It’s time for someone to take more responsibility for their clients total business outcome… …we are that someone.
INITIATIVE MEDIA - Simply Done Better
UNIVERSAL MCCANN (UM) - Curiosity Works
MAP - The Audience Management
DECISION SCIENCES - ‘Cause We Know
MEDIABRANDS ANALYTICS - Econometic Modeling
MAGNA - Media Investment Strategies
ORION - Smart Business Solutions
LET ME INTRODUCE US
Please Note IPG Mediabrands as umbrella brand
Our services range from media planning and
represents a comprehensive set and
buying, data driven digital special services
portfolio of media and marketing services.
such as targeting, RTA, creative services and
We offer and deliver to our clients full service
attribution modeling to big challenges like
including all disciplines as well as very
modern business design, communications
individualized specialty services - according
consultancy, media strategy and ROI driven
to what is needed for your business success.
analytics and media investment.
The most integrated agency group. Mediabrands - best agency for specialand cross-disciplinary cooperation for our customers.
15 years at Universal McCann (UM), 9 years as CEO.
After rich experiences and a successful time at UM, another dream came true with Mediabrands.
A wider scope of design options
and responsibility with the consequent transformation from media to a creative data driven marketing consultancy.
After the founding of MAP in 2012 follows Decision Sciences in 2013.
MICHAEL DUNKE CEO IPG Mediabrands Germany
FAVOURITE QUOTE… “Every person is a new door to a different world.”
H O L D I N G S
IPG Mediabrands was founded by Interpublic
and marketing agencies as UM, Initiative
Group (NYSE: IPG) in 2007 to manage all of
and coming soon, BPN. This is all alongside
its global media-related assets.
its roster of speciality service agencies
Today that means over 7,500 diverse and
including the Mediabrands Audience
daring marketing communication specialists
Platform (Cadreon, Reprise Media, Ansible,
worldwide in more than 130 countries.
Spring Creek), Magna Global, Orion, Decision Sciences, Mediabrands Analytics and
In 2013 IPG Mediabrands Germany
IPG Media Lab.
was founded. As an umbrella IPG
With about 400 employees in Germany,
Mediabrands enhances offering and
we advise and server our clients in their
performance across a portfolio of media
communications and business activities.
A MEDIABRANDS MANTRA We believe that data driven marketing infused with creativity is the best driver of business results for our clients. We have the right talent and resources to leverage the power created by brilliant media activation through:
Our investment in propriety data and tools.
ROI optimized balance coordination of paid, owned and earned-in Real Time.
An agency structure that embedding content experts with each client team.
The most comprehensive media buying in the industry.
The most transparent agency business model
OUR CLIENTSâ€™ BUSINESS SUCCESS
MEDIABRANDS Schloßstrasse 8e
Michael Dunke , CEO
P 040 / 431 96 - 0
F 069/ 79 404 - 0
Dirk Schröder, CFO
60327 Frankfurt am Main
THE FASTEST GROWING AGENCY IN THE GERMAN MARKET
Initiative is one of the worldâ€™s leading
We believe that all marketing should be
media, marketing and communication
performance-driven. Data, analytics,
agencies. We employ more than 2,500
insights and innovations are central to all
talented professionals across 94 offices
our services, and we hold ourselves fully
in 75 markets worldwide.
accountable to client business goals.
Simply Done Better.
According to RECMA, we are currently the fastest growing media agency in Germany.
Initiative has won all important media awards, Deutscher Media Preis, Cannes Lion and the Effie Award within the last two years.
Lead agency of Reckitt Benckiser: since 2012 for media planning and since 2013 for both media planning and buying.
FAVOURITE QUOTE… “Talent wins games, but talent and teamwork wins championships.”
THORSTEN SCHULZ CEO INTIATIVE Germany
Marketing and Communication Consulting.
Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media.
Creative special advertising formats, media innovations, branded content, sponsorship and product placement.
Media/Consumer research, advertising success and ROI optimization.
With 145 relationship managers we successfully connect consumers and with our client’s brands for better marketing results.
FAST, BRAVE, DECISIVE, SIMPLE We believe in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business; brave in tackling serious issues; decisive with insights, opinions and recommendations; committed to making the complexities in marketing simple. This approach is conveyed by Initiative’s talented team, industry leading tools, processes and behaviors.
We develop and manage Insight-based
reach the target audience?”.
communication solutions that move
The answer to this is always by breaking
audiences demonstrably and sustainably.
Deep consumer understanding:
With our own research panel, we are in
We don’t work with media off the shelf.
direct contact with more than 6,000
We develop and implement the right
consumers in Germany and more than
strategy to meet your goals.
220,000 worldwide. Our recommendations are based on this knowledge.
Performance fee: Our philosophy is pay for performance.
Innovative forms of advertising:
We want to be measured and paid by our
“What is the best way for our message to
INITIATIVE MEDIA Schloßstrasse 8e
P 040 / 431 96 – 0
F 040 / 431 96 – 720
LEAD THE VALUE CHANGE IN MEDIA AND MARKETING
Universal McCann (UM) is a global media
As a division of IPG Mediabrands, UM
agency that fuses curiosity and creativity
has more than 130 offices in 100 countries
to unlock competitive advantage for brands
and over 4,800 employees committed to
developing creative, strategic and customized campaigns for every client.
Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence,
UM Germany has about 200 employees
insight and ideas.
located in Frankfurt, D端sseldorf, Hamburg, Nuremberg and Munich.
UNIVERSAL MCCANN (UM)…
UM’s global new business wins and retention received an A grade from RECMA in 2012.
UM has increased its turnover
within the last three years by 50%.
UM welcomes its new clients,
“The Hershey Company” and
Market leader in retail marketing and geo strategy
Growing its thought leadership through new talents coming from marketers, media, technology and
SVEN WEISBRICH CEO Universal McCann Germany
FAVOURITE QUOTE… “We know what works. Curiosity Works. And we can prove it.”
Communications Planning, Strategic Planning, Custom Solutions.
Media Planning & Buying, Consumer Research, ROI Analytics.
Insights & Research, Market(ing) Analytics, Audience Analytics.
UM RETAIL Biggest Retail Client Portfolio >
Inhouse Geostrategic marketing unit with
40 qualified economic geographers.
Inhouse geographic databases.
Detailed Level of Analysis.
1,5 billion inserts.
UM BRAND EXPERIENCE Your strategic partner for emotional & efficient brand experiences in the strategic business segments: > Partnerships/Sponsoring. > Live-Communication. >
UM WAVE 7 Worldâ€™s only social media study that explores the changes in social media behavior over a period of 7 years.
â€œWe use the intelligence, insights and ideas that come from Curiosity to give our clients competitive advantage through media.â€? UM connects consumers, brands, technologies and media.
UNIVERSAL MCCANN Speicherstr. 57-59
P 069 / 79404 339
60327 Frankfurt a.M.
F 069// 79404 401
Wolfgang N채gele Managing Director
29 ITâ€™S ALL ABOUT (CROSS-CHANNEL) TARGETING
SEM, SEO Affiliate, FB Performance, Feed Management, eCommerce
Social Data Marketing, Social Distribution, App Marketing, eCommerce
Targeting, Performance Display, Real Time Bidding, eCommerce
Mobile, Mobile Performance, App-Marketing, Location Based Services, Video Advertising, eCommerce
MAP is an evolution of Reprise Media,
applications and e-commerce. MAP
Cadreon, Ansible Mobile and Spring Creek.
improves insights and results for clients by
The focus is on all addressable platforms:
helping agencies find, buy and engage their
search, display, mobile, social, video,
most valuable audiences in real time.
KOLJA BROSCHE MAP Germany Managing Partner, Audience Buying
FAVOURITE QUOTE… „The extraordinary will not happen on a smooth and common path.“
ROLAND FIEGE MAP Germany Managing Partner, Audience Engagement
FAVOURITE QUOTE… „Although I know a lot, I would like to know everything.“
The Mediabrands Audience Platform (MAP) improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time.
WE USE DATA TO MAKE BETTER DECISONS! Predictable, Scaleable, and repeatable results.
SERVICE PORTFOLIO >
Helping our clients make the right
decisions across all digital channel.
Programmatic buying approach.
Refining audience pools through holistic
Buying audience in Real Time (RTA).
digital channel integration.
Creative and dynamic Banner
Extending TV reach.
AUDIENCE INSIGHTS, STRATEGY AND ANALYTICS AUDIENCE BUYING Display
AUDIENCE ENGAGEMENT Search
SPECIALISTS STRATEGY TECHNOLOGY LEVERAGE DATA
TECHNICAL USP TotalTag 2.0 is the smartest way to discover audiences through one platform and to use archieved data for future campaigns.
MAP SpeicherstraĂ&#x;e 57-59
60327 Frankfurt a.M.
F 069 / 244322-911
F 069 / 244322-914
ITâ€™S ABOUT DATA DRIVEN MARKETING DECISIONS
Decision Sciences is THE technology and
What are we doing for you? Tracking,
data analytics service provider. We provide
merging, enriching, vizualizing and
and manage industrywide the best-in-class
analyzing of complex data - with the clear
and most comprehensive data management
aim of ensuring fast, safe and mainly
tool and dashboard system called Sophysee.
effective and efficient marketing decisions.
MARKETING INTELLIGENCE 36 PLATFORM - ’CAUSE WE KNOW DATA CONSOLIDATION
Our web based MIP provide comprehensive
To identify potential new customers,
data tracking from all kind of defined
to attract existing customers with better and
data sources. An incredible attractive and
more relevant information, they should be
understandable layout makes insights
segmented and grouped. The segmentation is
easy to find.
based on behavior, needs and profitability. In order to exploit the customers CLV,
you’re able to interact with him and build a
A dedicated European AdOperations team
learning relationship. Communicative events
with several years of AdServer experience
are created, where every customer has the
guarantees a campaign set-up across all
opportunity to leave “Profile data”.
markets, brands and products. We work with best tracking solutions and develop our own products to fill gaps in the market. We offer: Integration into different ad serving systems, Real-time optimization of placements and advertising for best ROI, Search Ad Trafficking, Research Integration (AdPackages), Website Optimization via A/B Testing and Consulting.
MARKETING INTELLIGENCE By merging data from marketing plans, off- and online data as well as from booking systems and real time information we are able to provide you with a comprehensive marketing platform. Automated KPI measurement, analytics, research data, insights and learnings as well as possible implications can be integrated.
DECISION SCIENCES Udo Reusch Head of Decision Sciences EMEA P 069 / 794 04 – 200 F 069 / 794 04 – 401 firstname.lastname@example.org www.decisionsciences.de
ITâ€™S ABOUT YOUR ROI
Mediabrands Analytics, IPG Mediabrandsâ€™
on consumer behavior. Based on our
specialty service, helps our agencies produce
results we recommend optimized budgets,
more effective advertising for their clients.
timing strategies and media mixtures. From this UM and Initiative planners can
Using bespoke systems and tools we analyze
maximize campaign effectiveness against
the impact and efficiency (ROI) of advertising
Performance Modeling: is used in a
Interest Modelling: looks specifically at
direct response enviroment where the
the relationship between advertising and
advertising drives response behavior
consumer behavior that indicates interest
relatively quickly, like inbound calls
in the brand, usually measured by brand
or web applications. It uses daily data
search but also possibly by social buzz.
and is run faster and more frequently than Sales Modeling.
Awareness Modeling: analyzes the connection between advertising,
Sales Modeling: is our lead product and is closest to traditional econometrics. We consider the entire market and all influences on it including price, promotions, advertising, distribution and weather.
brand awareness and advertising recall.
UNIVERSAL MCCANN ANALYTICS
Unit Head Analytics
T 040 / 431 96 – 542
T 069 / 794 04 – 110
F 040 / 431 96 – 95542
F 069 / 794 04 – 401
IT’S ABOUT STRATEGIC MEDIA INVESTMENT
“For our customers we develop targeted strategies to their objectives. We develop for each client an individual target strategy for his brand message, the right media and gross media spending and negotiate the best discount model to guarantee an optimized implementation across all channels.” - Michael Dunke
Magna Global is the strategic global
The Magna Global Investment Unit
media unit of IPG Mediabrands,
harnesses $36 billion of IPG
driving forecasts, insights and negotiation
Mediabrands global media billings.
strategy across all media channels.
SERVICE PORTFOLIO The Magna Global Intelligence Unit delivers the industryâ€™s most accurate and authoritative forecast of media value. Please download:
MAGNA GLOBAL FORECAST
MAGNA GLOBAL Andreas Rommel Investment Partner T 069/ 79 404 149 F 069/ 79 404 - 401
H O L D I N G S
IT’S ABOUT SMART SOLUTIONS AND CLIENT VICTORIES
Mediabudget = € 5 MM Cash
€ 1 MM Assets at full value
€ 1 MM Assets at full value
Loss € 800k
€ 1 MM Credits from Orion
Mediabudget = € 4 MM Cash
€ 1 MM Credits
Orion, a solutions-oriented collection
Established in 1996, the company has over
of media companies that support and
300 employees in offices in Asia, Australia,
complement what traditional advertising
Europe, North America and South America.
agencies can offer to clients. Orion in
Orion is a member of the constellation of
Germany includes: Orion Capital (media
companies within Mediabrands and is
investments), Orion Trading (barter) and
wholly owned by Interpublic (NYSE:IPG).
Orion Printing (print management).
SERVICE PORTFOLIO ORION Trading: takes undervalued,
this trade credits for up to 20% of their
unmarketable assets at their current value
advertising investment. ORION works in
in exchange for trade credits on future
partnership with media agencies,
advertising spending. Customers can use
which plan and calculate all activities.
Orion Printing: will focus on supplying print management solutions to companies globally with the mission of leveraging print volume to create savings and increased value for clients. Orion Capital: delivers clients media savings on buys negotiated by their agency. Orion Capital is able to provide these savings by investing significant capital with media partners in exchange for future media.
ORION’S MISION IS SIMPLE to provide smart solutions, which produce
We are the only media Bartering agency under
client victories. It’s in our DNA and it’s
the umbrella of a stock corporation and media
how we do business every day.
agency group. The invoicing is carried from one source, the agency.
ORION TRADING VIA Schloßstrasse 8e
Michael Dunke, CEO
P 040 / 431 96 - 0
F 069/ 79 404 - 0
Dirk Schröder, CFO
60327 Frankfurt am Main
THE WORLD OF MEDIA MOVES FAST. YOUR CAREER SHOULD TOO
IF YOU’RE LOOKING FOR A CAREER WITH MINIMAL ASSIGNMENT, TIME INVESTMENT AND RESPONSIBILITY?
IF YOU’RE INTERESTED IN WORKING IN AN INNOVATIVE FIELD WITH MAXIMUM RESPONSIBILITY AND INSIGHTS?
Welcome to the IPG Mediabrands Family!
IPG Mediabrands is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset creates a flourishing environment for new thinking and ideas. We grow and evolve every day through not only our interactions with our clients and our partners, but also through learning from and listening to the amazing people within our own organization. There are many types of education, academic, real world, global, experiential. We foster and nurture our talent by creating an environment that supports growth and development through the most effective channels possible. We provide training and access to emerging technology for all. We offer intra-agency career opportunities around the world. We ensure that our team benefits from all of the potential experiences at our disposal because we believe that we are nothing without our people. As individuals grow, as passions are fulfilled and new territories explored, our team becomes stronger and more robust.
Cadreon, Reprise, SpringCreek
T 040 / 431 96 – 504
T 069/ 79 404 - 135
F 040 / 431 96 – 720
F 069/ 79 404 - 408
Christa Pfennigschmidt Ansible
A M . A . P .
Published on Aug 30, 2013