WHAT'S THE STORY
Fa s h i o n T ec h – S o l u t i o n s
Benetton/Padua High-Tech in Colour Following the launch of its first hightech concepts in London and Turin, Benetton opened the next branch in Padua in November 2018. Further formats are to follow in European cities in 2019. Omni-Channel Retailing It’s the name of the game. In Padua, Benetton moved into Supercinema Principe, a historic cinema that dates back to 1931. In reference to this background, there are two small cinemas next to the store entrance. The brand’s history and values are conveyed on large screens.
After London and Turin, Benetton introduced its high-tech concept to Padua.
The Knitwear Bar The heart of the 1,600-square-metre, three-storey store is an area where customer requests can be implemented directly on a knitting machine. Smartphone or Card Customers can pay at the round payment counters, which guarantees fast service without queues. Digital payment counters make checkouts convenient and fast.
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style in progress