September 18-25, 2015. They are: Jingle E. Laroscain from Oroquieta City, Jaime Marcellones of Bacolod, Lanao del Norte and Christopher P. Belando from IliganCity. The Galing Mason Awards is the search for country’s outstanding masons who show tremendous pride in

their profession as well as being responsible members of their community. The search started in 2004 and done bi-annually in collaboration with the TESDA. The finalists in this competition will earn P20,000 in cash and a chance to bag the Galing Mason

grand champion award which comes with P150,000 cash prize. In a statement by the TESDA-X Regional Director Edgar A. Sales, “the Agency is very grateful for our industry partners like Holcim Philippines for its continued recognition of the critical role of masons by holding skills

competitions to help advance the masonry craft and professionalize the trade.” TESDA continues to link with the private sector including Holcim Philippines in building skilled masons and carpenters cognizant of the impact it can have in boosting the growth of the construction industry.

SAMSUNG from Page B1...

“With its latest innovative, smart and high quality digital products line-up, Samsung is once again offering a whole new home experience for the Filipino Family. Through this roadshow, we hope to let more Filipinos know how Samsung Television, Home Entertainment Solutions, and Digital Appliances can fit their everyday needs and help enhance their lifestyles,” said Lei-Lani Montemayor, Samsung Product Manager for Washing Machine. The Samsung Happy Home roadshow showcases a line-up of products that will surely be the best upgrade every Filipino’s home – dream-come-true, smart, innovative, and happier home.

Television Upgrading one’s viewing experience at home to match watching a movie at the cinema is now possible with the Samsung SUHD, signifying a true leap forward in technology to offer a superior viewing experience. The Samsung SUHD TV sets the standard with its nano-crystal technology and re-mastering picture quality engine that produce 64 times more color expression than conventional TVs and 2.5 times brighter than conventional UHD TVs. Aside from the SUHD, Samsung LED, Smart, and UHD TVs are also showcased, wherein each highlighted key features, setting a higher level of advancement and functionality, as well as fitting every home.

Washing Machines The old washing machine may have produced clean clothes but it fails to prevent the washer’s back pains. Level up the washing experience with Samsung Activdualwash, which fused ergonomic design with state-of-the-art technology. The hands-on mom can experience great cleaning power with greater convenience and lesser back pain compared to their older washing machines. Its dedicated built-in sink, washboard, and water jet built right into the washer makes everything within reach, thus making the laundry process less tedious and time-consuming.

Creating one’s dream home doesn’t always mean major overhauls. By adding perfect home pieces and products from Samsung, build the dream home that will be filled with love, togetherness, convenience, and entertainment. Visit the Samsung Philippines Facebook page ( SamsungPH) or follow Samsung via Twitter ( for more information. Full details and product images are available at

Home Entertainment Solutions Another treat from Samsung is the TV’s Curved Soundbar, which has a multichannel speaker and side speakers that enhance the surround sound and provide more clarity for a better TV experience – capping off the perfect life-like viewing. Meanwhile, Samsung Wireless Audio 360 produces balanced sound in all directions, filling all around the room. Adding to the convenience is the built-in Wi-Fi to control the audio system where one can listen to music all around the house or listen to a different type of music per room.

Refrigerators Storage and space are consumers’ common concerns when looking for a refrigerator. Good thing, Samsung upgrades their refrigerator as they bring Samsung Food Showcase Refrigerator (FSR) to the market. Its revolutionary “fridge within a fridge” design has two independent areas, offering more space and organization options. The FSR has also a metal cooling door that restores the temperature in the fridge faster than a conventional door. With FSR, maximum storage space is achieved while keeping energy consumption and floor space requirements at a minimum.

Airconditioners Being a tropical country, the Philippines’ climate is characterized by relatively high temperature and high atmospheric humidity. Addressing this need, Samsung AR7000 air conditioner features a triangular design enabling quicker, further, and wider cooling. Its digital inverter system will let consumers enjoy a powerful and optimized cooling system, without increasing electricity usage and expense. It also has Virus Doctor and an easy filter to keep the air clean.

Smart Ovens The Samsung Smart Oven will surely meet families’ on-the-go lifestyle as well as their need for healthy food. It has features that make it the all-in-one cooking solution, veering away from the usual only “reheating” feature of microwaves. It has the SLIM FRY Technology that allows oil-free frying and fuss-free frying and grilling. Aside from upgrading the kitchen, cooking skills are about to level up with this appliance.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at com and our official blog at

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wednesday|september 23, 2015

Women Wordsmiths Two young female fictionists rule Carlos Palanca Memorial Awards for literature novel categories IN literary concourses like the Palanca Awards, the good news is that there is no standard norm for doing quality literary work, and that neither age, gender, experience nor affiliation to any school of writing will come into play on which work will win or whose name will be recognized. The Novel and the Nobela categories are much awaited categories. For one, these categories are open only once every two years; also, the length of each manuscript submitted as entry can go from at least 50 to 250 (or more) pages. Also, the categories have no runners-up; only a grand prize is chosen from an average of 20 to 30 entries whenever it is open. The winning entry gets a cash prize of ₱40,000 – and the possibility of it being published subsequently translates to royalties and a growing interest with the writer’s work. The likes of F. Sionil Jose (National Artist for Literature), F. H. Batacan, Lualhati Bautista, Jose Dalisay Jr., Domingo Landicho, Jun Cruz Reyes, Miguel Syjuco and Alfred Yuson have won in these categories and their Palanca-winning novels have become literary canon for this genre. Some, like Syjuco’s Ilustrado, have even gained recognition outside the country and translated in different languages. For Victorette Joy Campilan and Charmaine Mercader Lasar, young women writers with roots outside Metro Manila’s literary atmosphere, the sweetness of their win comes from the fact that it was their first time to join the country’s most prestigious and longest-running writing competition. Some even refer to it as the “Pulitzers” of the Philippines, and any writer who gets his/her first Palanca win has, in a way, “come of age” in the literary world. On diaspora and belonging to the world Campilan’s opus, All My Lonely Islands, tells about a young woman's physical and emotional journey and struggles as an expatriate Filipino kid growing up in different countries. “Crisanta’s (the protagonist) struggle is that of so many Third-Culture Kids [and] coming to terms with their identities as Filipinos and international citizens,” she said. The experience resonates deeply with her, it becoming the seed to her writing. “My personal experiences as a TCK living in Bangladesh helped me a lot,” she shared, as her parents worked there as missionaries and community developers. Even in her teens, she has already dabbled with writing what she considered as ‘novels’ – “as to

be expected they were very raw and more like writing exercises than novels,” she humored. The Gen. Trias, Cavite-based scribe would then take up her master’s degree in creative writing at De La Salle University, where her work was submitted as a thesis requirement. “Going through the MFA Creative Writing program was a tremendous help because it taught me to be a good reader, which is really the foundation of being a good writer.” It took her four months to complete, strictly adhering to a regimen of allocating three hours a day including weekends. There were days though that she had doubts during the course of its writing. “There were days when I wanted to delete the entire manuscript because I couldn't seem to keep the story flowing. There were lots of frustrations and dead ends,” she confessed. “I wanted to be very disciplined about it or else I would never have finished. I had to pick myself up and keep going. I didn't want to be a quitter.” Joy also admitted to being a fan of British fantasy and children’s story writers “because they have such dark, dry humor.” “C.S. Lewis and J.R.R. Tolkien are my absolute favorites – the former for his use of tone and wit, the latter for his sheer imagination.” She is not one to rest on her laurels, though: she revealed that has just finished writing a sci-fi novel, which she said she enjoyed writing a lot. But since the win, she has been very contemplative on how she wanted to publish All My Lonely Islands. “I'm still thinking of how best to publish it. There are so many avenues for publication nowadays, you really have to sit down and think about how your book will reach its target readers.” A business writer by day, Joy’s idea of relaxation is “a great Saturday morning, watercoloring and playing jazz piano.” Of journeys and a sense of home Twenty-year old Batangas lass Charmaine ‘Maine’ Lasar’s Toto O. topped the Nobela (novel written in Filipino) category. It tells about a boy stuck in a financial

Charmaine Mercader Lasar Grand Prize Nobela rut that forces him out of the comforts of his rural home, getting immersed in an adventure of “meeting new friends, surviving different struggles, achieving some milestones in life and realizing that there’s no place like home.” As a millennial writer, Wattpad (a free writing and reading site) and blogging became her platform in expressing her creative ideas. In fact, Toto O., her prize-winning work, is just one of the three novels born out of that endeavor. “I get inspired by everything – the people around me, the news on the television, the status update of my Facebook friends, and (even) the cold shower. This novel is no exception,” she revealed. Her win has proven that not all Wattpad writers turn out hackneyed stories, and that a literary gem can come even from the popular Internet site. “I wanted to prove, especially to myself, that I can write a (Wattpad) novel that can win a Palanca, and that [it] is a springboard for writers,” she said. Interesting though is the fact that Maine (a deadringer for the rising Internet and TV personality Yayadub who, coincidentally, is named Maine Mendoza) is still

Victorette Joy Campilan Grand Prize Novel a student, just months away from completing her bachelor’s degree in Accountancy at the Lyceum of the Philippines University. She considered her win not as an affirmation of her coming full-age as a writer, but more of a motivation. “For now, my goal is to pass the CPA board exam. But writing will always be dear to me and will forever be my passion, and yes, I would love to take Creative Writing in the near future,” she admitted. One fuel for Maine’s writing vocation is an extensive reading list of local and foreign writers, and even those by starting writers like her. “As long as they got me by the first chapter, the name or the background of the author doesn't really matter,” she said. Her favorite writers include Bob Ong, Eros Atalia, BebangSiy, Mitch Albom and Colleen Hoover. Maine thought of her win as a validation that it only takes guts and commitment to the craft. “I really don't know what particular thing or things push me into writing this kind of genre, well maybe, sometimes, all you need is guts,” she said.


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wednesday|september 23, 2015

BusinessWeek Mindanao (September 23, 2015)  

BusinessWeek Mindanao (September 23, 2015)

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