Wayfinding

WAY FINDING SYSTEM

FTII Faculty guide : Paresh Choudhury Suchi Kothari Shruti Chaudhry

Design a WayFinding for FTII which helps the audience to get broad outline of the institute, ease the navigation and walk flow experience.

DESIGN BRIEF

ABOUT FTII (Film And Television Institute Of India) Since :1960 Organization Type : Film and Video Institute Director : Mr. D. J. Narain FTII is one of the best institutes of India and is well recognized Internationally.

Maharashtra Government has titled Prabhat museum as a historical museum.

There are three theaters and one museum which are open for general public.

FTII

WAY TO FTII

LOCATION

EXISTING SIGNAGES

ANALYSIS

FTII has only one gate for entry and exit.

At the entrance there is a visitors parking on left side and right side there is a security cabin where everyone has to get registered before going inside the campus.

FTII has one main road which bifurcates into two zones - left and right.

From the point of way finding system the signages found there, are mismanaged.

Students have displayed their creativity on walls by making graffiti using black and white colour.

Architecture of college looks like 80’s era. Huge studios with wooden floorings and brick walls with white washes.

Whole campus is very green Buildings have angular cuts

Way-finding is mismanaged Only one orientational sign is there near the entrance which is not leagible Directional signs are missing Identification and regulatory signs are their but are not following any visual hierarchy.

PROBLEM AREA

TARGETED AUDIENCE

PRIMARY

Visitors,Admission seeker, Parents,Visiting faculty and Students for study tour

SECONDARY Students and Faculty

Design way-finding system that Ease navigation and walk-flow Ease in locating destination and facilities Uniformity in Visual language Maintaining visual hierarchy

STRATEGY

CONTENT

LANGUAGE ENGLISH Concluding from the research, people in FTII and Visitors are comfortable with English as a language SIGNS AND SYMBOLS ZONES PICTOGRAMS DIRECTIONAL SIGN

MOOD BOARD

REDESIGNING MAP

Plan to divide FTII in three zones which will help visitors to understand the locations/ directions of the place.

A & A1 Visitors Parking B Sports Ground C Laundry D Store Room E Painting F Acting Studio 5 G Carpentry H TV Building I Preview Theatre J Admin Office K Directors Office L Sub Station

A Studio 2 B Film and Editing C Prof. Line D CRT E Old Pond F Swimming Pool G Temple H Boys Hostel I Parking J Canteen

A Bank B Security Office C Staff Parking D Directors Bungalow E Girls Hostel F Shooting Studio G Camera Room H Main Theatre I Production Deptt.

J Studio 1 K Sound Deptt.

L Prabhat Museum M Art Direction N Acting Studio 1 O Cinematography

Deptt.

DIVIDING IN ZONES

WALK FLOW

PRIMARY AREA SECONDARY AREA TERTIARY AREA

DP3a1

DP4

DP3b

DP3b1

Decision point DP1 DP2

DP3

DP3a

Entrance Directors House Or, Girls Hostel Camera Room, Main Theatre, Or, Store Room, Preview Theatre, Admin Office Studio1, Sound Dept., Prabhat Museum, Art Direction

Acting Studio1 Prabhat Museum, Art Direction Acting Studio1 Or, Studio 2 Painting, Acting Studio5, Carpentry Carpentry, Laundry DP3b2 Admin Office,

TV Building,

Preview Theatre DP4 Studio 2

Or, Acting Studio1 DP5 CRT,

Prof Line,

Film and Editing

Studio

Or, Canteen DP6 Boys Hostel

Or, Swimming

Pool

DECISION POINTS

SIGNS

F C

A1

C B

A

Orientation Sign Directional Sign Identification Sign Regulatory Sign

Helvetica Neue Lt Std -65 Medium Condensed

CINEMATOGRAPHY Futura Md Bt - Medium

CINEMATOGRAPHY FINAL BigNoodleTitling - Regularing

CINEMATOGRAPHY Reason behind selecting “BigNoodleTitling” fonts over other is : It is readable + Follows visual languague

TYPO GRAPHY

COLOR PALLETE

CMYK

Reason behind giving zone’s orange , red and turquoise blue color is by relating them with the shades of the buildings.

It will be easy for visitors to relate the zone with the location 90% black is taken as a background colour because it will standout in the location which is having more of white or tint color buildings .Also in future if they want to inbuild lights in boards contrast of black and white will make text standout .

RGB

C

M

Y

K

83 2 0 0

26 54 88 0

59 100 73 0

6 0 0 90

R 23 240 238 64

G 137 139 71 64

B 121 33 70 67

WEB SAFE #178797 #f08b21 #ee4746 #404041

PICTOGRAMS

DIRECTIONAL ARROWS

Directional arrows are designed taking Inspiration from play button which people an easily relate with film and videos.

FORM EXPLORATION

FORM EXPLORATION

ACTING STUDIO - 1 admin office STUDIO 2 CRT

FORM

MATERIALS

Considering the type of institute, durable and moderate cost material could be used.

Base will be a cast of cement.

MATERIAL

COST

DURABLE

RECYCLABLE

Sunmica

Low

Less

No

Photo Photo Polymer

Moderate

Medium

No

Fiber

Moderate

High

No

Stainless Steel

High

Highly

Yes

A

c d e f

dio 2 of ine fi m a edi in de c o o e

i

A

d f e

e

f

d i

c A i

A

i

o o dn ac in dio de e ie ea e admin office di ec o office

I

I

m n

f

E

G

G

C

e

C A

PRODUCTION DEPTARTMENT

ACTING STUDIO - 1 admin office

E

D

A

d

M

N

an ec i di ec o n ao i o e oo in oom came a oom main ea e od c ion de o nd de a a m e m a di ec ion ac ind dio1 cinema o a de

D

STUDIO 2 CRT

A

FINAL SYSTEM

MEASUREMENTS

6 ft ACTING STUDIO - 1

5.5 ft 1.5 ft

admi n office 2.78 ft

STUDIO 2 CRT

TEXT AREA 2.5 ft

0.41 ft

3.88 ft

0.12 ft

The purpose of keeping directinal signs is to ease the walkflow of the audience and helps to reach their destination.

3.1 ft

FONT SIZE : 210

2 ft

The purpose of keeping the orientation map at the secutiry gate is to give the basic guideline of the institute.

4.58 ft 3.66 ft

7.1 ft A b c d e f

j

studio 2 prof . line film lab editing dept t. cr t boys hoste l g

h

i

j

i

5.5 ft

h

g

A

f

b e

d d

b

c

e

A

A g i j l k

sports ground acting studio 5 tv dept t. preview theate r admin office directors offic e b

d

e

f g

L

I

N

M

I

J

h L

k K

H

F E

G

j l

G F

D

E

m n

C C f

i

K

J

H A

0.41 ft

h

B

bank security directors bungal ow girls hostel shooting roo m camera roo m main theater productio n dept t. sound dept t. prabhat museu m art directio n actind studio 1 cinematography dept t.

TEXT AREA TEXT AREA 4 ft.ft 2.5

4.58 ft

D

A

A B

0.12 ft 2.4ft

4.89 ft

FONT SIZE : 100

0.50 ft

An orientation map is placed at this crossroad because there is a lot of bifurcations which creates confusion in locating destination.

4.58 ft 3.66 ft 0.41 ft

A b c d e

studio pro . line ilm lab editing deptt. crt boys hostel

i

5.5 ft

h

A

g

b g h acting studio t deptt. i pre iew theater admin o ice

g i

l A g i

l k

e

d

d

b

i

c

e

A

k g

sports ground d e acting studio t deptt.h pre iew theater admin o ice directors o ice A

dh

h il

m k

n EE

b

l E

DD

m n

e C C h

B

bank security main theater directors production bungalow deptt. girls hostel shooting room sound deptt. prabhat camera room museum main theater art direction production actind deptt. studio 1sound deptt. cinematography prabhat museum deptt. art direction actind studio 1 cinematography deptt.

TEXT AREA TEXT AREA 4 ft.ft 2.5

4.58 ft

D

A

A B

0.12 ft

7.1 ft

4.89 ft

FONT SIZE : 100

2.4ft 0.50 ft

0.08 ft

1 ft

0.8 ft 0.04 ft

PICTOGRAMS are used to define the buildings that come under Tertiary Sector. Because of their graphical nature and fairly realistic style they can be easily recognized.

1 ft 1.2 ft

0.75 ft

PRODUCTION DEPTARTMENT

0.6 ft

0.05ft

FONT SIZE : 160 The purpose of keeping identification signs is to help the audience identify the building

0.7” 3.3”

5” 1.5” 1.8”

ACTING STUDIO - 1 admin office STUDIO 2 CRT

6”

2.5”

2.7” 3.8”

ACTING STUDIO - 1 15 15

admi n office

30

STUDIO 2 CRT

Reading Distance= 200 times of cap height

CONE OF VISION

APPLICATIONS

SIGNAGE FOR FESTIVAL

LIVE PROJECT

To make banners and orientation maps highlighting the 4 main locations, for the visitors to ease their navigation during FTII Film fesitval

PROJECT BRIEF

FTII

SOLUTION:

The first orientation map was put near the entrance. Different color codes were given to the 4 main locations. In the map, the walk-flow towards the location was highlighted.

FTII

The 2nd orientation map was placed on the main crossing which leads to 3 major buildings, to avoid confusion.

Banners were made following the visual language of the existing posters put up for the Film Festival.

THANKS