WHAT'S THE STORY
T h e Wow Fac to r
LIFESTYLE LOOP “Impact 01: Remade” is the title of Minimum’s unisex capsule collection. It is entirely circular and thus ground-breaking in the fashion industry, because Minimum is among the first companies to have succeeded in developing a product-to-fibre-to-product cycle. Whereas previously only cutting scraps and textile production waste could be recycled, the Danish brand now utilises unsold stock, which is shredded into fibres and, by adding organic cotton, processed into yarn and fabrics, and subsequently into new styles. This allows Minimum to return unavoidable overproduction to the cycle. Minimalist, unique, and sustainable are the qualities that best describe the collection featuring oversized hoodies, jumpers, shirts, and jog pants. Given that the surplus stock used is limited in volume and to certain colours, the result is inevitably a limited collection based on the individual colours of the source material.
MINIMUM
• Innovation with no-waste policy: Minimum has launched its first circular collection. • A huge step towards the commercialisation of circularity.
REVOLUTIONARY RECYCLING TECHNOLOGY: after shredding the unsold goods, the fibres are blended with organic cotton before being spun into yarn, made into fabrics, and finally transformed into new styles.
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style in progress
“As our leftover stock is limited to a certain amount and specific colours, the new styles will be limited as well. This makes the expression of our re-made styles unique, as we will never be able to obtain the exact same colour again. We see this as one of the many positive assets of circularity.” Kristina Nissen, Design & Buying Manager at Minimum
