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Volume IV, No. 49
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COTABATO City -- Traders here welcomed the entry in the Autonomous Region in Muslim Mindanao (ARMM) of a Filipino-Malaysian oil firm as this was seen to improve the local business climate. Iron Blaze Petroleum Incorporated had been supplying the region with fuel from Sabah since December through the Port of Polloc, ARMM’s biggest and most modern seaport facilities in Maguindanao. Its operation has been covered with permits from the Department of Trade and Industry, the Bureau of Customs, the Department of Energy, and the Regional Board of Investments (RBOI) in the Autonomous Region in Muslim Mindanao.
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Labor standard
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Briefly GENERAL Santos City -- Labor personnel here have adopted a new assessment system for local companies and other business establishments in a bid to strengthen the enforcement of various labor laws and policies in the area. Patricio Blanza, Department of Labor and Employment (DOLE) director here, said Friday they decided to implement the tripartite approach for its upcoming annual assessment of local establishments or employers to properly determine their compliance with the government’s labor standards. He said the new approach mainly shifts their enforcement strategy from the previous inspection to the assessment of employers. Instead of fielding labor inspectors, he said they will be assigning labor compliance officers to spearhead the assessment activities along with representatives from the company or business establishment and their employees’ union.
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MINDANAO EXPORT. High-grade tuna are among Mindanao’s top export products. The Philippines posted a 19% increase in exports last year with the electronic products contributing 44.6 percent overall. (www. travel-guide.com)
Power firm to develop nature park in Davao DAVAO City -- Aboitiz Power is developing a sprawling property in Davao City as a nature park which will serve as a biodiversity classroom. Located in the coastal barangay of Punta Dumalag, the 8-hectare seaside property was once the site of a vacation house for executives of the Davao Light Power Company, an Aboitiz company, and also
By KRIS M. CRISMUNDO Philippine News Agency
HE country’s export industry remain resilient amid global shakedown and despite domestic hiccup brought about by natural calamities.
Based on the data released by the National Statistics Office (NSO) on Friday, the Philippines’ merchandise export revenue in November 2013 increased by 18.9 percent reaching $4.292 billion from November 2012’s earning of $3.611 billion. ”The positive growth was mainly brought by the increase of the top ten commodities for the month,” NSO explained. January to November 2013 export revenue also grew by 2.6 percent to $49.376 billion from $48.129 billion earnings in the same period in 2012. However, on a monthly basis,
export revenue for November 2013 decreased by 14.6 percent from October 2013’s $5.026 billion. Electronic Products remain to be the top exported commodity of the country in November 2013, accounting for 44.6 percent of the total export while electronics export revenue increased by 10 percent to $1.914 billion compared to 2012’s same period of $1.741 billion. Other Manufactures come second with a share of $339.81 million earnings to the total export revenue. Woodcrafts and Furniture is the exports/PAGE 7
served as a training area for its linemen. Within its vicinity is the 37-hectare Marine Protected Area established by the City Government in 2007. The area is also known as the Pawikan Sanctuary as it was the nesting ground of sea turtles. The nesting site is located in the only white-sand power/PAGE 7
Coco by-products pushed By JASPER MARIE OBLINA-RUCAT Contributor
INSTEAD of focusing purely on selling the coconut itself, coconut farmers must find ways to invest on creating by-products of the coconut fruit or the tree to earn more. P h i l i p p i n e C o c o nu t Authority (PCA-10) Regional Manager Luis G. Cruz said during the press conference of the Kuyamis Festival held
at the Misamis Oriental Provincial Capitol Grounds that farmers are encouraged to produce by-products of the coconut to earn more. He cited that one farm in Misamis Oriental earns gross income of P40,000 a month by producing Coconut Sugar (Coco Sugar). This coco/PAGE 7
INTERACTIVE MUSEUM. A student scans a QR-coded picture that shows the flora and fauna of Davao Oriental during the opening of Subangan Museum in Mati City last week. mindanews photo by toto lozano
Tourism infra in Mindanao to get boost MATI City -- The Tourism Infrastructure Enterprise Zone Authority (TIEZA) is increasing its investments for tourism sites in Mindanao. This according to Mark
Mindanao Daily NEWS
Lapid Chief Operations Officer of TIEZA who visited Mati City yesterday (January 8) for the opening of the province’s Subangan Museum.
Lapid said that Mindanao will have an allocation of P300-million for TIEZA projects which is higher compared to last year’s tourism/PAGE 7
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Economy
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Fitch sees PH economic slowdown due to US Fed taper FITCH Ratings Inc said Philippine economic growth would taper this year below China’s expansion after the US Federal Reserve began scaling back its stimulus.
No.: 09161714813 (GLOBE)
In a report, the credit rating firm said the Philippines’ gross domestic product (GDP) would grow 5.5 percent in 2014, down from the seven percent estimate for last year, before rebounding to six percent in 2015. GDP is the amount of final goods and services produced in the country and as such measures economic performance. Fitch’s forecast is below
the 6.5-7.5 percent growth goal of Philippine economic managers for 2014. Fitch forecast the same slowdown in other Asian countries as follows: Fitch said the slowdown would be region-wide, with emerging Asia expected to post a 6.5 percent expansion, the strongest for any region in the world, but the slowest increment since the 1998 Asian financial crisis. taper/PAGE 6
ONE-STOP-SHOP. The processing of business permits in Malaybalay City becomes convenient with the opening of a “business one-stop shop” (BOSS) initiated by the city government. (http://www.bukidnononline.com)
Malaybalay opens one-stop shop for business permits By RUBY LEONORA R. BALISTOY, Contributor
MAL AYBAL AY Cit y -Ma l ay b a l ay Cit y Ha l l’s “business one-stop shop” (BOSS) opened for convenient renewal and application of business permits. City treasurer Danilo Lino-ay said several
employees from the City Treasurer’s Office (CTO) were assigned to accommodate the nearly 4,000 business owners, traders, and public utility vehicle (PUV) operators for permit registration and opens/PAGE 6
DOT to use Mindanao museums in its comm plan DAVAO City -- An official of the Department of Tourism revealed a move to make museums as part of its communication plan for Mindanao.
Assistant Secretary Arturo Boncato, Jr. said it is his special project as the first assistant secretary to be based in Mindanao. dot/PAGE 6
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DSWD 10 tops Pantawid Pamilya FDS program nationwide
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Use It or Lose It THINK
hink a minute…Have you ever owned something A Minute quite valuable and useful, yet By Jhan Tiafau Hurst you ended up not using it much? There’s a story about a preacher who was talking with the owner of a factory that made soap. The soap maker said to the preacher: “This message about Jesus Christ that you preach cannot be very good, because there are still many bad people around.” The preacher saw a child nearby covered with dirt. So he said to the soap maker: “Your soap cannot be very good, because there are still a lot of dirty people.” The soap maker replied: “Well, my soap can only clean when a person uses it!” The preacher said: “Yes, you’re right. It’s the same way with the Bible and Message about Jesus Christ.” You see, just like soap is not worth having if we don’t actually use it, it’s the same with the Message about Jesus Christ and new life He gives us who ask Him. Unless we then live it every day, it’s useless to us. The Bible is our Maker’s manual to show us how to live the right, successful way He designed it to work. So we not only must read and understand Jesus’ Message every day, we must follow it every day to start changing and living the satisfying life He plans for us to enjoy. Jesus said that even if we go to church, give money, and pray, but in our heart we’ve not started changing and becoming more like Him in our character, then we don’t really belong to Him and have His new life. For example, if we’re not honest, or we won’t obey Jesus’ command to forgive people who have wronged and hurt us, then we’re proving we do not truly know Him personally and have a relationship with Him. So if Jesus’ written Manual for our life is not His living Message in our life, then we’re completely wasting the Bible and making it useless to us. So why not start actually using and living the new life Jesus died to give you. Everyday read and obey His Message to you, so you can know that you have His eternal life. If you don’t use it, you’ll lose it—forever. Just Think a Minute…
The Department of Social Welfare & Development of Region 10 has accorded the highest guidance to the beneficiaries of Pantawid Pamilyang Pilipino Program (Pantawid Pamilya) of the DSWD. A recent sur vey showed that Northern Mindanao beneficiaries of the program under the DSWD Field Office 10 has continued to comply with the conditions of the program, there by making DSWD 10 a standout. CONGRATULATIONS! The latest national turn-out of the Family Development Session (FDS) Compliance Verification System of Pantawid Pamilya showed Northern Mindanao occupying the number one post, leading 16 other regions. The turn-out revealed that 98.84 percent of the total household beneficiaries of Pantawid Pamilya religiously attended the conduct of FDS. Northern Mindanao has 246, 677 active beneficiaries. Lawyer Araceli F. Solamillo, Regional Director of DSWD Field Office 10, says the FDS is one of the conditions that the beneficiaries should comply
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FEATURES By Oliver Inodeo in order to continuously receive cash grants. Solamillo reminded beneficiaries that the session’s attendance reflects the performance of the parents as the program’s main receivers of the program’s financial support. FDS focal person Jerome Humawan disclosed that the highest attendance to FDS of parents in Northern Mindanao is the result of close coordination among DSWD, civil society organizations, local government units and other national government agencies. The turn-out covers September to October last year. However, Humawan said the parent beneficiaries sustained the highest attendance until the last week of December last year to this early week of this month. The FDS serves as a venue where topics on effective parenting, husband and wife relationships, child development, laws affecting the Filipino family, gender and
development and home management are being discussed. Through the FDS, parents are also informed of their rights as individuals as well as their obligations that they need to fulfil not only as husband and wife but also as parents. Attendance in the FDS is part of the conditionalities of the program to receive cash grants. This month, FDS module focuses on responsible parenthood and livelihood while measles prevention this February. Pantawid Pamilya is the conditional cash transfer (CCT) of the national government. CCT programs were first demonstrated successfully in Latin American countries two decades ago. As one of the pioneering CCT programs in Asia, the Pantawid Pamilya is a human capital investment program of the national government which ensures the health and education of poor children ages 0-14. This year, age coverage will be extended, from 0-14 to 0-18. By providing opportunity for the development of the young, the program envisions to prevent the vicious transmission of the cycle of poverty.
Hotel Chain Worldwide
HE FIRST TRADING day for 2014 at the New York Stock Exchange saw share prices of the dominant hotel brands plumetting two to three points decline. Inter Continental Group , the number one brand in terms of countries presence was trading at USD 32.74 per share down to 0.1855 percent compared to the closing transactions of 2013.. Marriot International another American chain with the biggest capacity in terms of total keys worldwide was down at USD 48.45 per share or 0.204 percent loss. Hyatt Hotels Corporation also went down to USD 49.12 per share or a loss of 0.35 percent. Wynham Worlwide which is represented in the Philippines by the Microtel Group of Mari del Rosario was trading at USD 72.48 per share or a decline of .001 percent. What could be the reason inspite of the slight recovery of the American economy that triggers the decline in shares values of luxury accomodation? Some Filipino hoteliers who works in the US mainland attributes the stock market showing to the low revenue returns since December of the biggests luxury properties affected by the cold vortex temperature which is driving away the Asian market and cancellation of Chinese tour booking in the US. Temperatures in the east and west coast have been going down and causing death. International hotel companies are perceived to have strong fundamentals in their marketing and management anatomy. The American brand have infact overtaken the
French Accor Group in terms of the number of managed properties and were popular the Tourism H i - way than the European brands of By Ped Quiamjot Carlston and Rezidor. Was the supply growth in the US slow in terms of ADR and the Revenues per occupied rooms? This is a familiar scenario of hotel business worlwide experienced by the luxury brands that calls for a review of the pricing strategies adapted by hotel managers. Demand for accomodation have shown growth worlwide and continue rising. In the Philippines alone the government economic experts forecast 10 Million Tourist to visit our country by the end of 2016. In China, it is expected that 800 Million Chinese tourist will travel. This pronouncement have brought resurgence of debt availability in the Philippines for new projects and property acquisitions . The tourism industry are getting back supported with what the banks are supposed to do – lend money. The trend in the Philippines or in Mindanao in particular quiamjot/PAGE 7
TRAVERSING
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German auto parts makers set to build new plants in PH GERMAN firms are coming to the Philippines to set up manufacturing hubs for industrial lubricants and automotive parts, their business chamber’s local arm said on Thursday. In a briefing, Brenda Baylon, German-Philippine Chamber of Commerce and Industry (GPCCI) business development manager, said the autoparts company is already in the final stages of its plan to set up shop, which is expected to employ 2,000 workers, while the other firm is in the process of completing regulatory requirements so that it would be able to avail of various incentives offered by the government. GPCCI official also said they have received inquiries from a company that wants to avail huge volumes of coconut water and meat, wine, meat and meat products, food processing equipment and mango orchard operations. Pharmaceutical companies such as makers of over-thecounter drugs and cellulose fibers have checked out the Philippines, as well as a firm involved in medical equipment. There are also interest in electronics, particularly cables and cable accessories and engineering services of pipelines for oil and gas. Other German firms that
have expressed interest in investing in the country are in energy, specifically construction of substations, transmission lines, power plants, civil, engineering and design. According to Baylon, these energy companies are looking at the possibility of helping the Philippines address the high cost of power--a sore point for foreign investors as the country has the most expensive electricity, second only to Japan. Last year, there were two trade missions to the country conducted by a biomass and biogas company and by a solar energy firm. Investments from Germany has reached 32.2 million euros in the first quarter of fiscal year 20122013 alone, significantly higher than the total investments of 34.9 million euros for the entire fiscal year of 2010-2011. Most of these are in trading, air and sea freight, cargo forwarding, pharmaceuticals, automotive, engineering, manufacturing equipment, textiles and clothing. Aside from the fiscal and non-fiscal perks offered by the government, Germans are now enticed to invest because of the relatively “stable” labor situation in the Philippines plants/PAGE 7
Motoring
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Toyota’s PH unit registers new record sales in 2013 TOYOTA’S Philippine unit marked a new milestone last year after it sold a record number of cars on strong demand for its locallyassembled models, the Vios and Innova. In a statement, Toyota Motor Philippines Corp (TMPC) president Michinobu Sugata said the company sold 6,976 units last month, up seven percent from the 6,506 in December of 2012. Last month’s performance allowed the company’s 2013 sales to climb to 75,587 units, the highest since the local unit of the Japanese carmaker resumed Philippine operations in 1988. TMPC assembles the Vios and Innova at its manufacturing plant in Santa Rosa, Laguna. toyota/PAGE 6
Suzuki PH responds to rant that went viral JAPANESE carmaker Suzuki has responded to a viral Facebook post about an allegedly faulty brand-new car, and said that the vehicle in question is now under evaluation. The photograph, which was posted by Top Gear
Philippines on its Facebook page, shows two pieces of paper plastered on the rear end of a Suzuki Alto 800. One paper complained that the vehicle has a humming transmission, a dead horn, and a b o dy with static electricity. The other paper
cautioned others against buying Suzuki vehicles lest they’ll have a headache. In a statement posted on Top Gear’s website, Suzuki Philippines said that the incident is “already being addressed.” “ We a p o l o g i z e t o
M r. G a b r i l l o f o r a n y inconvenience this situation has brought upon him. We are still coordinating with him on how amends could be made to address the situation and move forward,” Suzuki said in a statement.
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strengthening of sovereign credit fundamentals since the 1998 Asian crisis should “Tighter US dollar funding see the region navigate these conditions brings into focus challenges, the rating firm the levels of leverage and said. external sustainability for regional economies. China’s slowdown and rebalancing from page 2 has already had an effect renewal. on commodity prices He s a i d t h e y a r e and regional commodity implementing this year what they did in 2013 because exporters,” Fitch said. It forecast growth in China last year’s BOSS procedure to average seven percent in had a smooth transaction 2014-2015, down from the flow. 7.6 percent estimate for last The operation started this January 2 and will run year. Beyond the commencement until January 31 from 8:00 of Fed tapering, which will a.m. to 5:00 p.m., except lead to tighter global liquidity Saturdays and Sundays, conditions, the domestic Lino-ay said. economic environment is “After submitting all becoming more challenging requirements, applicants will be ushered to an airfor emerging Asia. The debt watcher said some conditioned waiting area key factors that could begin with free-flowing coffee to restrain growth prospects, and candies. An applicant particularly in Asean, include can get the p ermit at a maturing credit cycles, slower maximum of one hour and growth in China and falling 10 minutes,” he added. BOSS is a simplified new commodity prices. Countries capable of business registration process providing ser vices such held every January to make as tourism -- including it easy for businessmen in Thailand, Sri Lanka and the securing or renewing their Philippines -- or agricultural business permits as the products, could become large agencies required in the beneficiaries of China’s rising documents such as Bureau of Fire Protection, City middle-income class. Fitch said the economies Health Office and Sanitary with greater external funding Inspection, among others, needs and less resilient policy are in one location at the frameworks are more at city hall. risk from market stresses It is aimed at integrating stemming from the tapering all the agencies needed to of the US Fed’s bond-buying finish business registration conveniently at the shortest program. However, t h e possible time.
Opens...
DOT... from page 2
He said that currently, Mindanao has 91 museums including the newly-opened Davao Oriental Provincial Mus eum als o calle d as Subangan, more than the number of museums in Metro Manila. Boncato said the Department of Tourism wants the museums to be its inanimate spokespersons. “We would like to open the museums to all guests and residents to see the real Mindanao,” Boncato. He stressed that the news emanating from Mindanao must not dictate its image to the world. B o n c at o g r a c e d t h e opening of the Subangan, the Davao Oriental Provincial Museum Januar y 8 in a ceremony headed by Governor Corazon Malanyaon. He said Davao Oriental plays a crucial role in the tourism industry in Davao Oriental. “It is the only province in the country that is supported by a law, declaring it as a tourism development area, thus it has in its disposition all government agencies to support its effort in developing tourism,” Boncato said. He also said that the government envisions Davao Oriental as a third-generation tourism destination where it leads in promoting tourism in Mindanao. Boncato congratulated the leadership of Governor
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Corazon Malanyaon for putting resources on tourism development by coming up with a museum. He said the development of a museum is aligned with the National Tourism Development Plan, especially on the product development strategy. “ The museum is a repository of things that had been found in the past, that we have in the present and definitely will house what we have in the future. It is a wonderful for the tourism industry,” Boncato said. Governor Malanyaon said the provincial government has spent a total of P25-Million for the development of the Subangan. She said part of the funds is the P10-Million released by the Tourism Infrastructure and Enterprise Zone Authority. Ma l any a on s ai d t h e museum is open to both domestic and foreign tourists for affordable fees that will defray in the costs of its operation. “The museum features the interactive audio-visual aids of the beauty spots in the province,” she said. Ma l any a on s ai d t h e museum preserves and shows the 50-foot skeletal remains of a Sperm Whale which beached on the shallow waters of Governor Generoso, the beautiful beaches of Dahican and the islands situated near the Davao Gulf and Pacific Oceana, the entry of the Catholic Faith in the 1600s, the scenic spots of Mt. Hamiguitan, the photo exhibit showing the impact of typhoon Pablo in 2012 and the effort of the province to be resilient and to restore back the lives of the people in the affected communities after the storm through its build back better program. (RGA/JSD/PIA-XI)
Toyota... from page 5
“This new sales milestone wouldn’t have been possible if not for the trust and loyalty our customers have towards our brand. These achievements are our main drivers to consistently find ways to serve our customers better with excellent pro duc ts and services,” Sugata said. Last year’s sales also were a 16 percent improvement from the 65,396 sold in 2012. Sales of TMPC’s compact model, the Vios, comprised a third of total sales at 2 0 , 4 9 3 an d we re up 2 4 percent year-on-year. T h e Vi o s l e d t h e c o m p a n y ’s s a l e s o f passenger cars, which reached 25,847 units, or 21 percent more than the 21,291 in 2012. The Innova was TMPC’s best-selling commercial vehicle, with sales of 14,376 units units, or eight percent higher year-on-year. This brought total commercial vehicle sales to 49,740 units, up 13 percent from the 44,105 in 2012.
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Exports... from page 1
the country’s third largest exported product with a revenue of $282.22 million. T h i s i s fol l owe d by Machinery and Transport E q u i p m e nt at $ 1 9 8 . 7 7 million; Ignition Wiring Set and Other Wiring Sets Used in Vehicles, Aircrafts and Ships at $155.94 million; Me t a l C o m p o n e n t s a t $147.43 million; Articles of Apparel and Clothing Access or ies at $128.89 million; Other Electronics at $127.72 million; Chemicals at $123.64 million; and Copper Concentrates at $67.56 million. Further, the Philippines has exported most of the products to E ast Asian countries which include China, Hong Kong, Japan, Macau, Mongolia, North Korea, South Korea, and Taiwan. Exports to East Asia economic bloc was valued at $2.308 billion. Exports to ASEAN including Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, and Vietnam posted a revenue of $676.32 million. United States of America, including Alaska and Hawaii, is the country’s third export p a r t n e r w it h e a r n i n g s amounted to $589.33 million. The European Union (EU) economic bloc is the countr y’s fourth largest export partner in November 2013, accounting for export revenue of $477.24 million. EU economic bloc includes Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Net herl ands, Pol and, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and United Kingdom. (PNA)
Power... from page 1
beach in Davao City. Ac c ord i n g t o Wi l l y Rodolfo, Corporate Communications Manager of Aboitiz Power, the company decided to turn the property into a nature park where people will be educated about biodiversity. Rodolfo said that the current feature of the site which is now named as Cleanerg y Park will be preserved and in fact more trees particularly mangroves will be planted in the area. Last November the whole employees of the Aboitiz Group in Mindanao flocked to the site to plant 2,000 trees to jumpstart the Cleanergy Park project. Rodolfo said that aside from 2,000 fruit and forest trees about 2,000 mangroves will be planted in the area. The trees will be geotagged and information about these trees will be posted inside the park forming an integral part of their eco-trail. Among the plans include a gazebo which will serve
as a welcome area and a classroom, an eco-trail, a weather station which aims to provide location-specific weather information and a lighthouse in partnership with the Philippine Coast Guard. In its development timeline for 2014 plans are up for a scientific baseline research of the area, geo-tagging of trees, the establishment of an organic farm, infrastructure improvements such as guard house, boardwalk and rest stations and view decks. By 2015 a turtle habitat conservation program will commence, the fish sanctuary project with giant reefs and giant clams seeding will be started and the setting up of a weather satellite station will also be part of the plans. The park is also envisioned as a renewable energy area as solar and wind power will be used in lighting up the area. With the place a popular location for photography enthusiasts, the place is still open to photographers. He added that the park will be open for the public to enjoy the unique biodiversity of the area with its mangroves and beach forests, park benches will be put up within its ecotrails. If completed and opened, the Cleanergy Park will be the largest park in Davao City. (PIA/RG Alama)
Coco... from page 1
product, he added is best for health conscious individuals especially the diabetics. He reminds coconut farmers not to dwell so much on oil and copra but look into the new trends and revive commercial product such as the coco sugar. Me anw h i l e , S e n at or Cynthia Villar, chairperson of the Food and Agriculture c ommitte e share d t hat nothing can be wasted from a coconut tree. In her own town in Las Piñas, she said that even when she was still Congresswoman, they made waste coconut husk, charcoal and even organic fertilizer. There are many products to be created from a coconut tree, we just need the machine, she said. She explained that there are many by-products of the coconut particularly and popular in Europe are the Coco water and the Virgin Coconut Oil. On the other hand, she introduced coco net which is used for erosion control not only in public works but in mining. She concluded, “It’s all a matter of technology. We have to create new products.”
Tourism... from page 1
allocation of P270-million. One of the TIEZA projects is located in Siargao Island known for its surfing spots. The project includes the constr uction of duplex cottages and bleacher seats in Pilar Siargao Island. Also in the plans is the development of the ecotourism potentials in Mt.
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Hamiguitan, Lapid bared in his speech at the museum opening citing R.A. 9593. According to the provisions of Republic Act 9593 or the Tourism Act of 2009 the law which created TIEZA, five percent (5%) of the travel tax collection share intended for TIEZA shall be earmarked for ecotourism sites in depressed provinces with strong tourism potentials. Mt. Hamiguitan also in Davao Oriental is known for its century-old pygmy forests and home to the most diverse varieties of plant and animal life in the county is the Philippines’ nominee for inclusion to the list of World’s Heritage Sites.
Quiamjot... from page 4
have the high and low cycle. In a day, you are full or what grining front line executives calls 100 percent occupancy. But in the next forty eight hours, you can be down which industry experts calls “wash down”. What could be the cause of diminishing occupancies? Are the rooms distribution correctly allocated to the market s egments which sources the business? Gravitating towards one market is dangerous and corollary to the industr y practice that room blockings must be evenly distributed for a balance occupancy. Of the areas and tourism destination
in the Philippines that are not dependent of this cycle are perhaps the Calamitan Group of Islands in Palawan or Boracay which has continous arrivals year thorough of high end tourist. The hotel business is fun and have similarities in common with the famous song lyrics of a US rock band, Led Zeppelin in the late 60’s, “Good times, bad times, we know, we had our share”. In other words, there is always the low and high season. Many hoteliers in the Philippines bemoan the effect of the unconstitutionality of our solons PDAP, one of the source of unexpected revenues for events and accomodations. The series of natural disasters in the country also shifted demand away from luxury to
the basics. Even big corporate entities have shound expense in sympathy to reconstruction effort. Will a consistent economic growth for 2014 of 6 to 7 percent of the GDP be a saving factor? How the industry can source their revenue share from the economic gains is a matter of strategies and identifying what business is in and who are out. Revenue management will also play a role in benchmarking the rates. But few understand this cycle which are not taught in the leading hotel schools of Switzerland or Ithaca, New York. The bottom line is still, local and domestic business and how hotel managers create the events. Lets make it happen now before interest payments overtakes the business.
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