WHAT'S THE STORY
S u s ta i n + A b i l i t y – S a lvat i o n A r m y
CIRCULARITY
Reflection is key. In pursuit of increasing the recyclability of products, one has to question every thread and every button. That’s a positive development. After all, awareness is the first step towards guiding textile production out of the one-way street it is stuck in. Photos: Companies
ROLE MODEL
Napapijri. Garments featuring different materials make recycling trickier. Napapijri addresses this problem with a Skidoo jacket made completely of upcycled Econyl fabric: outer layer, padding, and trimming. Upon purchase, customers can register the jacket and subsequently return it for reconditioning after two years. www.napapijri.com
Mud Jeans strives to be the world’s first fully circular jeans brand.
CLOSED CYCLE
Mud Jeans. The Dutch label has received 1 million Euros from two sustainability-centred investors. Thus, Mud Jeans will be able to implement its plan to launch 100 percent recycled legwear next year. Mud Jeans already uses 40 percent recycled cotton to manufacture its seasonal collections. The ever-expanding label is available in 29 countries at more than 300 retailers. Bert van Son, the founder and CEO of Mud Jeans, says: “Thanks to technological innovations developed in collaboration with Saxion University and the Circle Economy knowledge platform, we will be capable of crafting new jeans from old jeans
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style in progress
in the near future. We not only develop our products in an ecologically sustainable manner, but also take the working conditions in production facilities into account. So far, we have reused 12,000 jeans, saving the equivalent of 300 million litres of water and 700,000 kilogrammes of CO2.” Since 2013, the B-Corp certified company (business operating for the common good) has been offering its innovative “Lease A Jeans” concept. As the name suggests, this model allows customers to lease and return jeans. www.mudjeans.eu
