Posner Valley Marketing Item Summary
2 | Stockworth Development
PHASE I (PRE-CONSTRUCTION)
Signs Presales
“Coming soon” signs along Development perimeter depicting Development imagery and Stockworth contact information.
Signs are typically 4’ x 8’ or 4’ x 4’ and are constructed from wood and/or other composite materials. Quantity of signs and sign placement will be in accordance with local jurisdictional requirements.
Sales staff will be selected and a pre-sale event will be created with a Broker’s Open and presentations in different languages.
VIDEO
Micro-mentary
The Development will have a dedicated page constructed within the Stockworth web ecosystem. All digital advertising will direct consumers to this page for information, lead acquisition, and input into Stockworth’s follow-up system.
Advertisement & Commercials
Stockworth will manage, maintain, and advertise the Development through social media outlets including Facebook, Instagram, and YouTube.
Stockworth will advertise the Development through traditional web-based advertising portals to appear in search engines, syndicated web portals, etc.
Updates Tours
Physical and virtual tours of the Development.
Development Marketing Items | 3
WEB & DIGITAL
Stockworth Website
The Development will have a dedicated page constructed within the Stockworth web ecosystem. All digital advertising will direct consumers to this page for information, lead acquisition, and input into Stockworth’s follow-up system.
Social Media
Stockworth will manage, maintain, and advertise the Development through social media outlets including Facebook, Instagram, and YouTube.
Email Advertising
Stockworth manages and maintains a database of potential buyers, investors, and members of the public who will be the recipients of targeted email campaigns.
Advertising MLS Systems
Stockworth will advertise the Development through traditional web-based advertising portals to appear in search engines, syndicated web portals, etc.
The Development will be placed within Stockworth’s local MLS system. These listings will be advertised to brokers as well as syndicate to 100’s of additional web locations for advertising of the Development.
4 | Stockworth Development
PHASE II ONSITE SALES
IN CLUBHOUSE OR MODEL
Staffing
Stockworth will employ a licensed real estate associate to staff the Development on a full-time basis (Tuesday – Sunday -10:00 a.m. – 6:00 p.m.) Monday will be open by appointment only.
Booklets
Full color, multi-page booklets that depict the Development, its product(s), geographic location, amenities, and lifestyle features.
Cards
Typically 8.5” x 11” summary hand-outs used to provide broker information and short product details.
Brochures
Full color, multi-page hand-outs that depict specific product types, pricing information, availability, and timeframes.
Banners
Any “flag-like” instrument used to call attention to model homes, event activity, and specific location features.
Note: All physical collateral will be formatted to be shared digitally as well for internet marketing, email campaigns, and product sharing purposes.
Development Marketing Items | 5
8288 Tibet Butler Drive Windermere, FL 6,745 SqFt. 5 Bed 4/2 Bath 407.405.0757 Highest Price Per SqFt on Lake Burden! Represented the Buyer & Seller Another Record Sale! Sold for $2,425,000
The True Market Disruptors.
We approach real estate differently than your average real estate company.
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