
2 minute read
Who am I?
I am a qualified executive coach and mentor bringing 45 years of corporate experience to my clients.
I work at all levels in the organisation but am particularly interested in working at C-Suite / Director level where it is possible to help stimulate change from the top that will have the greatest impact on the organisation. I began my career in academia but quickly realised that this was too narrowly focused. I wanted to change the world!
Advertisement
My formative years were spent as a marketing manager with Mars Drinks where I was responsible for building the KLIX and Flavia coffee and tea systems into a £200 million business from scratch. I worked with amazing people and looked after UK, Europe, North America, Scandinavia and Middle East markets during my time with Mars.
It was at Mars where I was asked to manage a number of sales teams which was a seminal moment in my career. I learnt how to work in a very hands-on way with my salespeople and to help them use their own sales statistics to self-develop. In addition to receiving fantastic training in speciality sales, need creation, negotiation and management techniques I learned that the only way to run a sales team was at the coal face. Whilst at Mars I became a specialist in lead generation using direct marketing methods and after 8 years with Mars I left to found my own Direct Marketing agency. I ran this agency for 15 years and built it up to a £10 million turnover and the most profitable agency in the market. The business was sold to the HAVAS global advertising group and I became Vice-Chairman of the UK company, Brann Worldwide. During my time with the agency I was responsible for all new business, generating £1 million every year for 15 years. I won major Blue Chip clients like Coca-Cola, Schweppes, Toshiba, Commercial Union and Sainsbury’s. We had the best client and staff retention in the marketplace. Over the last 20 years I have been involved in two business start-ups working at Board level with companies like Nestle and PepsiCo. I have also worked as a consultant helping companies that wanted to grow, become more profitable and exit. For the last three years I have worked as a business coach and mentor using my 45 years of experience to help managers at all levels to achieve their goals. Sales productivity and business development remain my area of speciality.