Placemaking presentation Amsterdam Museumplein june 2014 Fred Kent PPS.org

How Placemaking Can Transform Cities, Projects and Communities Â

June 20th, 2014

What is Placemaking? n

Thoreau said “there is no value in life except what you choose to place upon it and no happiness in any place except what you bring to it yourself.” In this light, Placemaking is a dynamic human function: it is an act of liberation, of staking claim, and of beautification; it is true human empowerment.

Creating a Placemaking Vision for Zaandam Historic Core

PROJECT FOR PUBLIC SPACES

Place Performance Evaluation Exercise

PROJECT FOR PUBLIC SPACES

7

Current situation!

39 Years of Placemaking n n n n n n n n

44 Countries Over 250 Major Cities 50 U.S. States, 7 Canadian Provinces 3500 Communities 2 Million visitors to our web sites (2013) 36,000 newsletter 32,500 Twitter 36,000 Facebook

William H. (Holly) Whyte n n n n n

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The Organization Man,1956 The Exploding Metropolis, 1958 The Last Landscape, 1968 Plan for the City of New York, 1969 The Social Life of Small Urban Spaces, 1980 City: Rediscovering the Center, 1988

“It’s hard to create a space that will not attract people, what is remarkable, is how often this has been accomplished.”

“One of the best things about water is the look and feel of it…It’s not right to put water before people and then keep them away from it.”

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

“If you want to seed a place with activity, put out food.”

PROJECT FOR PUBLIC SPACES

“Benches are artifacts, the purpose of which is to punctuate architectural photographs. They are not so good for sitting.”

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

Communities Today

Office

Parks

Strip

Centers

Schools

Churches

Hospitals

Parks

Libraries

Community

Centers

Theatres/

Museums

Malls

City Hall

Parking Lots and Big Roads

Unsustainable

Why don’t we have better Public Spaces today?

• Fear • Narrow Development Goals • Siloed Disciplines • Project-driven vs. Placedriven Planning • Design Led vs Place Led • Government Structure & Regulations

Transforma)onal Change -­‐ ‘Place Led’ approaches Placemaking is the most important strategy that Governments, Developers and Non Profits can adopt to build community capacity and shared outcomes PROJECT LED

Government Announces & Defends

--------------------------------------------

Top Down Government/ Discipline

DISCIPLINE LED PLACE SENSITIVE

Citizen & Community Capacity

Low

PLACE LED Community Leads & Government Facilitates/Implements

Place Leadership

High

We Have to Turn Everything Upside Down - To Get it Right Side Up To Get from Inadequate to Extraordinary

Sustainable Communities

of the Future

City Hall

Churches Schools

Community

Centers

Civic Squares

Community Gathering Theatres/

Museums

Coffee Spaces/Markets

Libraries

Shops

Offices

Hospitals

Transit

Phases of Government Evolution

by Peter Smith, CEO Adelaide Council, Australia Phase 1: “Big Government”: Siloed, Solution/ politicallyDriven, metrics by programs

Phase 4 “Facilitative Government”: Value measured in community capacity and competency at a holistic level.

What is Placemaking It is a Sacred Community Process It is a Natural, Organic Process It Localizes It is Economic Development It is Scaled to each Community It Creates Social and Place Capital Health and Sustainability

When you focus on a place, you do everything differently.

PLACEMAKING FOR DOWNTOWN DETROIT

Architecture of Place - Past

Detroit: Campus Martius / Cadillac Square

Campus Martius / Cadillac Square

Architecture - Today

Architecture of Place – Future?

Big Ideas = Big Outcomes n n n n n n n n n

People and Products as Primary Focus Power of Ten 10X10X10 =1000 “Small Spaces” __________________________________________ Comfort and Amenities…Welcoming/Friendly Triangulate Streets as Places…To not Thru Localize thru Markets, Local Business, Talent Architecture of Place Public Multi-use Destinations

Detroit Strategies • MAKE THINGS HAPPEN NOW • Short term = 1-4 months. Long term = 2 years.

• CREATE ENERGETIC ANCHORS OF ACTIVITY in key locations. Power of 10 • CROWD-SOURCE IDEAS (Digital Placemaking).

• MAKE IT A “MOVABLE FEAST” through meet-ups and mobile management teams.

• GET LIFE ON THE STREETS to make public spaces safe and attractive, and encourage walking.

• BRING THE INSIDE OUT with transparent, visually exciting ground floors and corners that pop-out.

2009

PROJECT FOR PUBLIC SPACES

Power of Ten

1. Gateway between the Plaza and Harvard Yard 2. The South Fence and connection to Harvard Yard 3. NW Plaza Entrance 4. The “Great Lawn” 5. Science Center Outdoor Terrace 6. The “Piazza”

7. Entrance to the Science Center 8. Tanner Fountain 9. Library Arcade 10. NE Plaza Entrance 11. Loker Bar and Beer Garden 12. Memorial Walk 13. Main Walkway 14. Overlooks

Benchmark Plan for Daily Activities - Spring/Summer

Amenities Plan that support Uses & Activities

Central Meeting Place Bean Bags & CafĂŠ Seating

Central Meeting Place Food Trucks & Seating

Tent Area Events & Recreational Activities

Hang Out Spot Fun Seating

Lawn Games Area – Tetherball & Bag Toss

North Grove – Pet Therapy Zoo

Central Meeting Place Giant Chess

Process and Tools How to Look at a Place Place Performance Evaluation Game Power of 10 Digital Placemaking

Placemaking Tools/Process to Transform Communities n Power

of 10

Place Performance Evaluation Game n Placemaking Vision/Plan n Lighter, Quicker, Cheaper as a Development Startegy n Placemaking Concept/Design n Campaign, Community Organizing and Social Media n

The Power of Ten

776

Power of 10

1. Read the paper

2. Window shopping for books

3. Learn about upcoming events

5. Walk

4. Go inside!

10. Have a conversation 6. Sit and relax 7. Read someone else’s book

8. Take a break from a bike ride

9. Pet a dog

Singapore - 10 Sites

PROJECT FOR PUBLIC SPACES

NYC Destinations 1980

PROJECT FOR PUBLIC SPACES

10 Destinations Today

PROJECT FOR PUBLIC SPACES

New York City Transformed: Rockefeller Center Times Square Bryant Park Union Square

Rockefeller Center

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

Times Square

Before

Proposed Festival with 46th Street Crossover Times Square

PROJECT FOR PUBLIC SPACES

Bryant Park

PROJECT FOR PUBLIC SPACES

Union Square

PROJECT FOR PUBLIC SPACES

Place Led Perth Cultural Centre, Perth vs.

Design Led Lincoln Center, NYC Sherbourne Commons, Toronto

Perth Cultural Centre

2009 Placemaking Activation Plan

Before

After

1

2

Before

PROJECT FOR PUBLIC SPACES

After

Before

After

Before

After

After

After

Stakeholder Aspirations We want to turn ourselves “inside out” and be “of” the Centre not just “in” the Centre” Western Australian Museum n Porous, sticky and a “wonder” Art Gallery of Western Australia n Our ground floor is a public space that could be the “town hall” - State Library n

Lincoln Center New York City

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Loca;on: Upper West Side of ManhaBan, NYC Size: 16.3 acre campus Date Opened: Most buildings and performance halls opened in the 1960s Management En;ty: Lincoln Center for the Performing Arts, Inc. (LCPA)

Design Led Sherbourne Common, Toronto

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

Museumplein Discussion/Game From Formal/Tourist Focused Big Events Toward Diverse/Dynamic/Exciting Community Driven

127

Current situation!

N 530 V

Bryant Park, NYC

Museumplein, Amsterdam

Paris - Luxembourg Gardens

Triangulation

N 530 V

Bryant Park, NYC

Museumplein, Amsterdam

Bryant Park

BRYANT PARK

BRYANT PARK

PROJECT FOR PUBLIC SPACES

Southwest Porch

Entrance

Carousel/Games

PROJECT FOR PUBLIC SPACES

Kunstragarten, Stockholm, Sweden

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

Lighter, Quicker, Cheaper n n n n

Comfort, Amenities & Public Art Activation Events Interim Public Spaces Light Development

Brooklyn - Dumbo

Case Study: Paris Plage

Paris Plage 2013

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

Paris - les Berges 2013

How To Evaluate A Place Sociability

Comfort & Image

Place

Access & Linkages

Uses & Activities

Access & Linkages § Convenient § Walkable § Continuity § Proximity § Connected § Enticing

PROJECT FOR PUBLIC SPACES

Uses & Activities • Fun/Vital • Active • Indigenous • Sustainable • Affordable • Challenging

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

PROJECT FOR PUBLIC SPACES

Comfort & Image • Attractive • Unique • Usable • Maintained • Historic • “Green” • Safe • Friendly

PROJECT FOR PUBLIC SPACES

Sociability • Welcoming • Interactive • Neighborliness • Pride • Diversity • Stewardship

How to Look at a Place?

Key Attributes Intangibles Measurements

street life evening use volunteerism Welcoming Cooperative Neighborly

business ownership property values land-use patterns retail sales Fun Active Vital Special Real

uses & activities

sociability PLACE access & linkages Connected Walkable Convenient Accessible transit usage pedestrian activity parking usage patterns

comfort & image Safe Charm Clean Attractive Historic crime stats sanitation rating building conditions PROJECT FOR PUBLIC SPACES environmental data

"Place Game" Evaluation Process 1.

Break up into teams

2.

Go to your designated site where you fill out the Place Game form individually

3.

Convene with your teammates and choose a “recorder” to summarize team’s findings on one form

4.

Return to room and finish summarizing findings and ideas on flipchart

5.

Pick a present and report out

Questions to Think About n

n n n n n n n n n

Should Museumplein be a place for big events or be broken up into multiple places or smaller spaces? Restrictions of being an area for demonstrations (no obstacles allowed) Who are you trying to attract? How do we get a better balance between local and international visitors Make the place nice for families with children?

What kind audiences? Cultural festivals?

Should it become an 18 hour destination?

What about a winter place?

What level of commercial activity should there be? Markets?

Expositions? Food clusters?

What about sports expositions? A month long event like Paris Plage? A more flexible, year around space like les Berges?

Arms of the octopus to the Pijp, Vondelpark and PC Hooft shopping area Involvement of Spiegelkwartier antique shops PROJECT FOR PUBLIC SPACES

Characteristics of Great Public Spaces • Good places breed healthy activity.

• People attract people attract people.

• When you focus on place, you do everything differently.

• It takes many disciplines and skills to create a place.

• It takes a community to create a place.

• Amenities that make a place comfortable are critical.

• You can’t know what you are going to end up with.

• Each place has its own identity.

• You can’t have anything less than excellence.

• You have to have zealous nuts.

• It has to be a…

Campaign/Movement Community Organizing Develop a vision

Become great communicators

Attack Complacency

Organize a strong team

Search for impediments

Produce short term wins

Take on bigger challenges

Connect change to the culture of the community

People Who Make Dramatic Change By John Kotter

Convergence of Movements/Agendas Community Development

Smart Growth

Civil Society/ Democracy Building

Public Health and the Built Environment

Place

Sustainable Agriculture

City Revitalization Historic Preservation

Global Warming

Streets as Places

We Have to Turn Everything Upside Down - To Get it Right Side Up To Get from Inadequate to Extraordinary

Zealous Nuts Return of Common Sense Natural, Organic, Intuitive, Time Honored

Leaders (Zealous Nuts) are visionaries with a poorly developed sense of fear and no concept of the odds against them‌ They make the impossible happen - Dr. Robert Jarvik

UPCOMING CONFERENCES! Future of Places Conference: Streets as Public Spaces & Drivers of Urban Prosperity September 1-3, 2014, Buenos Aires, Argentina 2nd Annual Placemaking Leadership Council Meeting September 8-9, 2014, Pittsburgh, PA Pro Walk/Pro Bike/Pro Place 2014 September 8-11, 2014, Pittsburgh, PA 9th International Public Markets Conference March 26-28, 2015, Barcelona, Spain

Stay in Touch

pps.org @PPS_Placemaking ProjectforPublicSpaces