BusinessWeek Mindanao (July 22-23, 2015)

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wed-thu|July 22-23, 2015

AirAsia and Nikon launch photo contest TWO office workers, a car salesman and a barista are stepping out of their comfort zones and into the challenges of becoming the first AirAsia Travel Photographer for 2015. The #IamAirAsiaTravelPhotographer contest is jointly organized by AirAsia and ThinkDharma Inc. (exclusive distributor of Nikon Digital Cameras) in partnership with AirAsia’s global loyalty programme, BIG which will award winners with over 200,000 BIG Points or its equivalent free flights to any of AirAsia Group’s 100 destinations. Assisted by multi-awarded photographers from the Philippines and Malaysia as their personal coach, four preselected contestants, namely Velvet Lagman-Macasaet, an executive assistant and marathon runner; Sarah Garcia, hotel front desk officer; TJ Nepomuceno III, car salesman; and Paul Delfin, an indie music fan and barista, will be traveling across Asia for one week starting July 21. Online voting via www. airasiatravelphotographer. com will be opened to the public in August 20 with Nikon cameras and BIG Points to be given away to lucky voters. Grand winner will be announced

in September 11. A i r As i a P h i l ippi n e s Chairperson Maan Hontiveros led the launching of the exciting contest with Strategic Partnership Head Jenny Au and Senior Marketing Manager Caroline Wong of AirAsia BIG. ThinkDharma Inc., meanwhile, is represented by Abrigo Merin, Chief Executive Officer of OPAL, and Paolo Salazar, Head of Business Unit. Four mu lt i - aw arde d photographers and respected leaders in the industr y will be part of the AirAsia Travel Photographer contest as mentors of the four contestants. Nikon Pros George Tapan, Raymond Cruz, Parc Cruz and AirAsia’s resident photojournalist Adam Lee will be traveling around exotic places in Hong Kong, Indonesia, Malaysia and Thailand to help contestants capture their best entries across a range of categories that include landscape, food, portrait, architecture and travel. Keep updated with AirAsia Travel Photography contest by using #IamAirAsiaTravelPhotographer and get the latest updates via Twiiter (twitter.com/AirAsiaPh) or Facebook (facebook.com/ AirAsiaPhilippines).

(3rd from L-R) AirAsia Photojournalist Adam Lee, contender Velvet Lagman-Macasaet, contender Sarah Garcia, Nikon pro and master photographer George Tapan, Business Unit head of ThinkDharma Paolo Salazar, AirAsia Philippines Chairperson Maan Hontiveros, Startegic Partnership Head of AirAsia BIG Jenny Au, Senior Marketing Manager of AirAsia BIG Caroline Wong, Nikon pro and photographer Raymond Cruz, contenders TJ Nepomuceno III and Paul Delfin with AirAsia cabin crew in their iconic red uniform at the recent launching of #IamAirAsiaTravelerPhotographer contest in Taguig, Manila.

Globe Telecom strengthens market presence in Cebu THE countr y’s number one mobile brand Globe Telecom is set to boost its presence in Cebu as it opens its revolutionar y Generation 3 (GEN3) store at the Ayala Center Cebu in a bid to transform the retail experience and enable the digital lifestyle of Cebuanos and nearby markets. The GEN3 store in Cebu

is the telco’s first store in the Visayas region and is the biggest among the GEN3 stores that Globe has opened to date. It measures over 400 square meters and can accommodate up to 200 customers and store personnel at the same time. Further strengthening its business and operations in the Visayas region, Globe opened

the GEN3 store at the Queen City of the South to offer customers a differentiated customer experience that is up to par with global retail outlets around the world. The GEN3 store format has veered away from the basic transactional set-up to a venue where customers can discover and learn new things in the digital space. It brings

FOLLOW WRANGLERPH

to life the telco’s undertaking to be the purveyor of the digital lifestyle not only with its products and services but also in customer experiences and touchpoints. The Globe GEN3 stores are designed by Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple Store in New York, globe/PAGE 8


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