Logan & Co.

Logan Boersma

Barfoot & Thompson

As Aucklanders embrace the notion of living in multi-dwelling developments, from apartment towers to greenfields subdivisions, the opportunities are indeed exciting. Yet, as we’re seeing, there is already intense competition for buyers. The ventures that yield the greatest success are the ones that get everything right. With that in mind, Barfoot & Thompson Projects has the specialised capability to assist you at every stage, even starting before an architect is briefed. And once we’ve helped bring your plans to life, we have the resources of Auckland’s largest real estate company to truly maximise the success of your project.

The company

From the 1960s Greenfields subdivisions on the North Shore and the 1990s city apartments, to the Brownfields developments of today and the second generation of apartments, Barfoot & Thompson has been closely associated with the development of Auckland. So it’s no surprise the directors have put their commitment and resources behind Barfoot & Thompson Projects.

With more than 1500 salespeople, we truly reflect the modern face of Auckland, representing every possible target market and ethnicity. And as Auckland’s most recognised and trusted real estate brand, how we do business is as important as the business we do.

Established in 1923

100% family owned

Non-franchised

81 branches

1500+ salespeople

Dominant market share

“Our goal is to add value to your project every step of the way, from the inception through to final settlement.”

Peter Thompson, Managing Director, Barfoot & Thompson

From left: Chris Dobbie, CEO, Kiri Barfoot, Director, Peter Thompson, Managing Director, Stephen Thompson, Director

The Salesperson

Logan Boersma Land & Subdivision Manager

Logan leads the team at Barfoot & Thompson Land, New Homes and Subdivisions.He is a highly driven and respected marketing leader in his field having sold over 400 sections and 100 new homes last year alone. His friendly yet professional manner immediately puts people at ease and he has the gift of being open and direct without being pushy. From when he first meet with clients, he builds a strong rapport which invariably leads to a trusting relationship. Widely considered as Aucklands ' best advisor and marketer of bare land and subdivisions, he attributes his success to the reach of his network and depth of his relationships. His total focus and belief in his product have resulted in spectacular outcomes.

He was born and raised in Auckland and attended Saint Kentigern College. Upon leaving secondary school, Logan launched himself into professional golf. He not only competed all over New Zealand but in many tournaments worldwide. His New Zealand PGA membership has provided access to the niche professional golfing community - this has added value both to his real estate career.

While travelling overseas for golf and business ventures, he always kept a lookout for opportunities that would transfer to real estate. As a result, he has built up a substantial global database which has proven to be of great benefit to his valued clients.

Logan always gives back to the community so choosing Barfoot & Thompson was an easy choice for him. As a company, they are an integral part of the local community where we do business. Whether sponsoring events, supporting various sports teams, or helping communities, Barfoot & Thompson loves to play a part in making Auckland a great place to work and live.

Logan has an impressive team that he works with from his office and his results speak for himself. His team has sold hundreds of sections and new homes. When appropriate, he also collaborates with Matt from our Project Division. Together they are a formidable team.

The Project Marketing specialists

Established in 2014, Barfoot & Thompson Projects has already achieved incredible success and an enviable track record.

25+ successful projects Over $2 Billion in sales

Their efforts have also been recognised in international real estate marketing awards and in plaudits from some of New Zealand’s most respected development companies.

Identifying the need for a dedicated development division, Barfoot & Thompson assembled some of Auckland’s most experienced project marketing professionals. And being based in head office, the team has easy access to its marketing department, other specialist resources and the company directors. Of course, it’s also a perfect base to interact with the Barfoot & Thompson network of 81 branches, where so many project sales come from.

The International Property Awards

The Projects division reports directly to you the client and the Barfoot & Thompson directors

A specialist sales team is handpicked based on their results, expertise in off-the-plan selling and suitable fit with your target market

1500+ salespeople from 81 branches can also bring buyers, typically contributing up to half of a project’s sales

The International Property Awards are open to residential and commercial property professionals from around the globe. They celebrate the highest levels of achievement by companies operating in all sectors of the property and real estate industry. An International Property Award is a world renowned mark of excellence.

Barfoot & Thompson Projects have been proud to accept awards for

'Best Real Estate Agency Marketing' Asia Pacific for Nugent Rise 2019–2019

'Best Real Estate Agency Marketing' Asia Pacific for Crest 2017–2018

'Highly Recommended Real Estate Agency Marketing' New Zealand for The Antipodean 2016–2017

Structure for your project :

Matt Baird Projects Manager

Bachelor Management Studies – Double majorStrategic Management and Leadership - Marketing

Matt leads the team at Barfoot & Thompson Projects. He is a respected marketing leader in the Real Estate sector with an 20 year career in creating, promoting and selling unique, quality residential developments. His entrepreneurial approach, analytical thinking and natural flair for real estate projects are significant assets to his clients. His hands-on approach to managing specialist teams maximises results over the duration of the marketing. And by living and breathing the category, Matt has built a network of strong relationships with developers and associated industries that add value to any project.

Sarah Peterken Project Coordinator

Bachelor of Resource & Environmental Planning(hon)

Sarah is our Project Coordinator. She is involved in all developments undertaken by Barfoot & Thompson Projects, managing and coordinating suppliers to ensure that every project runs smoothly. Prior to joining the team, Sarah worked as a senior planner for Auckland Council. A decade of experience there gave her an excellent background in new apartment developments, subdivision and land use consents. Her wide experience with the Resource Management Act makes her an invaluable asset to the Projects team.

Izelle Vorster Graphic Designer

Izelle joined Barfoot & Thompson in September 2018 as a Graphic Designer. A typical day for her consists of working on branding, collateral and promotions that benefit the whole business, as well as designing promotions for branches and salespeople. The focus of her work is often the Projects division where she applies her expertise to the design of everything from print ads to brochures to create seamless and engaging materials to promote developments.

30 Madden

Wynyard Quarter

Willis Bond & Co

149 Apartments

Stage 1 completed

Stage 2 completed

$270 million

Offering an undeniably unique waterfront lifestyle within a diverse community

$150 million

Catalina Bay

Hobsonville Point

Willis Bond & Co

71 Apartments & townhouses

Selling Now - Under Construction

These luxury residences are an unparalleled waterfront sanctuary in Auckland. Constructed from enduring materials and finished with the finest attention to detail; the residences are individually designed with carefully considered proportions and generous spaces, enhancing extraordinary water views of the Waitemata Harbour.

245 Kepa

Kepa Road, Mission Bay

Gosling Property Group

19 Terrace Homes

Selling Now - Under Construction

$32 million

Meticulously designed luxury terrace. Flawlessly contemporary and cleverly engineered to maximise space and natural light. Presenting the best lifestyle Mission Bay has to offer.

$49.5 million

Albert Square

38 Apartments Selling Now

Albert Square, superbly located and perfectly designed for effortless 21 st century living.

Mt Albert Portus

Belmont Village

Pukekohe

Ngai Tai Whenua

93 Homes

Under Construction

Belmont Village is perfectly positioned on the rural fringe of Auckland.

$54.5 million

$34 million

XXXII32 Shelly Beach Road

St Mary’s Bay

Maidstone Properties

10 Apartments

Under Construction

A boutique development of ten luxury residences in the tightly held suburb of Saint Mary’s Bay. Situated on the rise of Shelly Beach Road, XXXII capitalises on spectacular views from Auckland city to the Waitakere Ranges. This is an exquisite project — a meticulously-crafted building in an enviable location with breath-taking views. Such a magnificent site demands no less.

Ormiston Central

Murphys Road, Flat Bush

Mayall Property Group

12 Terrace Homes & 48 Apartments

Under Construction

Ormiston Central has been architecturally designed with a modern look and feel, to compliment the sought after central location.

$46 million

$44 million

Rosier Park

Rosier Road, Glen Eden

F & P Dream Homes

61 Terraces

Under Construction

Beautifully appointed with fully landscaped private outdoor spaces and taking advantage of its stunning north-easterly aspect, Rosier Park offers an unmissable opportunity to own an affordable home in a blooming community without compromising on style and convenience. Stage One 90% Sold in 3 months.

132 Halsey

Wynyard Quarter

Willis Bond & Co

51 Apartments Completed

Achieved some of the highest m2 rates in Auckland to date

$140 million

$40 million

Library 27

Auckland CBD

Eaglestone Rutland Limited

49 Apartments Completed

Experience contemporary living with Library 27 - A collection of studio, one-bedroom and two-bedroom brand new, completed freehold apartments set in the beating heart of Auckland CBD.

Twenty5 Tirotai

Westmere Sanctuary Group

8 Townhouses Selling Now

Boutique development of eight stylish townhouses in Westmere Peninsula

$20 million

$46 million

Westlight Apartments

75 Apartments Completed

Designed to celebrate the light and views of West Auckland, Westlight is indeed a landmark for the area. And not just for its architecture. The development offers unique opportunities for today’s home buyers, with freehold apartments that are as affordably priced as they are stylishly designed and beautifully finished.

Glen Eden

The Ted Manson Foundation

Wynyard Central

Wynyard Quarter

Willis Bond & Co

113 Apartments Completed

Flagship development in the heart of Wynyard Quarter

$170 million

$165 million

The Antipodean

Auckland CBD

Norfolk Trustees

161 Apartments Completed

Over 50% of sales came from the wider Barfoot & Thompson network

Maraetai Views

Maraetai

Neil Property Group

69 Freehold Sections Sold

Set on the serene back slopes of Maraetai, with stunning elevated views over the surrounding countryside

$36 million

$15 million

Urbizen

Mt Eden

The Development Collective

23 Boutique apartments

Under Construction

"We believe everyone should be entitled to access architectural homes that are close to the city. With that in mind, it is our mission to provide quality accommodation close to the city for what we believe to be the forgotten generation, or the “Missing Middle”. These are people like key service workers (nurses, teachers etc), first home buyers and young professionals who struggle to find quality accommodation so close central Auckland.'' Bayard McKenzie

Life Apartments

Liverpool Street, Auckland CBD

The Ted Manson Foundation

18 Apartments

67 Year terminating leasehold

Sold

Exceptional value without compromising on quality and in Grammar Zone

$12 million

Five Scott Point

Hobsonville Point

Neil Property Group

26 Homes Sold

Presents a fabulous opportunity in a destination that’s beautifully situated and impressively resourced

$23 million

$360 million

McLennan

Takanini

Housing New Zealand/Individual build partners

50+ super lots

600 new homes (4 out of 5 stages completed)

A new community-focused development featuring architecturally designed homes

The Ridge

243 Kepa Road, Mission Bay

Gosling Property Group

40 Apartments Completed

$40 million

The Ridge, on the skyline of Mission Bay, is a fresh new apartment development, the first of its kind in this exciting area

Nugent Rise

Grafton The Neil Group 92 Apartments Completed

90% of the apartments were sold within 3 months of launch

$85 million

3.0

Adding value at every stage

WHAT WE DO ANALYSIS SETUP

PRE-SALES

SALES CAMPAIGN

PROJECT REPORTING

BUYER COMMUNICATIONS

3.1 Analysis

What is the target market? What is the niche we aim to fill? Before we define a unique position for your project in the market, we interrogate it from every angle.

It's a disciplined approach that removes the guesswork from this crucial stage of your project. After all, it’s the early decisions that ultimately influence who will buy, what they’ll pay, and why they’ll choose yours over all the competing projects.

Includes:

Identifying demand for product

Recommending product mix

Providing current price thresholds

Outlining realistic price bands

Determining target market/s

Reviewing competition

Establishing comparable sales sheets

Pinpointing unique selling features

Advising on floor plans

3.2 Setup

Once we have absolute clarity around your project and have confirmed its unique positioning, we have a consistent platform for marketing.

At every stage, the buyer experience needs to reflect this; from their first glimpse of an advertisement until opening the door of their new home.

Selection and training the specialist sales team for the project is an important component at this stage.

Includes:

Selecting the project manager and specialist sales team

Collaborating with specialised brand agency

Planning sales strategies and setting sales targets

Overseeing the brand work

Exploring funding packages for purchasers

Setting a comprehensive budget and timeline for marketing activities

Working with the legal teams and body corporate

Providing product training and sales techniques

Coordinating the sales office, showrooms, and exhibitions

3.3

Pre-sales

To create early momentum, we recommend launching the project to known leads, media, influencers and others before the main campaign begins.

This can be in a series of smaller get-togethers at the display suite, or a larger premiere-like event. Pre-sales are timed to start prior to the advertising launch when the display suite and marketing elements are complete. As well as securing early sales and creating a buzz around the project, these initial sales forays help us test and fine-tune our tactics before the main campaign begins.

Includes:

Presenting to B&T branches in display suite

Coordinating pre-launch evenings

Encouraging PR and word of mouth

Posting listings to B&T internal network

Presenting to key local buyer groups

3.4

Sales campaign

And then to the main sales campaign, a sustained seven-day-a-week calendar of off-the-plan selling to tick off the critical milestones of your project.

Includes: The focal point will be the specialist sales team working from the display suite – all dedicated advertising will drive foot traffic and web traffic their way. However, this dedicated team will also work closely with our 1500+ salespeople to harness the power of the company’s network.

Coordinating sales campaign launch

Overseeing media advertising

Managing sales suite activity

Managing enquiry from network

Negotiating with buyers

Project reporting

At any point in time, we can show you exactly how the sales campaign is progressing.

As well as actual sales we monitor metrics like registrations of interest, phone enquiries, display suite visits and website analytics. Together these illustrate the sales pipeline of your project and reveal insights that help us to fine-tune sales and marketing activities.

Reports can be viewed on desktop, tablet, mobile or paper. And it’s up to you how detailed they are –sometimes you may want a glimpse, other times the full picture.

Realtime information

Customised for the project

Visual and intuitive

View on any device

Regular progress meetings with clients

Buyer communications

For the buyer, signing the contract is just the beginning. It’s our job to keep in touch over the months leading up to settlement.

Buying any new home can be stressful, so the better informed your buyers are, the more positive the whole experience will be.

Includes:

Liaising between buyers and client

Sending regular progress updates

Co-ordinating pre-settlement inspections

Managing settlement process

4.0 Building a brand that sets your project apart

BRANDING

NAMING

IDENTITY

COLLATERAL

WEBSITE

TOUCHSCREEN

VIRTUAL REALITY

ADVERTISING

Naming

A striking name not only attracts your audience. Ultimately, it’s what buyers will call their home.

In our experience, the best names are inspired by the attributes of the development itself. That way, the name contributes to its story rather than distracting from it.

Includes:

Writing naming brief

Briefing the brand agency

Creative development

Naming recommendation

Researching the name

Confirming the name

Securing the URL

4.2 Identity

Your project’s unique positioning is then reflected in its own brand identity.

The logo is designed along with a number of properties that will run consistently through the many elements from printed material, display suite and hoardings, website, advertising – to signage around the completed project itself.

Includes:

Graphic design of logo

Language tone and manner

Choice of typefaces

Colour palette

Photographic treatment

Layout styles

4.3 Collateral

The better we can get buyers to visualise the end product and the lifestyle on offer, the easier it is to capture their imagination – and signature.

The brochure is a vital sales piece, and not only for those that visit the display suite. It can be a persuasive take-away to show family and other influencers.

Includes:

Sales brochure

Specification document

Display suite boards

Site hoardings

The ideal website for your project will show enough to interest buyers, while still leaving them wanting to visit the display suite and learn the full story.

An increasing proportion of visits come from smartphones and tablets, so we make sure your site is responsive to any type of device.

Includes:

Wire frame design

Website design

Copy and content creation

Search engine optimisation

Site building and testing

4.5 Touchscreen

Made possible with the latest hardware and customised software, our 50 inch interactive touchscreens are powerful selling tools in the display suites.

The salesperson can present to interested prospects in a way that is both engaging and informative. Particularly helpful with high-rise developments is the ability to look at panoramic view from apartments on different levels and in different positions around the building.

Includes:

Wire frame design

Touchscreen design

Programming

Testing

Salesperson training

4.6

Virtual reality

We work closely with our partners to develop Virtual Reality using Realspace, an immersive and interactive way to digitally showcase and sell your future developments to prospective buyers.

Designed to be set up within a display suite or showroom, Realspace VR is a flexible solution that can incorporate all of your marketing collateral within a simple easy to use touch-screen environment and virtual reality headset.

Buyer engagement:

Guide buyers through every inch of the development.

Give your customers the ultimate confidence before purchasing and engage with them like never before

Changeable finishes to suit your customer’s individual taste. Show buyers ALL the options:

Swap finishes

360 Panoramas

Infinite Renders

Video Output

Changeable time of day, views from every floor

Your

Typically, the campaign will need a range of executions promoting different aspects or benefits of your project. And it must be flexible enough to quickly change as the campaign rolls out.

Of course, there are the mandatory property-based publications and websites to advertise in (though all the competition are there too). Plus there are now effective ways to target buyers online using datadriven analytics.

Includes:

Creative and media brief

Concept development

Media planning/buying

Production

Material despatch

project’s advertising needs to make a strong first impression, and an equally strong call-toaction.

"Matt Baird and his sales team from Barfoot & Thompson have played an important role in the very successful sales and marketing campaign of our two residential developments at Wynyard Quarter. From the initial planning stages through to the actual sell down Barfoot & Thompson's commitment to the project and understanding of the local market have proven to be invaluable.”

Roger Twose, Director, Willis Bond & Co

"Over the years I've worked with Barfoot & Thompson on many of my previous developments. The success of The Antipodean has reinforced my belief in their agency network with over 50% of the sales generated through salespeople outside of the main selling team. No other agency in Auckland has this capacity."

Paul Doole, Managing Director, Norfolk Trustee Company

"The Neil Group selected Barfoot & Thompson Projects to sell our Nugent Rise apartment project based on their dominant Auckland market share, their track record and their specialisation in project marketing. The marketing and sell down of the project was outstanding and exceeded our expectations. We wouldn't hesitate in recommending the Barfoot & Thompson Projects team."

Phil Ainsworth, Chief Executive Officer, The Neil Group Limited

"I have found the Projects team at Barfoot & Thompson to be very responsive to queries and proactive in working with the entire McLennan development team to ensure the project meets its targets for the EOI, including the taking of lead roles with other consultants to ensure correct and timely outcomes."

Giles Tait, Senior Development Manager, Housing New Zealand

"Matt Baird's input into my two current projects has been highly beneficial to both the project and myself. The Auckland market has evolved and is now far more discerning than ever before. Matt knows that to attract buyers all the elements of a project need to be high quality and well executed. He has a very good team around him that partner with the developer to bring together all the elements in a slick and professional way. He is highly attentive in the project. Importantly when spending significant money on marketing, closing buyers is essential and Matt puts a big emphasis on accountability and best return for dollars spent."

David Southcombe, Managing Director, Maidstone Properties