StandOUT Publications Summer No. 6 2017 SUCCESS Issue by STANDOUT Publications

STANDOUT PUBLICATIONS | STANDOUTPUBLICATIONS.COM | SUMMER NO. 6 2017 ISSUE

SUCCESSFUL CANADIANS T H E M A S T E R M I N D B E H I N D S TA N D O U T | S U C C E S S F U L F I R E F I G H T I N G I N B C | C A N A D I A N B U S I N E S S C H I C K S

PHOTO, Jeff McDonald MAKEUP, Douglas Cressman HAIR, Karnell Goebel STYLING, KD Lamarche DIRECTOR, Mitch Wiebe CLOTHING, Eleven 16 DRS

TO THE COVER

INTRO

PHOTO, Jeff McDonald MAKEUP, Douglas Cressman HAIR, Karnell Goebel STYLING, KD Lamarche DIRECTOR, Mitch Wiebe CLOTHING, Eleven 16 DRS

always be strong, you never know who you will inspire.

“Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do.” - Unknown

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CEO/FOUNDER DESIGNER, Tessa

Lerbekmo-Joyes “The sound of the leaves crunching under my feet when I go hiking.”

EDITORIAL

“The love of the Fall colours and the delicious smells.”

“I will be travelling, visiting family, and working in a hospital near Chiang Mai, all the while keeping up my work at StandOUT Publications while overseas.”

“I love looking forward to all the beautiful Fall colors.”

CREATIVE MANAGER,

Mitch Wiebe

EXECUTIVE CONSULTANT, KD MANAGING EDITOR,

BEAUTY DIRECTOR,

“Crisp leaves and the temperatures.”

Douglas Cressman

PHOTOGRAPHY DIRECTOR,

“The colours, of course.”

Zev Abosh

Jeff McDonald

COLUMNIST/STYLIST,

HAIR STYLIST,

Lamarche

Melissa Hazen

“The usual...great colours, cooler days/evenings... Halloween. Family portraits in time for Christmas.”

Catherine Tkach

COLUMNIST, Yvette “Hanging out with my family and eating the humble food is my favorite ever!”

“Butternut squash soup, Fall fashion like booties, leaves falling”

Karen Sinclair

DRAFT EDITOR,

PHOTOGRAPHER, “Love helping family and friends find second hand Fall fashion.”

Autumn Riley

EDITOR IN CHIEF,

Putter

Karnell Goebel

THE CREATORS OF THIS MAGAZINE

“Nothing beats the Fall food and the holiday feelings with many memories.”

COMPANY

What are you looking forward to for the Fall season?

“Fall foods! I am no chef, but I love the hearty, feel good foods of the season. Pumkin and squash dishes and desserts, apple pies and treats made from backyard apple trees.”

ear Readers,

This issue is all about success. For some, success means power and money; for others, it means rising from the ashes and moving forward. Whatever your definition is, you will find amazing Canadians who embody what success is within these pages. Featured is our very own CEO, who is building her empire while showing the world that being deaf just means finding innovative ways to communicate with the hearing world. From the entire team of Standout Publications, we’d like to thank you for your continued support and readership. To the ordinary Canadians doing extraordinary things, thank you for continuing to share your stories with us.

BEHIND THE SCENES,

No. 6 ISSUE COVER SHOOT

We LOVE posting on our Instagram stories! Follow us @standoutpublications to see what we’re up to!

Lastly, we would like to thank Brett Wilson and his office for letting us use their lobby for the photo shoots! StandOUT Magazine Team standoutpublications.com

OF CONTENTS

INSIDE THIS

issue...

TABLE

5 7 8

ia n B u b o u t it l be pr W e w ila t t h e C a n a dt h . A s k u s a EAR 0 them on Sept 3 TO H ARD W R event O F ING LOOK OU. Y M FRO

IN EVERY ISSUE

KNOW? t r ib u t in g DID inYtOinUg b u lk &s ind ise s s C h ic k s!

Intro to the Cover ALWAY S B E S T RO N G

StandOUT’s Team Letter WH AT ’ S U P T H I S I S S U E

Words of the Issue P O S I T I VE Q U O T E S F O R A P O S I T I V E LI F E

In the Know

WH E N PAS S I O N T U RN S I N TO B U S I N E S S : 4 C AN AD I AN J E WE L RY D E S I GN E R S b y K D L a m a r c h e

True Canadian Story that Inspires

HEROES OF THE FIRE b y A n n M a r i e A a s e

FEATURES/STORIES

Art in Canada that we Love

How StandOUT was Born

A Canadian Who Stands Out

Ask Jesse & Autumn

Canadian Designers Who Like to Help Others

A Survival Canadian Story:

C O LO R S O F S UC C E S S b y B r i t t n e y T o u g h

T H E MA S T E R MI N D B E H I N D S TA N D O UT by Catherine Tkach and Mitch Wiebe

R I D E TO LI V E & LI V E TO R I D E b y C a t h e r i n e T k a c h

UP WI N E C R E E K WI T H O UT A C O R K b y A u t u m n R i l e y & Jesse Smith

T R I B E O F LA MB S b y Y v e t t e P u t t e r

A Powerful Canadian Entrepreneur MONIC A KRE T S C H N E R b y A u t u m n R i l e y

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LI V I N G UN D I S G UI S E D - JO D I B LE E b y C a t h e r i n e T k a c h

THE KEY TO SUCCESS IS HARD WORK AND DETERMINATION.

SUCCESS IS A JOURNEY, NOT A DESTINATION.

OF THE ISSUE

Life isn’t easy so it helps tremendously reading positive quotes frequently.

WORDS

Positive Quotes for a Positive Life

- BEN SWEETLAND

- ANONYMOUS

I haven’t failed. I’ve just found 10,000 ways that won’t work. -THOMAS EDISON

Willpower is the key to success. Successful people strive no matter what they feel by applying their will to overcome apathy, doubt or fear.

SUCCESS IS LIKING YOURSELF, LIKING WHAT YOU DO AND LIKING HOW YOU DO IT. - MAYA ANGELOU

- ANONYMOUS

INVEST IN YOUR DREAM. GRIND NOW. SHINE LATER. - ANONYMOUS

Success is a state of mind. If you want success - start thinking of yourself as a success. - DR JOYCE BROTHERS

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THE KNOW

WHEN PASSION TURNS INTO BUSINESS

We asked four talented women what success means to them as a Canadian jewelry designer FEATURE, KD Lamarche

Bull Skull Necklace; Handcrafted in solid sterling silver 28” $290.00 Available at Strattons Jewellery in Canmore, Alberta; Maxime’s Calgary, Alberta (both Chinook Centre and Market Mall); or, at peaksandprairies. com

EAKS AND PRAIRIES • Success to me as a

Canadian designer means that I am able to connect to an audience that can understand that every piece will never look exactly the same. I want to bring back the idea that jewelry can be cool, casual and trendy but still above all else, a piece of art made by a human being, and not mass produced by a machine. I want the wearer to look down at it with pride, knowing an artisan handcrafted their piece. And the fact that a part of my sales is given back to conserving nature, that’s what makes me feel successful.” - DALIA REBOH

AC E B R I C K DESIGN

• Success to me, as a Canadian Designer, means having the privilege to style adventure seeking females throughout Canada in their hunt to express a deeply rooted connection to the outdoors and the wild they crave! - JACKIE CHEMELLI

Floating Mountain Earrings, $18 Available at lacebrickdesign.com

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IN THE KNOW

MITHSTINE COPPER • Success to

me means hand creating something that helps others express themselves. – KRISTINE MACDONALD

Ursa Major & Minor Mama and Baby Bear Necklace, $60 Available at smithstine.com/shop

AUREEN ELIZABETH DESIGNS • Success for me is being able to do what

I love, creating pieces that inspire me and make me smile. My ultimate success is hearing from my customers about how my jewelry has empowered them to overcome or to achieve something.” - MAUREEN DEACON-ROSAMOND

Sassy Empowerment Cuff Bracelets, $40 Available at maureenelizabeth.ca and at Distilled Beauty Bar in Marda Loop, Calgary

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WE ARE LOOKING FOR NEW CANADIANS TO FEATURE TO INSPIRE OTHERS. WE NEED MORE POSITIVE NEWS OUT THERE. EASY TO READ & STRONG IMAGES. EVERY CANADIAN HAS A GREAT STORY OR AN EXPERIENCE.

AND OUR GOAL IS TO GIVE GOOSEBUMPS EVERY MONTH. THEY DO NOT HAVE TO BE FAMOUS OR A

SUCCESSFUL ENTREPRENE UR. WE WANT TO SHARE EVERY CANA DIANâ&#x20AC;&#x2122;S STORY TO OUR READERS. WE KNO W

THEY ARE OUT THERE AND WE ARE OFFERING A NEW TYPE OF PUBLICATION WITH LESS ADVERTISING AND POSITIVE NEWS. WANT TO BE PUBLISHED? THEY HAVE THEIR CHANCE NOW! EMAIL US: INFO@STANDOUTPUBLICATIONS.COM

ART

COLORS

IN CANADA THAT WE LOVE

of Success

Canadian watercolor painter blows our mind away with her ‘real-life alike’ painting skills BIO: Brittney Tough, elected member of the Canadian Society

of Painters in Watercolour (CSPWC), is known for her vibrant watercolour paintings depicting textiles and objects. She is an international award winning artist who has exhibited work across Canada and the US. Her work was published in Southwest Art Magazine’s feature article 21 Under 31, and the Splash hardcover series of the best in contemporary watercolour. Brittney has exhibited in a variety of international juried exhibitions from CSPWC, Society of Canadian Artists and Federation of Canadian Artists, and has received numerous awards in these competitions. Brittney has a Bachelor of Fine Arts Degree in Painting from Alberta College of Art and Design and continues to develop her painting practice in Calgary, AB. ARTIST STATEMENT: After many years of remaining

unnoticed, a patchwork quilt made by my great grandmother inspired my fascination with our connection to textiles and old objects. Whether its in a local fabric store or a village overseas, I enjoy discovering mundane items “as is” in daily life, like they are composed in a pre existing still life. Like the colourful patterns of a heirloom quilt or a pile of sun drenched pillows casting deep rich shadows. Each journey entices me to snap photos and when back in the studio I crop, compose, plan and ponder. I exaggerate these fleeting moments of light and colour through unexpectedly vibrant and photorealistic watercolours. Each painting interprets these moments of time to spark new narratives, stir up curiosity, share nostalgic stories or reflect a relationship. I like to evoke beauty in the mundane and provoke mystery in the unknown stories of overlooked subjects. Ultimately I aim to bring their presence and tactility to life through the luminous glow of watercolour, a painting medium that is also overlooked. As an emerging watercolour artist, I hope to create contemporary work that challenges the stagnant hierarchy of painting mediums and modernize perceptions of watercolour painting. All while enhancing the reputation, value and representation for watercolour painting in the community. Button Burst, watercolour on paper, 15” x 36” Site: brittneytough.com

SUBMIT YOUR WORK All you need to do is follow the themes of our monthly issues and we will publish your editorial series of any art medium. Go to the website tab, SUBMISSION for further information. LOOKING FORWARD TO RECIEVE YOUR SUBMISSION standoutpublications.com

HOW

STANDOUT WAS BORN

PHOTOS, Jeff McDonald

d n i m r e t s a M behind t u do n a t S The

A Personal Success Journey

PHOTOGRAPHERS, Jeff McDonald & Mitch Wiebe MAKEUP, Douglas Cressman HAIR, Karnell Goebel STYLING, KD Lamarche CLOTHING, Eleven 16DRS Boutique

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ESSA LERBEKMO-JOYES DESCRIBES HERSELF AS A YOUNG WOMAN WHO IS PROUD TO BE DEAF. She

grew up feeling strong and fit in well with the hearing community. While being deaf is a disability, it has never stood in the way of her success. Tessa launched her publishing career in her twenties, and with a successful online fashion blog, she stepped right into what she seemed destined to do. In 2011, she launched her first magazine, Fashionsign. Evolving over the years, her new publication, StandOUT has maintained the arts, culture and fashion content that Fashionsign had, but now has a strong editorial focus on everyday Canadians who do extraordinary things, including artists, activists, philanthropists and successful entrepreneurs. Tessa herself has all the traits of a true entrepreneur. She is determined, disciplined and motivated. She also possesses the most important characteristics to be successful; passion, vision, resilience, a strong sense of self and flexibility that allows for risk taking and perseverance. PASSION

Success, especially for the entrepreneur, needs to be fueled by passion. Being available for or even working 24 / 7 to achieve goals requires an unstoppable passion.Tessa has always been creative. A love of fashion and the magazines that brought it to life for her, sparked her early publishing efforts. At thirteen she would spend hours cutting out pictures and headlines while writing her own stories, creating her own magazine. She obtained a degree in Fine Arts from Red Deer College and upon completion, knew where she wanted to focus her effort. With her love of design and illustration, she continued her education, attending Mount Royal University where she studied Electronic Publishing. During her studies, she switched into the Applied Communications program. That cemented her dedication to work in the magazine industry. VISION

After graduating, Tessa realized that her disability was an obstacle to finding a career in her area of expertise. Communication was difficult and she struggled with finding her own unique way to share her skills. She had always been creative and she considered the possibility of marketing what ever piece she was working on. She soon realized the only way she could have a successful career that she loved would be to create one for herself. She knew she had to become her own boss and follow her own path. standoutpublications.com

STANDOUT WAS BORN

Her passion and her creativity sparked the vision of her own magazine. A magazine that was fresh, honest and inspiring. No small feat for a young woman who could not take calls, hear proposals, sit in on presentations without the aid of an interpreter. Her vision was strong enough for her to move forward and see the dream become reality. RESILIENCE

HOW

Tessa came face to face with discrimination when she was entering the workforce. She found herself being judged because of a lack of understanding of her disability. Many employers were not only insensitive to her situation, but often judgemental, and sometimes outright cruel. “I know in almost every job I’ve had, growing up, my disability was a nuisance to them, they treated me unfairly and I will never forget.” Tessa’s personal life was not without challenges. Finding herself in an abusive relationship, and not seeming to have the ability to achieve her goals, she felt defeated. Believing she had much to offer the world, she didn’t allow the feelings to take away her power and Tessa drew on her strength to walk away. Showing remarkable resilience, she left everything behind and started from scratch. It was from this place that she moved forward to create StandOUT and realize her publishing dream. She is candid about the road to personal and entrepreneurial success. “Business is not for the faint of heart; you need to be able to take many hurtful rejections, and learn how to get more motivational fuel from every little milestone and successful step you do experience, during your entrepreneurial journey.” STRONG SENSE OF SELF

Tessa was born into a loving family in Cremona, Alberta. She was healthy, but at the age of one, her parents learned she was deaf. Using American Sign Language (ASL) and by reading lips, she was able to communicate with friends and family. She was active in sports and attended the local school from kindergarten through grade twelve. She was just a regular kid who was not able to hear. Her dreams and goals were based on her special interests and talents and she was never made to feel that her different way of communicating was a liability.

“

A proud mother to two beautiful girls,Tessa has been able to pass on life lessons to her children that most parents would be unable to. Being a deaf person has given her a foot up on teachings of respect and openness to her daughters.

I TRULY FEEL BEING A DEAF MOM COMES WITH SOME ADVANTAGES,” SAID TESSA. “MY DAUGHTERS ARE FOUR AND EIGHT AND ALREADY, THEY KNOW AND ARE AWARE OF THE DEAF AND BLIND HELEN KELLER. THEY CAN ALSO REPHRASE A SENTENCE WITH DIFFERENT ARRANGEMENT OF WORDS SO I UNDERSTAND THEM BETTER, WHILE SOME ADULTS CAN’T DO THAT.”

PHOTO, Mitch Wiebe

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She goes on to say the girls understand that “Just because some people are different, doesn’t mean they are any less, and they think a disability isn’t a big deal because they see what their mother is doing on her own.”

“Having a disability gives me a different perspective in life,” Tessa admitted. “Being deaf can really get overwhelming, because as a deaf person, we see and feel other people’s energy, good or bad. We see what others don’t because we cannot rely on our hearing.”

PHOTOS, White Cedar

As in all matters, Tessa looks for and utilizes the positive in any situation. Her ability to assess others energy has helped her know who to invest time with. She has learned to trust her instincts and is not allowing people to take advantage of her because of her disability. But there is also a greater loss with being deaf. “When I can’t hear things, it can be hard and while sometimes it doesn’t bother me, other times, it hurts my heart. For example, I will never be able to hear my kids’ conversations while they play together or when they are riding behind me in our vehicle. I miss out when we go to events or in a large audience because it’s tricky getting an interpreter every time.

“But

- it helps me focus on and be more motivated with what I can do.” Tessa’s struggles to find a way that business could reflect the talents and abilities she had to offer to the world prepared her for the day to day challenges of producing a quality product in a fast paced, ever changing, competitive market. Over the past seven years she has had to re-evaluate, revamp and relaunch her magazine. With little capital and facing technical difficulties and web page issues, she has shown remarkable flexibility in responding to problems, always looking for new solutions. She wears many hats and manages to somehow balance the things that matter most to her, family, friends and StandOUT. Earlier this year, Tessa, with StandOUT Publications was nominated for the Canadian Business Chicks award; an annual event that showcases and represents powerful Canadian women entrepreneurs. More recently, she was notified as being a finalist at the event on September 20, 2017. Success takes time and patience, but with hard work and dedication, everyone can achieve their goals. Tessa shows her strength, power and compassion, not only in the business community, but also by being an example for people with disabilities proving that dreams do come true. She says It’s all about knowing HOW to bring your vision to LIFE while collaborating with many others.” “It’s about how we present ourselves. It’s proper to be well dressed, be humble and carry ourselves with pride.” Tessa is an inspiration to everyone she meets. She is charismatic and passionate, and her presence fills a room with an inexplicable joy. She is a much loved and respected member of the Calgary fashion and professional communities. Her most significant win she says is raising two great kids with great > standoutpublications.com

PARENTS’ CAMERA LATE 1980’S

HOW

STANDOUT WAS BORN

PHOTO, Jeff McDonald

TARA JENKINS

DANELLE KRAHN

CHUCK SMURZLO

ZEV ABOSH

JUNO’S AFTER PARTYS PHOTO BOOTH

ANDRAS SCHRAM

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ZEV ABOSH

TARA JENKINS

great attitude and amazing personalities. She also feels she is winning in her journey of success by being able to inspire others.

PHOTO, Jeff McDonald

“

StandOUT Publications is a high quality, online and print-on-demand, magazine that publishes monthly feel-good, inspirational and extraordinary stories about ordinary Canadians.

DISCOVERING THE UNIQUE TALENTS OF FELLOW CANADIANS, RECOGNIZING OURSELVES IN THE CHALLENGES OTHERS FACE AND LEARNING HOW THEY ACHIEVED SUCCESS MAKES FOR GOOD READING. NOT ONLY DOES PHOTO, Jeff McDonald STANDOUT PUBLICATIONS SHOWCASE INDIVIDUALS, THE MAGAZINE HELPS INTRODUCE AND BRING EXPOSURE TO PRODUCTS AND COMPANIES THAT ARE

”

100% CANADIAN.

StandOUT Publications is committed to sharing stories that bring hope and determination to Canadian entrepreneurs. By presenting intelligent stories of Canadian celebrities and success stories of everyday people, Tessa hopes the magazine inspires those who are currently struggling to make their dreams come true. — Mitch Wiebe & Catherine Tkach

PHOTO, Mitch Wiebe

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LIVE & LIVEto RIDE

RIDE

WHO STANDS OUT

A CANADIAN

Mother loses daughter to cancer, starts riding to help others.

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YNN FAST HAS FACED EVERY PARENT’S WORST NIGHTMARE. When her sixteen-year-

old daughter Briony, started to have personality changes and problems with balance in 2007, she took her to the the family doctor. With no answers there, and thinking it might be an inner ear problem, they went to an ear specialist. After a few preliminary tests the doctor urged Lynn to take her daughter directly to the hospital. An immediate MRI was performed and the results were devastating. Sixteen-year-old, Briony had a brain tumour. Lynn was mother to three girls, Caitlin, Briony and Emily. They were a close knit, loving family. When I asked Lynn, to tell me what Briony was like, she smiled. It was a genuine smile, shortened by grief and softened by acceptance. “Briony was the middle child, but she ruled the roost,” she said, “telling her older sister Caitlin, and her younger sister Emily, what to do and what to wear. She was an organizer; it was like she herded us”. “She was athletic, feisty and incredibly smart,” Lynn said. “She could outwit, out-think all of us. With her, the whole rule book changed.” She went on to tell me about road trips when the girls were young. She, and her daughters, would tell stories to pass the time. One child would start with “Once upon a time” and create a beginning. The next child would embellish and add on to continue the story. When it was Briony’s turn, however, the story gained a life of its own and the family would sit, captivated by the stories she told. Briony getting sick was not in the plan Lynn had for her family. It was unthinkable, unbelievable, hearing the words no parent should ever have to hear. Your child has cancer. Treatment began mid June with a protocol of radiation and chemotherapy for forty-two days, followed by a month off. Much of 2007 was spent in a hospital for weeks at a time. Briony managed to keep her sense of humour, playing jokes on doctors and nurses while helping out younger patients. In April of 2008, it was discovered Briony had developed an allergy to some of her treatments, causing her organs to begin to shut down. Lynn was told Briony would die from the cancer or the treatment. Lynn chose to take her off the treatment to try to give her daughter a chance at a bit of a normal life, for the short time she had left. In July of that year, the Children’s Wish Foundation helped the family fly to Australia, where Briony had always wanted to go. In October, they had another MRI. The aggressive tumor had solidified, leaving no other treatment options. On November 17, 2008, palliative care told Lynn there was nothing more they could do for Briony. She may have eight weeks, but death was inevitable, Briony died February 14, 2009. How do you go on? As any of us who are mothers know, it would seem impossible. Lynn says it was only through the support of friends and family that she was able to explore living again. Her friends kept calling, kept coming back and encouraging her to get active. It has been proven that physical activity and being part of a community helps cope with loss.

“YOU HAVE TO RUN OR GO CRAZY” SHE SAID. WITH THEIR ENCOURAGEMENT LYNN BEGAN RUNNING, AND

THEN RIDING.

Lynn described herself as being a mom. Before discovering Coast to Coast against Cancer Foundation, she didn’t even own a bike. She swam and skied but was never a runner or cyclist. It was Adam Fedosoff, a 16-yearold cancer patient, who inspired her to begin riding. After beating cancer twice, he became an enthusiastic volunteer and rode four days in the Tour for Kids Ontario. He was fighting not only his own battle, but fighting for others as well. When his cancer came back for a third time, he lost his battle. Adam died March 11, 2012. Lynn wanted to join the Coast to Coast family, and on a borrowed bike, after five training rides, did her first three-day ride in 2011. She came in second to last but trained hard all winter in 2012 and completed two more regional rides. In 2014, she did the first leg of the National ride, knowing she was not ready, but knowing she would find what she needed to do, to prepare for the Coast to Coast in 2015. She not only completed the ride but came out as one of the strongest riders. There are approximately 10,000 children in Canada who are fighting cancer. While most funding is directed to adult cancer there is a need for research into the very different needs of treating children. The mission of Coast to Coast Against Cancer Foundation, is a world beyond childhood cancer. This largely volunteer based organization raises funds through a number of physically challenging national and regional events. The National Kids Cancer Ride is one of the biggest cycling events in the world, raising funds for childhood cancer charities, with 100% of received donations going to charities who support pediatric cancer services, research, and family support. For Lynn this is a forever ride, and the team is her extended family. She is one of the seven parents, bereaved, or with surviving children, in the 2017 ride. Now in its 10th year, the ride begins in Vancouver where the 36 riders dip the back wheels of their bikes into the Pacific Ocean, and ends 18 days later when they arrive in Halifax to dip the front wheels into the Atlantic. They ride in 2 teams, relay style, averaging 220 kilometers a day, before retiring to bunk beds in the semi truck that accommodates them. Not only do they cycle, they start and end each day by visiting up to 200 communities, standoutpublications.com

WHO STANDS OUT

A CANADIAN

attending events and visiting children’s oncology centers and hospitals. Each day on the highway is dedicated to an individual child. For those dedicated and fit individuals who cannot commit to the 18 days, Coast to Coast has introduced Team Chase. Riding the same route in only 8 days and joining the original team to arrive in Halifax. Lynn Fast is once again crossing the country on a bicycle, carrying Briony’s ashes in a pendant she wears. It is her passion and purpose to ride and raise funds so that no other parent has to hear the words “Your child has cancer.” She has been busy fundraising the $3000 she pays to join the ride by having a wine raffle, a perogy sale and a bottle drive. She works as an Architectural Technologist for Shane Homes, and when not training, she is speaking to parents who have children with cancer. She is the Ama to grandbaby Talon and the mother of three beautiful girls, Caitlin, 26, Emily, 21 and Briony, forever 17. — Catherine Tkach 20

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CANADIAN STORY THAT INSPIRES

Heroes

of the

Fire

Beautiful British Columbia catches on fire, but what matters is who fought it.

TRUE

N JULY 7TH, 2017, TODD STONE, MLA FOR KAMLOOPS SOUTH AND THEN MINISTER RESPONSIBLE FOR EMERGENCY MANAGEMENT DECLARED A STATE OF EMERGENCY FOR THE PROVINCE OF BRITISH COLUMBIA. Pockets of

uncontrolled wildfires tore through towns across the province – in what is now being called the worst fire season since 1958. First responders and community leaders stepped up as upwards of 37,000 people fled to evacuee centers across the province. Among the centres, the City of Kamloops, with open arms, absorbed more than a third of the evacuees. Companies donated money and personnel, while housing nonprofits freed up beds. Thompson Rivers University and Te’kemlups te Secwepemc (Kamloops Indian Band) offered support, space and resources. Private individuals opened their homes to perfect strangers. As well, support from beyond Kamloops came in droves – from Cloverdale to Fort MacMurray, Vancouver Island to High River. >

“Above all else, who made it work were the volunteers. These unsung heroes define the City of Kamloops and surrounding area as the very nature of success.” 22

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PHOTOS, AnnMarie Aase

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TRUE CANADIAN STORY THAT INSPIRES

Now late August, while the fires still burn, volunteers have yet to back down. St John’s Ambulance has registered a record 4600 volunteer hours, where upwards of 28-hours shifts were logged. At the donation centre -- a 4000 square foot office floor offered by CIBC -- volunteers sorted clothing, books, toys, food and hygiene items. An example of the dedication these volunteers have shown is how two single moms, who hadn’t been at their paying job in more than 30 days, ensure the centre doors remained open. At the Sandman Centre, home of the Kamloops Blazers Hockey Club, over 500 cots were set up and filled. Volunteer members of Emergency Social Services (ESS) registered (and reregistered weekly) a total of 10,000 evacuees. ESS also helped these evacuees connect to services and information – including accommodation, food and medication vouchers. The Salvation Army set up their trucks and fed evacuees three square meals a day. Local restaurants and community organizations, cooked and served feasts to anyone working or volunteering at the centre. And when the Kamloops Marathon was cancelled for air quality; it became an evacuee pancake breakfast. Four Paws Food Bank set up tents and pens to provide the over 200 dogs and cats a safe place to rest, also providing food and pet supplies for anyone in need. The most sought after volunteer role? Walking the dogs. Livestock, too were welcomed. As fires devastated homes in minutes, volunteers went behind fire lines to gather livestock and bring them to town. One woman, Kelly Kennedy, personally took in 89 animals – mostly horses. “My two favorite sentences have now become ‘what do you need,’ and ‘I can do that!’” says Jill Hayward as she describes the evacuation experience at the North Thompson Agriplex, Barriere (40 minutes north of Kamloops). Truck and trailer assembly lines operated 24 hours a day, unloading trailers of animals, and refueling trucks so that volunteers would be able to go back behind fire lines to collect more livestock. After five separate evacuations, more than 380 animals were housed. Hundreds of volunteer hours ensured the animals arrived, were cared for and ultimately could be returned. From hay to gas cards enough donations have materialized to ensure limited out of pocket expenses once the fires let up. Because of these efforts, people will be able to return with their animals. The fire season is not over, and while many are tired, no one is letting up. “If anything this experience has restored my faith in humanity,” Bobby Iio, local realtor and volunteer at the Donations Aid Centre. —

AnnMarie Aase

CANADIAN ENTREPRENEUR

A POWERFUL

Monica KRETSCHMER

CEO of Canadian Business Chicks shines all across Canada by helping other women shine

PHOTO, Jeff McDonald MAKEUP, Maison Blu - Maysa DIRECTOR, Autumn Riley CLOTHING, Lauren Bagliore Design House Inc LOCATION, Dentons

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O BRING WOMEN TOGETHER. THAT IS THE ENTIRE PURPOSE FOR MONICA KRETSCHMER. To create a place where women

feel empowered and are able to mentor each other. A place where women can network and find support while building their businesses. “I know firsthand the challenges, struggles women face in the corporate world and the strength that is required to start and scale a business. I had a vision to break barriers and silos and collaborate, and have been laser focused on this from the beginning,” says Kretschmer. It all started when Kretschmer found herself suddenly single with a young child to take care of. She had a job in corporate Calgary, but always knew she wanted more. “I’ve always been an entrepreneur, always had ideas percolating… I’m a visionary, a connector.” She had this crazy idea of a place where women could work together to foster a community where diversity, innovation, recognition, mentorship and a disruptor mindset were all valued. Where women could feed their souls and their pocketbooks, all while finding much needed mentorship. A place where Purpose, with a capital P, could be found by all. To Kretschmer, everything is about Purpose. Everything she has gone through – all the hurdles and hardships – have led her to this point. Her Purpose is to help other women find their own Purpose. She loves the beauty and symmetry in that. In 2014, she took the leap. Kretschmer quit her corporate job and set out on her own. “We only get a few opportunities in life to make a difference and if you don’t stop and pay attention to the lessons and pick up the bread crumbs you’re missing out,” says Kretschmer. It is with this mindset that she created The Nest and Canadian Business Chicks. “Canadian Business Chicks is a community of professional and entrepreneurial women with a passion for business and profit who embrace life with courage, confidence, commitment and integrity.” To keep with the idea of community and mentorship, Kretschmer created an online and in-person community called The Nest. “The Nest is a non-judgmental environment for women at all stages of life and business to build relevant and authentic connections. The Nest provides members a platform to connect, empower, learn and celebrate through Monthly Breaky networking events, business directory, speaker platform, Annual Women of Inspiration Awards, Special Events including International Women’s Day, BOSS Chicks Authentic Mentorship Program and The Nest Foundation to build a legacy and support the health, wellness, and financial freedom of single mommas and their children.” It is The Nest Foundation that showcases where Kretschmer’s heart lies. As a single mom, she knows the struggles women face, and the sometimes herculean tasks single moms are required to take on, and she wants to give back to others and show that there is a way to make it. “The Nest Foundation empowers women to rebuild lives for themselves and their children with health, wellness, financial freedom and a memorable experience. The Nest Foundation partners with organizations who believe together we are stronger and can make a difference in the lives of others. The Nest Foundations transforms lives from the under ordinary to the extraordinary. We pay it forward by donating a portion from every membership to The Nest Foundation to empower single mommas and support programs to end domestic violence.” >

CANADIAN ENTREPRENEUR

A POWERFUL 28 28

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In everything she does, Kretschmer adheres to her core values; courage, confidence, commitment and integrity. It is through these values that she has been able to create a business out of nothing but an idea of wanting to honour the women who gave her strength and helped carry her through her hard times. “I recall hiking in Canmore one day and scribing the draft for my whole business plan. It was clear… and included a celebration to honour the woman who had inspired me to greatness.” Throughout every woman’s life, there are women who inspire us and who tell us that we can achieve anything. They’re our cheerleaders and our support system. It is through the Women of Inspiration Awards that Kretschmer is able to honour the women who inspire us all to achieve our dreams. “Kretschmer created Women of Inspiration as a legacy event to honor a woman who inspired her to greatness. Women of Inspiration celebrates women from all walks of life who lead, inspire and motivate… This year, the Women of Inspiration awards will celebrate 150 Women of Inspiration from across Canada and Award 11 Women of Inspiration with an extraordinary women’s empowerment event to recognize women who inspire.” The event September 30, 2017 and tickets can be purchased online at canadianbusinesschicks.com/ event/women-of-inspiration/. Kretschmer has a go big, or go home mentality. She is full of energy and a quirkiness that is not often found in a business setting. She is refreshingly down to earth and loves to laugh, which is often contagious. It is hard to remain straight faced around her. She brings her energy and business acumen to everything she does. When asked where she sees Canadian Business Chicks in 10 years, she laughs and says “world domination,” but then clarifies, “I want to go global with Women of Inspiration – building an international platform for celebrating women of inspiration across the globe to advance women personally and professionally through education, celebration, mentorship and inspiration.” As our interview was coming to a close, I asked Kretschmer what her favourite part of this entire journey is and she answered, “the blank pages. Each page is fresh and a clean slate and is a chance for me to do something new and crazy.” I think that’s beautiful. — Autumn Riley standoutpublications.com

CANADIAN PHOTOGRAPHY EDITORIAL SERIES

MODEL/MUA, Niamh Geaney - facebook.com/niamh.geaney PHOTOGRAPHER, Samir Das - facebook.com/SamirDPhotography/, Vancouver

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OPINION

Question: I have a date with a woman who is really big into wine. I know almost nothing about it. Any recommendations to help me navigate ordering wines or impressing her when I buy a bottle? - Up Wine Creek Without a Cork HE SAYS: When a person does not know much about a

topic, I think the best thing they can do is learn from experts. I'm guessing this date is scheduled for the near future, so you probably do not have time for an in-depth course on wines. What you can do though is present yourself as someone who is wise when it comes to wines rather than someone who is an expert on wines. You can do this fairly easily by asking experts for their opinions and recommendations and doing more listening than talking when it comes to wine. For instance, if you and your date are going out to a nice restaurant, when the waiter comes to take your order tell them what you plan to eat and ask them what wine they would recommend. The waiter is probably better suited to selecting a wine from the menu and this approach lets your date know you're open to new things. It also shows that you're wise enough to listen to the recommendations of others and not a wine snob. Speaking of not acting like a wine snob, if the waiter offers you the cork or a splash of wine to taste, don't make a big show out of considering it or swishing the wine around. Be true to yourself. You're learning about wines, not pretending you know everything about them. Calmly accept the waiter's recommendation without making a show out of it.

IYOU CAN ASK US ANYTHING

Ask Jesse & Autumn

If you’re planning to pick up a bottle or two of wine for your date, try visiting a store that specializes in wines rather than a generic liquor store. Or, if possible, call a vineyard. Ask the staff to recommend some of their more popular types and, if possible, get them to describe the flavour. This will give you some talking points, like “I heard these grapes were originally imported from Hungry, but are now grown locally.” I recommend getting a bottle of white wine and one of red, if your date has not expressed a preference. The big thing to remember here is: do not pretend you know a lot about wine. Be open to trying things, ask the experts for their opinions and recommendations. Over time you will pick up some lingo and find your own preferences. As you learn about wines you will become more confident, knowing what you like and don’t like as well as why. Unless your date is a wine snob, she will probably appreciate your openness to trying new things. SHE SAYS: It’s okay if you don’t know anything about wine! But

be prepared for some fun, because wine is yummy and it is fun to experiment. For science! Go out, grab a couple of bottles to sample (not on the same day as your date, no one likes a drunk date!) and try a variety. Find out first hand if you’re a red wine guy or a white wine guy. Try some dry wines and a few sweet ones and see what clicks with you. You not knowing much about wine may be a great ice breaker too! Instead of impressing your date by telling her about wines and ordering wines for her, this is a great chance to ask her about stuff she likes and find out why. Guys are infamous for explaining things to women and trying to be experts in everything. Don’t be that guy. Be the guy who asks, “So, you’re into wine, what’s your favourite?” Follow up with questions like, “Where is that wine from? Do you usually like wines from a particular region? Do you prefer mostly sweet or dry wines? Do you like Champaign or do you think real wine should stand on the merits of flavour and not distract us with bubbles?” If you admit you don’t know much about wine to your date, then she gets to talk about one of her favourite subjects. Assuming the date goes well, see if she will take you to a wine bar or wine tasting party. Or offer to host a tasting party and tell her to invite her wine-loving friends. You’ll get to learn, she’ll get to share her passion and you may get to meet her friends in the process. Plus, you’ll get to drink wine and, as I might have mentioned before, wine is yummy! — Jesse Smith and Autumn Riley standoutpublications.com

A SURVIVAL

CANADIAN STORY

PHOTO, SVP Photography

Living

Undisguised Jo Diblee spent a lot of her life in hiding and shows how she came out on the other side.

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O DIBBLEE IS MY FRIEND. We were close enough that

when she moved in with the man who was to become her husband she asked me to move into her house...rent free. I had no idea the generous,cheerful woman I knew had demons chasing her. No one knew what her past was or had any idea of how it would shape her future as a breakthrough master, best selling author and inspiration to thousands of women. We all have a past. Jo’s was a painful, fearful past. Her early life was a one of extreme poverty. There was no running water in the home in her early childhood. Her father had 9 children when he married her mother who was 20 years younger. Jo was his 10th and her mother’s first. Her parents suffered mental illness, alcoholism and drug addiction. There was often no food or clean clothes so she would miss school. When Social Services stepped in, they put Jo in a foster home for a weekend reprieve. A few months later Ernest John Gardiner, the well respected scout leader and foster parent she had been placed with, called her to ask if she would like to babysit. Jo loved kids, so of course agreed. It was not baby-sitting that Gardiner had in mind for 16 year old Jo. That night he sexually assaulted her, changing her already traumatic life forever. When the assault was reported no one believed Jo. Because her family was known for its disfunction, it was her word against a socially prominent figure, in the town of Penticton. Three years later that changed when the RCMP showed up at her door to talk to her again about the alleged assault. There had been several more young women believed to have been victims of Gardiner. One of them, 12 year old Susan Duff, the younger sister of a school friend had been found murdered. They believed it as at the hands of Gardiner, and asked if she would be willing to testify. Holding her own baby, Jo knew she had to do this. She had to do it for Susan and she had to do it for her own daughter and the others who might fall prey to men like Garner. She was afraid, and for good reason. Garndiner who had told her he would finish the job began to stalk her. As the key witness in the murder investigation, Jo was forced into hiding. She was good at it, having spent her childhood hiding her family’s secrets to keep the family together. Moving 49 times, and changing her name 18 times over 35 years, Jo lived in constant fear. Hiding under layer after layer of shame, silence and feelings of guilt that she now calls frocking, Jo managed to keep her secret from everyone. Her life depended on the secrecy. She carried with her a picture of Susan Duff vowing to somehow do something to avenge her death. In 2005 , Gardiner was charged with 6 sexual assaults and the murder of Susan Duff. The case went to court but was stayed and Gardiner was free. Two years later Gardiner died without ever having to face his charges or pay the penalty. The police did not notify Jo. She learned two years later when she finally had the courage to type his name and search the Internet. Jo says it was the lowest point in her life. She felt betrayed by the police for not believing her story, feeling it might have prevented the death of Susan Duff. She felt betrayed again at

not being notified of Gardiner’s death, and now the most painful feeling was knowing he would never serve time. Gardiner died with several other crimes suspected of him. Jo and the other victims of assault live with it every day and 12 year old Susan Duff had her life stolen Everyone handles a painful past differently. Some become bitter, some remain in fear and others reach a point where they realize they have been only half living, and if they are ever to live fully,the life they must move past the horror. For Jo, it was Feb 28, 2007. That is the date she calls her demarcation day. The day she drew a boundary between what was in the past, and how she chose to live her future. After 35 years of hiding she took the bold step of not only sharing her story but of putting it into print in her memoir, Frock Off: Living Undisguised. The book she says was written for Susan Duff and for other victims. She wanted to share how she managed to survive and how she reclaimed her life. She found her mission and achieved several awards for the bestseller. Jo discovered it was not just victims of abuse who “wore frocks”, which she explains are attitudes, beliefs or disguises that hold you back. Many women who appeared self confident and successful were really hiding behind frocks of their own. They were discounting themselves and playing small because they didn’t know their worth.All the years of living a half life gave her a sense of responsibility to share what she had learned. It was her goal to help people not be defined by any event or time in their lives. To stop wearing frocks of shame, frocks of guilt. Jo is the founder and creative director of A Frock-alicious Life (™) live events. She has created a community of powerful women, change agents and catalysts who share her commitment and passion to help other women achieve success in their lives and business. She is relentless in developing programs and techniques and holding workshops throughout Canada and the US. After 35 years of silence, she is in demand as a speaker, she has authored 3 books, has a web based TV series and has discovered and shares her amazing success. One third of the proceeds of the sale of her books go to two charities; Little Warriors, a charity with a national focus on educating adults on learning to recognize, prevent and react responsibly to child sexual abuse. Because I am A Girl, an organization helping girls worldwide receive education and support, and to help prevent the trafficking of girls as sex slaves. Jo moved to Vancouver Island and I had not seen her in a few years. I watched her growing popularity and finally, I attended one of her workshops, From Best Kept Secret to Success. I saw her in action and recognized the cheerful generous friend I had known but realized there was much more to her, somehow, Jo is exuberant, she shines with a zest for life. She knows how to sqeeze each day for all it’s juicyness and to share that knowledge. I am so grateful to have Jo as a friend. — Catherine

Tkach Books: Frock Off: Living Life Undisguised From Best Kept Secret to Success frock-off.com/frock-off-book-reviews/ standoutpublications.com

DESIGNERS WHO LIKE TO HELP OTHERS

Tribe of Lambs Canadian jewelry makers that changes lives.

T PEOPLE.

HERE ARE MANY THINGS TO LOVE ABOUT BEING A WRITER, BUT ONE OF THE BEST PARTS OF THIS GIG IS THAT IT GIVES YOU THE CHANCE TO CONNECT WITH AMAZING

When the editors of StandOut asked me to connect with Alberta entrepreneurs Bobbi Paidel and Philip Haley I had no idea how much they would fall into that category. But it became quickly evident in the interview that Paidel and Haley are out to create change, affect lives and spread positive vibes. Sit-in on my interview with Tribe of Lambs Founder, Paidel, and its Marketing Director, Haley, to see why this is a Canadian venture you want to become part of. Q: TRIBE OF LAMBS IS AN ETHICAL JEWELRY BRAND, WHAT MADE YOU DECIDE TO TAKE THAT PATH AS A BUSINESS?

CANADIAN

A (Paidel): After working in the fashion industry in Toronto I became pretty jaded with the superficial nature of the business. I really started to question big brand ethics as well as the impact I was making in the world. I ended up in India for 7 months and had the space to create something more meaningful with the skillset I had. The social need is so apparent in India and I became inspired to find a way to give back while also creating a successful business model for myself. Q: WHERE DOES THE NAME TRIBE OF LAMBS COME FROM? WHAT DOES IT SIGNIFY?

A (Paidel): I love our name! I wanted the name to encompass our ethos of compassion but still be professional and accessible. The lamb is representative of the children we support. A lamb, just like a child, on its own is vulnerable...but there is strength in numbers - hence the Tribe. The Tribe is the community we’ve built - and are growing - of conscious consumers looking to make a stand for a better world through how they choose to spend their money.

Q: YOU HAVE A CAMPAIGN SUPPORTING HIV+ CHILDREN IN INDIA THROUGH YOUR PRODUCTS. WHY INDIA AND WHY THIS CAMPAIGN?

PHOTOS, Tribe of Lambs

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A (Paidel): India was the inspiration for the whole project itself as I was living and volunteering in Northern India when Tribe of Lambs was born. The whole basis of Tribe was to develop a circular model that gives back to those at risk children while empowering artisans through employment opportunities. When we first started out, we were working with a variety of at risk youth. So the projects and partners were varied. It was only last January when we met our partners at Rays Aasha Ki Ek Kiran and were opened up to the issues HIV+ children face in India. The denial of basic human rights these children face was something we couldn’t turn our back to.

Q: HOW LONG HAS TRIBE OF LAMBS BEEN ACTIVE?

A (Paidel): Exactly 3 years ago we launched in a trial crowdfunding campaign that ended up being very successful. The following January we registered our name and its been rolling every since. Q: THIS ISSUE OF STANDOUT FOCUSES ON SUCCESS STORIES - WHAT DOES SUCCESS MEAN TO YOU AS AN ENTREPRENEUR, AS A DESIGNER, AND AS A PERSON?

A (Paidel): When I first started thinking about success, it really meant something in terms of status and money. And this is the cultural norm. Now that we’re in the “business” of helping people and compassionate consumerism, I know true success can’t be measured that way. Success is taking risks, moving beyond your fear, lifting others up and making a stand for what is fair, just and equal in this world. I wake up every morning joyful and fulfilled because I live my life, in all aspects, with compassion as my mantra. Q: WHAT DO YOU THINK IS TRIBE OF LAMB’S SUCCESS STORY?

A (Paidel): I knew Tribe of Lambs was a success from that very first crowdfunding campaign when we delivered 80 winter jackets (among other items) to children living in the Himalayas. To use my blessings, opportunities and skills to empower children who can’t help themselves, now that is truly amazing. Every time we’re in India fulfilling on one of our projects, I am totally blown away by the impact that can be made with little effort. Q: THERE IS A LOT OF WORK THAT HAPPENS BEHIND THE SCENES IN RUNNING A SUCCESSFUL BUSINESS. DO YOU HAVE TIPS TO OFFER FROM A BUSINESS PERSPECTIVE?

A (Haley): I would say be prepared to become so much more than what you expect - you need to become an accountant, tax expert, web designer, social media expert, marketer, customer service, salesman, and project manager. Accept help when it’s offered and ask for help when you need it. It’s hard to do this alone! Every now and again, step away - obviously it takes passion and drive to run a successful business, but sometimes you need to take a step back and reflect. It’s easy to get overloaded with the day to - day and lose track of the bigger picture.

A (Paidel): Be scared and keep going. Make mistakes and keep going. Get stuck and be amazed at your creative problem solving skills. Never let your ego get in the way of an opportunity. Listen to where your heart wants to take you and use the power of your mind to take you there. Be gentle on yourself and celebrate every little victory. Who you surround yourself with will shape what you do, so put yourself in the best company possible. If it doesn’t serve you, love it and leave it.

Inspired? Fired up? Making a difference can be simple by becoming part of the community of compassionate consumerism. India has approximately 2.1 million people living with HIV and about 170,000 of those are children under the age of 15. Once HIV+, children face immense discrimination, social segregation and is often times abandoned by their families and the State and education system. Tribe of Lambs supports projects with on-the-ground NGOs in India by dedicating 100% of all its profits off product sales towards tuition, school supplies, uniforms, transport, creating safe places for learning, providing access to facilities and resources required to build bright futures and awareness initiatives in Canada, UK and India. And you can be part of that Tribe! Products are available online at tribeoflambs.com or Outside the Shape and The Clothing Bar in Calgary as well as The Makers Keep in Edmonton. — Yvette Putter

STANDOUT PUBLICATIONS | STANDOUTPUBLICATIONS.COM | SUMMER NO. 6 2017 ISSUE

SUCCESSFUL CANADIANS T H E M A S T E R M I N D B E H I N D S TA N D O U T | S U C C E S S F U L F I R E F I G H T I N G I N B C | C A N A D I A N B U S I N E S S C H I C K S