Essentials by STEPPER

from Essentials by STEPPER - Marketing

Great Fit Isn’t A Luxury.

01. At the heart of Essentials by STEPPER is the belief that you should not have to compromise comfort and fit, even on value-focused eyewear.

02. Utilising our innovation and technology skills, Essentials by STEPPER delivers desirable eyewear characteristics with an outstanding balance of quality, comfort and price.

03. Add to this understated, elegant designs in metal and plastic, and eyewear has never looked and felt so good.

Features With Benefits.

Fit For Everyone

• As part of a strategy to expand the popularity of STEPPER EYEWEAR by addressing the needs of identified market segments, Essentials by STEPPER is a logical progression offering eyewear to those with a lesser budget than STEPPER and STEPPERS.

• With comfort and fit as fundamental requirements these two characteristics are maintained.

• Materials and aesthetics are managed to create eyewear professionals can confidently recommend and end users can wear with pleasure.

STEPPER Constant Characteristics

All STEPPER EYEWEAR brands have the following constant characteristics:

• Professionalism

• Fit

• Comfort

3 Dimensional Market

Recognising three key elements allows STEPPER EYEWEAR to segment the market;

Fit. Budget. Age.

Budget.

Giving price point options to maximise access to STEPPER EYEWEAR benefits.

Fit.

Addressing anatomical needs of different ethnic groups.

Asian fit, African fit (coming 2021)

Age.

Creating eyewear to meet the needs as customers move through their life.

StepperK (coming 2021)