DentalCraft Overview

MISSION

DentalCraft is dedicated to providing high-quality lead generation of patients ready to afford treatment, ensuring a vastly reduced no-show rate.

Here are the remarkable results I experienced at my practice after utilizing DentalCraft’s marketing solutions:

• First Two Weeks: Increase of $11,000 in production

• Second Month: $30,000 increase in production

• Third Month: Regularly $40,000 to $60,000 in increased production

• Patient Referrals: New patients began referring family and friends by the middle of the third month

• Retargeting Success: Previously unresponsive leads started to show interest due to retargeting campaigns at the start of the third month

Another dental office also saw incredible results with DentalCraft’s solutions:

• First Two Weeks: Increase of $9,000 in production

• Second Month: $25,000 increase in production

Third Month: Regularly $50,000 to $65,000 in added production

• Patient Referrals: New patients began referring family and friends by the middle of the third month

• Retargeting Success: Previously unresponsive leads started to show interest due to retargeting campaigns at the start of the third month

Focus on Social Media Advertising

DentalCraft primarily utilizes Facebook and Instagram ads to drive targeted traffic to dental practices. By creating engaging and tailored ad campaigns, they effectively reach potential patients on these platforms. This approach not only increases visibility but also generates highquality leads, ensuring that dental practices can connect with individuals actively seeking dental services.

Targeted Advertising

Unlike other marketing companies that run broad national campaigns, DentalCraft ensures that ads are specifically targeted to the local population. These national campaigns are often intended to be local but fail to reach the right audience due to a lack of precision. Many times, viewers see ads for dental offices in distant locations, such as Tennessee or Florida, when they live in places like Las Vegas. DentalCraft prioritizes accurate local targeting, ensuring that ads reach potential patients in the correct geographic area.

Income-Level Targeting

A significant aspect of DentalCraft’s strategy is targeting ads based on income levels. This ensures that the leads generated are not only relevant but also financially capable of affording the necessary dental treatments. By focusing on income-level targeting, DentalCraft delivers high-quality leads who are ready and able to proceed with dental care. This precision in ad targeting ensures that dental practices receive leads that are both interested and financially prepared, enhancing the overall effectiveness of the marketing campaigns.

What Sets Us Apart

What truly sets DentalCraft apart from other companies is that Dr. Patrick Anghel, one of the founders, is also a practicing dentist who runs his own practice. He created this solution specifically for his own practice, and it was so effective that he wanted to share it with other dental offices. Dr. Anghel’s firsthand experience with the challenges of dental practice marketing ensures that DentalCraft’s solutions are tailored to meet the specific needs of dental professionals.

HOW IT WORKS

1. Landing Page Creation: We build a landing page tailored to your office, focusing on either cosmetic patients, implants, or clear aligners.

2. Information Collection: Gather specific details about your office to personalize the landing page and ads.

3. Video Recording: We have you record a few videos for the landing page and ads. Don’t worry, we handle all the editing. Personalized videos are highly effective and patients love this aspect.

4. Facebook Chat Plugin: Integrate a Facebook chat plugin so you can directly communicate with potential patients.

5. Hi Level Integration: Incorporate Hi Level, our automated text message and email service, to engage potential patients. They will receive periodic texts and emails tailored to your office, with the goal of converting leads into patients.

6. Communication Tools: You’ll have the ability to communicate with these patients via the software. Once everything is set up, we will review it all with you.

7. Ad Refresh: Every couple of months, we refresh the ads to prevent them from becoming old and stale. We will request new videos, which we will edit for the ads.

HOW IT WORKS (Continued)

8. Setup Timeline: Due to guidelines for automated texting and emails in the USA, setup takes a few weeks. During this time, we build the website and ads.

9. Payment Structure: We collect payment for the first month before starting to build anything. The first month officially starts when the ads go live. For example, if the ads start running 2.5 weeks from the date we start building the website, you will be charged for the second month one month from when the ads start running.

10.

Monthly Fees: You will be charged the monthly maintenance fee and your chosen ad spend (we recommend $1,500 per month).

11.

Billing Information: Your credit card will be stored on file to be automatically billed by us, as well as by Facebook and Google for the ads.

The success of this marketing strategy depends significantly on your office’s ability to call the leads and get them scheduled. Unlike other marketing companies that try to automate every aspect, we recognize that each office is unique and that patients want to speak to someone and ask questions.

This personalized approach not only leads to a high show rate for new patients but also helps filter out those who cannot afford treatment or are just window shopping. Other marketing companies often attract leads who cannot afford treatment just to claim they provided potential patients, but DentalCraft focuses on delivering high-quality, financially capable leads.