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Avant Toi
CLAIM YOUR STAGE
“TOUCHING THE SOUL” Why does fashion have a bright future? Mirko Ghignone, co-founder and Creative Director of Avant Toi: We believe in a bright future. We were all forced to decelerate by the pandemic, to rethink our “modi operandi”. We are experiencing a new awareness, a reverence for longevity and sustainability – this mindset will prevail. What does one have to do to remain one step ahead? It is important to travel and rediscover the sheer pleasure of exploring faraway places. When this delight is reflected in the lines, fabrics, and colours and touches the soul of the customers, they feel as if they have been swept away with us. We rely on positive and vibrant colours, a real colour therapy. What’s next for Avant Toi? We plan launch a sneaker collection for women and men that ties in with the themes and colours of our main collection, featuring micro-stitch, mesh, and Sangallo lace – exclusively hand-painted, of course.
A private spot for high-quality posts, bookable via an app: Bloglab sets the stage for retailers, both locally and internationally.
What goes out online returns offline. Awareness of the impact of professional communication via media and online channels for the retail trade is nothing new. However, it requires more than a smartphone to create relevant social media content for your store’s image campaign, to attract an international audience, to present new collections, and to highlight the skills of your staff. This is where Bloglab comes in. The company provides the framework and corresponding services to allow influencers, employees, local celebrities, regular customers, or owners to create cross-media content in a dedicated booth directly in-store. The photos and videos can then be shared via the desired media channels. Bloglab itself collaborates with agencies and influencers. The company also offers PR services. www.bloglab.world
Blauer USA
MORE FASHION! Versatile and functional are two key terms to describe the Blauer USA collection for spring/summer 2022. The focus is on jackets that impress with innovation, such as typical police apparel styles, reversible anoraks, blazers, field jackets, and overshirts. New shapes have been created for women, such as a kimono poncho. Among the materials, we find piece-dyed bonded nylon fabrics, shiny stretch, and a satin-neoprene blend, as well as ultra-light varieties and, as a highlight, shiny perforated leather combined with jersey. The sustainability theme is reflected in organic cotton, an organic stretch material for trousers, and recycled fabrics. Shirts, polo shirts, oversized knitwear, t-shirts, tracksuits, and sweats complement the typically American look alongside long sweat skirts, fashionable tops, and curvy dresses for women. www.blauerusa.com
The world of Mirko Ghignone, co-founder and creative director of Avant Toi, revolves around colour and artistic hand-crafted finishes.
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style in progress
Blauer USA shifts its focus to innovation, offering new silhouettes and materials.