protection

Introduction Brand and trademark protection

The cornerstone of our visual identity is our brandmark. Maintaining its integrity is essential because it symbolises the integrity of our College.

Our name and crest have trademarks to prevent misuse and protect our identity.

Our trademark will enable us to control the quality and supply of branded products such as stationery and school uniform. In the pursuit of brand integrity and to ensure consistency in brand application and communication, we have introduced a new sign-off process in which all communications are overseen and signed off by the brand guardian in our marketing department. We hope we have the commitment from everyone at St Joseph’s College to make this work. If you use any trademarks, logos, designs, and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.