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Live hassle-free with world-class quality and affordable products from Lamoiyan Corporation HOW far can you go with P5? Citing rising inflation rates, economic think tanks agree that P5 is the new P1 of today. For practical mom Edith Dimalanta from Malabon, the P5 is still valuable, especially when she goes to a nearby sarisari store to buy an important personal hygiene item. “I can still buy a sachet of toothpaste for P5,” she beams, “and that’s Hapee toothpaste.” With a product that’s more affordable than other leading brands, she says that buying a quality yet affordable tooth care product remains possible for an average Filipino family like them amid rising costs of living. “We thank the makers of Hapee toothpaste and other personal care items. Now, fa mi lies ca n live qua lit y lives through their better yet affordable products,” notes Ronald Serillos, a cab driver and father of five from San Juan. Not too many know that behind this all-Filipino brand is Lamoiyan Corporation. Headed by a visionary, Dr. Cecilio K. Pedro, Lamoiyan Cor porat ion da red t he g ia nts of t he toot hpaste manufacturing industry and provided consumers with a world-class qua lit y yet affordable alternative oral care product. It was in 1998 when his business venture that supplied aluminum toothpaste tubes to multinationals closed shop due to the shift from using aluminum to plastic tubes. However, it opened the door for him to establish Lamoiyan Corporation in March that same year.
“We introduced worldclass quality toothpaste at affordable prices so Filipinos can afford to brush their teeth regularly, especially those in the provinces where toothpaste and toothbrush are expensive. That dream pushed us initially and we were not afraid to face the giant multinationals because we believe there is the need to help Filipinos, particularly the poorest of the poor,” says Dr. Pedro, President and CEO of Lamoiyan Corporation. Since day one, the company lived up to its corporate mission—to help improve the quality of life of Filipino families through world-class products. From creating the phenomena l denta l c a re product Hapee toothpaste, the company also expanded to include household and personal care brands like Gumtect, Kutitap, Dazz, and Licealiz. By bring ing essent ia l products within reach of many, this brought 25 years of happy moments not just for the company itself and its people, but also for those who shared
the journey with Lamoiyan Corporation. Maintaining the world-class quality and affordability of their products enabled customers to save money for other important things for their families. “The money I could save from buying a sachet of Hapee toothpaste instead of the more expensive brands will really help me a lot. I could use it to buy other things we need at home or even for my kids’ ‘baon,'” cites Dimalanta. Apart from the economic benefits, consumers remained loyal to the brand due to its world-class quality. “Just like its dishwashing product [Dazz], it keeps our dishes always clean and germ-free,” bares Serillos. Health-wise, the company also never compromises on this regard. Mindful of the fact that one of the reasons of kids’ absenteeism in schools are tooth decay and head lice infestation, Lamoiyan Corporation committed itself to be part of the solution via its Hapee and Licealiz Antilice Shampoo products. “I u sed to be a lways
absent in school because of toothache,” says Homer Ellamil, a Grade 2 student from Batasan Hills Elementary School in Quezon City. “Because of Hapee toothpaste, I can now brush my teeth regularly; no more toothaches.” Meanwhile, for Princess Tejada, a Grade 3 pupil of Batasan Hills, whose head used to be infested with head lice, she tried Licealiz when Lamoiyan Corporation held its “Adopt-a-Barangay” program in their area. From then on, she never missed a class anymore. “My mother used ‘suyod’ to remove the lice in my hair but it was not effective. When I tried Licealiz, I became itch-free and I don’t skip school anymore because of lice infestation that made me feel insecure,” she vividly recalls. Tejada, toget her w it h Di ma la nt a , S er i l los a nd Ellamil, are just some of the living proof of how excellent Lamoiyan products are that enable them to live worryfree lives. They remind us that the P5 seen today of no value, nevertheless, is worthy of keeping students in school.
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