Strictly Business Magazine August 2018

Page 59

extracurricular activities, and so on. Here in Lincoln, right about now students are descending back on campus in droves. Especially if you’re attending UNL, it’s quite customary to get new Husker gear to show your school spirit and to be well prepared for any and all of the upcoming sporting events. Rachel’s Boutique is an excellent place to find Husker apparel, accessories and jewelry – and not just for college students, but for fans of all ages. As for what’s on trend, Cherie Travis with Rachel’s Boutique offers the following ideas: “New this year, it’s no surprise that anything “Frost” will be in high demand, and at Rachel’s, there’s a stylish bracelet that a lot of ladies have had their eye on. Also, keep in mind that everyone who attends sport events or concerts will need a clear plastic bag, and Rachel’s has a selection of quality bags that will last for a long time. Personal safety while on campus is also something to take into consideration. We Cherie Travis carry a line called Blo Vintage, which allows Rachel’s Boutique you to fashionable wear a whistle that can alert others if you’re ever in danger. If you’re looking for the newest jewelry line to hit stores, we’ve just introduced one called Waxing Poetic and have a great selection of pieces in the store. Rachel’s Boutique will be hosting a Joseph Ribkoff open house and trunk show on August 8 from 3-6 p.m., which is a great opportunity to select your own styles from samples that are both fashionable and functional. We’ll also be having a fall kickoff event on August 16th featuring the newest Brighton jewelry and accessories. Let us help you pick out staple pieces that you can mix and match to dress up or down, as well as some great accessories to tie your new looks together!” If there’s one specific back to school shopping item that’s universal for all ages of students, it’s getting a new pair of shoes (or several). Local athletic footwear authority Ann Ringlein with Lincoln Running Company offers some insight on choosing your shoes, along with some helpful news! She explains, “We want purchasing shoes to be a pleasant experience and we believe to do that you have to LOVE your shoes! Here is some information that may help you Ann Ringlein to understand shoes and why we suggest Lincoln Running Company certain styles. Different shoes for different sports and activities? YES! Running Shoes: These shoes are built for speed, cushion and support for moving forward. The uppers are built with mesh and synthetics overlays for lightweight-ness and just the right amount of support. The midsoles will have added cushioning agents to help prolong the life of the shoe. These shoes definitely are technical and need some guidance in choosing the correct shoe for your foot. Running shoes that are stiffer in the midsole will be more of a supportive shoe, while those that are more flexible will be for those who need less support. Walking Shoes: These shoes are built for stability and support for forward motion. In walking your heel will strike the ground first with each step, so the heel will be built up for that support. The uppers are usually synthetic leather for support and for fashion. Cross Trainers: These shoes are built for a ‘little bit of everything.’ There is cushioning and support for the forward motion of running and walking, yet there is lateral support built in the upper for sideways motion. These shoes

CROSS COUNTRY RUNNING Find The Perfect Shoe For You!

We encourage customers to visit the store for a custom fit and brand for you and your running style. That's the Lincoln Running Co. experience!

Stop in to get your new cross country shoes today! 1213 Q St.• LincRunningCompany.com • 402-474-4557

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AUGUST 2018 Strictly Business

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