Individuals now see themselves as marketable assets in a way never seen before. A major global recession with the resulting shake in employment has made people question the whole concept of company loyalty. The Pandemic has also demonstrated that companies are happy to cut staff without any recognition of past performance or loyalty. These aspects, together with the experience of working from home have made people think hard about their market worth and review their strengths and weaknesses. Coaching and mentoring have a great deal to offer both individuals looking to develop their marketable skills and companies to improve both efficiencies and attracting and retaining the best staff. This book shows the breadth of coaching and mentoring and uses case histories to demonstrate the significant impact that Coaching and Mentoring can make in a short time.