Research report 2013/14. Studio Retail. English version

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ROUTINE PORTRAITS

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Dilya, 24, social media analyst Family members: 2 adults Monthly budget for food and daily goods: 10,000–15,000 ₷ — I always try to buy products in recyclable packaging (paying attention to marking). The best shopping is in Europe, people there are smiling and doing small-talk. Svetlana, 28, student Family members: 2 adults and 2 children Monthly budget for food and daily goods: 15,000–20,000 ₷ — We buy groceries at the supermarket near the house, and choose the shop by the variety of products. My buying rules: do not buy books if I have any unread in the house, do not buy harmful products, and try not to buy plastic bags. Iana, 27, architect Family members: 1 adult Monthly budget for food and daily goods: up to 5,000 ₷ — For me what is important are choice, expiration date, and price. In Moscow the products are generally very bad. My purchasing motto is: if you stand in the dressing room for half an hour — do not buy. Alexander, 27 years old, ad copywriter Family members: 1 adult Monthly budget for food and daily goods: up to 10,000 ₷ — I’ve heard a lot about all sorts of “E” and harmful preservatives, but in practice I do not use this knowledge. The ideal grocery store for me in a perfect world is something like LavkaLavka, but near my home, with the ability to see the products with my own eyes. Marina, 26, a travel agent Family members: 1 adult Monthly budget for food and daily goods: up to 20,000 ₷ — Convenience of the location, working hours, and fresh food are very important. My ideal is a food market with fresh local food close to home. Nic, 25 I want some local bakeries in my neighbourhood. Just to go down the elevator in the morning for a couple of croissants and a fresh baguette.

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