style in progress 4/2019 – English Edition

Page 96

WHAT'S THE STORY

S u s ta i n + A b i l i t y – Ta k i n g C a r e

(NO) STITCH IN THE SUSTAINABLE SIDE

While some people continue to ask whether it’s still ok to wear wool, others are questioning the long transport routes of high-grade fibres such as cashmere. Sustainability in the knitwear sector is a particularly complex topic, especially as animal welfare is an additional factor alongside traditional issues of social and environmental compatibility. style in progress asked experts for their opinions. Text: Stefanie Buchacher, Martina Müllner-Seybold, Kay Alexander Plonka, Nicoletta Schaper. Photos: Manufacturers

Essential for the Warm Me brand: working with Nepalese producers to push for improvements. Theresa Steinbacher, the Brand Director of Warm Me, travels to Nepal three times a year to initiate improvements on site. “Our ambitions, such as plastic-free packaging, are often miles away from the pressing problems of our Nepalese partners. In Nepal, people are still hoping for measures that secure their livelihoods. Our issues often seem like luxury problems to them.”

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