2020 Spring Simbrah World

SIMBRAH World • Spring, 2020 PAGE 3

They’ve got titles to go with their pedigrees, performance and profiles Here’s the latest in our line of champion sires.

Smith Emmitt 58G, 2020 National Grand Champion Percentage Simbrah Bull and Smith 7N Influential 852F, 2020 National Reserve Grand Champion Simbrah Bull.

4 Guerras honored with ASA Lifetime Promoter Award Carlos and Sister Guerra were honored during the American Simmental Association’s Annual meeting with the Lifetime Promoter Award 9 2020 National Show Full coverage of the National Simbrah and Percentage Simbrah Shows 18 Elevate Your Online Brand An expert in the field, Kylee Deniz provides advice on elevating your social media platforms.

21 Managing footrot in your cattle A common disease that producers can manage in their herds and how.

22 What’s in your calving book Tips on information that can add be added to the traditional calving book data.

6 News You Can Use 31 Save The Date 31 Index To Advertisers

Emmitt is a polled three-quarter son of W/C HOC HCC Red Answer, a Lock and N Load son and his dam is Smith Ciao Bella, an international champion out of the great Smith Bella Bella. Ciao Bella is the heir apparent to the Bella line and this son proves she is ready to continue the great lineage. His numbers are at the top of the breed for API and top 1% for TI. Owned with Reavis Farms.

Influential is a polled purebred son of Smith CRC Lubbock, who is a product of Smith Satisfies and Smith CRC Bella Vive. His dam is the Hagan Dream Girl 52S, who traces back to Dream On and the great 50 Cow. He ranks in the top 2% of the breed for API and 5% for TI. Owned with 7N Ranch.

CALL US TO DISCUSS THESE CHAMPIONS! Tim Smith 512/587-7896 • smithgenetics1@gmail.com Wayne Reavis 956/207-1447 • jwreavis@aol.com Pete Nieschwietz 956/460-6002 • pjnieschwietz@sbcglobal.net PAGE 4 Spring, 2020 • SIMBRAH World

Scenes from the 2020 National Simbrah Show.

Photo by Show Champions

SMITH DETONATOR-Our red, homozygous polled purebred sire. We now have several of his daughters in our program and we are very pleased with their production. He’s a son of Satisfies and Smith Ciao Bella and has eight EPD rankings in the top 25% of the breed—including six in top 5%. We think his daughters and Smith Have No Fear will be a great combination.

SMITH HAVE NO FEAR 909B-Homozygous polled and homozygous black three-quarter Simmental x one-quarter Brahman sire. Sired by SVF Steel Force and his dam is the great LMC Diva. He ranks in the top 25% of the breed for API and 35% for TI. His first calves are impressive and we show you two daughters in this ad.

SMITH CHARMING N LIVELY-Sired by Smith Have No Fear and owned by Kayla Sansom, who showed her to reserve intermediate honors at the Superbowl Simbrah Show.

FRALISE FARM AND RANCH, LLC/ TRIPLE J RANCH Jake and Amber Tortorice • 409/782-5892 (Jake) 409/287-3234 (Amber) Jake and Mary Tortorice • Sour Lake, Texas • jt@raosbakery.com

SMITH FUN 4 YOU 526E-Sired by Smith Have No Fear and out of a Smith Bella Bella daughter. This female is now a donor in the Smith Genetics and Mills Family programs.

Thank you to our buyers at this past Synergy: Kenedy Schatte-Wheelis, 7N Ranch, H&K Cattle, Bob & Tammy Maiorano, Temperance Livestock, Monte Christo, Hensgens Bros, B&M and Bell Farms SIMBRAH World • Spring, 2020 PAGE 5

Carlos and Sister Guerra honored with American Simmental Association’s Lifetime Promoter Award

By Dan Rieider experiences.

Carlos and Sister Guerra, La Muñeca Cattle Company, Throughout the years, they persistently and successfully Linn, Texas, are this year’s American Simmental kept an eye on promotion through a variety of means, includAssociation’s (ASA) Lifetime Promoter Award recipients. ing print advertising, personal The couple has been in contact, and social media. the registered cattle business Their support of industry beef since 1963, and established programs such as performLa Muñeca Cattle Company ance gain tests, field days, and in 1989, after purchasing the junior programs has been Guerra Brothers registered steadfast over several decow herd. Several breeds, cades. including Red Brahman, They played a pivotal role Simbrah, and Simmental in establishing Simbrah market were included in that transacsteer competitions at several tion. venues.

They traveled widely Through junior programs, both foreign and domestically, Carlos and Sister involved creating goodwill, encouraging their four children in their fambreeder enthusiasm, and ily-run operation at an early age, and now their grandchil- Carlos and Sister Guerra, daughter Laura Guerra Ramirez and Tim searching for ways to improve dren are sharing the same Smith, who made the presentation.

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SIMBRAH World • Spring, 2020 PAGE 7

RGVBIA sets sale date The Rio Grande Valley Breeders Improvement Association (RGVBIA) will hold their online bull sale, March 21-24 on www.cattleinmotion.com. The offering will include Simbrah bulls, as well as other breeds. Bulls making the sale, will have ranked in the top 50% of the RGVBIA index of their breed within each age group. For additional information contact Carlos X. Guerra, Jr. at 956/330-1963 or Vidal Saenz 956/383-1026.

Marco Flores weds On Jan. 11, 2020, Marco Luis Flores and Kaitlin Eileen Peters were married at St. Anne’s Catholic Church in San Manuel, Texas. This is the same church in which the groom’s maternal grandparents were wed in1959.

Parents of the groom are Luis and Dora Flores and the bride’s parents are Wyatt Peters and Kathleen Hearn.

The groom began working for his family business, Chorizo De San Manuel after obtaining his bachelor’s degree in agricultural leadership and development from Texas A&M in December of 2014. The bride is a recent graduate from Sam Houston State University with a bachelor’s in business administration and is currently pursuing a career in sales.

The couple currently resides in San Manuel, Texas.

G N I G K N A I G K N I M A K MA M R R U R U O U OO A RR KKK R M A M A M We didn’t just get into the Simbrah breed to have Simbrah cattle. We entered into it with the goal of making a mark for the highest quality.

Individuals like Smith JCC Confident and Smith Evocative Bella are an integral part of our plan.

They are contributing greatly and we’re excited about their progeny. Call or plan a visit to see our program.

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Photo by Shannon Skloss Photography Mr. and Mrs. Marco Flores

Smith Evocative Bella 333D-Sired by Smith Satisfies and out of Smith Donna Bella 333Z, a daughter of NF Smith Sargeant and Smith Ciao Bella. She is in the top 20% of the breed for Calving Ease, Weaning Weight, Maternal Calving Ease, Backfat and TI.

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Smith JCC Confident 871F-Sired by Smith Secret To Success and out of our Smith Wentz O Wave Y71 donor. O Wave is a Smith Nu Wave x Oprah daughter, so this is a powerful pedigree. He currently ranks in the top 3% of the breed for Calving Ease, Weaning Weight, and Back Fat, plus he’s in the top 10% for Yearling and Maternal Calving Ease.

JOHNSON CATTLE CO. Wayne Johnson 830/391-2571 Kenny Johnson 361/438-3413 • wjohnson4945@sbcglobal.net Tim Smith consultant • 512/587-7896 • smithgenetics1@gmail.com Follow us on Facebook- Johnson Cattle Company, Kenedy, Texas

We have show heifers for sale and we accept calf scramble certificates

Simbrahs By The Numbers For the year 2019 ✔1,824 head of Simbrahs were registered ✔182 Simbrah bulls were transferred ✔139 of the 182 went to non members Data according to American Simmental Association SIMBRAH World • Spring, 2020 PAGE 9

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National Championship Titles The Simbrah breed and breeders rolled into San Antonio, Texas Feb. 7-10th for the National Show, which was held in conjunction with the San Antonio Livestock Show. Purebred and percentage individuals were paraded before judge Brad Bennett of Cookeville, Tennessee.

The purebred show drew 84 entries and there were 26

entries in the percentage division from Texas and Louisiana.

PUREBRED SHOW The grand champion female title was won by Cole Mau of Columbus, Texas with his junior champion division winner, (Continued on page 12)

Cole Mau exhibited the 2020 National Grand Champion Simbrah Female.

Carlos X. Guerra III exhibited the 2020 National Reserve Grand Champion Simbrah Female.

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LMC BBS FAO Riley, a daughter of LMC Gold Medal. The reserve grand champion title went to Carlos X. Guerra III of Linn, Texas with his daughter of LN LMC 12th Man, LMB BBS Jennie Love 56/2, who won the calf championship on her way to the overall title.

Baring Cattle Company, Elmendorf, Texas, saw their entry of BCC Hollywood, A BCC Maverick son win the grand champion bull title. He was the Intermediate champion in the drive. Smith 7N Influential, a son of Smith CRC Lubbock was selected as the reserve grand champion bull for owners, Smith Genetics, Giddings, Texas and 7N Ranch, Falls City, Texas. He was the reserve intermediate bull in the drive.

Other champions in the female show included Paisley Lightfoot, Needville, Texas with Smith Liv Something Special, a daughter of Smith Practical as the reserve heifer calf; Smith RFI Lovely Leah 98F, a daughter of Smith Just Because, owned by Smith Genetics and Reavis Farms, Mission, Texas was named the intermediate champion, while Harper Mau of Columbus, Texas claimed the reserve intermediate title with BBS Rosa Mae Walker, a daughter of LMB BBS Long Shot. The reserve junior champion title went

to Hallie Hackett, Texarkana, Texas with her McCrary Smith Ol’ Roy daughter and Nic Vondenstein II, Branch, Louisiana took the senior champion female title with LMC ATZ Fantasia, a 6G/LMC Rajin Cajun W908 daughter.

Other champions in the bull show included Cooper Mau with CK6 Triple Nickel, a HMO PPR Waylon son as the calf champion, and Denise Garcia, Edinburg, Texas took the reserve bull calf championship with a son of LN Cornerstone.

Salinas Cattle Company, Edinburg, Texas took the junior champion honor with LHH Ambush, a One-Eyed King son.

In the group classes, Smith Genetics won the Best 3 Head honor and Get-of Sire title with progeny of Smith Just Because.

Other class winners included Smith J&L Fearless Annie, a Smith No Fear daughter, exhibited by Kaleb Morgan, Plantersville, Texas; Smith DR FF For the Money 3G, a daughter of Smith CRC Lubbock, exhibited by Callie Heaton, Washington, Texas; Smith RFI Virtuous, a daughter of Smith CRC Lubbock, exhibited by Smith Genetics and Reavis Farms; Smith RFI Idolized 850F, a daughter of RFI Done (Continued on page 15)

Baring Cattle Company exhibited the 2020 National Grand Champion Simbrah Bull.

Smith Genetics/7N Ranch exhibited the 2020 National Reserve Grand Champion Bull.

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Paisley Lightfoot exhibited the 2020 National Reserve Heifer Simbrah Calf.

Smith Genetics and Reavis Farms exhibited the 2020 National Intermediate Simbrah Female.

Harper Mau exhibited the 2020 National Reserve Intermediate Simbrah Female.

Hallie Hackett exhibited the 2020 National Reserve Junior Simbrah Female.

Nic Vondestein II exhibited the 2020 National Senior Champion Simbrah Female.

Cole Mau exhibited the 2020 National Simbrah Bull Calf Champion.

SIMBRAH World • Spring, 2020 PAGE 13

Denise Garcia exhibited the 2020 National Reserve Simbrah Bull Calf Champion.

Salinas Cattle Company exhibited the 2020 National Junior Champion Simbrah Bull.

Damian Rangel exhibited the 2020 National Grand Champion Percentage Simbrah Female.

Smith Genetics and Reavis Farms exhibited the 2020 National Grand Champion Percentage Simbrah Bull.

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Deal, exhibited by Smith Genetics and Reavis Farms; Smith Juliet’s Ashley 215F, a daughter of Smith Satisfies, exhibited

by Smith Genetics; Smith Hensbros Amber, sired by Smith Satisfies and exhibited by Lane Guilbeaux, Church Point, Louisiana. Bull class winners included 3JP Say Hey Kid, a LN MC 12th Man son, exhibited by Jarrett Pool, Henderson, Texas; Smith Steppin’ Up Your Game 18, a son of Smith Have No Fear, owned by McCrary Farms, DeKalb, Texas, Smith Genetics and Reavis Farms; and BCC Viper, a son of BCC Maverick, owned by Baring Cattle Co.

PERCENTAGE SHOW

Hallie Hackett exhibited the 2020 National Reserve Champion Percentage Simbrah Female.

Carrera Cattle Company exhibited the 2020 National Reserve Grand Champion Percentage Simbrah Bull.

In the percentage show, Damian Rangel of Mission, Texas took the grand champion female honor with 3CC Sophia, a daughter of LMC BBS 5C/157 who was the calf champion. Hallie Hackett took the reserve grand champion percentage female honor with Smith McCrary Steph 843F, a daughter of Smith Matt N Black. She was the junior champion in the drive.

In the bull show, Smith Emmitt 58G, a son of W/C HOC HCC Red Answer was named the bull calf and grand champion banners for owners Smith Genetics and Reavis Farms.

The reserve grand percentage title went to Miranda Carrera, Rio Grande City, Texas, with BCC Bullet, a BCC Power Driver son, the intermediate champion in the drive.

Ava Vela, Edinburg, Texas, took the reserve heifer calf title with RGV RFI Beauty Pays G897, a daughter of LLSF Pays To Believe; Baring Cattle Co won both intermediate titles. BCC A Wheelin Delight, a daughter FBFS Wheelman, was champion and BCC Lola, a BCC Maverick daughter was reserve. Gracie Hensgens, Rayne, Louisiana, took the reserve junior champion female title with a female sired by Smith Stout N Black. Baring Cattle Company also exhibited the reserve intermediate bull, BCC Power Train, a BCC Power Driver son.

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News...

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Kathy Reavis honored On Jan. 27, 2020, Kathy Reavis was inducted into the Texas International Produce Association Hall of Fame. She and her husband and their sons, Wayne, Jim Bob and daughter, Nancy and their families operate Reavis Farms, a registered Simbrah cattle and produce operation. Reavis has been the office manager for the family business for more than 30 years.

She was elected to the United Irrigation District Water Board in 1993 and has served for 26 continuous years. She was a member of Commissioner Rick Perry's Ag Producers Advisory Committee, Rio Grande Valley Chapter President for Texas Agri-Women Council from 1992-1993 and again in 1997-1998. She was also the National President for American Agri-Women in 2002-2003.

Congratulations on this honor.

Baring Cattle Company adds personnel Ronan Joseph Baring was born Oct. 7th at 8:44 p.m. to parents, Trey and Krystal Baring of Baring Cattle Co., Elmendorf, Texas. He was 8 lbs. 12 oz and was 21.75 inches long. He joins siblings, Roy IV and Kora and is also the grandson of Roy and Mary Baring.

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Wayne, Jim Bob, Randy and Kathy Reavis and Nancy Stoner at the awards reception.

Ronan Joseph Baring

Since 1983 we have been selecting Simbrah genetics that have the traits to be profitable-profitable for us and more importantly, our customers.

Our long-term involvement is based on two things—the cattle work and we believe in the Simbrah breed.

When you want Simbrahs— contact us. Cattle for sale year round at private treaty and we participate in select sales.

Thank you to our Synergy buyers: Bar P Bar Cattle Co., Whitney Warner, Fralise Farm & Ranch, Monte Christo, Smith & Isgrig, 6G Ranch, Victoria Barren and Reavis Farms.

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Mega Red, our senior herd sire and his progeny pictured.

News...

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Sponsorships available for American Junior Simbrah Roundup

the website is a form that can be filled out to receive the magazine in the mail. Fill it out for your customers. There is no charge to receive magazine.

Sympathies extended to Miller Family

The American Simmental Association (ASA) has marketing materials for the Simbrah breed. There is a brochure, as well as signs promoting Simbrahs as the crossbreeding choice. For details on how you can get copies of the brochure for distribution and have the sign at events in your area, contact the ASA at 406/587-4531.

Barbara Marie Clark Miller, of Kaufman, Texas, passed away suddenly on Monday, Dec. 30.She was born in Paris, Texas on July 7, 1944. She and her husband Tom were very active in the Simbrah and Brahman breeds for many years.

She is survived by her husband, Tom Miller, of Kaufman, Texas; son, T. Clark Miller and son-in-law Tony Smith, DNP, of Nashville, Tennessee; son Morgan Miller; and daughterin-law, Mitzi Miller, of Sunnyvale/Kaufman; and, her grandkids, Jessa-Claire Miller and Clarksyn Miller.

Services were held on Thursday, Jan. 2 in Paris, Texas.

Preferred remembrances are donations to the Tom and Barbara Miller Agri-Centric Scholarship/Grants administered by the Sunnyvale Education Foundation. Make checks payable to T. Clark Miller, administrator, 2606 Vaulx Lane, Nashville, Tennessee 37204.

For Simbrah news, go online

Sympathies extended to Sparkman Family

For additional news, events and updated calendar listings Simbrah breeders and enthusiasts are encouraged to visit www.simbrahworld.com. In addition to the news, all issues of the magazine and the annual Simbrah News Commercial Feature are archived on this site. Simbrah World is also very social, check out our Facebook page for posts on a weekly basis. Advertising opportunities are available by contacting Martha at holllidacompany@gmail.com or 903/316-8465. Also, at the bottom of the home page on

Mary Sparkman, Angleton, Texas, passed on Dec. 18th at the age of 70. She and her husband of almost 50 years, Mike, ranched and were active in the Simbrah breed.

She was a life member of Brazoria County Fair Association and Brazoria County Cattlemen’s Association, and Director of the Angleton Chamber Commerce.

She is survived by her husband, Mike; son Lenny

Sponsorships for the annual Simbrah Roundup are available and this is a great way to show your support for are junior exhibitors. The Roundup draws junior Simbrah breeders from Texas, as well as other surrounding states. For additional information on sponsorships, contact Tonya Hill, 956/566-0442 or email at brolacocattle@yahoo.com.

Simbrah promotional items available

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Pine Ridge Ranch, LLC Bill and Jane Travis have been in the breeding business of developing Simbrah genetics since 1977. Their seedstock program, Pine Ridge Ranch in Athens, Texas, grew out of their determination to develop an exceptional beef carcass animal for the consumer and designed to thrive in the hot-weather grasslands that cover most of the world’s major beef- producing areas.

In the United States, producers are paid on weight and an additional premium or discount based on the quality of the carcass produced. This carcass quality focus has led to more producers searching for improved breeding programs.

Our genetic selections are made through a high-tech, yet practical breeding research program based on “using ultrasounds, carcass harvest data, ranch measurements, DNA testing and EPDs as tools along with cowboy evaluation of cattle.” Bill adds, “Our experience is that when breeding cattle, ‘you get what you got.’ Meaning quality produces quality. Cowboy evaluation represents the single most important tool and when used with actual data produces the most positive carcass results.

The beef industry must produce healthy, enjoyable and cost efficient beef products for the consumer. The first thing consumers notice about our product is the flavor and juiciness, which are produced by intramuscular fat. The next attribute consumers are looking for is tenderness; however, tenderness has only a 5% correlation to intramuscular fat.

Tenderness is influenced by the management of beef production on the ranch from birth through the harvest processes and by genetics.

The seedstock producer is the most important element to improving carcass quality; one of the tools producers can use is evaluation of yearling animals for intramuscular fat, back fat thickness and muscling with ultrasound. Pine Ridge Ranch has been using ultrasound for over 30 years and we have learned there are definite relationship in producing a higher marbling carcass with reduced fat through

PINE RIDGE RANCH, LLC Bill and Jane Travis • 214/850-6308 billtravis@simbrah.com Athens, Texas PAGE 18 Spring, 2020 • SIMBRAH World

proper management. We breed for heavily muscled animals and our program has delivered a carcass with a higher red meat percentage. We consistently get 64% yield of red meat on our fed animals.

Secondly, we have found through the study of our carcass data that our Simbrah produce the highest quality grade carcass when fed to a higher live weight of 1,450 lbs. Our data also shows that Simbrah marbling starts later than many other beef breeds but that Simbrah can be fed to higher weights without producing excess back fat. We do not use hormone implants to create growth or reduce the excess fat production. Pine Ridge’s breeding program has successfully produced the top quality grade carcasses maximizing our income.

We currently use shear force testing on harvested animals to find the tenderness results. We have found the tenderness on our Simbrah cattle to be exceptionally good. Our hope for the future is that additional genetic testing will be become available to eliminate the costly sheer force test. Tenderness is somewhat inheritable; we recommend breeders test, measure and use their genetics with the most tender beef.; Our average tenderness is 5.0, which is very tender beef. We produce YG 1,2 and some 3’s and NEVER produce YG 4 or 5 carcasses.

Another tool we take advantage of is heterosis. When creating our breeding list each season, we go back three generations to ensure we are not line breeding in order to maintain heterosis in the herd. We frequently bring in new outside genetics and recommend that customers use genetics from several different bloodlines. Heterosis has allowed us to increase the longevity of our cows many of which are still producing quality calves at 15 to 16-years-old.

Pine Ridge currently produces a high quality, tender carcass by design. We have focused on just a few of the tools and selection criteria to advance our Simbrah genetics.

We believe that the Simbrah breed has an exceptional role to play in providing consumers flavorful, tender and vsustainable protein and cattle that THRIVE in the hot weather grasslands of the world. Our cattle will graze in 110F weather and NEVER stand in a pond, or water, in order to reduce their temperature.

We welcome you to send us your comments.

High Quality Beef Production

Welcome We want to take this opportunity to announce that Kenneth Airheart has joined our operation as the cattle manager. He is no stranger to the SimGenetics world as he and wife, Rhonda have maintained their own operation, K5 Rafter Top Simmentals for decades and he also managed Black Oak Simbrah in Mineola for 16.5 years.

We are excited to have the Airhearts as part of our team and invite you to visit with them, visit the ranch and learn more about our High Quality Beef Production.

Visit www.simbrah.com SIMBRAH World • Spring, 2020 PAGE 19

By Emily Lochner “As human beings, we’re intuitive, it’s a brand we make a connection with, not necessarily a product. We gravitate to a brand and then buy the product accordingly,” states Kylee Deniz, National Pork Board director of marketing. The National Pork Board (NPB) boasts over 600,000+ followers on Facebook, leading the agricultural industry in cutting-edge marketing plans with campaigns like their winter push “Give A Ham.” This vast following of online advertising and marketing is led by Deniz, who shares with producers her thoughts on elevating a ranch’s online brand.

For Deniz, agriculture is in her blood. She grew up a fifth-generation Coloradoan on an alfalfa farm, where her father sold roughage to producers of all sizes, but mainly small hobby farmers. She showed pigs and judged livestock and in her words, “just agriculture at the core.”

Deniz attended Black Hawk East Community College and Oklahoma State University to receive her bachelor’s and master’s degrees in agricultural communications. During an internship with Vermeer, she worked on global marketing campaigns and came to understand why a brand matters to a company. Master’s degree in hand, she began working at an advertising agency in Iowa, functioning as the point person for four primary agricultural accounts, Vermeer and National Pork Board included. A few years into her advertising career, the NPB came to Deniz with a question, “How do we change the negative perception in hog production today?” And thus, a career with the NPB was born. Today, she’s involved in primarily farm-to-fork functions that help bridge the gap between producer and consumer. Through her work, she targets millions of consumers and online influencers through social media platforms, including YouTube.

“There’s a ton of tools in the toolbox today,” assures Deniz. First, what options even exist? Of course, the basis of online advertising revolves around a website. “A ranch needs an “information hub” or a place for your customer to land.” When a potential cus“A website is a fountomer goes online and Googles a farm or ranch, dation of all things, but there needs to be at least one online outlet with it needs to be relevant information listing a farm’s background, promoand kept up-to-date,” tion of livestock, and breeder contact informaDeniz warns. tion.If a potential customer goes online looking for a bull, only to find your sale catalog from five years ago, they’ll likely move on to another breeder, thinking you’ve gone out of business. A website is an abundant resource, but if it can’t be maintained, it is not the end for your online presence! Don’t sweat, just keep reading.

There are a few primary platforms that fall into the social media category: Facebook, Instagram, Twitter, and YouTube are some. Let’s break down the differences. Facebook commandingly leads the social media realm with over 2.4 billion users and is well-used among age groups. Forty-six percent of Americans aged 65+ say they use or have used Facebook. Facebook allows for users to have their own personal page, and also to create business pages, for example, a Brangus ranch page; and is compatible with picture, video, or plain text uploads. Instagram is a platform driven by photos. It soared in popularity with the millennial age groups as the platform of preference, requiring little wording and mainly graphics. Twitter is a realPAGE 20 Spring, 2020 • SIMBRAH World

time news and social sharing site. To put it in perspective, Twitter has 100 million users, yet, 500 million tweets a day are sent. Finally, YouTube is a video-only sharing platform that is familiar to most Americans. “People are attracted to videos. It’s estimated that 95 percent of youth aged 7 to 22years-old are on YouTube,” Deniz states.

“It makes sense for a ranch to consider an online perspective whether a social media platform, a website, or both.

Simply put, there are platforms that are available today that weren’t here 10 years ago.”

So, how does a breeder know where to start? With so many platform options, how should a breeder be expected to wean calves, vaccinate cows, and come home to nail both an online and print marketing strategy by themselves? “You can’t do it all by yourself, and luckily, you don’t need to. Think about your goals and target audience,” Deniz assures. “If you’re selling seedstock bulls to commercial producers within a 60-mile radius of your ranch, Twitter is probably not the avenue you need to invest time into. Think first about the kind of brand or message you want to relay to your consumer (or customer). Focus on a brand, and then develop an execution plan. Be sure to put enough content out that you are engaging your customer, developing a brand, and receiving feedback.”

How often should breeders be updating content online?

Deniz responds, “A website is only as valuable as you make it. If you build it and forget about it for a quarter, and bypass updating with a catalog for your annual spring production sale, you aren’t driving traffic to your website. Website updates should be at least two-times per month. And of course, from a seasonality perspective, be sure to post videos of sale animals and stock show results.”

“Social media is again only as good as you make it.

Posting once or twice a week is appropriate but is less than what you could be doing. Tackle your social media strategy based on what your insights are showing you,” she explains.

Most social media and website platforms have tracking and analytic tools that allow users to see when and where their traffic is coming from. “If the bulk of your audience is on Facebook at 6:45 a.m, then schedule your posts for early morning. Dig into the data and do your research. At National Pork, we are students of the data.”

Crafting posts is not, and should not be, as hard as some think. “Focus on your cattle and being authentically true to your brand, don’t focus so much on the “marketing” element.

Continue to do what you’ve always done – raise good ones, and then show them off,” she proclaims. “A post online today should never be just text. If it doesn’t stop your scroll, then it isn’t relevant. Consider using imagery and also video! There is a need for a live, raw, inside look at ranches. Identify the themes your audience is attracted to, whether – cattle posts, life posts, ranch posts, funny, or otherwise, post that!”

In the mix of the ‘new age’ online media presence, don’t forget about print advertising. “This is my favorite part because there’s a place for both,” Deniz confirms.

“Millennials today would like to believe it’s all about online.

But, specifically in agriculture, research shows that print is

still a preferred method of storytelling. An online and print media strategy needs to complement each other. Just like a website and social media channels go hand in hand, printed ads of upcoming sales and consumable information online just go well together.”

Telling an online story doesn’t have to be fancy, either. “I believe that if you think strategically, anybody can manage an online platform and have a presence. Social media levels the playing field, as it doesn’t require someone to design a printed advertisement. Of course, there are social media marketing firms that are fantastic, but it’s not a must for ranches, there’s luckily a place for both,” Deniz assures.

What makes an online media strategy tick? (1) Identify your goals and identify the kind of brand you want to be known as. (2) Identify your target audience and how best to reach them. (3) Track and study analytics to reinforce that what you’re doing is working.

It’s important to be online, but it’s also important to remember that you don’t have to do it all. Pick one or two platforms that resonate with you, and your audience, and tackle your plan. “If anyone has any questions or wants an outside perspective, well, they can find me online! I would be glad to help,” Deniz offers.

Reprinted courtesy of Brangus Journal

Kylee Deniz

SIMBRAH World • Spring, 2020 PAGE 21

Guerras...

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their own operation and SimGenetics in general through crossbreeding opportunities.

They co-founded the Simbrah-Simmental Superbowl 28 years ago, which has raised more than $900,000 that was distributed to junior exhibitors. They also founded the American Junior Simbrah Roundup, the Marketing American Simbrah Group, the LMC $ellabration and countless other innovative events such as the LMC Junior Field Day and Junior Futurity.

In 1990, the Guerra family established a Texas Junior Simmental/Simbrah Association (TJSSA) scholarship fund in memory of Carlos’ brother, Victor, who had passed away tragically. Over the past 29 years, Victor A. Guerra Memorial Scholarship and TJSSA Education Trust awarded thousands of dollars in scholarships to TJSSA members who apply and go through an interview process.

Their promotional efforts and sponsored events have a lasting, positive impact in raising awareness of SimGenetics while growing the association membership and increasing the number of cattle registered.

They were honored during ASA’s Annual Meeting during the National Western Livestock Show, Denver, Colorado in January. ***

B & M Cattle has a really simple mission, we want to produce the type of cattle that perform well in the pasture, yet still compete in the show ring. With an aggressive AI program, utilizing some top genetics of both the past and present like Ragin Cajun, Cowboy Crush, Pappadeaux and Have No Fear to name a few, as well females from top breeders. We strive to have calves that are functionally correct and sound along with eye appeal.

Our herd sire, Smith Gaston, a son of RFI Real Deal, is loading his calves with power, mass and muscle. His calves are showing a lot of style and performance.

GIVE US A CALL FOR YOUR SHOW CALF PROJECTS, HERD SIRES OR REPLACEMENT FEMALES. Brandon and Mary Hebert 7500 Harris Road • Bell City, LA 70630 337/370-8864 Brandonhebert60@gmail.com

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SIMBRAH REPLACEMENT FEMALES FOR SALE

If you are looking for high quality females to add to your commercial or registered program, then you need to come evaluate the large group we have for sale.

We have an intensive development program for our heifers and we raise them to be productive and profitable.

WE HAVE A GROUP OF BRED HEIFERS FOR SALE Call us and we will be happy to visit with you about them, the genetics and program behind them!

Jud & Margie Flowers 12111 North Bryan Road • Mission, Texas 78541 956/207-2087 • judf@lonestarcitrus.com FOLLOW US ON FACEBOOK

Brooke Maniscalco from Cypress, Texas exhibited TMP Smith Silver Dawn to a first place class win in the 2020 Superbowl Simbrah Show and a third place finish in a very competitive class in the San Antonio Junior Simbrah Show.

This heifer is a daughter of Smith Just Because, our polled three-quarter herd sire, who has strong EPD Numbers—a top 1% ranking for API and top 10% for TI. WE HAVE SHOW HEIFERS FOR SALE AND WOULD LOVE TO SHOW THEM TO YOU. WE ACCEPT CALF SCRAMBLE CERTIFICATES WE ARE SUPERBOWL AND SYNERGY SPONSORS!

Managing footrot in beef cattle

By A.J. Tarpoff, DVM, MS, extension beef veterinarian Many producers run into issues with lame cattle. The effects of lameness may show itself by decreased fertility, weight loss, decreased performance, and increased labor and medicine costs. It has been estimated that 88-92% of lameness in cattle stems from the foot. Several issues could be the culprit, but we will review some of the common causes and treatment considerations.

Footrot is a common disease process that occurs in pasture cattle. However, not every lame animal has footrot.

Footrot is a bacterial infection of the foot. The name of the bacteria is called Fusobacterium necrophorum. However, other bacteria can be involved. These bacteria are found naturally in the rumen and manure of cattle. The skin is an amazing barrier and shield to the pathogens in the environment. An insult to the skin, more importantly the skin inbetween the two toes, is necessary for the infection to take ahold. Breakdown of the skin can be caused by numerous mechanisms, but physical trauma is often the culprit.

Walking on rough abrasive surfaces, rocky areas, puncture wounds from hard stubble or recently mowed pastures, or frozen/dried mud can all be the culprit.

Once the bacteria break through the skin barrier, they release a toxin that causes necrosis and destruction of the cells. This cellular destruction leads to large amounts of inflammation that leads to swelling. The foot swells uniformly and obvious lameness occurs. Early in the disease process, swelling may be located on the backside of the foot under the dewclaws. As the disease progresses, the swelling can incorporate all of the space between the fetlock and hooves.

Footrot also has a foul pungent type smell that is very indicative of those anaerobic bacteria.

(Continued on page 26)

Footrot is a common disease process that occurs in pasture cattle.

SIMBRAH World • Spring, 2020 PAGE 23

WHAT’S IN YOUR CALVING BOOK?

By Erika Lundy and Patrick Wall

Whether you calve in the spring or fall, it’s a good time to consider what information should be recording in calving books, whether they are traditional or an app or list on your phone. The key is not what you weigh, measure, collect, spray, or write down. It’s what you do with the information months later that really counts.

In addition to some key information such as calving date, calf sex, and birth weight, here may be some new columns to include in your calving book. Ultimately, accumulating this information should aid in making more informed decisions about the future of your cow herd.

Cow disposition score – Typically, this is recorded as a score of 1 to 6 with a 1 being maintaining a very docile demeanor whereas a 6 indicates a very aggressive temperament towards her calf, other animals, or people. While a cow’s score may vary the other 364 days a year, her disposition score on the day she calves when you need to collect information on her and her calf is the most important one.

While it is easy to make the decision to cull a bad-tempered female who raises a poor calf, the decision might be harder for a cow who has a bad attitude at the time of calving but still raises a good calf.

However, don’t forget that temperament is a moderately heritable trait, and high-stress animals have poorer feed conversion and performance and result in increased stress of the owner.

Despite how it feels in the real world sometimes, there is research data that suggests bad-tempered females have lower artificial and natural conception rates compared to more docile females. Not to mention the huge safety concern these high-headed females are.

Cow body condition score (BCS) – This is typically a score of 1 to 9 in beef cows, with a score of 5 and 6 being PAGE 24 Spring, 2020 • SIMBRAH World

ideal for mature beef cows at the timing of calving. There are countless online resources to help self-assess your herd’s condition. What many producers don’t realize is that BCS has a direct correlation to colostrum quality and quantity produced. Both too thin (BCS at 4 or lower) and too heavy (BCS of 7 or higher) cows produce less amounts of lower-quality colostrum.

Winter hair coats often hide fat cover, so BCS collected this time of the year tend to be overestimated. However, monitoring and recording BCS near calving, breeding, and weaning allows to assess milking ability and may help explain poor calf performance or cow reproductive success later in life.

Cow udder score – This includes two scores on 1 to 9 scale: teat size and udder suspension. Scores should be recorded within 24 hours of calving to be most representative. Scores approaching 1 indicate very poor, large teats and poor udder structure. On the flip side, higher scores approaching 9 indicate very tight udders and small teat size which may also be problematic for newborn calves to find and latch onto . Both traits are moderately heritable, so having this information is a great tool to make progress in udder quality through selection.

Calf vigor – This can be monitored or scored based on several ways, but is something that needs to be measured within the first couple of hours after birth. This is likely one of those measurements that may not be very useful, unless you have a major problem. Coupling the percentage or timing within calving season of lethargic calves with cow BCS, udder score, and other data may help identify whether there is an environmental, herd health, or nutritional issue that is the underlying problem. Likewise, you may find that a certain cow family or a sire has a larger risk of poor calf vigor com-

pared to others.

Treatment and supplementation – Noting which calves required treatment for navel infection, assistance getting started, or colostrum supplementation will be helpful to monitor calf sickness and performance later in life. If persistent in collection over the years, this data may be useful in identifying cow families that are at risk for increased calf sickness which may indicate poor mothering abilities or colostrum antibodies production. In addition to being helpful when troubleshooting issues later in calf life, records of all vaccinations and treatments should be kept for at least two years in order to follow Beef Quality Assurance (BQA) guidelines.

Regardless of what you choose to write down, culling cows, buying bulls, and selecting replacement females should always be based on informed decisions. The calving book is a tremendous tool to enhance profitability.

American Junior Simbrah Roundup June 25 thru June 27, 2020 Wharton County Fairgrounds Crescent, Texas For all the details, forms, deadlines www.simbrahroundup.com

K5 RAFTER TOP SIMMENTALS ation New Loc lity ua Same Q

HODGES CATTLE COMPANY

We have moved our operation to Pine Ridge Ranch, Athens, Texas, breeding, raising and developing Fleckvieh Simmental in East Texas. We focus on quality not color.

Featuring the influence of Smith Stout N Black

We invite you to come visit. We are located just south of Athens, Texas.

903/701-7929

K5 Simmentals

Kenneth and Rhonda Airheart 12717 S. Hwy 19S • Athens, Texas 75751 • 903/539-1666 Follow us on Facebook

www.K5simmentals.com

Sam Hodges 825 Usener Street #725 • Houston, TX 77009 SamHodges90@gmail.com Cattle located in DeKalb and Giddings, Texas

SIMMENTAL & SIMBRAH BULLS & FEMALES SIMBRAH World • Spring, 2020 PAGE 25

Footrot...

(Continued from page 23)

Footrot occurs more commonly in wet humid conditions, but hot dry summers can have high rates as well. Hot dry conditions can lead to cracking and chapped skin in the interdigital space. Managing the external environment can be extremely difficult. Commonly visited areas of the pasture oftentimes are the culprit areas leading to footrot issues in the herd. These commonly visited areas could be wet, muddy areas around water bowls, shaded or resting areas, or mineral feeding areas. These areas will have increased amounts of environmental contamination, particularly from manure. Moving mineral and supplement sites, and monitoring water tanks for leaks can be helpful in limiting these conditions. Controlling access to watering sites in a pond can also reduce the threat.

Other control methods include proper mineral supplementation. It has been indicated that supplementing with proper levels of zinc and iodine may help reduce overall occurrence. There is a footrot vaccine available but there are mixed reports on overall efficacy. The vaccine does need two initial doses. It may help in some circumstances to reduce overall occurrence, but will not eliminate foot rot cases entirely.

Work with your local veterinarian to choose the proper treatment regimen. The treatment typically consists of an (Continued on page 30)

Rio Grande Valley Beef Improvement Association Bull Gain Test Online Sale March 21-24, 2020 At www.cattleinmotion.com

SIMBRAHS WILL BE PART OF THE MULTIBREED OFFERING Bulls must rank in the top 50% of the RGVBIA index of their breed within their age group All Bulls In the sale will be fertility and trich tested.

They will have passed a BSE test to sell.

For more information please contact: Carlos X. Guerra, Jr. at 956/330-1963 Vidal Saenz 956/383-1026

anding STAR show Our daughter, Ava Vela had an outst Breed Champion Heifer! ve ser Re d an ll Bu n pio am Ch me in January. She had the Supre

RGV Senorita is a Black Sails daughter out of a former champion for Ava who is named RGV Enigma. This is her first calf. And what a calf she is! She was named Reserve Breed Champion at this competitive show. She's a broody, capacious female with a beautiful front end. We are expecting more from Senorita!

We have show steers and heifers available for your inspection.

Visitors Welcomed! Just give us a call!

PAGE 26 Spring, 2020 • SIMBRAH World

RGV DRC Paying The Bills was named Supreme Champion Bull at the STAR show. This bad boy is our next herdsire. Bone, depth, and power! He is sired by Pays to Believe and the great RGV LMC Dr. Beauty! We co-own him with Damian Rangel Cattle.

RGV CATTLE COMPANY Rene, Gina, Olivia, Ava and Emma Vela 34729 Black Buck Dr. • Edinburg, Texas 78542 • 956-279-2200 • Rgvrene@aol.com

SIMBRAH World • Spring, 2020 PAGE 27

We’re committed to building a high quality Simbrah program and we continue to add pieces that provide the quality level we desire. In addition, it is paramount to us that they have predictable lines of performance behind them. Take a look at two of the breeding pieces we have and we invite you to call or visit us any time.

SMITH MCCRARY LINDA

SMITH DESIGNATED HITTER 71F

This is a polled purebred daughter of McCrary Smith Inspired and his daughters deliver fleshing ease and maternal abilities. Linda is a half-sister to the 2019 National Champion heifer, shown by Cody LaBry. We have a heifer calf out of her and Smith 7N Bourbon that will really show you what this cow can do .

He is sired by a Dream On Son, out of Smith JCC Accessorized, a Smith Satisfies daughter that traces back to Smith Nu Wave II and the great Oprah, maternally. He is polled and his EPD tabulation has him in the top 25% of the breed for weaning weight, API and TI. Plus, he’s in the top 10% for calving ease, birth weight, and maternal calving ease.

Mark Melson P.O. Box 1085 Caldwell, Texas 77836

979/777-0771 www.melsonsimbrah.com • melsonsimbrah@gmail.com

PAGE 28 Spring, 2020 • SIMBRAH World

J&L Ranch Jeremy & Lauren Ebert 8584 Creek View Lane Plantersville, Texas 77363 361/290-0078 JD_Ebert@me.com Consultant: Tim Smith 512/587-7896

KATHY HUTTO & JEFFREY REED 9660 FM 713

Smith Eclipse 404C-We have a daughter of her and Lubbock in our herd.

TAYLOR SIMBRAH

Dale, Texas 78616

JASON TAYLOR

512/507-5718

Breeding High Quality Simbrah Cattle

Embryos for sale sired by Charismatic

Simmental and Simbrah

Featuring Sargeant daughters

For cattle information contact Tim Smith, 512/587-7896

Robertson Farms

Ryan Robertson

14846 South Hwy 183 Luling, TX 78648 512-217-6205 • rtfarms@gmail.com

jctaylor9619@gmail.com 281/830-2222

Breeding Quality Simbrah Blayre Meligan & Nancy Maywald P.O. Box 398 Llano, TX 78643 325/248-5282 country07girl@hotmail.com 832/407-0871 njmredd@hotmail.com

SHALLOW WATER RANCH Your Leading Source for Black Simbrah Cattle - Since 1993

REGISTERED BLACK SIMBRAH BULLS FOR SALE

Bobby & Jeanne Thornhill 21501 CR 496 Rising Star, TX 76471

SWR Black Chief Homozygous black, purebred Simbrah.

Ranch 254-643-6715 Cell 325-647-4030

Welsh, Louisiana Keith, Brandi, Charlee & Rylan Bell 337-390-9077

KENTUCKY DIVISION Quarter Horses, Simmental and Simbrah Cattle

Smith Andy N Black

Jason Smith, Aimee & Andy Nienaber, Lisa & Nathan Naive, William & Beth Smith For information contact Tim Smith, smithgenetics1@gmail.com • 512/587-7896 SIMBRAH World • Spring, 2020 PAGE 29

News...

Footrot...

(Continued from page 17)

(Continued from page 26)

(Michelle); her grandson Cole Michael and sister-in-law Connie Sparkman Koehl, brother Lee (Nancy) Berry, and several other family members.

Services were held Wednesday Jan. 8, 2020 at Chapel wood United Methodist Church in Lake Jackson, Texas. In lieu of normal remembrance, the family would appreciate a donation to the Brazoria County Cattleman’s Association scholarship fund in her honor or to small cell carcinoma cancer research.

injectable antimicrobial. There are many antimicrobials approved for treatment of footrot, including oxytetracycline, tulathromycin, ceftiofur, florfenicol and sulfa products.

Footrot is a painful condition. There is also a new topical flunixin product available to control the pain associated with this condition.

Early treatment in the disease process is typically very rewarding. To find these cases, be sure to check mobility of all animals in the herd while checking and monitoring your pastures. Because as the disease progresses, deeper structures of the foot can be involved, making treatment difficult. If left untreated the infection can spread up the leg causing systemic issues or turn into a “club foot”. In these cases, salvage may be the only option for treatment. Contact your veterinarian to discuss non-responsive cases. Non-responders typically have involvement in the joints, bones, or tendons. If the swelling is consolidated to one toe, it may indicate a septic joint or a sole abscess. Surgical debridement and aggressive treatment by your veterinarian may be indicated to ensure return of function.

Treating cattle in a pasture has its challenges. Have a plan in place to restrain and properly treat cattle. As with any treatment, proper dosing, administration, and documentation is essential. Treating these cases early will help ensure treatment success, as well as a reduced impact on the performance of the affected animal.

***

Samuel M. Hodges Associate

shodges@fordbergner.com www.fordbergner.com

903/701-7929 (cell)

713/260-3926 (office)

"Providing a full-service estate planning, probate, guardianship, and litigation practice, with experience and attention to the unique needs of Farmers and Ranchers across Texas."

DALLAS

HOUSTON

Congrats to Rachel Lewis for producing this outstanding, show heifer prospect using 6G genetics.

Her investment in 6G Dinero, a LMC 6G Desperado son, is providing positive results in his first progeny.

The Mullins Family is having great success with 6G Genetics, and the line of 6G Goldenboy cattle that are hitting the ring. Thank you all for your business!

PAGE 30 Spring, 2020 • SIMBRAH World

AUSTIN

We have an outstanding set of heifers at the ranch sired by LMC 6G Desperado. This 3/8 x 5/8 female is good example of the Power, Profile & Function that LMC 6G Desperado is putting in his cattle. We have a handful of open and bred females for sale.

Thank you to Kase Weishuhn for your investment in a 6G LMC Desperado show heifer prospect! Case purchased a maternal sister to F840 that is full of Power, Performance & Profile. Look for Kase to do great things in the year to come with 6G Ms Amber!

SIMBRAH World • Spring, 2020 PAGE 31

Ronnie Reeves 9660 FM 713 Dale, Texas 78616

512/507-5719 rrtranspo@yahoo.com BAR P BAR CATTLE COMPANY

-P-

KYLE AND HEIDI POPPE 1632 CR 230 WEIMAR, TEXAS 78962 979/561-6597 KYLE 512/627-2131 HEIDI EMAIL: HHOSKINS@HOTMAIL.COM

Floyd Goodwin 6899 Rossignol Road Bell City,LA 70630 Doug Schultz • 337.540.8901 Craig Schultz • 337.802.2173 Email:lazysfranch@live.com

STARTING WITH THE BEST BURESH CATTLE Bob Buresh For information contact our consultant, Tim Smith, 512/587-7896

PUREBRED SIMBRAH CATTLE

Utilizing the genetics of Smith Bella Bella

Cattle located in Caldwell, Texas 512/659-0218 Consultant: Mark Nelson 979/777-0771

Estephanie Zermeno PO Box 1204 Caldwell, TX 77836 979/530-2106

We have the influence of Priceless in our young program.

Grinstead Dan & Kris Grinstead Iowa City, Iowa

Anthony Lopez Cattle located in Houston area Smith Bella Kris 08A-A daughter of Smith Matt N Black and Smith Bella Bella.

Contact Tim Smith, Consultant 512/587-7896 - smithgenetics1@gmail.com PAGE 32 Spring, 2020 • SIMBRAH World

281/414-6187 Incorporating genetics like this Smith Just Because x Smith Makin Moves daughter

anthonyphiliplopez@gmail.com

March 13-Junior Simbrah Heifer Show, Houston Livestock Show & Rodeo, Houston, Texas March 12-22-Rio Grande Valley Livestock Show, Mercedes, Texas March 21-24-Rio Grande Valley Breed Improvement Association Online Sale March 23-24-Alamo City Online Sale March 27-28-Junior Heifer Shows, Star of Texas Show, Austin, Texas March 28-31-LMC GenePLUS Sale XXXII April 22-23-Triple C Cattle’s Simbrah Select Online Sale May 9-1st Annual Get Back To Grass Simmental, Simbrah, Brahman, & SimAngus Production Sale, Henderson, Texas June 10-13 TJSSA Futurity, Bryan-College Station, Texas June 25-27-American Junior Simbrah Roundup, Crescent, Texas June 27-30-LMC GenePLUS Sale XXXIII Aug. 3-Texas A&M University Beef Short Course, College Station, Texas Aug. 22-25LMC Gene PLUS Sale XXXIV Sept 19-ETSSA & HOTSSA Fall Fest Sale, Henderson, Texas Sept. 25-27-Synergy XIII, Smith Genetics, Giddings, Texas Oct. 3-LMC 33rd Annual Jr. Round Up & Futurity.

6G Cattle Co. ................................................ 28 7N Ranch ..............................................2, 29,32 Alamo Online Sale ...........................................4 B&M Cattle.....................................................20 Bar P Bar Cattle Co. .......................................30 Baring Cattle Co. .............................................4 Bell Farms......................................................27 Boening Bros. ................................................25 Bovine Elite....................................................27 Brolaco Cattle Co. ..........................................29 Buresh Cattle Co............................................30 East Texas Simmental/Simbrah Association ....7 Estes, Ben .....................................................26 Fall Fest Sale ...................................................7 Ford Bergner LLP...........................................28 Fralise Cattle Co. .............................................3 Get Back to Grass Sale ..................................26 Goodwin, Floyd..............................................30 Grinstead, Dan & Kris.....................................30 Guerra, Victor ..................................................5 Heart of Texas Association ...............................7 Hensgens Bros. .............................................15 Hodges Cattle Co. .........................................23 Hutto, Kathy ...................................................27 K5 Simmentals...............................................23 KQ Cattle Co. ................................................ 29 J&L Ranch .....................................................27 Johnson Cattle Co............................................6 La Hacienda Hinojosa ....................................29 La Muneca Cattle Co. ..........................5,29, BC La Negra Cattle Co. .......................................29 Lazy SF..........................................................30

LMC Daydream Partners .................................5 Lopez, Anthony ..............................................30 Lost Cause Ranch..........................................27 LPJ Ranch .....................................................29 McCrary Farms ............................................IFC Melson Simbrah.............................................26 Monte Christo Ranch ................................20,29 Peach Creek Farms .......................................21 Pine Ridge Ranch .....................................16,17 Prior, Jacob....................................................26 Reagan, Terry ................................................30 Reavis Farms.......................................2,29,IBC Reed, Jeffrey .................................................27 Reeves, Ronnie .............................................30 RGV Cattle Co. .........................................24,29 Rio Grande Valley Breeders ...........................29 Robertson Farms ...........................................27 Schuetze, Fred ..............................................26 Scogin, Cody ...................................................5 Seale Show Cattle............................................5 Shallow Water Ranch.....................................27 Smith Genetics .............................................1,2 Smith Kentucky..............................................27 Smith, Jacob ..................................................26 Strack Farms .................................................14 Taylor, Jason..................................................27 Temperance Livestock ...................................20 Tindle Cattle Co. ............................................30 Top C Cattle Co. ............................................29 Trial Run Cattle ..............................................27 Triple C Cattle Co. ...........................................8 Vela Catle Co. ................................................29 Zermeno, Estephanie ....................................30

SIMBRAH World • Spring, 2020 PAGE 33

Smith 7N Influential 852F The 2020 National Reserve Grand Champion Bull. Sired by an international champion, Smith CRC Lubbock and out of Hagan Dream Girl 52S, who is a daughter of the many time “50” Cow. He ranks in the top 2% for API and 5% for TI in the breed. Owned with Smith Genetics

Smith 7N Savage He was the 2019 National Percentage Reserve Grand Champion Bull. He is a three-quarter bull sired by Kappes Pendleton and his dam is Smith Wentz O Jazz, who is a genetic combination of Smith Nu Wave II and LMC Oprah. He ranks in the top 5% of the breed for API and 1% for TI. We really like his calves. Owned with Smith Genetics.

Smith Possibilities This was the 2016 National Champion Percentage Bull and he has given us some outstanding daughters. He carries Steel Force breeding on the top side and is out of Smith Ciao Bella. His numbers include five ranking in the top 30% of the breed, including birth weight. His calves are impressive. Owned with Smith Genetics.

Mr. 4F Accelerator A homozygous polled Brahman. His sire is Mr. V8 279/7 (P), his grand sire is +JDH Mr. Elmo Manso. Accelerator’s dam is a granddaughter of the 2005 International Champion Mr. V8 845/5 “The Rock”. Owned with Luis Flores Family. Call Pete for details on semen and his calves.

WE HAVE BULLS SELLING IN THE RGVBIA ONLINE SALE-MARCH 21-24. THESE ARE PERFORMANCE TESTED BULLS. WE ALSO HAVE A GROUP OF BRED HEIFERS FOR SALE. THESE HAVE TOP PEDIGREES AND ARE REALLY NICE.

Thank you to our buyers: Paula Duncan, Victoria Barren, Hensgens Bros., 6G Ranch, Smith/Isgrig, B&M, Burch Farms, Reavis Farms, Triple J, Smith Genetics, Fralise Farm & Ranch and Lauren Maxwell.

Pete Nieschwietz • P.O. Box 303 • Falls City, Texas78113 • 956/460-6002 www.7Nranch.net • pjnieschwietz@sbcglobal.net • Ranches located in Donna and Falls City PAGE 34 Spring, 2020 • SIMBRAH World