Small Business Tips for Embracing Sustainability

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SMALL BUSINESS TIPS FOR

EMBRACING SUSTAINABILITY

SMALL BUSINESS TIPS FOR EMBRACING SUSTAINABILITY

THE GLOBAL PANDEMIC ACCELERATED CONSUMER TRENDS, INCLUDING A PREFERENCE FOR SUSTAINABLE PRODUCTS AND SERVICES.

WHILE THIS WAS A FACTOR PRE-2020, THE EXPERIENCE ONLY SERVED TO MAKE IT CLEARER THAT BUSINESSES LARGE AND SMALL MUST MAKE MORE CONSCIOUS EFFORTS TO DEMONSTRATE SUSTAINABILITY.

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For an entrepreneur looking to go “green,” here are some tips to consider:

WORK WITH CONSULTANTS

Outsourcing your sustainability efforts to a third party might sound like a wild idea. However, given that expertise ranks among the biggest sustainability barriers for small businesses, it makes sense to have a consultant help with this process. Finding the right one might take effort, but it will be worth it for the expected sustainability benefits.

IN SOME INSTANCES, BEHAVIOURAL CHANGE WITHIN THE BUSINESS MIGHT BE THE ASPECT THAT LEADS TO A SUSTAINABLE WORKING MODEL.

AIM FOR BEHAVIOURAL CHANGE

In some instances, behavioural change within the business might be the aspect that leads to a sustainable working model. Simple things such as switching off lights and the use of energy-efficient appliances and recyclable materials, among others, are low-cost changes that have high returns potential within the business.

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The benefits of sustainability, from more efficiency to reduced impact on the environment, are increasingly leading small business owners to consider it. In countries around the world, government incentives are also helping to drive the adoption of sustainability measures.

To learn more about this topic, visit the blog of Steve G Papermaster, Nano chairman and CEO.

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