It’s time for someone to take full responsibility for their clients total business outcome … … we are that someone.
INDEX IPG MEDIABRANDS
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UM/UNIVERSAL MCCANN - Global Curiosity
INTIATIVE - Einfach besser kommuniziert
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MAP - The Audience Movement
16
DECISION SCIENCES - ‘Cause we know
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22
MEDIABRANDS ANALYTICS - Econometics
ORION - Smart Solutions
24
MAGNA - Media Investment
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INNOVATIVE TECHNOLOGIES
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30
IPG MEDIA LAB - The Human Scale
6
LET ME INTRODUCE US
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IPG Mediabrands offers local and
disciplines by bundling all of the network
global customers a comprehensive
expertise and a broad consultancy.
portfolio of services for their media and marketing challenges.
Our services range from media planningand purchasing, digital special services such
We offer our customers full-service and
as targeting and attribution to business
also also customized solutions across all
design, strategy, design and creation.
MEDIABRANDS STEHT FÜR…
8
Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
MILESTONES… Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
FAVOURITE QUOTE… “Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovi-
MICHAEL DUNKE CEO IPG Mediabrands Germany
dusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.” - Max Mustermann
ORGANIZATION STRUCTURE
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H O L D I N G S
IPG Mediabrands was founded by Interpublic
marketing agencies as UM, Initiative and
Group (NYSE: IPG) in 2007 to manage all of
coming soon- BPN, and its roster of speciality
its global media-related assets.
service agencies including Mediabrands
Today that means over 7,500 diverse and
Audience Platform (Cadreon, Reprise Media,
daring marketing communication specialists
Ansible, Spring Creek), Magna Global, Orion,
worldwide in more than 130 countries.
Decision Sciences, Mediabrands Analytics and IPG Media Lab.
In 2013 IPG Mediabrands Germany was founded. As an umbrella IPG
With more than 366 employees, we advise
Mediabrands enhances offering and
our clients active in their communication and
performance across a portfolio of media and
business activities.
A MEDIABRANDS STATEMENT We believe that data infused with creativity best drives business outcome for our clients. We have the right talent and resources to leverage the power created by brilliant media activation through:
Our investment in propriety data and tools
The most comprehensive media buying unit in the industry
The most transparent agency business model
An agency structure that embeds content experts within each client team
To achieve the ultimate goal:
OUR CLIENTS’ BUSINESS SUCCESS
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CONTACT
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MEDIABRANDS GMBH Schloßstrasse 8e
Michael Dunke - CEO
P 040 / 431 96 - 300
22041 Hamburg
michael.dunke@mbww.com
F 069/ 79 404 - 100
Speicherstraße 57-59
Dirk Schröder - CFO
www.ipg-mbww.de
60327 Frankfurt am Main
dirk.schröder@mbww.com
UM STARTSEITE HEADLINE
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UNIVERSAL MCCANN STEHT FÜR…
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Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
MILESTONES… Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
FAVOURITE QUOTE… “Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovi-
SVEN WEISBRICH CEO Universal McCann
dusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.” - Max Mustermann
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16
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THE FASTEST GROWING AGENCY IN THE GERMAN MARKET
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Initiative is one of the world’s leading
We believe that all marketing should be
media, marketing and communication
performance-driven. Data, analytics, insight
agencies. We employ more than 2,500
and innovation are central to all our services,
talented professionals, across 94 offices
and we hold ourselves fully accountable to
in 73 markets, worldwide.
client business goals.
INITIATIVE …
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Better Communication.
MILESTONES… >
According to RECMA we are currently the fastest growing media agency in Germany
>
We won all important media awards: including German media prize, Cannes Lion and Effie Award within the last two years
>
Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.
FAVOURITE QUOTE… Talent wins games, but talent and teamwork wins championships.
THORSTEN SCHULZ CEO INTIATIVE Germany
SERVICE PORTFOLIO
>
Marketing and Communication Consulting
>
Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media
>
Creative special advertising formats, media innovations, branded content, sponsorship and product placement
>
Media/Consumer research , advertising success and ROI optimization
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BUSINESS CULTURE
With 145 relationship managers we successfully connect consumers and our clients brands for better marketing results.
FAST, BRAVE, DECISIVE, SIMPLE – We believe in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by Initiative’s talented team, industry leading tools, processes and behaviors.
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OUR MISSION
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We develop and manage Insight-based
“What is the best way for our message to
communication solutions that move
reach the target audience ?” By breaking
audiences demonstrably and sustainably.
new ground.
Deep consumer understanding:
Individual consulting:
With our own panel, we are in direct
We don’t work with media off the shelf.
contact with more than 6,000 people
We develop and implement the right
– only in Germany, more than 220,000
strategy to meet your goals.
worldwide. Our recommendations are based on this knowledge.
Performance fee: Our philosophy: pay for performance.
Innovative forms of advertising:
We’re want to be measured
We ask ourselves every day :
and paid by our clients success.
CONTACT
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INITIATIVE MEDIA GMBH Schloßstrasse 8e
Thorsten Schulz
P 040 / 431 96 – 0
22041 Hamburg
CEO
F 040 / 431 96 – 720
Mathias Glatter
einfach-besser-kommuniziert.de
COO
info@initiative.com
Dirk Schröder
www.initiative-newsroom.de
CFO
IT’S ALL ABOUT (CROSS-CHANNEL) DATA
Helping our clients make the right decisions
A Few ways how MAP can help:
within and across digital channels to drive business outcomes.
>
Uses algorithmic learning to uncover areas
>
of greatest opportunity for your business
Delivering the numbers Evolving the way we buy digital media (RTA)
success. >
Extending TV reach
>
Smarter Search
>
Integrated social media campaigns
>
Full scale mobile Marketing Services
>
Creative support and pay for
Optimized and programmatic media buying – in real time by using existing consumer data. Refining audience pools through integration of all digital channels, especially social media channels. Performance based remuneration models.
performance (P4P)
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KOLJA BROSCHE
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CEO Cadreon Germany
FAVOURITE QUOTE … „The extraordinary will not happen on a smooth and common path“
ROLAND FIEGE CEO MAP Germany
FAVOURITE QUOTE … „Although I know a lot, I would like to know everything.“
MAP…
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“The Mediabrands Audience Platform improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time”
MILESTONES… >
XY% increase of revenue
>
within the first 12 months.
successful management of international key accounts as Microsoft, MasterCard, BASF, Vattenfall, Deka, Inter snack, bofrost.
>
successful merger of the digital special disciplines
>
social, mobile, search and Programmatic Buying: All services under one roof.
WE USE DATA TO MAKE BETTER DECISONS! Predictable, Scaleable, and repeatable results
Best Performer in the media mix of our customers.
SERVICE PORTFOLIO EVERYTHING UNDER ONE ROOF.
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TOTALTAG •
TotalTag 2.0 is an interface based
Holistic channel view along the
management tool which allows complex
customer journey.
tagging strategies and overall data
DATA-DRIVEN MARKETING SUPPORT.
collection across all digital channels. •
Modern technologies guarantee effective use
standard measurements of exposure,
of marketing budget. Customer-specific, data
clicks, conversions.
protected “Audience Pools” (DMP) with the possibility of external data enrichment
FOCUSING ON OUR CLIENTS SUCCESS. Flexible modular system: integration of all technologies that meet our quality standard (Brand Safety, Campaign optimization, analytics and attribution modeling) Modular system, individual campaign setup basing on customer-specific requirements.
With Cadreon audience tags in place, campaign reporting goes far beyond the
•
TotalTag 2.0 is the smartest way to discover audiences through one platform and to use the achieved-
AUDIENCE INSIGHTS, STRATEGY & ANALYTICS
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SEARCH
SOCIAL
DISPLAY
MOBILE
Targeting,
Social Data Marketing,
SEM, SEO, Affiliate,
Mobile, Mobile,
Performance Display
Social Distribution,
FB Performance,
Performance,
Real Time bidding.
App Marketing.
Feed Management.
App-Marketing, Location based Services.
CONTACT MAP GMBH SpeicherstraĂ&#x;e 57-59
Kolja Brosche
Roland Fiege
60327 Frankfurt am Main
Managing Partner,
Managing Partner,
Audience Buying
Audience Engagement
F 069 / 244322-911
F 069 / 244322-914
www.cadreon.de www.reprisemedia.de
www.springcreekgroup.com kolja.brosche@map-global.com roland.fiege@map-global.com www.ansible.mobi
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DATA DRIVEN MARKETING DECISIONS
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The technology service provider with
efficient marketing decisions.
consulting and design expertise.
Founded in March 2009 as Sophysee
The main task of Decision Sciences is
with headquarter in Frankfurt am Main.
the merging, enriching, analyzing, and
Rebranding and Launch to Decision Sciences
visualizing of complex data, with the aim
EMEA in December 2012.
of ensuring fast, safe, and above all
MARKETING INTELLIGENCE 34 PLATFORM - ’CAUSE WE KNOW MARKETING INTELLIGENCE
ADOPERATIONS
Decision Sciences makes data transparent
Input fehlt noch
and prepares it for marketing decisions! By merging data from media booking system,
ECRM
campaign tracking of online bannering,
To identify potential new customers, to
search, social, mobile, eCRM and Web
attract existing customers with better and
Analytics and the findings from our research,
more relevant information’s, they should be
we have the opportunity to provide you with a
segmented and grouped. The segmentation
platform that offers a variety of benefits.
is based on behavior, needs and profitability. With it special offers can be created for
DATA CONSOLIDATION
each. In order to exploit the customers CLV,
As data is generated and managed on
you’re able to interact with him and build a
different systems, more and more interfaces
learning relationship. Communicative events
and APIs are necessary to merge. Service
are created, where every customer has the
providers make data available, but often not
opportunity to leave “Profile data”.
in the format as you like or need to move the right knowledge from the data. Clever data merge and filter rules, as well as an appealing, understandable representation in a web-based dashboard are the answer here.
CONTACT
DECISION SCIENCES
Udo Reusch P 069 / 794 04 – 200 F 069 / 794 04 – 401
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ANALYTICS START HL
Mediabrands Analytics, IPG Mediabrands
on consumer behavior. Based on our
special service, helps our agencies to produce
results we recommend optimized budgets,
more effective advertising for their clients.
timing strategies and media mixture. In this manner UM and Initiative planners
Using bespoke systems and tools we analyze
can maximize campaign effectiveness a
the impact and efficiency (ROI) of advertising
gainst business KPIs.
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SERVICE PORTFOLIO
Performance Modelling is used in a driect
on it including price, promotions,
response enviromen where the advertising
advertising, distribution and weather.
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drives response behaviour relatively quickly, for example inbound calls, #or
Interest Modelling looks specifically at
web applications. It uses daily data and
the relationship betwenn advertising and
is run faster and more frequently than
consumer behavior that indicates interest in
Sales Modelling.
the brand, usually measured by brand search but also possibly by social buzz.
Sales Modelling is our lead product and is closest to traditional econometrics. We
Awareness Modelling analysis the
consider the entire market and all influences
connection advertising, brand awareness and advertising recall.
UNIQUE SELLING POINT
Mediabrands Analytics developed three “flavours� of econometrics, tailored to different parts of the consumer decision journey or sales funnel. This allows our solutions to be more bespoke to the individual client challenge, and deliver more relevant and actionable results. We can also undertake modeling where sales data maybe unavailable, incomplete or inaccurate. Our ability to turn statistical outputs seamlessly into planning solutions is a world leading USP.
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CONTACT
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INITIATIVE RESEARCH
UNIVERSAL MCCANN ANALYTICS
Meike Schnoor
Hans-Jürgen Bauer
Unit Head Analytics
Analytics Director
T 040 / 431 96 – 542
T 069 / 794 04 – 110
F 040 / 431 96 – 95542
F 069 / 794 04 – 401
meike.schnoor@initiative.com
hans-juergen.bauer@umww.com
STRATEGIC MEDIA INVESTMENT
“For our customers we develop targeted strategies to their objectives. We develop for each client an individual target strategy for his brand message, the right media and goss media spending and negotiate the best discount model to guarantee an optimized implementation across all channels.� - Michael Dunke
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Magna Global is the strategic global media unit of IPG Mediabrands, drivings forecasts, insights, and negotiation strategy across all media channels. The Magna Global Intelligence Unit delivers the industry’s most accurate and authoritative forecast of media value. The Magna Global Investement Unit hareness $36 billion of IPGB Mediabrands global media billings.
CONTACT MAGNA GLOBAL Andreas Rommel Investment Partner T 069/ 79 404 149 F 069/ 79 404 - 401 andreas.rommel@magnaglobal.com www.magnaglobal.com
THE WORLD OF MEDIA MOVES FAST. YOUR CAREER SHOULD TOO.
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IF YOU’RE LOOKING FOR A CAREER WITH MINIMAL ASSIGNMENT, TIME AND RESPONSIBILITY?
Stop reading!
IF YOU’RE INTERESTED IN AN INNOVATIVE WORKING FIELD WITH MAXIMUM RESPONSIBILITY AND INSIGHTS?
Welcome to the IPG Mediabrands Network
IPG Mediabrands is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset creates a flourishing environment for new thinking and ideas. We grow and evolve every day through not only our interactions with our clients and our partners, but also through learning from and listening to the amazing people within our own organization. There are many types of education - academic, real world, global, experiential. We foster and nurture our talent by creating an environment that supports growth and development through the most effective channels possible. We provide training and access to emerging technology for all. We offer intra-agency career opportunities around the world. We ensure that our team benefits from all of the potential experiences at our disposal because we believe that we are nothing without our people. As individuals grow, as passions are fulfilled and new territories explored, our team becomes stronger and more robust.
CONTACT
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INITIATIVE HR
UM HR
MAP HR
Christa Pfennigschmidt
Mahschid Sayyar
Mahschid Sayyar
Director HR
Senior HR Associate Cadreon, Reprise,
T 040 / 431 96 – 504
T 069/ 79 404 170
F 040 / 431 96 – 720
F 069/ 79 404 - 408
info@initiative.com
mahschid.sayyar@umww.com
SpringCreek Christa Pfennigschmidt Ansible
H O L D I N G S
SMART SOLUTIONS. CLIENT VICTORIES.
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Orion, a solutions-oriented collection of media companies that support and/or complement what traditional advertising agencies can offer to clients. Orion in Germany includes: Orion Capital (media investments), Orion Trading (barter) and Orion Printing (print management). Established in 1996, the company has over 300 employees in offices in Asia, Australia, Europe, North America and South America. Orion is a member of the constellation of companies within Mediabrands and is wholly owned by Interpublic (NYSE:IPG).
SERVICE PORTFOLIO Orion Printing: will focus on supplying print management solutions to companies globally with a mission of leveraging print volume to create savings and increased value for clients. Orion Capital: delivers clients media savings on buys negotiated by their agency. Orion Capital is able to provide these savings by investing significant capital with media partners in exchange for future media. Orion Trading: enables some of the largest companies and brands in the world to part-fund media expenditures with their assets - generating cash flow savings for our clients and eliminating potential losses on asset dispositions.
HOW IT WORKS ORION Trading takes undervalued,
this trade credits for up to 20% of their
unmarketable assets at their current value
advertising investment. ORION works in
in exchange for trade credits on future
partnership with media agencies,
advertising spending. Customers can use
which plan and calculate all activities.
to provide smart solutions that produce client victories. It’s in our DNA and it’s how we do business every day.
Orion Trading established an international reputation for leading barter practices, extensive media capabilities, partnerships, integrity, accuracy and professionalism. We don’t accept assets without a profound media analysis and we fulfill all trade credits for media use as planned and priced.
ORION’S MISION IS SIMPLE
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to provide smart solutions that produce
We are the only media Bartering agency under
client victories. It’s in our DNA and it’s
the umbrella of a stock corporation and media
how we do business every day.
agency group. The invoicing is carried from one source - the own agency.
CONTACT ORION TRADING Mathias Glatter
Reinhard Meier
Managing Partner
Investment Partner
P 040 / 431 96 – 0
P 069 / 79 404 – 181
F 040 / 431 96 – 950
F 069 / 79 404 - 401
mathias.glatter@oriontradingww.com
reinhard.meier@oriontradingww.com
www.oriontradingworldwide.com
www.oriontradingworldwide.com
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