BusinessWeek MINDANAO THE BUSINESSMEN’S NEWSPAPER
2013 ppi’S Best in Business and Economic Reporting
Volume V, No. 94
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Agri, mining sectors seen X X Briefly boosted by BBL passage
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Youth convention BUTUAN City – The National Youth Commission (NYC) will hold this year’s 3rd Regional Youth Advisory Council (RYAC) Mindanao Convention on February 18-20, 2015 in Davao City. According to Evanesa Pasamba, NYC Cluster Head in Northeastern Mindanao, the RYAC Convention will include the discussion of the following: 1) Integration of Programs/Projects/ Activities (PPAs) in the Mindanao Youth Agenda; 2) Enrollment of youth programs/scholarships in the Mindanao Wide Youth Compendium; 3) Presentation of Best Practices (RYAC) Resolutions); and 4) Breaking session for RYAC (per region) discussion of Business Arising from previous meeting. “We are also requesting all agencies involved to bring with them the current statistical data on youth related issues related to their office’ mandate such as dropout rate, number of in school and out of school youth, number of youth in the labor force, Human immunodeficiency virus infection and acquired immune deficiency syndrome (HIV/AIDS) cases per region, youth in conflict with the law and others; and the rationale, objectives, scope and mechanics of enrolled programs for the compendium,” expressed Pasamba.
BRIDGE program COTABATO City – As the transition to Bangsamoro Government is expected in the 2nd quarter of 2015, the Autonomous Region in Muslim Mindanao (ARMM) launched another development program - the Bangsamoro Regional Inclusive Development for Growth and Empowerment (BRIDGE) at the Office of the Bangsamoro People, here recently. The ARMM-BRIDGE concept is patterned after the government’s National Community Driven Development Program (NCDDP) under the KALAHI-CIDSS convergence program of the DSWD, according to ARMM Executive Secretary Laisa Alamia.. “The ARMM-BRIDGE adopts the same mechanism of Community Driven Development (CDD), meaning, the developments that we’re going to undertake is based on the request/ needs of the community.
By CARMELITO Q. FRANCISCO Correspondent
Mindanao guvs back passage of Bangsamoro Law
D
AVAO City -Investments in agriculture and mining within the proposed Bangsamoro territory are expected to boost Mindanao’s overall economy once the Bangsamoro Basic Law (BBL) is approved and implemente d, the Mindanao Development Authority (MinDA) said. “ The opportunities that we can grow from the Bangsamoro areas in terms of investments... would definitely provide a strong impetus for the whole Mindanao growth,” said Romeo M. Montenegro, MinDA public affairs division chief. A congressional hearing was held yesterday on the BBL, a piece of legislation identified as a priority by the Senate and the House of Representatives this year. boosted/PAGE 7
WHALE SHARK. A diver plays with a whale shark (butanding or tawiki) in the waters of Talisayan, Misamis Oriental. The whale can weigh up to 3,000 kilos. photo by gerry lee gorit
Oro dads call continued info drive, preparations for Asean integration CAGAYAN de Oro city calls for continued information drive among the business, academe and all ot her sectors on the Association of Southeast Asian nations
(ASEAN) Integration, which is set to take place this year. Vice mayor Caesar Ian E. Acenas said the integration of the 10 ASEAN countries will have positive effects on
the economy as there will be free movement of goods and services, reduction of tariffs on goods, integration to the global economy and equitable drive/PAGE 7
MINDANAO governors and local executives expressed their support for the proposed Bangsamoro Basic Law (BBL) in the 36th and last public hearing and consultation conducted by the House of R epres ent at ives’ Ad Hoc C ommittee on the Bangsamoro on January 21. “I’d l i ke t o e x pre s s my support for the BBL,” Maguindanao Governor Esmael “Toto” Mangudadatu said during the hearing. “I hope the legislative process is fast-tracked, because we all know that our government has been in conflict with the Moro National Liberation Front (MNLF), the Moro Islamic Liberation Front (MILF), and other groups in southern Mindanao for more than 40 years now.” Basilan Governor Jum Jainudin Akbar similarly backed the BBL, noting that her constituents are “happy and hopeful that lasting peace bangsamoro/PAGE 7
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NTC launches consumer welfare, protection project
TO intensify its thrust for information dissemination campaign and uphold the interest of t he genera l riding public, the National Te l e c o m m u n i c a t i o n s Commission (NTC) will launch the C onsumer Welfare and Protection Proj e c t 2 0 1 5 t h at w i l l provide free assistance or services to the consumers on any complaints within the agencies’ authority by
bringing always the services closer the public. According to NTC regional director Teodoro D. Buenavista the project, which will be dubbed as, “Consumer Welfare Desk Sails because Government C ares,” will enable the blocking on stolen or lost cellular phones or sim, text scams, malicious messages, text spam and death threats. project/PAGE 6
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Economy
DTI provides P1.7-M SSF to Bukidnon’s Hineleban Foundation MALAYBALAY City — Geared towards improving production efficiency, the Hineleban Foundation Incorporated (HFI) accepted the post-harvest pro cessing e quipment for coffee through the Department of Trade and Industry’s (DTI) Shared S er vice Faci lity (SSF) Project. The Coffee Roaster and Mechanical Dryer were delivered on November 20, 2014 and January 13, 2015 respectively. DTI-Bukidnon allocated a total of P1.7 million for this project from the SSF funds—P490,000 for a single unit mechanical dryer with one-ton capacity and P1.3 million for the
coffee roaster with 10 kilos capacity per batch. To e n s u r e p r o p e r handling, DTI conducted training on equipment use and operation, immediately a day after the delivery of the equipment. Likewise, equipment supplier personnel Boy Belen successfully tested and obser ved t he f u nc t i ona l it y and performance of the mechanical dr yer after the installation. The testing procedure includes stoking fire in the furnace while observing h o w l o n g t h e d y e r ’s chamber heats up. These groundwork preparations were performed in the presence of DTI region 10
supervising senior Trade and industry development specialist Eric H. Bicar and the farm manager. H F I f ar m m an a ge r Neil Konrad Binayao III said the presence of this processing equipment is foreseen to create an impact in improving their postharvest and production processes especially in parching and roasting coffee. “Coffee drying will no longer be hampered during rainy season, which is our topmost concern in doing the traditional sun drying. Currently, HFI still uses the traditional sun drying facility which lengthens the production process. Most importantly, HFI will
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not be dependent on the roasting services of other company anymore as we can now do the roasting of the coffee beans, thus, making the foundation more flexible and efficient,” he said. Hineleban Coffee is unique in the coffee industry within the Philippines as it is the only Arabica coffee variety found to have taken the program from seedling nursery to growing with partner farmers, to post harvesting to roasting and then bringing the product straight to end consumers. It has also been cupped as Specialty Coffee by Level Ground Canada, who buys coffee from all over the world, Binayao said. DTI provincial director Ermedio Abang, m e anw h i l e, e x pl ai n e d t hat t he gover nment’s SSF project is a livelihood assistance program that intends to give Micro Small Medium Enterprises (MSMEs) access to better t e c h n o l o g y an d m ore sophisticated equipment for marketable production and competitiveness accelerat ion. ( Junar B. Merla/STIDS-DTI Bukidnon)
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Del Monte shelves $360-M global offer DEL MONTE Pacific Ltd. (DMPL) has decided to temporarily shelve a plan to raise $360 million from the sale of preferred shares, citing unfavorable market conditions. “In view of weak global market conditions, the company has decided to defer the offering which was proposed to refinance the company’s bridge loan with BDO Unibank, Inc…” DMPL’s disclosure yesterday read. The bridge loan from BD O, according to the c omp any, w a s us e d to partially fund its acquisition of Del Monte Food Corp.’s food consumer business in February last year.
In the meantime, the company said it “is making arrangements for the extension of such bridge loan.” “ T h e c o mp a ny w i l l continue to monitor the f i n an c i a l m ar ke t s an d undertake the offering under better market conditions,” DMPL said. Last month, the company announced that it had plans to conduct an international offering of up to $360-million US dollardenominate d prefer re d sh are s to i nst itut i ona l investors. The company mandated DBS Bank Ltd. as sole global coordinator for the offering. The shares will be listed
on the Singapore Exchange S ecurities Trading Ltd. (SGX-ST). The decision to postpone the preferred shares offering came just a few days after the company secured regulatory approvals to raise $180 million through a rights issue in Singapore and a stock rights offering in the Philippines. The stock rights offer was intended to repay its $165-million loan from the Bank of the Philippine Islands, which the company also secured in relation to its acquisition of the USbased firm’s consumer food business valued at $1.675 billion. DMPL -- which is not
affiliated with other Del Monte companies worldwide -- holds the rights to the Del Monte brand in the Philippines, as well as in the Indian subcontinent and Myanmar. It is controlled by the Campos family’s NutriAsia Pacific Ltd. DMPL is an investment holding comp any w it h subsidiaries that are pr incip a l ly engage d in growing, processing, and selling canned and fresh pineapples, pineapple juice concentrate, tropical mixed fruit, tomato-based products, beverage products and certain other food products mainly under the brand names of “Del Monte,” “S&W” and “Today’s.”
PAL bags Airbus consent to defer delivery of aircraft orders PHILIPPINE Airlines (PAL) is deferring deliver y of aircraft orders from Airbus. In a briefing Friday, PAL president Jaime J. Bautista said it “agreed in principle” with Airbus to delay the delivery of aircraft orders up to 2024. PAL had sought delivery by 2020. “ F o r t u n a t e l y, o u r negotiation with Airbus is without penalty and there is no interest,” Bautista said. “This year, we should take delivery of 10 Airbus A321s, but we are working on a delivery of only five. So, the other 5 will be delivered sometime in 2020,” he said. Of the five A321s, two would be delivered in March, another two in April and one in June.
“The deferment of aircraft order this year is part of our business plan. So, the moment that we signed or we agreed with Airbus on deferment we can include that in the business plan,” Bautista said. The remaining 33 aircraft ordered from Airbus are scheduled for delivery until 2024. Before the LT Group returned at the helm of PAL, the San Miguel-led management had ordered 64 airplanes from Airbus with a list price of $7 billion under the flag carrier’s fleet modernization program. These include 44 single-aisle A321s and 20 wide body A330s. pal/PAGE 6
Modern Teaching Methods By Norberto E. Rosales, EPS
The purpose of teaching is to present information and make it more understanding to students. T he re are v ar i ous methods most educators used in discussions. In some ways, these methods are not just made to upgrade form of teaching to student attract attention and interest in listening. First to int ro duce is the form that uses gadgets applications, the multimedia presention. It is considered is the easiest and first seen as an effective teaching tool. Examples are slideshows, videos or movies and PowerPoint presentation, a tool that displays multiple slides with written information pieces in it. The internet exploration is also famous in these times. There are situations like a teacher will just give a link or page in a site to the students and the latter will just study the content. This form helps the student to learn independently.
The small group discussion is also considered as an effective avenue of learning. This technique let students form a group and require them to discuss topics on their own. This could be done after a teacher introduced a topic for a short period of time. Thereafter, the rest that are not discussed will be tackled in a small group. Though can be called traditional, but this is a fair method because each idea of an individual could be heard. Method like this could also boost confidence and self-trust of the students. Each student has mind that evolves together with time due to modernization that makes learning and at the same time, teaching, more complex. Truly, educating today’s minds is a great challenge to educators. The sole solution for that is to as well modernize and improve teaching forms, styles or strategies in order to meet the needs and demand of this generation.
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Auto importers grow 2014 sales in the low teens A GROUP of motor vehicle importers grew sales in the low teens in 2014. In a st ate m e nt , t h e Ass o ci at ion of Vehicle Importers and Distributors Inc (AVID) said its membercompanies sold a combined 35,565 units last year, a 13 percent increase from the
31,399 in 2013. In December alone, sales however slumped by 23 percent to 2,687 units from 3,491 a year ago. Half of AVID membercompanies’ full-year sales at 18,467 units comprised passenger cars and grew 14 auto/PAGE 6
The Rationalization Plan for DepEd By John Michael Cariño Carbonera Kapatagan, Lanao del Norte
The Department of Education envisions to be successful in terms of its end-goals and delivery of services. It is loyal to its mission of being a good role player in promoting its ideals and aspirations and productive function of the society it serves. Thus, it is important that even along the process, DepEd should be organized and in order. This is the reas on behind the creation of Rationalization Plan in DepEd. Rationalization Plan directs a thorough a n d s t r at e g i c re v i e w of the operations and o r g a n i z at i on s o f t h e executive branch. As well as, providing options and incentives for government employees who may be affected by the rationalization of the functions and agencies of executive branch. The program is identified as a processoriented idea, requiring each government offices to
provide specific functions to its subordinates which would prevent duplication and overlapping of roles. Aside from that, Rat Plan would escalate agency p er for mance t hroug h rationalization of service delivery, support systems, organization of structure and as well as staffing. There are several offices in DepEd that have been affected such as central offices, regional offices and division offices-proper. General Appropriations Act Personal Services (GAAPS)-funded employees were also affected. However, options have been offered to these affected employees. It is indeed important for an organization to oversee, check and balance time to time the functions that take place inside them; and even ensure that each ‘function’ is functioning in order to contribute towards achievement of the organization’s mission, vision and strategic goals.
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hink a minute…Winston Churchill was 65 years old when he first became England’s Prime Minister. It was May of 1940 and England’s military was not well armed or prepared for war. So when Hitler’s huge, powerful German army was planning to attack the British Isles, most military experts expected Germany to easily defeat England in no time. But these experts could not imagine that in only 7 months, Winston Churchill would change the history of England and the entire Western World. During those 7 months, when the families of Great Britain gathered in their living rooms to listen to their leader over the radio, their feelings of fear and hopelessness were soon replaced by great confidence, hope, and victory. Why? Churchill knew just how to get the English people to believe in themselves—in their own cause and abilities. And defeating Germany’s powerful army became England’s finest hour! It’s been said: “People who feel good about themselves do their best.” Whether it’s at work on the job, at home with their mate and children, or with friends. So if you want people to change, you’ve got to help them believe in themselves so they will want to change and do their best. But when we criticize and shame our children, our wife or husband, or people we work with, we
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only hurt them and tear down their self-confidence. So why should we expect them to do better when we’ve made them believe they can’t! We all do our best when we feel good about ourselves. That’s why a successful businessman says: “Instead of catching people doing something wrong to criticize and punish them, try to catch people doing something right and praise them for it. Then they will want to keep doing that right thing and always do their best.” This is why Jesus Christ commands us to love others as yourself. Make others feel good about themselves the way you want to feel good about yourself. So won’t you ask Jesus to forgive you for your past and for treating others wrongly? Then ask Him to start changing your heart, so you can not only become your best, but you will also bring out the best in others. Just Think a Minute…
A
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Illegal entry of electronic waste is a health hazard
congressional inquiry i nt o t o t h e i l l e g a l entry of electronic waste in the country is in order. The toxic and hazardous chemicals in electronic waste can endanger the health of informal recyclers and the people around them as well as contaminate the environment with toxic pollutants. Indeed, there is a pressing need to investigate the matter. The United Nations E nv i ron m e nt P ro g r a m (UNEP) is urging developing e c o n o m i e s t o p r e v e nt dumping of e-waste from developed countries because it threatens human health and the environment.
editorial The UNEP report stated that the dilemma of globally increasing e-waste makes developing economies vulnerable to dumping as the cost of treatment of these products before disposal to the environment is high. There is an increasing and booming consumption of electrical and electronic goods such as personal computer and mobile phone in the Philippines corresponding to an explosion in electronic waste containing
toxic, persistent chemicals and heavy metals. Due to this, the country is faced with a mounting electronic waste problem at the present level of production, use and importation of electronic go o ds , t he prop one nt s argued. The absence of a s y ste m at i c an d prop e r measure for electronic waste disposal in the Philippines, has cause the continuance of the discarded technology of incineration where dangerous
and toxic wastes are just dumped in landfills exposing workers, poor communities to danger. The poisonous heavy metals are lead, cadmium, mercury, chromium and halogenated substances such as brominated flameretardants and polyvinyl chloride. Ridon urged the Department of Environment and Natura l R es ources and the Department of Science and Technology to undertake a study on the extent of the problem posed by the increasing amounts of electronic waste in the country.
Battles that changed the world (3)
I
n a previous article we wrote about the landing at Lingayen Gulf which t o o k p l a c e o n Ja nu a r y 9 , 7 0 ye ars ago. It w as t h e s e c on d m aj or l an d i nv a s i o n b y A m e r i c a n and allied forces in their attempt to retake the Philippines. By the time the A m e r i c ans l an d e d , t h e Jap an e s e forc e s , u n d e r the overall command of Tomoyuki Yamashita, had withdrawn inland. At the 3 2 - k i l om e t e r L i n g ay e n b e a c h h e a d , t h e re w a s hardly any Japanese resistance. This enabled Pan g a s i n an t ow n fo l k s to come out and welcome the allied forces in a fiesta atmosphere. The story was different at s e a , howe ve r, w he re Kamikaze pilots inflicted heavy damage on Allied ships off Lingayen Gulf. The intense inland fighting was to occur later. “The U.S. forces did not meet much resistance until they reached the Clark Air Base on January 23, 1945. T he b att le t he re l aste d until the end of Januar y, and after capturing the base, XIV Corps advanced toward Manila.” Ya m a s h i t a h a d r e d e p l oy e d h i s f orc e s i n Luzon in three main groups. The Shobo Group, consisting of 150,000 men under the direct command of Yamashita, was to defend northern Luzon. The Kembo Group, a ro u n d 5 0 , 0 0 0 , w a s t o defend the hills around C l ark and a ls o B at aan. T h e S h i mbu G roup, of around 80,000 dug in the mountains east of Manila and Southern Luzon. 132, 000 were deployed to defend Mindanao. As the US forces pushed towards Manila, one of Mc A r t hu r ’s i m m e d i at e
concerns was the plight of American POWs who were held captive by the Japanese. After the fall of Bataan, an estimated 70,000 American and Filipinos were forced to march 97 kilometers to Capas. En route, thousands were killed when they failed to keep up. Thousands more died of disease inside the camp. Much l ater, Fi lipino POWs were released but the Japanese continued to hold the American prisoners. The American POWs were later transferred f rom C amp ODonnell in Capas, Tarlac to various satellite POW camps. O n e s u c h c amp w a s located in Cabanatuan. “At its peak, the Cabanatuan camp housed 8,000 POWs but as the war progressed able-bodied POWs were shipped elsewhere in the Philippines. S ome were t ransp or te d to Jap an, Formosa and Manchuria where they did slave labor.” Mc A r t hu r’s c on c e r n for the POWs safety was ver y real. Allied forces h a d c apt u re d Jap a n e s e documents giving orders to Japanese camp commanders : “In t h e e ve nt of A m e r i c an ass au lt, liquidate camp inhabitants.” But not only that. The orders were actually carried out earlier in Puerto Princesa on December 14, 1944. In what is now known as t he P u e r to Pr i nc e s a Massacre , 150 POWs sought refuge in covered trenches following an air raid warning. “Japanese soldiers poured gasoline into the trenches and set the POWs aflame. Those w ho e me rge d f rom t he trenches were mowed down by machine gun.” Only 11 sur vived to tell
their stor y. For McArthur, it was a race against time to rescue 500 very sick POWs confined in Cabanatuan. On Januar y 30, 1945, in what is now known as the Great Raid, US Army Rangers led by Lt. Col. Henry Mucci and Filipino guerrillas led by Captain Juan Pajota liberated the Cabanatuan POWs. Pajota’s participation w a s v e r y c r u c i a l . No t only did Pajota provide information on camp layout, terrain, and Japanese troop movements. He a l s o s u g g e s t e d t h e timing of the rescue and as well as means to distract the camp guards. “ P a j o t a’s i n t i m a t e knowledge of the enemy’s activity, the local people and the terrain proved to be crucial to the rescue. He instructed the local villagers to muzzle their dogs to prevent them f rom barking when the American troops would pass through; an action which was timely and prudent.” T h e l a s t 1 0 0 0 y ard s before reaching the prison camp was open field. The US Army Rangers moved in the only way possible to avoid detection – by crawling. “C apt . Paj ot a a ls o s u g g e s t e d a f l y ov e r o f an American plane to divert the attention of the Japanese while the Allied troops were moving.” Wi t h t h e p r e c i s i o n information supplied by Pajota, the army rangers were able to dispose of the camp guards easily. In no time, the liberated 500 POWs were loaded into c arab ao c ar ts prov ide d by Pajota’s guerillas. “The guerillas then held back Japanese reinforcements and
SPEAKING
O ut
By Ignacio Bunye
prevented them from crossing the Cabu Bridge to attack the rescuers and POWs.” The Great Raid became the subject of a 2005 international movie which st ar re d C es ar Mont ano who played the role of Pajota. Similar rescues were staged later, again with the active participation of Filipino resistance fighters, at Santo Tomas Internment Camp (February 3, 1945), Bilibid Prison (Februar y 4, 1945), Los Banos (Februar y 23, 1945). O n e s u ch re s i s t an c e fighter was Manuel Colayco who paid with his blood in the liberation of Santo Tomas. A brilliant Ateneo campus journalist, orator, RO TC of f i c e r, C ol ayc o later finished law at the UST. At the start of the war, Colayco enlisted for Bataan, fought in Tuol, and later marched to Capas. Upon his release f rom C ap a s , h e j oi n e d the underground and established an Allied Intelligence Bureau. He also printed and circulated an underground newspaper, Freedom. He was directing Allied troops at the entrance of UST when he was felled by a grenade. Note: You may email us at totingbunye2000@ gmail.com.
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Stingy banks outnumber the generous when it comes to household loans BANKS have b ecome stricter in granting loans to households amid higher demand for credit among businesses and consumers. According to its latest Senior Bank Loan Officers’ Survey, the Bangko Sentral ng Pilipinas (BSP) said t he g re ater numb er of those polled said they had kept credit standards on households and business enterprises unchanged for the 23rd straight quarter in the three months ending December last year. Despite this, those who tightened credit standards for households outnumbered those who eased the same, as the diffusion index registered 14.3 percent. The index is the result of subtracting the
number of respondents who eased their standards from the number of those who tightened the same. Respondents who tightened their standards ascribed this to stricter financial system regulations on loans to households. Banks responded to these restrictions by reducing credit lines for auto loans and increasing loan margins on personal or salary loans. According to the BSP, most banks would keep credit standards as is in the next quarter, with some lenders becoming stricter because of tighter regulations and less tolerance for risk. As for loans to businesses, a bigger prop or tion of resp ondents kept t heir
credit standards as is in the fourth quarter last year. They ascribed this to their steady outlook on the economy, particularly on the following industries: wholesale and retail trade, manufacturing, real estate, among others. B anks were wont to charge lower interest and lend bigger amounts, but were stricter about collateral re quirements and lo an covenants, not to mention being partial to shorter loan maturities. Fo r t h e s u c c e e d i n g quarter, most respondents would keep loan standards as is, but those who were leaning towards tighter standards outnumbered those who prefer the opposite. Among the factors that
lend to tighter standards were stricter financial system regulations, less favorable outlook on the domestic
e c onomy, and re du c e d tolerance for risk. Going for ward, even though stingy respondents
outnumbered the generous, they saw demand for credit from both households and businesses to increase.
BSP to maintain policy stance THE Bangko Sentral ng Pilipinas (BSP) will maintain its current policy instance in the near term but stressed that it will continue to monitor impact of the European Central Bank’s (ECB) fresh stimulus program. ” While we had been anticipating QE (quantitative easing) from EU from some time now, and the price action in markets in recent months has reflected the divergence in AE (advance economies)
monetary policies, we still need to see how this policy divergence will continue to play out now that we are in a situation of very low oil prices,” BSP Governor Amando Tetangco Jr. told reporters in a text message Friday. ”For the moment, BSP is geared to keep the interim financial volatility in check,” he said. The ECB announced it will buy 60-billion euro worth of
bonds from March 2015 to end-September 2016 to pump in additional liquidity in the euro zone to aid the flagging economy of the region. Markets have been expecting a fresh stimulus from the ECB but some analysts were surprised by the volume of the bondbuying program. Tetangco said Philippine monetary officials do not see the urgency to change bsp/PAGE 6
SP COMMENDATION – the Sangguniang Panlalawigan of Misamis Oriental headed by VICE GOVERNOR JOEY G. PELAEZ (5th from right) awarded a Certificate of Commendation and a monetary reward to Prison Guard Nelfa B. Nacaytuna (6th from right) for successfully foiling two attempts to transport illegal drugs inside the Misamis Oriental Provincial Jail. The awarding ceremony took place during the 3rd Regular Session of the Sangguniang Panlalawigan and was witnessed by Provincial Jail Warden Dominador Tagarda (extreme left). (Also in the picture from L to R: Provincial Board Members Heckert V. Emano, Vincent K. Pelaez, Susan M. Lagbas, Nancy S. Madjos, Donato N. Chan, Jabi I. Bernaldez, Emmanuel S. Mugot and Mario K. Emano.)
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PRINT MEDIA TRAINING MODULES Print Media 1. 2. 3. 4. 5. 6. 7.
Column Writing Editorial Writing Editorial Cartooning Feature Writing Fact-sheet Writing Feature Writing First Aid During Media Coverage and Other Emergency Situations 8. Headline Writing 9. Investigative Reporting 10. Keeping Media Practitioner’s Family Safe
11. Layouting 12. Low-cost Media 13. News/Press Conference Organizing and Facilitation 14. News Paper Editing 15. News Writing for Print 16. Photography 17. Print News Release Preparation 18. Securing the Newsroom 19. Specialized Writing : Sports, Business, etc.
BROADCAST MEDIA TRAINING MODULES
1. Audiocraft 2. Audio News Release Production 3. Broadcast Editorial Writing 4. Broadcast Media and the Church Broadcast News Scriptwriting \ Broadcast News Simulation 5. Communication Theory 6. Community Radio Program Production 7. Conducting Energizers/Ice Breakers 8. Coverage of Civil Disorders, Natural and Human-induced Catastrophic Situations, Wars and Conflicts, Abuse and Exploitation 9. Data Gathering 10. Dealing with Death Threats and Surveillance 11. Disc Jockeying (Disk Jokering) 12. Effective Listening and Questioning 13. Feature Writing and Production 14. First Aid During Media Coverage and Other Emergency Situations 15. Headline Writing 16. Interviewing Children 17. Investigative Reporting 18. Keeping Media Practitioner’s Family Safe 19. Lantern Lecture Techniques 20. Microphone Handling 21. Newscasting
22. Non-linear Audio-Video Editing 23. News/Press Conference Organizing and Facilitation 24. Overcoming Ambush Interview 25. Overcoming Stage Fright 26. Program Hosting/Anchoring 27. Public Journalism 28. Radio, As Community Development Tool 29. Radio Programming 30. Radio and TV Guesting and Interview 31. Securing the Newsroom 32. Specialized Writing : Sports, Business, etc. 33. Telephone Interview and Reporting 34. Television, As Community Development Tool 35. Video Camera Handling 36. Video News Release Production 37. Voice Development Others 1. Structured Learning Exercises 2. Trainers Training on Training Facilitation 3. What To Do When Abducted, Arrested, or Stopped at Checkpoints or Roadblocks 4. Zero Waste Management
GENDER AND HEALTH TRAINING MODULE
1. Adolescent and Youth Health 2. Gender and Reproductive Health 3. Gender Sensitivity for Couples, Women and Men 4. Gender Sensitivity in Media 5. Gender Sensitivity Training for Lupon 6. Gender in Waste Management 7. Violence Against Women and Children
INFORMATION, EDUCATION, COMMUNICATION (IEC) and ADVOCACY MODULES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
Brainstorming and Project Presentation Building a Constituency for Support Communicating with the Adolescents, Handicaps Community Organizing and Planning Community Public Address System (ComPAS) Conducting an Advocacy Campaign Designating Spokespersons Data Gathering Defending Against and Addressing the Opposition Development Communication Educating Colleagues Establishing Goals, Objectives and Activities Expanding Your Base of Support Enhancing Your Public Education Efforts Establishing Hotlines Framing Issues and Shaping Your Message Going Public/External Relations
18. Intrapersonal and Interpersonal Communication 19. Knowing Your Community 20. Letter to the Editor Writing 21. Making Contacts 22. Media Relations 23. Networking and Coalition Building 24. Objective Setting and Action Planning 25. Organizational Communication 26. Overcoming Burnout 27. Overcoming Stage Fright 28. Program/Project Audience Analysis 29. Project Proposal Writing and Presentation 30. Public Address System Operation 31. Public Speaking 32. Reaching the General Public 33. Reaching Policy Makers, Lobbying, Legislative Approaches 34. Strategic Planning 35. Verbal and Non-verbal Communication 36. Vision, Mission and Goals Setting 37. Writing Mission Statements
VALUES AND RELATED TRAINING MODULES
1. Aggressiveness and Assertiveness 2. Coping With (Post-traumatic) Stress and Depression 3. Dealing with Conflict 4. Developing Positive Personal Values 5. Discovering Interpersonal Life 6. Emotional Quotient 7. Etiquette and Grooming 8. Good Passenger Handling 9. Human Relations and Personhood 10. Intelligence Quotient 11. Leadership 12. Overcoming Difficult People 13. Prayer Writing and Delivery 14. Public Relations 15. Sermon Writing and Delivery 16. Supervisor, as Formater 17. SWOT Analysis 18. Team-building 19. Values Clarification
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Through the project, the public will also be able to request on mandatory tape preservation, purchase from accredited cellular phone dealers or retailers, look for accredited cell phone service center and make free calls (libreng tawag). In addition, the project also aims to provide assistance for stranded passengers of the cancelled trips particularly when it’s due to bad weather condition. Furthermore, it is the goal of the Commission to address the issues and concerns on the rates of complaints on crimes including cellular phone snatching, malicious and text scam messages, obscene personal commentaries on broadcast stations, and other problems related to Consumer Welfare and Protection Desk (CWPD) services without warning. The creation of the CWPD project, which is also said as the first of its kind in the world, is targeted to help the government in promoting the importance of consumer welfare and protection, and to assure every citizen that there is a government that always protects the interest of the public.
PAL... from page 3
PAL’s fleet expansion was aimed at overhauling its operations to reduce costs. The overhaul included the transfer of PAL’s domestic flights to budget unit PAL
Express. “We really have to check whether the market requires all these airplanes. More challenging now is how to maximize utilization of a very big fleet because you have to have more pilots, crew, maintenance and engineering staff,” Bautista said in an interview last October. Last September, the Lucio Tan Group and San Miguel Equity Investments Ins. (SMEII) signed an agreement whereby the latter would sell back its stake in PAL and Air Philippine Corporation at a cost of $1 billion. San Miguel bought its stake in the flag carrier from Tan for $500 million in 2012. PAL Holdings controls around 90 percent of the airline and has a market value of about $3.4 billion. The new airline management said it would wait about three years before taking in a new strategic investor. The flag carrier plans to open services to New York in March 15 after the Federal Aviation Administration upgraded the Philippines to Category 1 in April last year. PAL operates a total of 26 weekly flights to the US, with frequencies to Los Angeles, San Francisco, Honolulu and Guam. From July to September last year, PAL Holdings posted a comprehensive loss of P192.3 million, down by 82.5 percent from P1.09 billion in the same three months of the previous year. Revenue amounted to P25.03 billion, up by 38.9 percent from P18.02 billion
NMRAA: Unlimited Sports Mania 2014
previously. Passenger revenue climbed to P19.77 billion from P14.51 billion in 2013, while cargo revenue went up by 39 percent year-on-year to P2.22 billion.
Auto... from page 3
percent from the 16,143 in 2013. The other half at 17,098 units comprised light commercial vehicles (LCVs), which increased 12 percent from the previous year’s 15,256. “AVID is confident the industry will continue its bullish stance for 2015 with another significant growth on the back of strong macro fundamentals and brisk vehicle demand,” AVID president Ma. Fe PerezAgudo said.
BSP...
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the BSP’s policy stance “but we will continue to monitor new data.” He said they will also “factor into our forecasts the dampening impact of inflation and possible second round effects on global economic growth of lower oil prices.” Aside f rom the ECB decision, the central bank chief said another factor that they would consider are the effects of the expected normalization of Federal Reserve’s interest rates. The Fed fully ended its US$ 85 billion stimulus program last October 2014 after the initial US$ 10 billion cut in January 2013. Markets widely expect the Fed to start hiking interest
rates in the middle of this year but some pushed their projections to the latter part of the year given several factors like the record-low price of oil in the international market. Tetangco said the ECB decision will definitely ease further monetary conditions in the euro zone and “should boost market confidence near-term especially as the “announcement uncertainty” is eliminated.” He, however, added that “in the near-term this needs to be followed thru by structural reforms in the national economies and adjustments in EU labor market conditions, among others.” BSP’s p olic y-ma k ing Monetary Board (MB) will have its first policy meeting for this year in February. In 2014, the Board hiked by a total of 50 basis points the central bank’s key rates and the rate of its special deposit account (SDA) facility in a bid to help keep inflation, particularly this year, within the government’s two to four percent target. To date, the central bank’s overnight borrowing or reverse repurchase (RRP) rate is at four percent, the overnight lending or repurchase (RP) rate is at six percent and the SDA rate is at 2.5 percent. The Board also increased banks’ reserve requirements by a total of 200 basis points in the first half of last year as growth of domestic liquidity remains above its normal level. This brought the reserve requirement of universal and commercial banks (U/ KBs) to 20 percent and thrift banks’ (TBs) to eight percent effective May 30, 2014. (PNA)
By ROBERT J. ASIS Teacher lll JASAAN CENTRAL SCHOOL JASAAN DISTRICT
The first and only in Region X that 2014 Regional Athletic Meet was being held in two divisions, Cagayan de Oro City and Misamis Oriental with the whole delegations in Northern Mindanao Regional At hletic Association (NMRAA). It was launched in Jasaan, Mi s am i s O r i e nt a l on December 15, 2014 wherein Metro Manila Vice-Mayor and a showbiz personality, Isko Moreno and the Guest Speaker, Dr. Ella Cecilia G. Naliponguit, Director lll of Health and Nutrition from DepEd Central Office were the guest speakers. They inspired all the athletes from 14 divisions. Their inspirational messages were added by some other guests like Mis. Or. Governor Yevgeny Vincente Y. Emano and the town mayor of Jasaan, Hon. Grace A. Jardin. There were 5,560 athletes, coaches, officials and delegates from Iligan, CDO, Mis. Occ., E l S a lv a d or, Oz am is ,
Ta n g u b, M a l a y b a l a y, C amiguin, Bu kidnon, Valencia, Lanao del Norte, Gingoog, Oroqueta and the host division Mis. Or. that participated in this year’s NMRAA. The games were played in separate venues per category. From the different districts of Misamis Oriental, sports enthusiasts were pleased to enjoy the full-packed unlimited games they witnessed. Even in the heart of Cagayan de Oro City, sports goers took pleasure in the different playoffs. Five days were not enough for the sports lovers to witness such spectacular games. The Regional Meet ended with a Closing Ceremony at Tagoloan Misamis Oriental along with the Proclamation and Awarding of Winners. Cagayan de Oro City came up the Over-all winner fol lowe d fol lowe d by Misamis Oriental division. It was such a once in its kind to have an Athletic Meet with different venues. The first and its finest!
CAGAYAN DE ORO MAIN BRANCH P & J Lim Bldg., Tiano Brothers Kalambagohan Sts., Tel. # (08822) 727-829 * Telefax # (088) 856-1947 CAMIGUIN BRANCH B. Aranas St., Poblacion, Mambajao, Camiguin Tel. # (088) 387-0491 CORRALES BRANCH Corrales Ave., Cagayan de Oro City DIVISORIA BRANCH Atty. Erasmo B. Damasing Bldg., #61 Don A. Velez St., Cagayan de Oro City Tel. # (088) 857-3631 LAPASAN BRANCH Lapasan Hi-way, Cagayan de Oro City Tel. # (088) 231-6739 CARMEN BRANCH Vamenta Blvd., Cagayan de Oro City Tel. # (088) 231-2011
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Mr. Montenegro said it is crucial to pour more investments in the area currently covered by the Autonomous Region in Muslim Mindanao (ARMM) because its slow economic growth has been affecting the entire southern island. “Historically, Mindanao’s economy has always been pulled down relatively by the low performance growth of the autonomous region,” he said. Phi lippine St at ist ics Authority data show that w h i l e t h e e c on omy of Mindanao grew by 6.3% in 2013, the ARMM only inched up by 3.6%. However, ARMM’s 2013 performance is a jump from only 1.1% the previous year owing to increased activities in t he ag r ic u lture and services sector. ARMM will become the core area of the new Bangsamoro territory and its government will
transition into the new Moro administration. In a statement issued on Monday, ARMM governor Mujiv S. Hataman called on the region’s local government officials to support the BBL and provide input that will make the law inclusive. “Let us help our lawmakers pass a Bangsamoro Basic Law that is truly responsive and reflective of the needs and aspirations of the Bangsamoro people,” Mr. Hataman said. Mr. Montenegro said the passage of the BBL, an offshoot of the peace agreement signed last year by the government and the Moro Islamic Liberation Front (MILF), is expected to boost investor confidence not just in the ARMM but the whole of Mindanao. He cited that even before the BBL’s approval, several big investors have started to expand or start ventures in the ARMM. The ARMM Regional B o a r d o f I nv e s t m e nt s reported that investments
K to 12 Basic Education Curriculum: A big Challenge to all Filipinos By CARNILA D. SIMACON
It has been a couple of years since the Philippine Government implemented the k to 12 curriculum in education. We already have Grade 7, 8, 9, and 10. A big change in our educational system has already started and now we are all facing a big challenge if all Filipinos can fully complete and finished this two additional year of spending our children in school. We are giving more opportunity to children to give them quality and excellent education system. This is one way where we can globally compete with the other countries in terms of producing skilled graduates suited to the need of the industries. This year marks a significant year to all fourth year graduating students since we will bid our good byes to the old curriculum and next year, we will be implementing the senior high school curriculum, Grade 11 and 12. Yet it is a big challenge to the students, parents, teachers and to the government, but we should always remember that the government is doing everything to cater the needs of all Filipinos so that our children can avail the free public education in spite of the two additional year of schooling. But what is really K to 12? The K to 12 Curriculum in which K stands for kindergarten and 12 for 6 years in elementary and 6 years in high school. This curriculum shifts the entire educational system from a traditional into a very
dynamic and authentic paradigm. President Aquino Benigno III stressed out that our graduates should not left behind in acquiring skills useful in the future. The main goal of this curriculum is to equip our graduates with globally competitive skills suited for the 21th century, thus make them ready and prepared for the future. K—12 Curriculum introduces Mother tongue bas ed Multilingual Education (MLE) it simply means that our own dialect is used as a medium of instruction for all subjects except Filipino and English. The purpose of MTB is to develop appropriate cognitive and reasoning skills of the pupils which enables them to participate actively without being alienated. This will help the pupils not to limit themselves in expressing their ideas since MTB teachers give more weight on their reasoning and critical thinking abilities rather than exposing them immediately to the second language. MTB will not hinder children’s learning on other language but it serves as a bridge what they already know to what they are supposed to learn. With the new curriculum K to 12 in the Philippines , it is one way of ensuring that all learners would receive an education that would help them to become more globally competitive . So , we should think of the positive side and the essential benefits of having this new curriculum than thinking of this as a burden to achieve our goals in life.
hit P3.867 billion in 2014 from P1.4 billion in 2013 and P569 million in 2012. Late last year, multinational Unifrutti Group of Companies partnered with two local companies to develop 2,000 hectares for banana farms in Maguindanao province in addition to its existing 1,000-hectare farm in Datu Paglas town. Among those employed in the initial investment are members of the MILF. Meanwhile, Saffrulah M. Dipatuan, chair of the Bangsamoro Development Authority, said once the BBL is passed, the MILF main camp, the 3,000-hectare Camp Abubakar, will be converted into an agricultural production center to provide livelihood activities as well as job opportunities not only to the members of the rebel group but to other residents in the region. Mr. Dipatuan said the proposed conversion of the camp will be part of the development of climateresilient agriculture that will be implemented in the area. On mining, the ARMM has been identified to be rich in resources, including metallic minerals and fossil fuel. One of the contentious
points in the proposed BBL is the income sharing between the Bangsamoro and national governments from mineral resources.
Bangsamoro... from page 1
can be finally achieved.” “We are supporting the BBL,” Akbar said while emphasizing the need to educate the public on the Bangsamoro Law. “I hope we properly communicate the BBL to (the people), so they can understand it. Then we won’t have any problems with the BBL,” Akbar said. “We are hoping for peace in Basilan.” Tawi-Tawi G overnor Nurbert Sahali also noted the wide public support for the BBL and the peace process among his constituents, saying, “whatever objectives the national government has with regard to the peace process in our region, we in the local government unit of Tawi-Tawi support it.” Sulu Vice Governor Sakur Tan similarly expressed his support for the BBL while also urging Congress to improve and f ine -tune the draft, especially on provisions that might be challenged on grounds of
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Republic of the Philippines REGIONAL TRIAL COURT 10th Judicial Region Branch 16, Tangub City IN THE MATTER OF THE CORRECTION OF ENTRY IN THE CERTIFICATE OF LIVE BIRTH OF MEMAR GENOBIA SANDOVAL AS TO HER YEAR OF BIRTH FROM “1997” TO “1994”
SP. PROC: TC-2015-001
MEMAR GENOBIA SANDOVAL, Petitioner, -versusTHE CITY CIVIL REGISTRAR OF TANGUB CITY,
Respondent.
x-------------------------------------------------------/ NOTICE OF HEARING WHEREAS, after alleging certain facts in a verified petition filed on January 7, 2015 petitioner prayed that after notice, publication and hearing, an order be issued directing the Local Civil Registrar of Tangub City, to correct the erroneous entry in the Certificate of Live Birth, to wit: 1. The entry on Petitioner’s year of birth on her Certificate of Live Birth duly issued by the National Statistics Office which indicates “1997” should be changed and /or corrected to “1994” WHEREFORE, finding the petition to be in due form and substance, the hearing of the same is hereby set on March 20, 2015 at 8:30 o’clock in the morning, at the Session Hall of this Court at which date, time, and place, any person may appear and show cause why said petition should not be granted. The Sheriff of this Court is hereby ordered to post copies of this Notice in three (3) conspicuous public places, preferably in the Bulletin Board of this Court, the City Hall of Tangub City and the Barangay Hall of Taguite, Tangub City. Moreover, let a copy of this petition and notice be published once a week for three (3) consecutive weeks in a newspaper of general circulation in the province of Misamis Occidental, all at the expense of the petitioner, for the information and guidance of all concerned . Also , let a copy of this petition and notice be furnished the petitioner, the Office of the Solicitor General, and the City Civil Registrar of Tangub City. Any person having or claiming any interest under the entry whose correction is sought may, within fifteen (15) days from notice of this petition , or from the last date of publication of such notice, file his opposition thereto. WITNESS, the Honorable SYLVIA A. SINGIDAS-MACHACON. Presiding Judge, this 14th day of January 2015. BWM: Jan 26, Feb 2 & 9, 2015
(Sgd) ATTY. MARCELINO D. NATIVIDAD JR. Clerk of Court-VI
unconstitutionality. “We are not against the BBL,” Tan said, but added that “we have our concerns about certain provisions of the BBL…I hope all of our proposals will be considered.” BBL addresses LGU concerns G ov e r n m e nt o f t h e Philippines peace panel chair Prof. Miriam Coronel-Ferrer, also present at the hearing to address the concerns of the resource persons present, noted that it was not the first time the panel engaged local government officials in the course of the peace process. “If there is one lesson that we learned in the MOA-AD [Memorandum of Agreement on Anc e st r a l D omai n ] experience, it was that kind of a lack of engagement within government that precipitated the tragic turn of events in 2008,” Coronel-Ferrer said. “That is why when this new panel came in in 2010 we made sure that we had very close coordination and engagement with the local government officials whether as a group or individually.” Coronel-Ferrer said that the concerns and interests of local government units are addressed in the BBL. She clarified that incumbent local government officials will not be removed from office. “A l l l o c a l e l e c t e d government officials will serve their full term until 2016, until the next election in 2016,” Coronel-Ferrer said. “What will be abolished is the ARMM—which means the elected officials, the governor and the vice governor of the ARMM, and the Regional
7
Legislative Assembly—in order to give way to the Bangsamoro Parliament and the executive (office) that will be created in the form of the Bangsamoro Transition Authority.” “The BBL is not blind to the interests of local governments,” she added. “If you look at the provisions, you’ll find that there are very specific provisions such as the principle of devolution and subsidiarity, and the Council of Leaders that can make for a cohesive and cooperative leadership at all levels.” She noted that these provisions would solve the current dis connec t between the ARMM regional government and the LGUs. The Council of Leader will be made up of the chief minister, provincial governors, city mayors and sectoral representatives. Subsidiarity refers to the exercise of power where it us most effectively exercised and is premised on mutual respect for each other. (PNA)
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e conomic de velopment among ASEAN members. He, however said, this will also mean fierce competition, which the city and whole nation should prepare for. “The different sectors affected cannot be prepared if they are not well informed about the integration. Every Filipino should be informed. This is a challenge for us all. Let us face it well- prepared and well-equipped,” he stressed.
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Filmmakers meet to form NorthMin Film Network MONDAY | JANUARY 26, 2015
Editor: ShAUN ALEJANDRAE YAP UY
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orthern Mindanao filmmakers gather at the Xavier University Little Theater, January 23, answering a call to meeting by Xavier Center for Culture and the Arts (XCCA) director Hobart Savior to form a film network in the region. Savior is also the author and festival director of Cinemagis Digital Short Film Festival in Northern Mindanao. The gathering of some 50 filmmakers from Northern Mindanao is a show of intent to form the film network to boost potential storytellers in the region. According to Savior, “this meeting is the first step into creating the film network, to come up with a technical working group”. During the meeting, filmmakers shared their experiences producing films as well as assessed what Northern Mindanao lacks or needs improvement in the field of filmmaking. Seven filmmakers, headed by Cinemagis 6 best director Joe Bacus and documentary filmmaker Nef Luczon, have volunteered to spearhead the technical working group.
The NorTherN MiNdaNao FilMMakers. Photo by shauN uy
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CDO hosts int’l confab on innovative practices of integrating peace education to core subjects Paving the Road to Integrity By ELAiNE O. RATUNiL
CAGAYAN DE ORO CITY – Organizers are set to conduct t he 3 rd Inte r nat i ona l Conference on Innovative Practices of Integrating Peace Education to Core Subjects here in Cagayan de Oro at Xavier University-Pueblo Campus, on April 22-24. The conference aims at helping schools augment its anti-bullying programs as directed thru Department of Education Order No. 55 s. 2013 (also known as the implementing Rules and Regulations of Republic Act 10627). The conference will introduce innovative approaches of incorporating peace education to core subjects in schools anchored on the researchbased empathy education curriculum owned and developed by Move This World, Inc., a non-profit organization based in New York City. According to Primitivo C. Ragandang III, country director of Move This World-Pilipinas, among the benefits and highlights of the training-workshop are: (1) the innovative research-based empathy e duc at ion prog ram is outlined in progressive Pre-K to 12 curriculum which conveys the values of empathy, respect, active listening, cooperation, meditation skills, ethnolinguistic understanding, and emotional engagement among students through creative expression; (2) creates an avenue to build a network of anti-bullying advocates in the region and
CADET from Page B4.. t he cor ps, w hich a ls o included his spearheading in outreach activities at the DSWD; his participation in the repacking of relief goods for the victims of typhoons S e n d o n g , P a b l o, a n d Yolanda; in the mangrove tree planting of Junior Chamber International at El Salvador, Misamis Oriental, and in various house-building activities of Habitat for Humanity; and a regular blood donor in blood-letting activities conducted by XU Red Cross Youth and other organizations. Hi s v a r i o u s e x t r a curricular activities included being elected as the Student Council President of the School of Business and Management, a Philippine r e p r e s e nt at i v e o f t h e Culture Understanding and Language Proficiency (CULP) program held in Guam, USA, a pioneer member of the Cagayan de
close confab with other participants; (3) experience the Move This World’s research-based empathy e duc at ion c ur r ic u lum anchored in its theoretical framework, theory of change and logical model; and (4) join virtual meeting with Move This World partners in the United States. Further, Ragandang said the activity is designed to give educators and youth development officers the tools to innovate from
traditional pedagogy insofar as addressing school bullying is concerned. Erica Rose Jeffrey, a World Peace Fellow from the University of Queensland, Australia will be the Keynote Speaker, while professors f rom t he D ep ar t ment of Political Science of Mindanao State University (MSU)-Iligan Institute of Technology will facilitate a writeshop on integrating in their lesson plans peace concepts through creative
expression. A registration fee of P3,000 will be collected to cover lunch, snacks, and training kit. Few scholarships are available while other interested participants may consider financial subsidy from PTA funds or LGUSEF. An 8% discount will be given to early registrants on or before February 15. One participant in a group of more than three can also get 10% discount. (EOR/ PIA10)
Cassava Training kicks off in MisOcc CAGAYAN DE ORO CITY - In its continuous aim to boost cassava production and increase farmers’ income, the Department of Agriculture – Regional Field Office 10 (DA-RFO 10) through the Agri-Pinoy Corn Program kicked off this year’s series of trainings on Cassava Production Technology in Ozamiz City, Misamis Occidental. Attended by around 70 agricultural technicians from the local government units and farmer-leaders from MisOcc and its nearby province of Lanao del Norte, the training was conducted to further encourage the group to be agents for the promotion and development of the cassava sector within northern Mindanao. Jocylen A. Gementiza, Cassava Focal Person of DA-RFO 10, reported that the region managed to produce 601,289 metric tons of cassava in the year 2013. She added that although the region has produced a quarter of the country’s total output for the period, they should altogether act and adopt major strategies such as increase the area to be planted with cassava, increase farmers’ productivity and income, improve the quality of primary cassava products and reduce harvesting/post-harvest losses and increase consumption of cassava as food to accomplish the region’s targets. For the year 2015, the program is slated to conduct four more trainings in the provinces of Misamis Oriental, Bukidnon and another round for MisOcc and LDN. (JLOlson, DA-RFO 10/PIA)
Oro Rugby Club, a volunteer of the Parish Pastoral Council for Responsible Voting, and an observer of ENACTUS Philippines. He is also the training consultant for Citizenship Advancement Training (CAT) of St. Mary’s School and Lumbia National High School. He is a member
FIrST CuSTOMEr. Self Service style slushie station Slurp It! at the SM City CDO. Photo by SHAun AlEJAndrAE YAp uY
Young entrepreneurs (from left) Hecint Tan, Elena Zayco, April Chanel Varias pose for posterity during the branch opening of Slurp It!, January 24, at the 2nd level of SM City Cagayan de Oro. Photo by SHAun AlEJAndrAE YAp uY
of various co-curricular organizations, and has also participated in different trainings such as in first aid and basic life support, on search and rescue-air to ground op erations, and in various seminars on leadership such as the Building Leadership Wo r k s h o p o f A s i a n
Institute of Management, the Change Leadership Camp of Xavier University, and in Transformative Approaches to Innovative Leadership (TRAIL) Summer Youth Camp by YouthLEAD Philippines. Indeed, deserving of this award, he embodies the different values that
Back in 2011 amidst rampant dissatisfaction against the culture of unethical practices prevalent in all rungs of society, Integrity Initiative, a private sector-held association for a more ethical Philippines, asked the question “Can good business mean clean business?” Four years later, Integrity Initiative looks back at the question, now with an answer, and a realistic vision of what the future is going to be like. “With what we have achieved in the last four years, yes, I can proudly say that good business can mean clean business,” said Integrity Initiative Chairman Ramon del Rosario, Jr. Del Rosario mentioned some of the biggest improvements the country has achieved in terms of eradicating unethical practices. For one, the Philippines now ranks 52nd out of 144 countries in the 2014-2015 World Economic Forum’s (WEF) Global Competitiveness Index, went up 33 notches from rank 85th in 2010. Also, WEF cited the Philippines’ achievement of a 50-place improvement since 2010 in the strength of the country’s institutions, taking the country to rank 67th in the world. Another one of the country’s improvements is its performance in the ethics and corruption subcategory. The Philippines now ranks at 81st place from 135th in 2010. The ethics and corruption in the public sector category is a composite of scores covering public trust in politicians, preventing irregular payments and bribes, and diversion of public funds. With how the country is doing, Integrity Initiative is very much pleased to see that the government is doing its job in paving the road to a more ethical Philippines. “We are delighted to know that our endeavours are aligned with the government’s anti-corruption efforts,” shared del Rosario. In 2014, with the campaign “Integrity Nation Now,” Integrity Initiative tapped the youth and encouraged them to strive towards a moral and ethical country. Among the activities that were conducted this year are the Integrity Summit, Integrity Film Fest, and the Integrity Youth Concert. Early next year, another major activity—the Integrity March—is slated, which is expected to reinvigorate the fight for integrity. While the campaign is primarily aimed at the youth, private and public organizations as well as government institutions continue to join Integrity Initiative. Today, over 3,500 private sector entities and national government agencies have signed the Integrity Pledge. “We are proud of the things we have achieved throughout the four years,” shared del Rosario. “It’s very challenging, especially for a country like ours where people are at the verge of giving up on their country. But look where our hard work has taken us.” Del Rosario also stressed that although the country has achieved so much, the success should not entirely be attributed to Integrity Initiative. “We have been working hard to improve our society, but it is not only Integrity Initiative’s work. There are a lot of factors that greatly contributed to achieving these improvements, like the government’s efforts and people’s support.” As we close 2014 with a resounding success, Integrity Initiative has already been working out its goals for 2015. The association will come up with a sustainability plan that will be drafted with its stakeholders to map out activities that will support the organization’s operation. It has also been coordinating closely with ranking government officials to further its advocacy. “We believe that formally institutionalizing our compliance system will surely make a stronger impact in our fight against corruption,” del Rosario said. “Working with the government gives us high hopes that we will soon practice transparency across all the sectors, be it private or public. When that happens, our dream of an honest and more ethical Philippines will be within our reach,” he explained. As we now enter a new year, del Rosario is more confident that the country can achieve even more than what the group is expecting. “Our goal may seem to be far-fetched, but we are on our way there, slowly but surely. This is a living proof that nothing is impossible if we work together.”
he came to grow up with. Through his earlier years, he has come to understand and personify learning, growing, and serving, the motto of his high school alma mater. From then to now, his values grew even more as he encountered m ore c h a l l e n g e s . Hi s drive to serve and become
a man for others grew stronger as his knowledge of things widened further. This enabled him to g r ow h i s c ap a b i l i t i e s fully as a person who is competent, committed, and conscientious; always eager to serve and to lead for his family, the Church, and for his country.
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A slush beverage company, featuring a wide array of distinctly delectable flavors, Slurp It! Opened its first branch in Dumaguete City on March 2014. Slurp It! is a selfservice slushie station concept that allows customers to “mix-andmatch” their drink, making the whole experience more fun and enjoyable. This concept is aimed to delight customers by serving great tasting frozen slush beverages in unique and colorful flavors. Slurp It! located at the 2nd level of SM City Cagayan de Oro is the company’s fourth branch nationwide,
editor: ShAUN ALEJANDRAE YAP UY
Slurp It! opens at SM City CDO
two of which are situated in Dumaguete City, one particularly in Silliman University. The third branch is in Dipolog City and a fifth one to open in Bacolod City soon. The company envisions itself to be at the forefront in the slush beverage industry through offering deliciously unique flavors and continually innovating to provide more interesting options to its customers. Slurp It! uses both imported and local fruit juice concentrates, and Purified Water to make great tasting April Chanel Varias, Elena Zayco, Hecint Tan with SM City CdO Assistant Mall Manager slushies.
Constantine Arce in the ceremonial cutting of the ribbon during the branch opening of Slurp It!, January 24, at the 2nd level of SM City Cagayan de Oro. Photo by SHAun AlEJAndrAE YAp uY
ROTC CADET OF THE YEAR CY 2014-2015
C/LTC JAN ROGIE G MACANDILI 1CL of the Department of Air Science and Tactics, Xavier University-Ateneo de Cagayan was awarded as the CADET OF THE YEAR FOR CY 2014-2015 for having remarkable and excellent accomplishments as an ROTC Cadet Officer. A proud son of Ltc Robert B Macandili (INF) PA and SJO4 Haidee G Macandili of the BJMP, a loving brother to two younger siblings, and a God-fearing man; he epitomizes a responsible Filipino citizen worthy of this award. He graduated high school from St. Mary’s
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School with flying colors as he was awarded with various medals. Included are for being a first honor student, for being an officer of CAT, for being the team captain of the chess and the soccer varsity team, for being the president of the campus ministry, and for being a main cast of the school’s annual musical play. Pres ent ly, he is a graduating student taking up Bachelor of Science in Business Administration major in Financial Management at Xavier University-Ateneo de Cagayan, and he has been appointed to the position of ROTC Operations
O f f i c e r. As a c a d e t officer, he has garnered numerous awards, such as certificates of recognition/ appre ci at ion, loya lt y award, and leadership award. During his summer cadre or MS-3, his awards include, AFRC C ommanders Award, Outstanding Graduate Award, Best Class Marcher Award, B est Sp eaker Award, Field Stripping Award, and Marksmanship Rifle Expert Award. Just recently, he was awarded for being the Cadet of the Year of the Philippine Air Force. He was responsible for various activities of CADET | Page B2...
(center) diane Yoldi, Elena Zayco, April Chanel Varias and Hecint Tan pose with SM City CdO Mall Management. Photo by SHAun AlEJAndrAE YAp uY