Clear space

Visual identity Clear space

The minimum clear space zone to other elements and page edges is always the size of two “HH” from the vertical brandmark and one ‘H’ from the horizontal brandmark. Clear space is included in all the brand collateral elements as a transparent non-printing element. Photography

When used over a photographic image it is important the brandmark has it’s clear space respected. The image below illustrates how the brandmark can fit comfortably on an image.