THE LONGVIEW
Aaron Levant “Everyone Can Buy Anytime and Anywhere Today.”
QVC for Generation Z? Sure! Aaron Levant is the mastermind behind The NTWRK, which broadcasts shows featuring products you can buy directly from your smartphone’s screen - where you are not only watching, but can also ask the star of the show questions. Catering to an audience deeply rooted in fan culture surrounding sneakers, e-sports, and gaming, The NTWRK may present DJ Khaled talking to comedian Eric Andre, featuring a special appearance of Beats By Dre headphones designed by the musician. Another week, you may see the woman behind Harlem Fashion Row presenting sneakers designed for Nike. Aaron Levant’s concept combines retail, media, and technology - and his views on the latter might surprise you. Interview: Petrina Engelke. Photos: The NTWRK
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