IN STORE
Bettina Ritter has fulfilled a dream by opening her own store.
BETTINA RITTER NO 13/ESSLINGEN
Perfect Match
Bettina Ritter has a crystal-clear concept for her new store: She develops a product range around a few key brands that can be flexibly adapted to the tastes of her customers.
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ever overwhelm customers with volume. For Bettina Ritter, this is part of the self-declared guiding principle for her new store, which comes across as bright, small, and friendly. The fashion range on offer comes in friendly colours and rather clean designs: a cardigan by Catalano or a jersey piece by Bobi, always at prices that still appeal to customers. Both are core brands within the range, complemented by jeans by