QUARTERLY ISSUE 03 • Winter 15/16
HIS AND HERS C A N A D I A N L O C A L FA S H I O N STYLE GUIDE
FREE
D E S I GN P R IN INSIDE TABLE
C A N A D I A N B I G B R O T H E R S E A S O N 3 M O D E L & T V S TA R TA L K S A B O U T BODYSHAMING & SOCIETY | WINTERIZED ART GALLERY | CANADIAN DESIGNER DRESSES MISS AMERICA 2015 | ACTOR REELS THE TRUTH ABOUT LIFE AND HELL ON WHEELS
• THE CANADIAN CRE AT IVE INDUS TRY — FASHION, AR T, DESIGN, LIFES T YLE & PHO T OGRAPHY •
WHO’S BEHIND STANDOUT?
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standoutpublications.com / Fall 2015
CONTENTS
WINTER 2015 - WHAT’S IN THIS ISSUE
TA B L E O F
EVERY ISSUE 04 05 06 09
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WHO’S behind STANDOUT? PRODUCTION Behind the Cover NOVEMBER Issue #03 #STANDOUT - Canadian Posts That Got It
FASHION 10 - HOT Fashion Designer on the SPOT: SUKA Clothing 12 - DESIGNER’S Label: Piero Guidi Purse Designer 15 - MALE Fashion Suits by Curtis Eliot 16 - CANADIAN Blogger: Karolina’s Style 18 - SPECIFIC Fashion Styling Tips for Moms: Sassianne 20 - CANADIAN Designs for a Southern Belle: Miss America 22 - CANADIAN Model Profile: Kim Noseworthy 23 - HIGH End Canadian Online Shopping Brand: The Upside 24 - CANADIAN Local Fashion Style Guide
ART/DESIGN 28 - LET’S STANDOUT Art Studio 31 - FREE Printable *Every Issue* 32 - NEW Canadian Art Gallery: Konfero Gallery 34 - HANDS on Art: Olga’s Magical Masks 36 - JEWELRY Designer Who Shines: Karyn Chopik 38 - JEWELRY and Rock Designs - Rockstar Jewelry 39 - LOCAL Canadian Gifts: Get Winterized 40 - WORLD of Illustrations: Ben Brush Design
LIFESTYLE 42 44 46 48 49 50 52 54 58
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LIFESTYLE Design Online Shoppe - Little Blue Canoe MEDIA Real Life, Personal and TV: Hell on Wheels COFFEE House to Taste: Urban Ground Coffeehouse LOCAL Businesses Offer Canadian Made Products: Local Kids’ Apparel LOCAL Canadian Health Products - Local Health and Beauty SETTING Design for Home Bar to Please Both Genders: His | Her BAR 101 TASTE the Brew: Blackbridge Brewery MEDIA Women and Television: Britnee Blair TV SERIES to Learn About: Go Fish TV
PHOTOGRAPHY 60 - EDITORIAL of the Issue - SMOKING HOT 68 - Greg Gerla Photography 71 - STUDIO of the issue: 3III Studio standoutpublications.com / Winter 2015 standoutpublications.com / Fall- 2016 2015
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WHO’S BEHIND STANDOUT
T H E C O M PA N Y
EDITOR-IN-CHIEF/FOUNDER TESSA & NICHOLAS JOYES
MEDIA MEDIA EDITOR - ZEV ABOSH CREATIVE MANAGER - MITCH WIEBE FACT CHECKER - KAREN SINCLAIR DRAFT EDITOR - MELISSA HAZEN MARKETING ASSOCIATE - NATALIE MAAS & GALIT ABOSH MULTIMEDIA PRODUCER - SERGEY ABRAMOV
“
FEATURES GRAPHIC DESIGNER - NAOMI MAJEK WRITER - LISA KAUFFMANN WRITER - JOYCE JEBOSE WRITER - JENNIFER TIWANA WRITER - TORAN LANTHIER
FASHION & BEAUTY BEAUTY DIRECTOR - DOUGLAS CRESSMAN MAKE UP ARTIST - KARNELL GOEBEL HAIR STYLIST - MICHELLE SCABAR HAIR STYLIST - JACKIE KINCH STYLIST - KD FAUSTINO STYLIST - BECKY KUNG
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@STANDOUTPUBLISH
INFO@STANDOUTPUBLICATIONS.COM
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YOUTUBE
”
ATTENDING FASHION CALGARY PORTRAIT CAMPAIGN GALA 2015, CALGARY
t’s been a great year for us with three successful issues. We had a blast learning about new Canadian companies and stories; we are proud to publish them. For next year, we have huge goals that we will share shortly in 2016. We would like to thank every single person who has supported us along the way and share our dream with others. Our website will have new things added to it to offer our clients more opportunities to sell their products to other Canadians. We hope everyone enjoyed this issue and we would love to hear from you in any form of communication: Instagram, Twitter or email. We love to engage with our readers and clients as they play a huge role in our business. Amazing ideas are coming in our future issues and we truly cannot wait to share them all. Have a great holiday season with your family and friends while enjoying the brand new year of 2016! Happy reading,
/STANDOUT PUBLICATIONS
PRINTED ONLINE BY WWW.MAGCLOUD.COM
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I
WE’RE NOT JUST A MAGAZINE WE STANDOUT.
RELEASE OF DATE: NOVEMBER 27th 2015 WINTER 03 ISSUE WEBSITE DESIGN BY DANIEL FEXA
standoutpublications.com / Winter 2015 - 2016
CANADIAN MAGAZINE BASED OUT OF CALGARY, ALBERTA, CANADA
BEHIND THE COVER
A page dedicated to our third issue’s cover photoshoot
MAKEUP ARTIST REAPPLYING DURING THE SHOOT
OUR SECOND ISSUE HANGING OUT WITH US AT THE SHOOT
PHOTOGRAPHER SHOOTING FROM THE STREET
GREAT COLLECTIONS OF LOCAL JEWELRY
RETOUCHES BY HAIR STYLIST
WE HIGHLY RECOMMEND THIS STUDIO FOR CREATIVE USES!
W
inter has arrived and we Canadians know it. November to March or April is when we need to dress appropriately for this country’s unpredictable weather. There are great local Canadian designers that put their businesses out there to help Canadians to keep up with style and the seasons. There are tons of local businesses containing jewelry, accessories, clothing, footwear and many more. We are trying to expose those businesses across Canada to create a new network. With our crazy rollercoaster weather in the season of winter, we are constantly wearing different things from below zero to above zero degree celsius, so we need variety of clothing presented in closets. Our photo shoot showcased the talents in a few Canadian designers, Rebecca King Fashions from Saskatchewan, O’ Connors, Bano eeMee from Calgary, Mackenzie Jones and Marlee Watt, jewelry designers from Calgary. Check inside for our fun style guide our stylist has produced.
COVER IMAGE PHOTOGRAPHER Zev Abosh MODELS Claire Marie Roberts (Skirt and sweater) - Three Way Clothing, Jacket Bano eeMee with MacKenzie Jones and Marlee Watts Jewelry Jeremias Guenter (Shirt, vest, gloves) O’ Connors HAIR Karnell Goebel MAKEUP Douglas Cressman LASHES Jamila Mink Lashes STYLIST KD Faustino PHOTOGRAPHER Zev Abosh LOCATION Studio 3iii’s, Calgary TABLE OF CONTENTS PHOTOGRAPHER Zev Abosh MODEL Claire Marie Roberts (Jacket) - Bano eeMee (Jumpsuit) - Three Way Clothing JEWELRY Marlee Watts Jewelry and Mackenzie Jones HAIR Karnell Goebel MAKEUP Douglas Cressman LASHES Jamila Mink Lashes STYLIST KD Faustino
standoutpublications.com standoutpublications.com / Winter 2015 / Fall- 2016 2015
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PRODUCTION WINTER 03 NOVEMBER ISSUE
S TA N D O U T P U B L I C AT I O N S P R E S E N T S
AUDIENCE COLLABORATING WITH READERS
R E G U L A R S T H AT W E P U B L I S H E V E R Y E D I T I O N
ISSUE O3
We love Instagram (other things +) and getting our readers involved MAGAZINE PRINT SHOTS FROM OUR READERS!
STANDIN’ OUT TABLE SETTING! “Tis the season to eat, drink and be merry! In true Canadian fashion, we are busting out our plaids (in all shades and sizes) and putting the reindeer on spotlight.
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ILLUSTRATION OF THE ISSUE
Artist/Illustrator - Eric Borowski @albinowishingwalrus standoutpublications.com / Winter 2015 - 2016
CALGARY INTERNATIONAL FILM FESTIVAL
PHOTO CREDIT: STEVEN SPAULDING
AUDEINCE COLLABORATING WITH READERS
RECENT CREATIVE EVENTS IN CANADA (Snapshots) if you tag us, we can publish! WORLD MASTERCARD FASHION WEEK S/S 2016 Talent showcasing at Toronto’s World Mastercard Fashion Week. What a huge plsform for entrepreneurs and talents to blend and create such a great industry. @WMCFASHIONWEEK
Local actresses and actors posing with Calgary’s Mayor, Naheed Nenshi! Mayor Nenshi is a great influence in the creative industry as he is a believer and a supporter of the Canadian crestive scene.
PHOTO CREDIT: ALEEM ALIF
@CALGARYFILM
FASHION CALGARY PORTRAIT CAMPAIGN GALA
Gotta love this white flowy outfit by the designer, Sofia for the upcoming Spring/ Summer 2016 wearable fashion. This will be waiting for us when the snow finally melts away in a few months. @VANFASHIONWEEK
VANCOUVER FASHION WEEK S/S 2015 PHOTO CREDIT: TARA WHITTAKER Fashion Calgary has had four successful galas in the city of Calgary. The brand supports fashion, art, culture, photography and social media. @FASHIONCALGARY
PHOTO CREDIT: ROHIT SHARMA
OUR BLOG IS BACK! The blog is our platform to publish about the industry’s occurances, news and stories in between the quarterly prints. Keep checking our blog for upcoming information and news.
ILAB S AVA E U S S 02 I 01 a n d
LIN LE ON
E
www.standoutpublications.com OUR WEBSITE IS GROWING! We have exciting news coming up in 2016 that will benefit many local businesses and entrepreneurs. After a huge construction to our site last year, we have decided to expand our brand. Stay tumed!
standoutpublications.com / Winter 2015 - 2016
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standoutpublications.com / Winter 2015 - 2016
@ninabozicmasic
#STANDOUT
INSTAGRAM CANADIAN POSTS THAT GOT IT
@brandihofer
@whistleandflute
When we scroll on Instagram, we find and publish the ones that POP “WHEN WE LOSE THE RIGHT TO BE DIFFERENT, WE LOSE THE PRIVLEGE TO BE FREE.” - Charles Evan Hughes
@jessbobyn
@pinkstix.lifestyle
@timefortights
“EVERY INTENSE DESIRE IS PERHAPS A DESIRE TO BE DIFFERENT FROM WHAT WE ARE.” - Eric Hoffer
@jewelnotes
@inheritedjeans
@kdfaustino
standoutpublications.com / Winter 2015 - 2016
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HOT FASHION DESIGNER ON THE SPOT
SUKA CLOTHING EDMONTON DESIGNER PROVIDES WEARABLE DESIGNS FOR THE HIP HOP AND STREET SCENE
PHOTOGRAPHY Ashley Champagne MODEL Mikayla Huculak (Mode Models Management) MAKE UP Nicola Gavins HAIR Colleen Mcginn
WEBSITE / WWW.SUKACLOTHING.CO IG/ @SUKACLOTHING
E
mphasizing the ever-changing design and trend of women’s style can be difficult for any designer, but with the right ingredients of past influences, present trends and one’s own drop of creativity, success can be found for any passionate artist. Edmonton based women’s clothing designer Alisha Schick mixed her raw beginnings from designing for the local hip-hop and street scene, to creating Suka Clothing, “a lifestyle brand with strong emphasis on design” and wearability. As the owner and creative director of her brand, Schick became torn between her professional self and influenced past that inspirited her alter ego to create and tune in on “an aesthetic that could mix modern day practicality, with edgier undertones to create looks that were interesting, independent and acceptable.”
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PHOTO Zev Abosh PARKSHOW 2013
HOT FASHION DESIGNER ON THE SPOT
“Simple basics are updated with contrasting details inspired by high-fashion trends and sub –cultures,” said Schick. “The brand continues to grow with the help of Edmonton’s strong fashion community and the many local muses [I] interact with on a daily basis.” Throughout the years of development of Suka Clothing, Schick has had the opportunity of working with many companies and events in the collaboration and promotion of her designs including the successful PARK show in Calgary.
“Participating in the PARK events has gained us a spotlight in the Alberta Market,” Schick explained. “[It] has also given us opportunities to grow as a Canadian brand and not just locally.” “We are now in our third season with PARK and the response has been a positive one.” As competition and inspiration work hand-in-hand with any artisan or designer, the relationship between the two help create unique and original pieces that no other clothing brand has. “Competition is good; it motivates [one] to do better and also builds comparison,” Schick explained. “When it comes to our experiences in Edmonton, there is definitely power in numbers.” “The growth in Edmonton, designers and companies in the last five years has definitely given brands like Suka an opportunity to have a spotlight and grow. Schick continues by saying, “The challenge is to do what you love without making too many sacrifices,
PHOTO Zev Abosh PARKSHOW 2015
“BEING CREATIVE AND BEING A BUSINESS IS A FINE LINE.” but at the end of the day, you still have to make that revenue.” When asked, “How does your company standout,” Schick simply said, “Inspire and be inspired; Suka gives as much as it gets.” “We have grown with the industry and its’ client’s. We have helped to mentor a new generations of designers and fashion lovers.” — Mitch Wiebe standoutpublications.com / Winter 2015 - 2016
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DESIGNER’S LABEL COMES TO CANADA
MASTERPIECE PURSES
PIERO GUIDI Italian Luxury Arrives in Canada PHOTOGRAPHY Zev Abosh
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any fashion forward women covet a luxury handbag to add to their wardrobe, either for functionality or simply to accessorize. Associated with the fashion world, brands like Louis Vuitton, Chanel, and Hermes standout globally and make a statement to any woman’s outfit. Smaller brands have the novelty of being unique and uncommon, which is what Melissa Grassi, a Calgary-born designer with an Italian heritage discovered 20 years ago on one of her many trips to Italy. Grassi spotted a bag that she was unfamiliar with but would change her career path several years later. “I bought my first Piero Guidi bag in Teramo, Italy and loved it ever since,” explained Grassi. “My collection has grown over the years and I am always being complimented on them; I knew that I had to bring the line to Canada.” After numerous calls and meetings with Piero Guidi, Melissa secured the licensee rights for Canada in the spring of 2015. “I love that Piero Guidi is a family-run company, they are so supportive of what I’m doing here and are thrilled to add Canada to the list of countries they sell in.” Piero Guidi began his artistry working with numerous mediums – including, but not limited to metals and leathers. By initially working with belts 40 years ago, Guidi shifted his focus to handbags and sparked the beginnings of his successful company. Today, his collection includes the classic Lineabold line and the whimsical Magic Circus collection. “My clients love the variety in the collection and that they can carry one of these bags without seeing it on the arm of another,” Grassi mentions while generally describing her clientele. Comparable in price to Michael Kors, Grassi is confident that she has found a product that retailers and handbag enthusiasts across Canada will be excited to add to their collections. The Piero Guidi brand is typically sold across Europe and Asia, with standalone locations across Italy and more recently, Soho, New York. Now available in Calgary, you can find Piero Guidi at Shoe Muse (Aspen SW), Ginger Laurier (Britannia SW), and Benzinger Charlebois Furs (1005 2nd St SW). Rox Gems (908 17th Avenue SW) is also hosting a pop-up shop until December 31st, 2015. IG/ @PIEROGUIDICANADA
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PHOTOGRAPHER Zev Abosh MODEL Jeremias Guenter ( imodel Management ) CLOTHING O’ Connors, Calgary STYLIST KD Faustino HAIR STYLIST Karnell Goebel MAKEUP Douglas Cressman
MALE SUIT FASHION EDMONTON BRAND WHO HELPS MEN TO F I N D S U I T S T H AT FIT WELL
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SUITS BY CURTIS ELIOT “Because no man fits off the rack.” WEBSITE / WWW.SUITSBYCURTISELIOT.COM IG/ @SUITSBYCURTISELIOT
standoutpublications.com / Winter 2015 - 2016
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CANADIAN FASHION BLOGGER BLOGGER TO CHECK OUT!
KAROLINA’S STYLE We know many of you can relate...
P WEBSITE / WWW.HOUSEOFNONIE.COM EMAIL / NINA@HOUSEOFNONIE.COM FB / HOUSEOFNONIE IG / @HOUSEOFNONIE TW / @HOUSEOFNONIE
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standoutpublications.com / Winter 2015 - 2016
roud wife and crazy pug lady turned super mom making minimalistic look chic one day at a time.
WEBSITE / WWW.KAROLINAS-STYLE.CA IG / @KAROLINASSTYLE
SPECIFIC FASHION STYLING TIPS FOR MOMS
MOTHERS CAN BE STYLISH TOO
STYLE ME MOMMY Creative mom blogger shares her tips on how to still have energy to be stylish while taking care of kids
PHOTOGRAPHY Anneke Forbes & Samuel Tolhurst WEBSITE / WWW.SASSIANNE.COM IG/ @SASSIANNE
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hoosing an outfit, whether for others or myself, is one of my favourite things to do. Especially when I can go out and buy something new! Dressing for an occasion is as exciting to me as a morning coffee is to most people. Now that I have my little man Ezekiel, do I feel the same way? Absolutely! It just takes a little more time and preparation. And I get to style him as well! HERE ARE MY TOP 5 STYLING TIPS FOR MOMS
1
(AND THOSE OF US SIMPLY LACKING IN TIME!)
GET DRESSED :: Whether you are a stay at home mom or work from home, getting up and getting dressed in the morning will make you feel more ready to tackle the days events. Getting dressed will energize and motivate you for the tasks ahead.
2
PREP YOUR LOOKS :: Preparing your outfits the evening before will help you with the endless battle of indecision! Particularly if you know your time is limited in the morning. It will help you get out of your sweat pants & into your real clothes!
3
INVEST IN THE CLASSICS :: Classics are the basic essentials that every woman should own. Basics keep it simple and are easy to mix and match with the rest of your wardrobe. A great fitting pair of jeans, a grey T-shirt, a black blazer & a pair pumps (or booties) and you have a polished look that took little effort!
4
LOOKS TO GO :: As a mom I already know there are times when the mornings do not go to plan. It is on these mornings when what to wear will be the last thing on my mind. So having a few pre-determined outfit combinations will greatly lessen the stress in these moments. (And will make sure you don’t just reach for yesterdays outfit!) These can be repeatable favourites, whether casual or dressy.
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5
ACCESSORISE YOURSELF :: I am an accessories gal! I have worked for different accessory companies over the years and it is accessories that can change the look of an entire outfit. A hat, a scarf, a statement necklace – all of these have the ability to make an outfit pop! Dress up your classic basics or revamp that LBD with different accessories and you will have multiplied your looks. Whatever you do, dress for you. If a trend doesn’t suit you, don’t follow it. Love your body, love your style. Be your beautiful and wear confidence boldly. Sarah Tolhurst along with her husband Samuel & their little man Ezekiel, love to travel and explore. They are Aussies currently living in Calgary Canada. Connecting with others all around the globe is their favourite past time, especially when it involves good food, coffee or wine! Sarah is a creative, spending her time blogging, styling people, places & flowers.
www.karolinas-style.ca
OUTSIDE OF THE CANADIAN INDUSTRY GOOD ROLE MODEL = GOOD INFLUENCE
CANADIAN DESIGNS FOR A SOUTHERN BELLE Miss America visits Calgary with a suitcase full of Canadian clothing PHOTOGRAPHY Zev Abosh DESIGNER Joseph Ribkoff
IG/ @MISSAMERICAORG TW/ @MISSAMERICA
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n her first trip to Calgary, we caught up with Miss America 2016, Betty Cantrell after a busy day of television and radio in the city. The pageant community is not as large in Canada, and so, people are unfamiliar with what dictates a performance and the process of what goes on behind the scenes. Nonetheless, our interview with Miss Cantrell shed some light on pageantry for our readers. That week, Betty had previously been to Montreal and Toronto – after her stay in Calgary, she was heading back to Montreal in order to fly home to her state of Georgia. “It has been a busy week but it comes with the job,” explained Betty. “On average I will travel 32,000 kilometers per month for the next year – but I’m having a lot of fun along the way.” In her interview, she explained that this was her first trip to Canada, courtesy of her Montreal-based clothing sponsor, designer Joseph Ribkoff. Made in Canada, we learn that his large seasonal collections are versatile and of course, travel-friendly. Ribkoff is the designer who has been selected to dress Miss America 2016 for the following year. His clothing will be modeled and displayed by Betty continuously, which will boost the income at his retailers in 55 countries around the world. Although she is an evident beauty, we learn that Betty Cantrell is more than just a pretty face. In fact, she had previously competed in only three other pageants before winning Miss America, which was not typical, especially compared to many of her other competitors who have trained their entire life. Her focus had previously been on her studies at Mercer University in Georgia - honing her musical gift in the opera. In fact, it was her performance of “Tu, Tu Piccolo Iddio” from the play Madame Butterfly that helped her secure the crown. Betty now holds one of America’s most celebrated titles: Miss America 2016. On top of the mountains of free clothes she has accumulated, she has won a $50,000 scholarship, which will help her reach her ultimate goal of a career on Broadway. This year she will be an Official National Goodwill Ambassador for the Children’s Miracle Network and will spread the word of her work in the hospitals on her mantra of “Healthy Children, Strong America.” — Melissa Hazen
standoutpublications.com / Winter 2015 - 2016
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OUTSIDE OF THE CANADIAN INDUSTRY
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“ON AVERAGE, I WILL TRAVEL 32, 000 KILOMETRES PER MONTH FOR THE NEXT YEAR - BUT I’M HAVING A LOT OF FUN ALONG THE WAY.”
T O P FA S H I O N M O D E L T O WAT C H
CANADIAN MODEL PROFILE
[ KIM NOSEWORTHY ] • PORTFOLIO • @KIMBOTLAY WHERE DID THAT NAME COME FROM:
From my nickname “bots” FAVOURITE PHOTO APPS:
Snapseed and Aillis 1
FAVOURITE PHOTOGRAPHER TO WORK WITH:
5
Jessica Pechet FAVOURITE MODEL:
Kate Moss BEST CLIENTS:
Herschel Supply Co & Camp Brand Goods 6
BEST PLACE YOU’VE LIVED:
Milano and Hong Kong 2
BEST PLACE YOU’VE TRAVELLED:
Kenya, Barcelona, Amsterdam, Maui
PHOTO Zev Abosh PARKSHOW 2015 DESIGNER Paul Hardy
7
3
8
SOMETHING WE MIGHT NOT KNOW ABOUT YOU:
I’m 36, I speak Italian, I have a BA, and I’m fashion editor for Freq & Branded magazines. 36! WHAT’S YOUR SECRET:
Good genes, good balance. HOW DO YOU BALANCE YOUR DAYS:
Naps on planes are key. 1. HERSCHEL 2. PRESS MAG 3. CAMP BRAND GOODS 4. KONZUK 5. PRESS MAG 6. HERSCHEL 7. PARKLUXE 8. FREQ MAG 9. HACID MAG 4
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9 WEBSITE / WWW.KIMNOSEWORTHY.COM IG / @KIMBOTLAY
standoutpublications.com / Winter 2015 - 2016
WHAT’S A PERFECT SHOOT DAY LOOK LIKE:
Beautiful location, awesome team and freedom of creativity & movement. WHAT MAKES YOU STAND OUT:
The fact that I don’t want to.
HIGH END CANADIAN ONLINE SHOPPING BRAND
CHECK OUT
THE UPSIDE
New Canadian consignment shopping website hits the Internet
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riginating from a love of fashion and a desire to make luxury retail more accessible to Canadians, the Upside, which is Canada’s largest online luxury consignment retailer, was created by Calgary’s Lauryn Zhukrovsky. Consignment retail involves putting a product up for sale by using a company such as the upside as an intermediary in order to sell pre-loved luxury goods. With limited access to luxury goods from online Canadian companies, the upside prides themselves in providing a premium experience for both consignors and buyers by offering authenticated designer goods without the hassle of dealing with exchange rates and high shipping. Buyers are able to purchase luxury goods at an average of 60-70% off the retail price, which benefits the consignors, as they will earn up to 70% of the sale price when their item sells. The Upside’s curated inventory is comprised of more than +250 designers such as Louis Vuitton, Chanel, Gucci, Hermes, and Prada, to name a few. Based entirely online, the upside provides optional at-home pick-up service and free mail-in consignment with simple get-started steps for beginners. In terms of the Canadian industry and how the upside benefits it locally and internationally, it places Canada on the map by
WEBSITE / WWW.THEUPSIDE.CA
providing access to premium luxury retail while boosting the economic industry. Both buyers and consignors see a higher return as the upside offers 30% more product than any other consignment retailer. Additionally, the upside prices to sell, meaning that they price fair at a level they believe will be competitive. They give the consignors 60% of the sale price and only take 40% as payment for being the intermediary. Consignment shopping is an investment due to the purchasing of higher end items that will resell. By keeping items in good condition, proper cleaning and a little TLC, they retain their value for reselling in the future. The Upside is a conduit to the most coveted brands and styles, making these brands affordable and easily accessible. They provide a service to Canadians by making the fashion market more readily available to consumers, allowing for easy shopping and a push for seasonal trends. The company embraces their consignors and shoppers by providing a friendly service that is efficient as it is fashionable. Sign up today at www.upside.ca to become a consignor, or simply browse their fashion selections to discover the newest luxury item to add to your wardrobe. — Melissa Hazen standoutpublications.com / Winter 2015 - 2016
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#WEARCANADA LOCAL DESIGNERS
Y O U R S T R U LY - C A N A D I A N
STYLE GUIDE Winter has arrived — our stylist reveals her ideas for layering
PHOTOGRAPHY Zev Abosh MODELS Claire Marie Roberts (female) Jeremias Guenter (male) iModel Management FASHION STYLIST KD Faustino HAIR STYLIST Karnell Goebel MAKEUP Douglas Cressman
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e know how hard it can be to stay warm and stylish when Canada’s winter drops to -10C and below. Since Canada experiences such drastic seasons throughout the year, we are constantly rearranging our closets. Canadians also know that we need to prepare for surivial in case something goes wrong. So, we wanted to create your own truly Canadian simple style guide just to give ideas and how we can layer up by wearing multiple local designers from across Canada. We chose three different events that Canadians most likely get dressed up for.
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standoutpublications.com / Winter 2015 - 2016
#WEARCANADA LOCAL DESIGNERS
NEW YEAR WITH A BANG RING IN THE NEW YEAR IN STYLE! FORGET THE PREDICTABLE SPARKLY SILVER DRESS, THESE TRENDS WOULD TURN HEADS.
TOUGHEN IT UP — Add a touch of your androgynous side to your girly ensemble with a leather jacket.
}
JUMP ON — Jump start into the New Year with this understated yet sensual and sophisticated jumpsuit.
}
} }
MR PLUM — Forget the usual black. This season’s hottest and richest color would make you standout more.
50 SHADES OF GREY — Don’t wait til 12! Impress your lady with these madeto-fit dressed up bottoms.
CLAIRE - PANT SUIT. THREE WAY CLOTHING JACKET, BANO EEMEE JEWELRY, MACKENZIE JONES JEREMIAS - SWEATER, O’ CONNORS SCARF, O’ CONNORS JACKET, O’ CONNORS SHIRT, O’ CONNORS
standoutpublications.com / Winter 2015 - 2016
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#WEARCANADA LOCAL DESIGNERS
AFTER POWDER RIP SNOWBOARDING PANTS OFF, COMFY CLOTHES ON. HOT COCOA BY THE FIRE IN THIS SEASON’S COZIEST PLAIDS.
ARMY GILET — Vests are in and a great way to layer up. Add some plaid and release your inner lumberjack.
}
}
BLANKET SCARF — Think scarf with dual purpose: chic and warm.
}
CABLE KNIT — Who said you cannot wear a skirt (with tights) during winter season? This cable knit skirt proves otherwise.
CARIBOU FRIEND — From the slopes to afternoon tea. These Sorels are a must for any outdoor enthusiast/
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}
standoutpublications.com / Winter 2015 - 2016
CLAIRE - JACKET, BANO EEMEE SCARF, THE BAY SWEATER, THREE WAY CLOTHING SKIRT, THREE WAY CLOTHING JEREMIAS - VEST, O’ CONNORS PLAID SHIRT, O’ CONNORS GLOVES, O’ CONNORS
WHAT A BETTER WAY TO END A TRIP TO THE MOUNTAINS THAN A CASUAL YET ROMANTIC DATE NIGHT WITH YOUR BEAU IN THE LITTLE CABIN IN THE WOODS’ RUSTIC RESTO.
COZY KNITS— This funky cardigan wrap gives an unexpected twist to the classic turtleneck.
}
BOOT IT — These boots are made for walking! Let your feet rest and leave the heels at home.
}
} }
SPORTY BLAZER — Dressed up but dressed down is the quintessential code to the best sartorial looks.
ALL-SEASON DENIM — Jeans are a nofail safe clothing item you need in your closet with or without snow outside.
CLAIRE - JACKET, REBECCA KING FASHIONS TURTLENECK DRESS, THREE WAY CLOTHING EAR MUFFS, BANFF JEREMIAS - JACKET, O’ CONNORS SWEATER, O’ CONNORS DENIM, O’ CONNORS
standoutpublications.com / Winter 2015 - 2016
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#WEARCANADA LOCAL DESIGNERS
C A B I N D AT E N I G H T
STANDOUT ART GALLERY
LET’S STANDOUT STUDIO
ART WORK BY DESERE PRESSEY WEBSITE - WWW.DESEREPRESSEY.COM IG - @DESEREPRESSEY
Our print gallery gives talented entrepreneurs the opportunity to showcase their work
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standoutpublications.com / Winter 2015 - 2016
ART WORK BY PATRICIA ZYRINN DE GUZMAN EMAIL - PATRICIAZYRINN@GMAIL.COM PHONE NUMBER - 587 - 707 - 9717
STANDOUT ART GALLERY
“ Y O U C A N ’ T U S E U P C R E A T I V I T Y. T H E M O R E YO U U S E , T H E M O R E YO U H AV E .” - M a y a A n g e l o u
standoutpublications.com / Winter 2015 - 2016
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ART WORK BY JASON GOGO EMAIL - JASONGOGOART@GMAIL.COM WEBSITE - WWW.JASONGOGO.COM/ART.HTML
NEW CANADIAN ART GALLERY ARTISTIC GALLERY BOUTIQUE
KO:N.FE.RO GALLERY Art gallery owner opens her doors to artists in Calgary PHOTOGRAPHY Peter Marlin Photography
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o:n.fe.ro art, an artistic gallery boutique “that caters exclusively to designer’s and private clients in the sales and promotion of original art work,” bringing artisans of every kind into a unique and inspiring gallery to showcase their pieces. Inclusive to all, the Calgary based show-house is a ‘onestop-shop’ that is “stimulating, clean and beautiful” for artisans and art lovers. Michelle Haug, founder and Director of the gallery, was inspired by the artistic talent that surrounds the world and believed opening a spot to deliver original pieces to the community and private buyers was a necessity. “As the director of the company and an artist, I wanted a space where we could house as many local artists, artists from Canada and abroad in our space,” Haug said. “There is so much talent around us.” “.ko:n.fe.ro is a Latin word that means to ‘gather, unite and join together’ and that is the goal of my company [and] to bring as many talented artists & brilliant designers together for the sales and promotion of stunning original art work.” As most galleries are exclusive to the artists and pieces they will hang and showcase, Haug explained that ko:n.fe.ro art wants “to give artist’s [the chance] to show their work” in the space. “Most galleries are very specific to the art they commission [and] this limits the amount of artists that have the opportunity
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to show their work,” she said. “At present, we have about 15 artists that we represent and the number is growing, [where] ten of those are local artists.” An original concept of .ko:n.fe.ro art is that the curious public and potential buyers of the pieces are not introduced to the artist by labeling, yet only an artist number can be viewed. “Seeing the art of the art’s sake is a concept that seems to be forgotten,” Haug said. “We are so consumed by brands and labels and to me, as an artist, art should not be seen through those specifics.” “Art is very emotional and should be based on that connection to the work [and] not on the name and price.” The creative industry continues to pull along in concept, technology and application, creating a very saturated and competitive environment. Haug challenges that idea in the industry and says, “There doesn’t have to be.” “Art is art is art; there is enough to go around.” .Ko:n.fe.ro art goals on the promotion and selling of pieces of the artists to hang in “as many homes, businesses [and] restaurants as possible.” “There is nothing more exciting than promoting talent that is part of our community and having other artists from other parts of Canada and the United States only compliments us more.” — Mitch Wiebe
“ ART is ART is art; there is ENOUGH to go
AROUND.”
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WE PUBLISH WORK (WHICH ARE JUDGED BY US) OF PHOTOGRAPHY, ART AND ILLUSTRATIONS TO BE SHOWCASED IN OUR PRINT GALLERY. EMAIL YOUR WORK TO INFO@STANDOUTPUBLICATIONS.COM
WEBSITE / WWW.KONFEROART.COM @KONFEROART
STANDOUT 2015 - PHOTOGRAPHY NEW CANADIAN & ART GALLERY
HANDS ON ART
M AT E R I A L S , T O O L S A N D H A N D M A D E
OLGA’S MAGICAL MASKS Calgary mask artist reveals the story and ideas behind her work PHOTOGRAPHY Dmitriy Nehoroshkov
“THE WALLS IN OUR HOUSES ARE COVERED IN MASKS! BUT THIS IS NOT JUST A MASK — IT IS MY REAL EMOTIONS. ALL MY MASKS [ARE] REAL PEOPLE WITH MYSTICAL CHARACTERS.”
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asks develop into many shapes and forms, encompassing expressions that we encounter every day. The transformation behind the mask throughout history has supported many social affairs such as the theatre, carnivals, and public gatherings, all of which had a specific design to support a certain event. Olga Semenova, founder of Olga’s MASKS International SHOW, was inspired by Shakespeare’s phrase: “All the world’s a stage, and all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts.” Semenova states that the people who surround her in and out of her daily life are what motivate her to develop a mask. The mask defines her purpose and each mask has a meaning that she wishes to embrace, “This is life experience, which has opened for me the expression of my emotions in masks.” The dual nature of the mask is how Semenova describes people. She explains that we have many sides and many faces; therefore how we express ourselves depends on a balance in human nature. “The walls in our house are covered with masks! But this is not just a mask – it is my real emotions. All my masks [are] real people with mystical characters.”
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The process of mask making at Olga’s MASKS requires two papier-mâché methods: the first uses paper strips that are glued together with adhesive; the second using paper pulp mixed together with glue. Semenova then sculpts the mask in the form of a clay mold and once dry, polishes it and coats it in a special layer of paint. The last step involves decorating and creating the crown or headdress, “I use hand brush-painting (acrylic), 3D painting, glue-painting, decoupage, ribbon embroidery, gliding, silvering, crystal mosaic, lace technique, wet skin technique, and macramé.” Choosing a mask can be compared to choosing a costume; it is role-play that allows you to take a temporary step out of your current life. We can take on any identity and temporarily take a step out of our current lives by wearing a mask. Olga Semenova brings these characters to life through her inspiration of individual emotions; designing her masks to capture the essence of facial expressions. She specializes in creating a collection for show and designing custom-made masks on an international level. If you are looking to fashion your own mask, look no further than to Olga Semenova where inspiration and passion shine through her “DRINK UP” works of art. — Melissa Hazen
JEWELRY DESIGNER WHO SHINES
JEWELRY DESIGNER M A K E S A N I M PA C T
KARYN CHOPIK Jewelry talent exists in middle Canada
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etal and stones, at most times, are overlooked by ourselves as more building blocks to the foundations of our urban expansion. No more than beautiful architectural detail in high-rise complexes, we announce it, in the moment, as something special and beautiful. But, when there comes that special eye that sees these products as more than urban building materials, the sculpting of every tiny sliver of metal or grain of stone transforms into a beautifully unique and original design of jewelry. This a feeling, only Karyn Chopik, lead designer and owner of Karyn Chopik Studios of Surrey, British Columbia, can describe as her vision comes together on each piece she carefully crafts. Chopik’s jewelry designs are effortlessly built in house with handcrafted precision, a stem of originality to each individual piece she produces for clients. Working “primarily in sterling silver, bronze and copper,” the luxury jewelry design studio uses “ancient metal smith and lost wax casting process.” “We produce high-quality, luxury, leading edge designs,” said Chopik. “[These pieces include] the use of semi-precious stones.” “My work is a balance of yin & yang, the strong metal work being the ‘yang’ and the crystals, stones and beading, being the ‘yin’.” >
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PHOTOGRAPHY Mitch Wiebe (District12 Photographics) MODEL Laila Sather (EDGE Agency) JEWELRY Karyn Chopik MAKEUP Caitlin Buye MAKEUP APPRENTICE Janelle Buye WARDROBE Bre’s Boutique ASSISTANT Braydon Beaudette & Jasmine Johnston
JEWELRY DESIGNER WHO SHINES
design luxury
quality
“DESIGN, LUXURY, QUALITY, EXCLUSIVITY AND CUSTOMER SERVICES” HAS ALWAYS BEEN PART OF THE PRACTICE SINCE THE INCEPTION OF CHOPIK’S DESIGN BEGINNINGS, BUT AS THE LITTLE GUY CHOPIK HAD MOMENTS OF, “ROCKING THE BOAT AND [THAT] WAS OFTEN MET WITH CRITICISM FROM OTHERS.” “I believe in order to standout, [I must] stand alone,” Chopik explained. “I have always done my own thing.” Creating beautiful, original work and lines come from the dedication of Chopik’s “finely woven team [that] respect each others contributions [as] a whole.” “I have the original vision,” Chopik said. “I describe the vision and storyboard the next collection.” “Everyone is included in the process from: researching beads, manufacturing process, and photographing & marketing the collection through social-media.” With over 80 distribution chains across Canada and the United States, Chopik’s hard work and dedication proves artistic and entrepreneurial blood flows through her veins, representing the success of her intrinsic brand. “To be successful in this industry, you have to weather the storm, always keeping your eye on the horizon. Hard work and vision does eventually pay off, but you have to stand out and to stand out, it means following your gut and walking outside the lines.” —Mitch Wiebe
standoutpublications.com / Winter 2015 - 2016
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JEWELRY AND ROCK DESIGNS
DESIGNER / ROCK STAR JEWELRY WEBSITE / WWW.ROCKSTARJEWELRY.MADEURBAN.COM IG / @ROCKSTARJEWELRY
J E W E L R Y M AT E R I A L S
ROCK IT
Jewelry designer expresses what rocks and gems mean to him and his business
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t’s important for us to learn how businesses work. We connected with Rockstar Jewelry to learn how the process works to work with metal and rocks/gem for jewelry design.
HOW DO YOU START A NEW COLLECTION & WHAT ARE THE INSPIRATIONS BEHIND THEM?
For me, a new collection can start anywhere and from anything. A beautiful picture, a walk through nature, etc. As for inspiration it’s mostly the same, however, I have recently been inspired by the minimalist/bohemian stylings of Angelique Cooper, Anastasia Ashley, Giovanna Tonzillo, Alden Steimle, the Stylistas Phaedra Godchild and Breanna Hardy, and Brooke Davis. I could go on but the list is too long (and growing).
business, so she helps me out a lot. WHAT DO ROCKS MEAN TO YOU AND YOUR JEWELRY LINE?
I like having a connection to the Earth. Gemstones are beautiful. I just finished a pair of Aventurine earrings and the stone is amazing. It’s translucent with little flecks of quartz or copper depending on where it’s from. I also like how each stone has a meaning behind it. THE BACKGROUND BEHIND THIS BRAND
I started Rockstar Jewelry back in 2011(ish), just to see if I could do it and it grew from there. In short, I love a challenge.
WHAT ARE THE ADVANTAGES AND DISAVANTAGES OF DESIGNING JEWELRY?
WHAT IS THE BEST PART ABOUT FINISHING A COLLECTION?
Advantages, there’s really only one for me and that’s creative freedom. As for disadvantages, right now it’s sourcing materials. I’m new to the game but thankfully my cousin is in the gemstone
The best part for me in finishing a collection is the sense of accomplishment that it gives me. To be able to say to myself, this is where I started and look what I was able to do.
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Wedding party coffee sleeves make a great shower gift, and are an awesome photo op! They are essential for the morning of the big day because we know you aren’t getting any sleep the night before! They come as a set of 10 (1 x Bride, 1 x Groom, 1 x Maid of Honour, 1 x Best Man, 3 x Bridesmaid, 3 x Groomsmen) and retail for $15.00 CAD.
WEBSITE / WWW.ETSY.COM/CA/SHOP/STEVVIEANDBEAN IG / @STEVIEANDBEAN
WINTER WEDDING THEME COFFEE SLEEVES $15 CAD
BRAND & IRON Brand & Iron solid brass bottle opener makes a great gift for any craft beer enthusiast. With leather detailing contrasting the polished brass, this opener stands out above the rest.
LOCAL SHOPPING
GET WINTERIZED
BOTTLE OPENER $35 CAD
Holiday local gift ideas for both genders
BOYFRIEND
WEBSITE / WWW.BRANDANDIRON.COM WRAP COAT, IG / @BRAND_IRON $750 CAD
FOXHOUND COLLECTIONS SOY CANDLES $16 CAD
WEBSITE / WWW.FOXHOUNDCOLLECTION.COM IG / @FOXHOUNDCOLLECTION
standoutpublications.com / Winter 2015 - 2016
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LOCAL CANADIAN GIFTS
STEVIE & BEAN
WORLD OF ILLUSTRATIONS POPPIN’ & EYE DELICIOUS
BEN BRUSH DESIGN Bringing simplicity and talent together
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WORLD OF ILLUSTRATIONS
A
paintbrush, pencil or the click of a camera are the main tools for many artisans across the country but when it comes to graphic designers, their tool of choice becomes a keyboard and mouse. Interviewing freelance graphic designer and entrepreneur Ben Brush of Ben Brush Designs helped me see how the intricate sweeps of the mouse and the creative thought of design and marketing are just as important in a technologically technical career that requires passion and the eye for design. “I started doing freelance design in early 2013,” Brush said. “After some time in the industry, I got a feel for the work I really enjoyed and started to focus in on logo design, branding and icon illustration.” As every other artistic industry becomes more competitive, Brush established his brand with the of his creative-self saying he loves “the way design concepts like symmetry, balance, contrast and colour, show up in the world, both in nature and urban environment” that can be applied his work. “The perfect client knows the importance and to value of design; they know what it means to have a solid brand.” In development of his own brand, Brush allowed this “flexibility and freedom to quickly adapt to the industry” to best serve his clients in the changing environment. With each new company, a graphic designer gets a new job in creating something magical to help it stand out and brand itself within the industry. “It’s incredibly rewarding working on projects that you believe in and I’ve been lucky to work with so many amazing people and companies,” Brush said. “The most significant work for me has been creating new brands for startup founders/ new business owners and watching how they grow their companies. “Working with clients at such an early stage in their business often leads to long-lasting business relationships.” As the market significantly relates to the success of a company, Brush highlights the key to appropriate branding and design to help achieve just that. “The [client] needs to be invested and confident in their vision and goals,” Brush explained. “Because design is all about solving problems, I am inspired by finding the best possible solution within the constraints of each project.” Regarding Brush’s own branding for his company, he wanted his work “to do most of the talking”, allowing it to be “simple and understated” rather then competing with it. This helps his work speak for itself and ensure that his clients will receive the highest quality and top-notch original designs. “By aligning myself with my clients, I make their success my goal and use that as the driving force behind each project. Making clients success a priority ensures the designs are strong and effective.” — Mitch Wiebe
• PORTFOLIO •
DESIGNER / BEN BRUSH WEBSITE / WWW.BENBRUSHDESIGN.COM IG / @BENBRUSHDESIGN
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LIFESTYLE ONLINE DESIGN SHOPPE
A D U LT A N D C H I L D R E N LOCAL SHOPPING
For the young...
LITTLE BLUE CANOE
LONG LEGGED BEAR WITH PURPLE CAPE AND CROWN (SILLY DOLLS CANADA) $39 CAD *ANOTHER SILLY DOLL ON PAGE 48
L
ittle Blue Canoe is the newest and hottest Canadian local online shopping site that has been surfacing in the creative industry. Products are proudly made in Canada by talented artisans, designers and craftspeople. Here is your chance to shop local by checking out their hottest products in our magazine!
WILDLIFE IN SWEATERS WOODEN STORY BLOCKS (FIDOODLE) $34 CAD
DIDJA KNOW? Little Blue Canoe wants to save you money this holiday season! Enjoy free shipping from the online retailer with the code: STANDOUT - valid now to December 18th, 2015.
COZY SWADDLE IN NIGHT BLUE OR SOFT PINK (LUVMOTHER) $79 CAD
MODERN UNISEX LONG SLEEVED BABY ONE PIECE - FINN THE FOX (WILD KIDS APPAREL) $28 CAD *ANOTHER HOODIE ON PAGE 48
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LIFESTYLE ONLINE DESIGN SHOPPE
For the adults... “LIVING THE DREAM ONE LATTE AT A TIME” MUG (A LITTLE BLUE CANOE EXCLUSIVE) $17 CAD
WEBSITE / WWW.LITTLEBLUECANOE.COM IG / @LITTLEBLUECANOE
VANILLA MOON BODY OIL (CAMP) $79 CAD
HOCKEY AND A BEER CUFFLINKS (MARMALADE DESIGNS) $110 CAD
GRADIENT CHEESE BOARD (EMERSON PRINGLE CARPENTRY) $50 CAD
THE CIDER MADE ME DO IT CANDLE (COAL AND CANARY) $25 CAD
WEBSITE / WWW.LITTLEBLUECANOE.COM IG / @LITTLEBLUECANOE
standoutpublications.com / Winter 2015 - 2016
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MEDIA REAL LIFE, PERSONAL AND TV
CANADIAN ACTOR REVEALS HOW REAL LIFE IS AS REAL AS IT GETS
HELL ON WHEELS
Kevin Davey and his emerging acting career PHOTOGRAPHY Zev Abosh
ACTOR / KEVIN DAVEY FROM PLATINUM TALENT MANAGEMENT INC
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T
MEDIA WOMEN AND TELEVISION
here are two types of people in the world; dreamers and doers. Dreamers continue to dream while doers utilize all their mental power to do. A wise man once said, “I realized that if [I] have a dream, it’s a sin not to chase it.” Actor Kevin Davey, best known for his role on Hell on Wheels, hasn’t acted all his life, but after a devastating life changing event that left his children motherless and him without the love of his life, he realized that his lifelong dream of acting had to be chased. “In 2008, my wife of 21 years and partner of 26 was killed by a drunk-driver in a hit and run,” Davey said. “This happened while she was out for a walk with our children and whilst pushing our already disabled son in his wheel chair. “This tragedy not only thrust me into single-parenthood, leaving me to raise my eight-year-old daughter and my 15 year old disabled, wheelchair bound son alone, but also opened my eyes and mind as to how short life can be.” After time of loss and grief, Davey took a dose of his own medicine and proactively put his acting dreams out in the industry and attained an agent. “Although I haven’t been in the industry that long, I’ve been very fortunate in the roles I’ve won,” Davey explained. “They’ve kind of come natural to me and I’ve just delivered my lines in the way I believe the director would want them delivered.” Re-evaluating family and his professional life after tragedy has given a new enlightenment to Davey’s position as a father and within his acting career. With the perseverance of reeducating himself within his role and routines, his lifelong dreams of becoming a successful actor began to blossom through hard work and the introduction to the industry.
“MY ADVICE WOULD BE NEVER GIVE UP, STAY HUMBLE AND ALWAYS TREAT OTHERS AS YOU WANT TO BE TREATED.” DAVEY SAID. “WHETHER THEY’RE THE DIRECTOR, CATERER, BACKGROUND TALENT OR WHOMEVER, BE NICE.” “And if [one] auditions for a role but doesn’t get it, get into the mindset where you believe the only reason you didn’t get the role is because you weren’t meant to get it.” Through the ups and downs of life, a devastating accident that changed everything and a dream that was pursued out of it, Davey is now living life with one simple message that all must stand by. — Mitch Wiebe standoutpublications.com / Winter 2015 - 2016
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COFFEE HOUSE TO SIP FROM
MIDDLE CANADA COFFEE
URBAN GROUND COFFEE HOUSE Coffee house in Swift Current, Sask offers quality products and in-store desserts PHOTOGRAPHY Mitch Wiebe
WEBSITE / WWW.URBANGROUNDCOFFEEHOUSE.COM
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COFFEE HOUSE TO SIP FROM
C
an you smell fresh ground coffee beans, the aroma of espresso, or the delicate tastes of homemade specialty goods that tickle your palette? I can only assume that your answer is ‘no’. If any these cause a craving that shivers down your spine, we suggest you take yourself down to the coffeehouse with a big city name and relaxing environment that a small town can only offer. Urban Ground Coffeehouse is established in the close-knit municipality of Swift Current, Saskatchewan; a humbling town of approximately 20 000 residents. Kaitlin Kennedy, owner and operator, believed it was time for a shop in the quaint community. “Opening late in 2007, Urban Ground Coffeehouse was in a way, the first of its kind for the city and was instantly well received,” Kennedy explained. “The downtown core of the city had been undergoing a lot of positive changes and lots of businesses were filling vacant buildings at the time.” Success of the newly sought-after ‘coffee spot’ was seen immediately and was welcomed with open arms by many. However, Kennedy said, “there wasn’t anything similar at the time and there were a lot of people who didn’t believe that an independent coffeehouse would be well supported in the community.” “We were excited to become a part of downtown area as it has become a vibrant area to be in.” Changing the views of the community of what a coffeehouse represents, Urban Ground Coffeehouse took pride in the products they were providing to curious customers and surprised them by giving them a feeling of being in the big city. “We like to think that our quality product and in-store desserts are a huge plus for our customers,” Kennedy said. “Coffee, specialty drinks and treats are definitely something that most can enjoy.” With the highly competitive coffee industry and with the introduction of large chains bringing in their own ‘specialty’ ideas and products, Kennedy knows that the company’s brand had to be unique and worthy to the customers. “What we have to our advantage is that we use a manual espresso machine,” she explained. “Each shot and pitcher of milk is poured and steamed by hand, which gives us great control and allows us to serve the coffee the way that coffeehouse culture was developed.” “We also bake everything fresh in-house daily, which is definitely unique when compared to a chain.” Urban Ground Coffeehouse continues to provide the highest quality of service, specialty drinks, treats and environment that keeps bringing locals and visitors back to relax in the warm surroundings that only a small town coffeehouse can provide. — Mitch Wiebe
“THE CONCEPT OF URBAN GROUND WAS TO BRING THE CORE OF A BIG CITY COFFEEHOUSE TO SWIFT CURRENT AND PROVIDE HIGH QUALITY DRINKS AND BAKING IN A RELAXING ATMOSPHERE.”
standoutpublications.com / Winter 2015 - 2016
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LOCAL BUSINESSES OFFER CANADIAN MADE PRODUCTS
The Wild Zip Up Hoodie is the latest item released by The Wild, a Canadian brand featuring monochrome/modern hand printed items for hip kids. The Wild offers a collection of handdrawn, unique characters screen printed onto onesies, kids tees, soft toys and more. Visit thewildkidsapparel. com to meet The Wild!
WEBSITE / WWW.THEWILDKIDSAPPAREL.COM FB / FACEBOOK.COM/THEWILDKIDSAPPAREL TW / @THEWILDKIDSAPP IG / @THEWILDKIDSAPPAREL
FO R R EA D E RS W H O H AV E KIDS OR KNOW KIDS
LOCAL KIDS’ BOX
$42 CAD
While we support adults, we wanted to support children with local gifts, toys, clothing and more! THE WILD KIDS APPAREL
SILLY DOLLS
$39 CAD
This cuddly red fox looks snuggly in a purple shirt and blue shorts. This adorable design gives children the feeling of joy and happiness. It is handmade by us and created to bring about their creatrivity and playfulness. It is environmentally friendly and classic in its design. The stuffing is 100% new poly-fill and the doll is machine washable. All parts are securely stitched to prevent any choking hazards. All accessories are removeable as well. Measures 16” tall and 8” wide.
WEBSITE / WWW.SILLYDOLLS.CA TW / @SILLYDOLLSINC IG / @SILLYDOLLSCANADA
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GRACE JACOB DESIGNS
These clothing products support babies and children who require special care in NICU and hospitals. Look great while giving back with our Small + Mighty 3/4 sleeve Raglan
$30 CAD
WEBSITE / JACOBGRACEDESIGNS.COM IG / @JACOBGRADEDESIGNS
WEBSITE / WWW.MRSOAPCO.COM IG / @MEDICINERIVERSOAPCO
$30 CAD SPRUCED UP SUPPLY KIT
FOR YOUR WELL BEING
LOCAL HEALTH & BEAUTY We love finding local businesses that use natural ingredients for the products
- When you’re in the mood to brush shoulders, keep this ace up your sleeve. Rich and comforting, it will leave a lingering warmth that’s sure to stoke a few fires down the watering hole. This supply kit contains a small bar of our Spruced Up soap and a jar of Spruced Up skin balm.
PURA BOTANICALS
LOLITA FACE DROPS - Revitalizing Face Oil with rose geranium, French Lavendar and Vitamin C. A daily dose of environmental protection and nourishment handcrafted with all natural ingredients. In pure, we trust. This product is popular for winter because it is ultra hydrating and replenshing.
$36 CAD
WEBSITE / WWW.PURABOTANICALS.COM IG / @PURABOTANICALS TW / @PURABOTANICALS
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LOCAL CANADIAN HEALTH PRODUCTS
MEDICINE RIVER SOAP CO.
HER & HIS BAR 101
SETTING DESIGN FOR HOME BAR TO PLEASE BOTH GENDERS
S T Y L E AT H O M E
Baby, it’s cold outside! Time to mix up some drinks, cozy up by the fire and keep yourselves warm.
DO: KEEP SOME KEEPSAKES Keepstakes don’t always have to be cheesy! The Cork Dispenser is a smart way to keep those memories alive without looking too mushy or corny (you know the Mr. is not a fan of that, just saying.)
DON’T: BE AFRAID TO BE FUNNY Humour knows no gender! Crack both up the ladies and the gents by putting up some sassy and clever bar statement frames.
DON’T: FORGET TO STOCK UP Last but not the least, do not scrimp on the alcohol. Keep a wide array of drinks that would serve to both male and female guests. Straight up or mixed, be sure you can accommodate everyone’s drinking need.
DO: DECORATE FROM YOUR TRAVELS A travel memorabilia is always a great conversation starter piece. Find something that would appeal to both you and your other half.
Here is a crash course on how to fill up and decorate your bar at home – to fit both his and her drinking styles and needs.
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BREWERY TO TASTE HISTORY OF
BLACK BRIDGE BREWERY Saskatchewan born craft beer company pours out their story
WEBSITE / WWW.BLACKBRIDGEBREWERY.CA
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BREWERY TO TASTE
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t’s Friday afternoon with only a few minutes left before the weekend starts. It’s time to rest and relax, so why not start it off right? I’d say it’s a perfect day to stop at the local pub and have an ice-cold tap-poured pint. Our palettes have become accustomed to what beer we like, but ironically, we are in an age where we are more willing to experiment with our beverage. It’s not all about the domestic or international big name brands and players anymore. Welcome to the age of unique taste and extraordinary quality of craft beer. After twelve years of home brewing, three years of extensive business planning and research, the doors opened to Black Bridge Brewery, Swift Current, Saskatchewan‘s newest and highly successful craft beer plant owned and operated by Clayton and Kari Stenson. “The growth of craft beer in the United States was trending very high and research showed it to be a recession proof business,” Kari explained. “This led us to believe that the craft boom was going to hit Saskatchewan eventually and [we] felt that we could offer some amazing beers.” The passionate name behind the company arose from a small iron black bridge just outside the small town that became a local landmark to the citizens of Swift Current for its breathtaking beauty against the backdrop of the Saskatchewan prairies. “It’s a place that many of us have built memories from,” Stenson said. “The stories that we hear about the bridge range from ghost stories, to people taking their children to fish. A lot of people have great memories having their wedding photos taken on the bridge, too.” Black Bridge Brewery offers a variety of unique tasting flavours with four-flagship beers in their lineup plus seasonal beer throughout the year. “The names of the beers are very simple [and] easy for people to know what they are getting,” Stenson said. “We love the look of our brand because it is easy to understand and it is recognizable on the shelf.”
Though Black Bridge Brewery is one of the newest breweries in Saskatchewan, it didn’t take long for Canada to notice the gorgeous aromas and beautiful palate that caused one’s taste buds to dance. “We were honoured to have our Milk Stout win a bronze medal at the Canada Brewing Awards,” Stenson said. “We had only been up for eight months at that time, so it was a huge deal for us to be noticed.” Black Bridge Brewery products reach a large audience throughout Alberta and Manitoba and have the “beer in all Saskatchewan Gaming and Liquor Authority (S.G.L.A.) liquor stores in Saskatchewan.” The high-quality product shows itself off well with the freshness and availability that is always top for Black Bridge customers. “[The] variety and different styles that we produce give customers new beers to sample and expand their knowledge of craft beer,” Stenson said. “We love making beer and it shows up in each of our unique products.” — Mitch
Wiebe
standoutpublications.com / Winter 2015 - 2016
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MEDIA WOMEN AND TELEVISION
TRUTH ABOUT REALITY TV
BRITTNEE BLAIR
Canadian model and reality TV star speaks about making a difference DESIGNER / LENNARD TAYLOR WEBSITE / WWW.LENNARDTAYLOR.COM IG / @LENNARDTAYLOR
Brittnee PHOTOGRAPHY Zev Abosh MAKEUP Preet Nijjar HAIR STYLIST Jesmit Sekhon
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MEDIA WOMEN AND TELEVISION
G
eorge Orwell warned us of Big Brother in “1984” over 50 years ago. But what George did not know was that Big Brother would become an international television phenomenon. Throwing a group of total strangers into a house, away from their friends and family with no contact with the outside world (no Facebook, Instagram or Snapchat…oh the horror!!) and being filmed and watched 24/7 will bring out the best and worst of people. Modern society loves to see drama, and Big Brother Canada serves that up in spades. This past season on Big Brother Canada, local Calgarian Brittnee Blair was one of the houseguests and made it to the final, only to be voted out by fellow houseguest Ashleigh. Brittnee was a fan favourite and many were disappointed with the outcome. We caught up with Brittnee to give us the low down about her time on Big Brother Canada, her career as a plus sized model, what she feels about body image, and what her future holds for her. WHAT MADE YOU WANT TO ENTER BIG BROTHER CANADA?
I have loved Big Brother for the longest time! Like many people, I was sitting at home picking my favourite houseguests, yelling at my TV, crying in moments when they won or went home. I kept telling myself that I could do it; I could be on Big Brother Canada. When I heard auditions for BBCAN3 were in Calgary, I just decided to submit and see what would happen. It was the best thing I ever did! TELL US WHAT IT WAS LIKE IN THE HOUSE, YOUR EXPERIENCE AND WHAT YOU LEARNED FROM THIS EXPERIENCE.
Big Brother was to date one the most amazing experiences of my life. It was raw, it was real, and I grew so much as a woman, a friend, a daughter, and a Canadian. There were many things in the BBCAN3 house that were hard to cope with, but the biggest was being away from my family and friends. I am who I am because of my amazing support system and unconditional love from my family and friends, so to be without them for over 66 days was truly challenging. My experience on Big Brother taught me what was truly important, what I valued in life and that no matter what situation I’m in I will always remain true to myself. The house taught me that materialistic items, the best looks, do not measure life or being the “most popular”. It taught me life should be measured in moments, in love, by the amount of smiles you bring to other faces, or smiles brought to yours. It’s about family, friendships, laughter and even those tough moments. Those moments where you are brought to your lowest point and you feel as though you have nothing left to give... but you dig a little deeper and find out that you have so much more to give. The people in the house taught me to value the beauty in simplicity and time spent digging deeper, letting down walls and sharing experiences. I’m so grateful for the opportunity to get in touch with myself, to learn about myself spiritually, mentally, and emotionally. You can’t put a price on what I gained in that house, for I am rich in new friendships, love, life experience and growth. I’m beyond ecstatic with the result of the show. I always said that if I couldn’t be in the final two, I would want it to be Sarah and Godfrey. I remember the exact moment Sarah won, and I
couldn’t wait to wrap my arms around her and tell her how proud I was of her. YOU ARE A MODEL. HOW DID YOU GET STARTED IN THE BUSINESS?
One day when I was seven years old, I was out to lunch in Calgary with my mom on a girl’s day. Our server had approached my mom and me wondering if I would be interested in getting into modelling. He turned out to be a scout for a local modelling agency. My mom and I went into the agency later that day and I had then officially entered the modelling world. Later on, at the age of 14, I decided that I no longer wanted to model. I was getting lumps and bumps (a.k.a. hips and breasts) and didn’t look like “the other girls.” When I was 19, I was helping my best friend get into photography and told her I would be her model for the day. I showed my mom a few of the pictures and little did I know she would send my photos to my old agent and spark my passion to get back into modelling. I received a call from my agent telling me he wanted to meet with me and he received some current photos of me. When I went into meet with him, he told me all about plus size modelling. I would later get the courage to submit my photos to the top ten plus size agencies in the world, and as it turned out Ford Models Toronto signed me, where I then went on to sign with Ford New York and moved to NYC. After the closing of the plus board at Ford New York, I made the decision to move and model full-time with JAG Models. > standoutpublications.com / Winter 2015 - 2016
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MEDIA WOMEN AND TELEVISION
YOU HAVE BEEN IN THIS BUSINESS NOW FOR A FEW YEARS AND HAVE WORKED IN NYC. HAVE YOU FOUND THAT THE INDUSTRY IS OPEN AND SUPPORTIVE OF PLUS SIZED MODELS AND HAS THE MARKET INCREASED FOR YOU? IF YOU COULD CHANGE ONE THING IN THE INDUSTRY, WHAT WOULD IT BE?
Over the past 3-5 years the industry has most definitely become more diverse. You’re now seeing more clients using different body types, different girls, tall, short, curvaceous and skinny. It’s been especially great to see more curvaceous girls in campaigns and at castings. I think the clothing that is being designed for curvaceous women is a sign. You no longer have these curvaceous women covering themselves and wearing their grandmas’ mumu. They want to be seen. They want to wear that pop of color on their lip and their high-waisted skirt. This is therefore creating a desire for more body types including my own, thus more opportunity to work for various clients. There are so many more options now. I do believe the fashion industry has come a long way; I do feel that we have quite a ways to go. I would love to see more body diversity in fashion week, and prestigious campaigns. However instead of it being a matter of shock value or “use of a plus size model”, I would love for it to not even be a thought. I hope to see an integration of all body types be it plus, petite, straight, etc. We have a very compartmentalized mentality when it comes to sizing in the industry, and I’m ready for unity of all sizes to be thoughtless and the norm. #BODYEQUALITY
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B “It was RAW, it was REAL, and I grew so much as a WOMAN, a FRIEND, a DAUGHTER, and a CANADIAN . ”
standoutpublications.com / Winter 2015 - 2016
BRITTNEE TURNED HEADS ON THE STREETS IN CALGARY
WHAT IS YOUR TAKE ON THE UPSURGE OF ‘BODY SHAMING” IN THE MEDIA IN THE LAST FEW YEARS? HOW DO YOU FEEL ABOUT THE OVERUSE OF PHOTOSHOP AND ITS EFFECTS ON YOUTH (BOTH BOYS AND GIRLS)?
I’m not a fan of body shaming, and have been rather disappointed in the over use of Photoshop showing up these days. These type of ideals are not only unrealistic, but have an extremely harmful effect on the mental state of both men and women. It’s a sad thing to see, but amazing that given the power of social media and voices of strong body positive representatives these issues are being called out. People are becoming more educated on the overuse of Photoshop and that your body is beautiful and to not compare yourself to others. NOW THAT BIG BROTHER CANADA IS OVER, WHAT ARE YOUR PLANS FOR THE FUTURE?
Right now I am focused on travelling more of the world and continuing to work towards making a bigger mark in the fashion industry. Ultimately, I hope to eventually break into the Canadian television world a bit more and hope to host a TV show, or contribute to a segment within one. I love meeting new people and having a voice and I feel that hosting just may be that next step to having the best of both worlds! — Interview by Lisa Kauffmann
MEDIA WOMEN AND TELEVISION
WEBSITE / WWW.BRITTNEEBLAIR.COM IG / @MISS_CURVY_B
TV SERIES TO LEARN ABOUT
CANADIAN TV SERIES IN THE WORKS
GO FISH
5 women = 5 dreams PHOTOGRAPHY Benjamin Laird
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he name Go Fish has been splashed around the city of Calgary for two years now. We have been following the growing success of this Calgary based production TV show that features reality scenarios, put in Ghazal Alnahas’ comedic way! The TV show stars mainly Calgary artists, over 100 people worked on the 10 episodes series. This is a very relatable cute story of five girls that are all struggling in life to achieve their dreams. This show just won best cinematography at the LANFA ceremony for film, in LA in September. Life is what we make of it, while some people “Go Fish”, the CEO, Zulie creates. She started with a vision to help change entertainment in Calgary-Canada, and is now looking at the world. People view her like Cher; her name creates “Zulie’s” world. There is no doubt in our minds that Ghazal Alnahas is a powerhouse. This Syrian-Brazilian filmmaker and actress is known as Zulie throughout Canada. She, along with her background as a Dubai Star, has come into the Calgary entertainment industry and changed it. She created the series “Go Fish”, a cute comedy that has been coined as the “Female Friends.” Zulie, and a handful of Go Fish Actors arrived in Hollywood, for the Los Angeles Nollywood Film Awards ceremony held on Saturday, August 15th, 2015. At the LANFA awards the Go Fish
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production was nominated, and won, the award for Best Film Cinematography. Last year they received four nominations and won for Best Comedy at the NAFCA Awards in L.A. 2013 was a very busy year for Ghazal, with the start-up of Go Fish Ltd. a production company, followed by the planning and production of the TV Comedy Series Go Fish throughout the remainder of the year. Concurrent with all of the events in 2011, 2012 and 2013 Ghazal found the energy and time to write the script for a full length feature film which will be entering production mid of 2016. Go Fish aired in Calgary and Kamloops, on Shaw TV Channel 10, starting December 2013. The storyline is about five young women trying to make it in Calgary. Her show was nominated for Best Supporting Actress, and Best Actress. The show Won Best Comedy at the Los Angels NAFCA awards, September 2014! The LANFA Film Awards host, Queen Amina, sparkled on stage this year! Queen has supported Zulie for the past four years and gave a fantastic speech highlighting Zulie’s rising status as an award winning Actress and Director from Dubai. Since coming to Canada six years ago, Zulie has continued to develop her career and has received five nominations, and two awards for her production work. She has put together a successful production company, Go Fish Ltd. Her team members, Neil Shaw who is the
PHOTO Branding Avatar
CASTING - CHLOE DUCLOS, MELISSA CAMBRIDGE, JILL MARIA ROBINSON, UMA JAMA, GHAZAL ALNAHAS & JESS SWAIN
TV SERIES TO LEARN ABOUT
IG / @GOFISHSHOW
Co-Producer, back her and the Public Relations firm JMR PR. The story of Go Fish is a very cute story line, which shows friendship and real life day to day issues. Behind the scenes is the story of a real life friendship between Zulie and Jill Maria, who have been the driving force of the show. The show made quite a splash in the Calgary film market and has noticed and supported the show at CIFF and has the actors and crew on the red carpet. While Zulie is the CEO of Go Fish Ltd., she has been involved in the performing arts from a very early age. She started dancing when she was seven years old with a ballet school. While involved with a dance troupe she visited and performed in over thirty countries around the world. During this time period, she also became involved with a number of TV series such as, ‘Harmony’, ‘Through The Day’, and ‘You Are My Heart’. She has also appeared in feature films like ‘Arrivals’ and ‘Jerusalem’. At about the age of 19 she directed a children’s theatre production, ‘Kingdom of Bees’, in Qatar. She has also modelled for various fashion designers, like Elie Saab and Romeo Bryan. Ghazal has been writing scripts for various Arabic TV shows and has now written her own TV series, as well as a feature film script. The TV Comedy Series “Go Fish” is based loosely on events in Zulie’s personal life and those around her and expresses it through the lens of humour. It’s a light-hearted look at achieving one’s goals and desires, no matter what problems may come your way. Neil Shaw, the Co-Producer of Go Fish, has signed aboard on the second season. Rumoured Series Regulars are Ghazal Alnahas, Jill Maria Robinson, Allan Stickell, Josee Nisbet cast of Go Fish. 2013 was a very busy year for Zulie, with the startup of Go Fish Ltd. a production company, followed by the planning and production of her TV Comedy Series and a Feature Film throughout the remainder of the year and next. Go Fish aired for six months since December 2013 in Calgary, garnering an impressive 1.5 million views. Go Fish is now on Youtube, sliced into 5 minute segments under Go Fish Web Series. Ghazal is working on several other projects, including Season Two of Go Fish, a TV Documentary, AMAZON and the feature film for 2016. Zulie is like a beautiful and determined fish swimming up stream, she never stops! — Jill Maria
Robinson standoutpublications.com / Winter 2015 - 2016
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EDITORIAL OF THE ISSUE PHOTOGRAPHY Alexandre Paskanoi MODEL Audrey Montage Montreal MAKEUP Marika D’Auteuil HAIR Stephane Scotto Di Cesare STYLIST Miu Koridi
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BLACK TOP H&M JACKET ZARA PANTS ZARA
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MODEL Victoria Wons HAIR/MAKEUP Caley Pylypiw STYLIST Ben Bondar
“I am PASSIONATE about what I DO and NO MATTER what it is I’m PHOTOGRAPHING , I INJECT a HEALTHY dose of personal CREATIVITY into the PROCESS.”
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PHOTOGRAPHY Greg Gerla standoutpublications.com / Winter 2015 - 2016
PHOTOGRAPHY CREATIVE BRAND
CALGARY PHOTOGRAPHER ON THE RISE
GREG GERLA Inspiring through success
MODEL Cierra Jonasson
MODEL Kristin Hawryluk HAIR/MAKEUP Louise Croce STYLIST Debra Kelly
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ur sense of vision, an outlet to our soul, the providing piece of how and what we see in this world as beautiful, tragic, peaceful and creative. We see, but only for the moment until it is forever stored in our minds as a distorted memory of the past. Calgary based commercial and fine art photographer, Greg Gerla enthralls the basis of his work on the openness to his own creative world. “The majority of artists tend to wear their heart on their sleeve and the same is true with me, “ Gerla explained. “My personal work says the most about me.” “I’m passionate about what I do and no matter what it is I’m photographing, I inject a healthy dose of personal creativity into the process.” Like any artist, inspiration comes from what is happening in our current world. Whether seen by ones own eye, news media, or social networks, Gerla continues to stay current in his photographic angles by challenging his skill. “Photography is a constantly changing beast and trends in fashion, style & pop culture force me to constantly change with what is current,” Gerla said. “I see this as a positive thing; it certainly keeps me on my toes and there is no chance of complacency.” Locally, “much of the economy is connected to the oil industry,” and photographers adjust to the market to have ingenious ways to standout in the crowd from other professional photographers. “One has to be able to accept that business is constantly fluctuating and it hones your skills in the ups and downs of the market,” Gerla explained. “One needs to harness it as a means of driving you further.” Although the industry continues to remain competitive, Gerla’s methods of staying ahead of a visually oriented society would surprise most, as he doesn’t look at it as two hockey franchises in head-to-head battle at the Stanley Cup Final. “Competitiveness is a double-edged sword [and] it can be a debilitating force,” Gerla said. “See your competitors as colleagues within the community.” “Celebrate their success and use that to push yourself and when this happens, the entire community moves forward. With his love for fashion and fine art photography, Gerla has a never-ending source of inspiration and creative execution in creating that next sought after piece of imagery. — Mitch Wiebe
WEBSITE / WWW.GREGGERLA.COM/ IG / @GREG.GERLA
standoutpublications.com / Winter 2015 - 2016
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DESIGNER / LENNARD TAYLOR WEBSITE / WWW.LENNARDTAYLOR.COM IG / @LENNARDTAYLOR
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CREATIVE PHOTOGRAPHY AND DESIGN STUDIO
PHOTOGRAPHER AND DESIGNER’S DEN
3III STUDIO
Inspiration studio is established in Calgary
IG / @3III_STUDIO
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nspiration, innovation and inclusion are three foundations to the tri-layered company of 3iii Studio of Calgary, dedicating focus on design, architecture and photography. Putting the concepts together has allowed the innovative business to merge disciplines of graphic design, marketing and advertising into their multi-functional studio. Partners of 3iii Studio, James Paterson and Aaron McCullough, forged the ideas of “a seamless blend of the fundamentals of interior design, architecture and photography into an innovative and uncommon design group.” “Our business platform doesn’t compete against the traditional interior and architectural design forms, nor photography studios,” explained McCullough. “3iii is an all inclusive design studio where we blend our professional disciplines in all our projects.” “We all work together at the same table and no one person stands alone or is left out.” Located centrally in downtown Calgary at the base of the iconic Calgary Tower, “3iii Studio is attractively displayed and open to downtown’s active 9th Avenue” allowing passersby and business clients to see the extensive showcase of work that has built the company’s portfolio. Modernizing the way 3iii Studio works with clients, the business looks at the said company, “what its brand stands for” and develops & incorporates “that story into the marketing and advertising ” campaign. “One of our major accomplishments has been the marketing
PHOTOGRAPHY Aaron McCullough and advertising campaigns for Scotia Centre,” McCullough said. “Following the design concept of the interior space of Scotia Centre, we have successfully been able to rebrand Scotia Centre not only as a shopping and professional service center, but as a connector and destination location for the downtown core. As the face of the business world continues to change and evolve, 3iii Studio encompasses a blend of traditional company techniques with innovated practices to create success within the business. “Our method is very inclusive and we have open brainstorming sessions, small or large and everyone is invited, including the client,” McCullough explained. “We use a blend of the ‘human touch’ and modern technology [where] we sketch, draw and speak; it’s a mix of low-tech & high-tech, old school and new school.” “Companies that work behind closed doors in the traditional manner where each person works mostly independently and is governed from the top down, we feel are declining. The most successful companies will be the ones that are inspiring, innovative and inclusive.” 3iii Studio brings a new platform to the business arena, providing innovative products and services for a large book of clients. “Our company stands out because of our core values and the unique product we deliver. Our clients find our openness & responsiveness to be inspiring and are inspired themselves by taking part in the process of the project.”. — Mitch Wiebe standoutpublications.com / Winter 2015 - 2016
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PHOTOGRAPHY Elle Yikan Xu HMUA Jenni Macdonald