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It’s time for someone to take full responsibility for their clients total business outcome … … we are that someone.


INDEX IPG MEDIABRANDS

07

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UM/UNIVERSAL MCCANN - Global Curiosity

INTIATIVE - Einfach besser kommuniziert

16

MAP - The Audience Movement

16

DECISION SCIENCES - ‘Cause we know

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22

MEDIABRANDS ANALYTICS - Econometics

ORION - Smart Solutions

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MAGNA - Media Investment

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INNOVATIVE TECHNOLOGIES

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IPG MEDIA LAB - The Human Scale


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LET ME INTRODUCE US

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IPG Mediabrands offers local and

disciplines by bundling all of the network

global customers a comprehensive

expertise and a broad consultancy.

portfolio of services for their media and marketing challenges.

Our services range from media planningand purchasing, digital special services such

We offer our customers full-service and

as targeting and attribution to business

also also customized solutions across all

design, strategy, design and creation.


MEDIABRANDS STEHT FÜR…

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Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

MILESTONES… Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

FAVOURITE QUOTE… “Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovi-

MICHAEL DUNKE CEO IPG Mediabrands Germany

dusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.” - Max Mustermann


ORGANIZATION STRUCTURE

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H O L D I N G S

IPG Mediabrands was founded by Interpublic

marketing agencies as UM, Initiative and

Group (NYSE: IPG) in 2007 to manage all of

coming soon- BPN, and its roster of speciality

its global media-related assets.

service agencies including Mediabrands

Today that means over 7,500 diverse and

Audience Platform (Cadreon, Reprise Media,

daring marketing communication specialists

Ansible, Spring Creek), Magna Global, Orion,

worldwide in more than 130 countries.

Decision Sciences, Mediabrands Analytics and IPG Media Lab.

In 2013 IPG Mediabrands Germany was founded. As an umbrella IPG

With more than 366 employees, we advise

Mediabrands enhances offering and

our clients active in their communication and

performance across a portfolio of media and

business activities.


A MEDIABRANDS STATEMENT We believe that data infused with creativity best drives business outcome for our clients. We have the right talent and resources to leverage the power created by brilliant media activation through:

Our investment in propriety data and tools

The most comprehensive media buying unit in the industry

The most transparent agency business model

An agency structure that embeds content experts within each client team

To achieve the ultimate goal:

OUR CLIENTS’ BUSINESS SUCCESS

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CONTACT

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MEDIABRANDS GMBH Schloßstrasse 8e

Michael Dunke - CEO

P 040 / 431 96 - 300

22041 Hamburg

michael.dunke@mbww.com

F 069/ 79 404 - 100

Speicherstraße 57-59

Dirk Schröder - CFO

www.ipg-mbww.de

60327 Frankfurt am Main

dirk.schröder@mbww.com


CURIOSITY WORKS

UM is a global media agency that fuses

As a division of IPG Mediabrands, UM

curiosity and creativity to unlock competitive

has more than 130 offices in 100 countries

advantage for brands through media.

and over 4,800 employees committed to

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developing creative, strategic and customized Our philosophy of curiosity is driven by the

campaigns for every client.

power of story-telling fueled by intelligence, insights and ideas.

UM Germany has about 200 employees located in Frankfurt, D端sseldorf, Hamburg, Nuremberg and Munich.


UM…

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Curiosity Works

MILESTONES… >

UM’s new business global wins and retention received a grade A from RECMA in 2012.

>

Um increased its turnover within the last three years by 50%.

>

Welcomes its new clients: “The Hershey Company” and “Zurich Insurances”.

>

Market leader in retail marketing and geo strategy

>

Growing thought leadership through new talents coming from marketers, media, tech and creative industry.

FAVOURITE QUOTE…

SVEN WEISBRICH CEO Universal McCann


SERVICE PORTFOLIO

>

Marketing and Communication Consulting

>

Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media

>

Creative special advertising formats, media innovations, branded content, sponsorship and product placement

>

Media/Consumer research , advertising success and ROI optimization

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THE FASTEST GROWING AGENCY IN THE GERMAN MARKET

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Initiative is one of the world’s leading

We believe that all marketing should be

media, marketing and communication

performance-driven. Data, analytics, insight

agencies. We employ more than 2,500

and innovation are central to all our services,

talented professionals, across 94 offices

and we hold ourselves fully accountable to

in 73 markets, worldwide.

client business goals.


INITIATIVE …

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Better Communication.

MILESTONES… >

According to RECMA we are currently the fastest growing media agency in Germany

>

We won all important media awards: including German media prize, Cannes Lion and Effie Award within the last two years

>

Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.

FAVOURITE QUOTE… Talent wins games, but talent and teamwork wins championships.

THORSTEN SCHULZ CEO INTIATIVE Germany


SERVICE PORTFOLIO

>

Marketing and Communication Consulting

>

Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media

>

Creative special advertising formats, media innovations, branded content, sponsorship and product placement

>

Media/Consumer research , advertising success and ROI optimization

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BUSINESS CULTURE

With 145 relationship managers we successfully connect consumers and our clients brands for better marketing results.

FAST, BRAVE, DECISIVE, SIMPLE – We believe in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by Initiative’s talented team, industry leading tools, processes and behaviors.

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OUR MISSION

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We develop and manage Insight-based

“What is the best way for our message to

communication solutions that move

reach the target audience ?” By breaking

audiences demonstrably and sustainably.

new ground.

Deep consumer understanding:

Individual consulting:

With our own panel, we are in direct

We don’t work with media off the shelf.

contact with more than 6,000 people

We develop and implement the right

– only in Germany, more than 220,000

strategy to meet your goals.

worldwide. Our recommendations are based on this knowledge.

Performance fee: Our philosophy: pay for performance.

Innovative forms of advertising:

We’re want to be measured

We ask ourselves every day :

and paid by our clients success.


CONTACT

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INITIATIVE MEDIA GMBH Schloßstrasse 8e

Thorsten Schulz

P 040 / 431 96 – 0

22041 Hamburg

CEO

F 040 / 431 96 – 720

Mathias Glatter

einfach-besser-kommuniziert.de

COO

info@initiative.com

Dirk Schröder

www.initiative-newsroom.de

CFO


IT’S ALL ABOUT (CROSS-CHANNEL) DATA

Helping our clients make the right decisions

A Few ways how MAP can help:

within and across digital channels to drive business outcomes.

>

Delivering the numbers

Uses algorithmic learning to uncover

>

Evolving the way we buy digital

areas of greatest opportunity for your

media (RTA)

>

Extending TV reach

>

Smarter Search

>

Integrated social media campaigns

>

Full scale mobile Marketing Services

>

Creative support and pay for

business success. Optimized and programmatic media buying – in real time by using existing consumer data. Refining audience pools through integration of all digital channels, especially social media channels. Performance based remuneration models.

performance (P4P)

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KOLJA BROSCHE Managing Partner, Audience Buying

FAVOURITE QUOTE… „The extraordinary will not happen on a smooth and common path“

ROLAND FIEGE Managing Partner, Audience Engagement

FAVOURITE QUOTE… „Although I know a lot, I would like to know everything.“

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MAP…

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“The Mediabrands Audience Platform improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time”

MILESTONES… >

XY% increase of revenue

>

within the first 12 months.

successful management of international key accounts as Microsoft, MasterCard, BASF, Vattenfall, Deka, Inter snack, bofrost.

>

successful merger of the digital special disciplines

>

social, mobile, search and Programmatic Buying: All services under one roof.

WE USE DATA TO MAKE BETTER DECISONS! Predictable, Scaleable, and repeatable results.

Best Performer in the media mix of our customers.


SERVICE PORTFOLIO EVERYTHING UNDER ONE ROOF.

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TOTALTAG •

TotalTag 2.0 is an interface based

Holistic channel view along the

management tool which allows complex

customer journey.

tagging strategies and overall data

DATA-DRIVEN MARKETING SUPPORT.

collection across all digital channels. •

campaign reporting goes far beyond the

Modern technologies guarantee effective use

standard measurements of exposure,

of marketing budget. Customer-specific, data

clicks, conversions.

protected “Audience Pools” (DMP) with the possibility of external data enrichment

FOCUSING ON OUR CLIENTS SUCCESS. Flexible modular system: integration of all technologies that meet our quality standard (Brand Safety, Campaign optimization, analytics and attribution modeling) Modular system, individual campaign setup basing on customer-specific requirements.

With Cadreon audience tags in place,

TotalTag 2.0 is the smartest way to discover audiences through one platform and to use the achieved-


AUDIENCE INSIGHTS, STRATEGY & ANALYTICS

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SEARCH

SOCIAL

DISPLAY

MOBILE

Targeting,

Social Data Marketing,

SEM, SEO, Affiliate,

Mobile, Mobile,

Performance Display

Social Distribution,

FB Performance,

Performance,

Real Time bidding.

App Marketing.

Feed Management.

App-Marketing, Location based Services.

CONTACT MAP GMBH SpeicherstraĂ&#x;e 57-59

Kolja Brosche

Roland Fiege

60327 Frankfurt am Main

Managing Partner,

Managing Partner,

Audience Buying

Audience Engagement

F 069 / 244322-911

F 069 / 244322-914

www.cadreon.de www.reprisemedia.de

www.springcreekgroup.com kolja.brosche@map-global.com roland.fiege@map-global.com www.ansible.mobi


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DATA DRIVEN MARKETING DECISIONS

The technology service provider with

efficient marketing decisions.

consulting and design expertise.

Founded in March 2009 as Sophysee

The main task of Decision Sciences is

with headquarter in Frankfurt am Main.

the merging, enriching, analyzing, and visualizing of complex data, with the aim

Rebranding and Launch to Decision

of ensuring fast, safe, and above all

Sciences EMEA in December 2012.

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MARKETING INTELLIGENCE 34 PLATFORM - ’CAUSE WE KNOW MARKETING INTELLIGENCE

with best tracking solutions and develop

Decision Sciences makes data transparent

our own products to fill gaps in the market.

and prepares it for marketing decisions!

We offer: Integration into different ad serving systems, Real-time optimization of

By merging data from media booking system,

placements and advertising for best ROI,

campaign tracking of online bannering,

Search Ad Trafficking, Research Integration

search, social, mobile, eCRM and Web

(AdPackages), Website Optimization via

Analytics and the findings from our research,

A/B Testing and Consulting.

we have the opportunity to provide you with a platform that offers a variety of benefits.

ECRM

DATA CONSOLIDATION

attract existing customers with better and

Our web-based Marketing Intelligence Platform provides a clever data merge and filter rules with an appealing and understandable representation.

To identify potential new customers, to more relevant information’s, they should be segmented and grouped. The segmentation is based on behavior, needs and profitability. With it special offers can be created for

AD OPERATIONS

each. In order to exploit the customers CLV,

A dedicated European AdOperations team

you’re able to interact with him and build a

with several years of AdServer experience

learning relationship. Communicative events

guarantees a campaign set-up through all

are created, where every customer has the

markets, brands and products. We work

opportunity to leave “Profile data”.


CONTACT

DECISION SCIENCES Udo Reusch Head of Decision Sciences EMEA P 069 / 794 04 – 200 F 069 / 794 04 – 401 udo.reusch@mbww.com www.decisionsciences.de

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ANALYTICS START HL

Mediabrands Analytics, IPG Mediabrands

on consumer behavior. Based on our

special service, helps our agencies to produce

results we recommend optimized budgets,

more effective advertising for their clients.

timing strategies and media mixture. In this manner UM and Initiative planners

Using bespoke systems and tools we analyze

can maximize campaign effectiveness a

the impact and efficiency (ROI) of advertising

gainst business KPIs.

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PERFORMANCE

INTEREST

SALES

AWARENESS


SERVICE PORTFOLIO

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Performance Modelling: is used in a

influences on it including price, promotions,

direct response enviromen where the

advertising, distribution and weather.

advertising drives response behaviour relatively quickly, for example inbound

Interest Modelling: looks specifically at

calls, #or web applications.

the relationship betwenn advertising and consumer behavior that indicates interest

It uses daily data and is run faster and

in the brand, usually measured by brand

more frequently than Sales Modelling.

search but also possibly by social buzz.

Sales Modelling: is our lead product and is

Awareness Modelling: analysis

closest to traditional econometrics.

the connection advertising, brand

We consider the entire market and all

awareness and advertising recall.


UNIQUE SELLING POINT

Mediabrands Analytics developed three “flavours� of econometrics, tailored to different parts of the consumer decision journey or sales funnel. This allows our solutions to be more bespoke to the individual client challenge, and deliver more relevant and actionable results. We can also undertake modeling where sales data maybe unavailable, incomplete or inaccurate. Our ability to turn statistical outputs seamlessly into planning solutions is a world leading USP.

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CONTACT

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INITIATIVE RESEARCH

UNIVERSAL MCCANN ANALYTICS

Meike Schnoor

Hans-Jürgen Bauer

Unit Head Analytics

Analytics Director

T 040 / 431 96 – 542

T 069 / 794 04 – 110

F 040 / 431 96 – 95542

F 069 / 794 04 – 401

meike.schnoor@initiative.com

hans-juergen.bauer@umww.com


STRATEGIC MEDIA INVESTMENT

“For our customers we develop targeted strategies to their objectives. We develop for each client an individual target strategy for his brand message, the right media and goss media spending and negotiate the best discount model to guarantee an optimized implementation across all channels.� - Michael Dunke


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Magna Global is the strategic global media unit of IPG Mediabrands, drivings forecasts, insights, and negotiation strategy across all media channels. The Magna Global Intelligence Unit delivers the industry’s most accurate and authoritative forecast of media value. The Magna Global Investement Unit hareness $36 billion of IPGB Mediabrands global media billings.

CONTACT MAGNA GLOBAL Andreas Rommel Investment Partner T 069/ 79 404 149 F 069/ 79 404 - 401 andreas.rommel@magnaglobal.com www.magnaglobal.com


H O L D I N G S


SMART SOLUTIONS. CLIENT VICTORIES.

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Orion, a solutions-oriented collection of

Established in 1996, the company has over

media companies that support and/or

300 employees in offices in Asia, Australia,

complement what traditional advertising

Europe, North America and South America.

agencies can offer to clients. Orion in

Orion is a member of the constellation of

Germany includes: Orion Capital (media

companies within Mediabrands and is

investments), Orion Trading (barter) and

wholly owned by Interpublic (NYSE:IPG).

Orion Printing (print management).

SERVICE PORTFOLIO Orion Printing: will focus on supplying print management solutions to companies globally with a mission of leveraging print volume to create savings and increased value for clients. Orion Capital: delivers clients media savings on buys negotiated by their agency. Orion Capital is able to provide these savings by investing significant capital with media partners in exchange for future media.  Orion Trading: enables some of the largest companies and brands in the world to part-fund media expenditures with their assets - generating cash flow savings for our clients and eliminating potential losses on asset dispositions.


HOW IT WORKS ORION Trading takes undervalued,

this trade credits for up to 20% of their

unmarketable assets at their current value

advertising investment. ORION works in

in exchange for trade credits on future

partnership with media agencies,

advertising spending. Customers can use

which plan and calculate all activities.

Mediabudget = € 5 MM Cash

€ 1 MM Assets at full value

€ 1 MM Assets at full value

Loss € 800k

€ 200k

€ 1 MM Credits from Orion

Mediabudget = € 4 MM Cash

1. Advantage: Weniger Abschreibungen 2. Advantage: Cashflow-Sicherung

Orion Trading established an international reputation for leading barter practices, extensive media capabilities, partnerships, integrity, accuracy and professionalism. We don’t accept assets without a profound media analysis and we fulfill all trade credits for media use as planned and priced.

€ 1 MM Credits


ORION’S MISION IS SIMPLE

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to provide smart solutions that produce

We are the only media Bartering agency under

client victories. It’s in our DNA and it’s

the umbrella of a stock corporation and media

how we do business every day.

agency group. The invoicing is carried from one source - the own agency.

CONTACT ORION TRADING Mathias Glatter

Reinhard Meier

Managing Partner

Investment Partner

P 040 / 431 96 – 0

P 069 / 79 404 – 181

F 040 / 431 96 – 950

F 069 / 79 404 - 401

mathias.glatter@oriontradingww.com

reinhard.meier@oriontradingww.com

www.oriontradingworldwide.com

www.oriontradingworldwide.com


THE WORLD OF MEDIA MOVES FAST. YOUR CAREER SHOULD TOO.

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IF YOU’RE LOOKING FOR A CAREER WITH MINIMAL ASSIGNMENT, TIME AND RESPONSIBILITY?

Stop reading!

IF YOU’RE INTERESTED IN AN INNOVATIVE WORKING FIELD WITH MAXIMUM RESPONSIBILITY AND INSIGHTS?

Welcome to the IPG Mediabrands Network

IPG Mediabrands is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset creates a flourishing environment for new thinking and ideas. We grow and evolve every day through not only our interactions with our clients and our partners, but also through learning from and listening to the amazing people within our own organization. There are many types of education - academic, real world, global, experiential. We foster and nurture our talent by creating an environment that supports growth and development through the most effective channels possible. We provide training and access to emerging technology for all. We offer intra-agency career opportunities around the world. We ensure that our team benefits from all of the potential experiences at our disposal because we believe that we are nothing without our people. As individuals grow, as passions are fulfilled and new territories explored, our team becomes stronger and more robust.


CONTACT

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INITIATIVE HR

UM HR

MAP HR

Christa Pfennigschmidt

Mahschid Sayyar

Mahschid Sayyar

Director HR

Senior HR Associate Cadreon, Reprise,

T 040 / 431 96 – 504

T 069/ 79 404 170

F 040 / 431 96 – 720

F 069/ 79 404 - 408

info@initiative.com

mahschid.sayyar@umww.com

SpringCreek Christa Pfennigschmidt Ansible


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