Nomenclature

Visual identity Nomenclature

All of the brand assets have a unique file name, which is constructed in several parts, to help tell what the graphic will look like and how it is intended to be used. Each section of the file name is separated with an underscore, eg. • StJos_C_V_M_4C_POS.ai. The name can tells us if it is a crest, what the alignment is - vertical or horizontal, the colour mode – 4C - CMYK or RGB, it’s polarity – positive or reversed, amongst other things.

Vertical brand mark with motto. StJos_C_V_M_4C_POS.ai

Brand: StJos – St Joseph’s College

Category: C - Crest – This describes the type of graphic. This is also applied to houses and departments e.g. Prep, Orwell etc.

Alignment: V = Vertical; H = Horizontal; L = Left Aligned; R = Right Aligned

Motto: M indicates that this crest has the School motto incorporated Polarity: This states whether the type is Positive – POS; or reversed out (white), REV

Colour Mode: 4C indicates that this has been set up for printing CMYK; RGB would indicate a digital file, and mono would indicate that it is one colour