Realidad aumentada Igor calvo

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As every new year opens, throughout the world the same rituals to face with more optimism a new stage in life are performed. For most of us, those are nothing more than good intentions hoping to help us overcome our little miseries and, exceptionally, that of the ones around us, trying to improve our lives as much as possible.

But, there are also the great purposes, the ones of the political, economic, social, technological or cultural leaders, expressed through the loudspeakers provided by the mass media. The VIPs of our societies offer us their predictions and visions of what is to come in this (once again) crucial 2014.

The first ones: the small, individual “wishes�, are soon neglected and pushed into the background as mere attempts born out of false hopes.

But, in the second case, those "predictions" become part of the official discourse and their analysis will be taking into consideration for the political or economical decision making that, certainly, will have an influence in our lives. In "Main Street, 0: Augmented Reality", text and photography combine to discuss the discourse and the reality, the huge gap between them and the prevailing and ambiguous notions of reality and fiction that we accept as such in our societies. A metaphor of a society torn between accepting the image of the world as offered by the official mass media and the one we all can see at the streets of our cities.


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