style in progress 1/2022 – English Edition

Page 238

WHAT'S THE STORY

P o s t- C o n s u m e r i s m

Passionately

ANALOGUE. THAT'S THE FUTURE. A plea for stationary retail: nothing in the premium segment surpasses multi-brand stores that are capable of turning shopping into a physical experience. This is where retailers are passionate hosts, where customers receive their full attention while falling in love with fashion face-to-face. Can anything surpass that in the future? Surely not, right? Text: Nicoletta Schaper. Photos: Interviewees

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style in progress


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