IN STORE
The Frauenzimmer’s vaulted cellar is deliberately staged by the Wartners.
Stulz/Waldshut-Tiengen
EVERYTHING TURNED UPSIDE DOWN
Thomas and Anette Wartner are reinventing themselves and their three store concepts. However, they would never abandon their unwavering focus on tailor-made formats that suit their customers’ tastes. The same applies to their pleasure in enjoying retail life.
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style in progress
A
nette and Thomas Wartner rarely have time to spare. When they do, they use it for brainstorming on how they could refine the range to surprise their clientele anew. “We turned everything upside down and completely realigned our three stores in August,” says Thomas Wartner. STULZ 4.0 The result is a clearer structure for all three stores, which are incidentally grouped close together. The women’s store is now called Tradizionale: more exquisite and
