Essentials by STEPPER - Marketing

A Perfect Business Opportunity.

Great Fit Isn’t A Luxury.

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At the heart of Essentials by STEPPER is the belief that you should not have to compromise comfort and fit, even on valuefocussed eyewear.

Utilising our innovation and technology skills, Essentials by STEPPER delivers desirable eyewear characteristics with an outstanding balance of quality, comfort and price.

Add to this understated, elegant designs in metal and plastic, and eyewear has never looked and felt so good.

Features With Benefits.

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Spring hinge

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STEPPER TR90 comfort bridge

Fit For Everyone •

As part of a strategy to expand the popularity of STEPPER EYEWEAR by addressing the needs of identified market segments, Essentials by STEPPER is a logical progression offering eyewear to those with a lesser budget than STEPPER and S TEPPERS.

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With comfort and fit as fundamental requirements these two characteristics are maintained.

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Materials and aesthetics are managed to create eyewear professionals can confidently recommend and end users can wear with pleasure.

STEPPER Constant Characteristics •

All STEPPER EYEWEAR brands have the following constant characteristics: •

Professionalism

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Fit

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Comfort

3 Dimensional Market Recognising three key elements allows STEPPER EYEWEAR to segment the market;

Fit. Budget. Age.

Fit Addressing anatomical needs of different ethnic groups.

Budget

Age

Giving price point options to maximise access to STEPPER EYEWEAR benefits.

Creating eyewear to meet the needs as customers move through their life.

3 Dimensional Market Recognising three key elements allows STEPPER EYEWEAR to segment the market;

Fit. Budget. Age.

Essentials by STEPPER

Budget

Asian fit African fit

(coming 2021)

Fit

Age

STEPPERK

(coming 2021)

3 Dimensional Market Essentials by STEPPER lowers the entry price of STEPPER EYEWEAR to a market.

Budget.

Higher Price

Budget

Mid Price

Lower Price

• STEPPER

• STEPPERS • Essentials by STEPPER

Differentials To maintain STEPPER EYEWEAR characteristics and create a lower price point, the following elements are reduced:

Colouring Materials

Pattern Design

Choice

Differential by Material Beta-Titanium Titanium

Stainless Steel

TX5

TX5

Monel TR90

Luxury

Premium

Standard

STEPPER

STEPPERS

Essentials by STEPPER

Material Essentials by STEPPER

Standard Monel Industry standard for metal frames.

A metal alloy with good corrosion resistance to acids and oxygen.

TR90 Industry standard for injection moulded plastic frames.

Generic material from which TX5 has been developed.

Supply Chain Model Essentials by STEPPER allows for an alternative approach to the traditional supply chain model. Possibility to approach supply as an OEM product for larger retailers.

• Distributor

• Distributor

• Sales Team

• Retailer

• Retailer