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Do YOU STANDOUT as a CANADIAN? STANDOUT PUBLICATIONS | WWW.STANDOUTPUBLICATIONS.COM | MOCK UP ISSUE 2016


BEHIND STANDOUT

EDITOR-IN-CHIEF/FOUNDER Tessa Lerbekmo-Joyes & Nicholas Joyes

EDITORIAL/CREATIVE PHOTO EDITORS Zev Abosh Jordan Gooden Jeff McDonald SENIOR EDITOR Melissa Hazen FREELANCE COLUMNISTS Mitch Wiebe Lisa Kauffmann Kristy Archibald Catherine Tkach DRAFT EDITOR Karen Sinclair VIDEOGRAPHER Sergey Abramov GRAPHIC DESIGNER Naomi Majek PR/EVENT PLANNING Toran Lanthier Galit Abosh Catherine Tkach BEAUT Y DIRECTOR Douglas Cressman HAIR ST YLISTS Karnell Goebel Michelle Scabar Jacqueline Kinch ST YLIST Joyce Jebose BLOGGER Jennifer Tiwana CONTRIBUTOR KD Lamarche COVER CREDITS

OUR

CANADIAN

DREAM O

What we do, why we do it and for who.

u r t e a m i s fu l l of p r o fe s s i o na l s who are p a s s i o na t e a nd h a r d wo r ke r s . We want b e t t e r t h i ng s fo r Ca na d a a nd Canad ians b y offe r i ng o u r s e r v i c e s t o e nl i g hte n the p u b l i c a t i on i nd u s t r y i n Ca na d a . Ou r d r e am i s t o p r ov i d e a l l Ca na d i a ns a g r e a t online and p r i nt -o n-d e m a nd “ fe e l g ood ” p os i t i ve ne ws a b ou t o r d i na r y Ca na d i a ns d oi ng e x t r a ord inar y t h i ng s e ve r y m ont h . We l o o k fo r t h e p e op l e wh o l ove r e a d i ng g o o d ne ws o n t he ir way t o wor k o n t h e i r d i g i t a l d e v i c e o r r e ad i ng i ns p i r i ng a nd p o s i t i ve ne ws b e for e goi ng to s l e e p wi t h a s m i l e on t h e i r fa c e . It is our d e s t i ny t o fi nd t h os e h i d d e n g e m s of s tor ie s i n Ca na d a t h a t wo u l d i ns p i r e t h e wh o l e wor ld . T h a nk yo u for s u p p or t i ng u s a nd s h ar e the l ove . We h ave g r e a t t h i ng s c om i ng your way i n s e ve r a l m ont h s . S e e you i n 2 0 1 7 !

JORDAN GOODEN INSIDE ZEV ABOSH DIGITAL BY STANDOUT PUBLICATIONS PRINT ON DEMAND BY MAGCLOUD

RELEASE OF DATE: OCTOBER 2016 WEBSITE DESIGN BY DANIEL FEXA

CANADIAN MAGAZINE BASED OUT OF CALGARY, ALBERTA, CANADA www.standoutpubulications.com

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TABLE OF CONTENTS

WHAT’S INSIDE THIS 3 BEHIND STANDOUT E DITOR’ S LET TER & THE TEA M

5 ENCORE COVER BE HIND THE S C ENES

6 IN THE NOW HOT TR END S IN C ANADA

8 TRUE CANADIANS SHOU T O U T TO 1 0 C ANAD IAN S

10 CANADIAN FACTS W E DIS C OV ER AND TEL L

12 EVOLUTION OF FASHION AND S O C IAL MEDIA

16 KAT RUDU OU TSIDE B U S INES S C O MING T O C ANADA

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issue... #MADEINCANADA 18 CA N A D I A N H A N D M A D E CH A RM S

FENVII COLLECTIVE 20 B U S I N E S S E S W H O G I VE

JOY SOCKS 23 B U S I N E S S E S W H O D O G OOD T HI NGS

TOM JACKSON 24 CA N A D I A N I CON A N D T H E I R CH ARI T Y

SOLAR DREAMS 28 S E N I OR W H O S T I L L S OA R S

CLASSIFIED 31 CA N A D I A N B U S I N E S S N E T WORK

REFLECTION OF BEAUTY 32 J E A N M I CH E L


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PRODUCTION BEHIND THE SCENES

Encore COVER

THE S FOR JOIN U E L P O PE ANDOM

COVER

ING T HE MA GIC..

.

We are back. So is our “behind the cover” digital diary.

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COVER CREDITS PHOTOGRAPHERS JORDAN GOODEN AND ZEV ABOSH LOCATION EIGHTH AVE BUILDING, CALGARY PEOPLE TESSA LERBEKMO-JOYES, CATHERINE TKACH, DOUGLAS CRESSMAN, LISA KAUFFMANN, RYLAN WESELOWSKI, JILL MARIA ROBINSON, ZULIE ALNAHAS, JAMES AND 2 PASSERBYS. INSTAGRAM SHOTS @STANDOUTPUBLICATIONS

h e n we we r e p l a nni ng o ur c ove r s h o o t , we wa nt e d t o h ave a n i m a g e t h a t s p o ke c l e a r l y to t h e a u d i e nc e a nd h a d a s i m p l e m e a ni ng t o i t . Onc e we h a d t h e i d e a t o t a ke a ph o t o of a c r owd , we h a d t o t h i nk o f a l o c a t i o n t h a t h a d t wo l e ve l s t o g e t the s h o t we ne e d e d . We o nl y h a d 2 h o ur s l o t a nd i t c o u l d n’ t h ave we nt b e t t e r . I t wa s a g r e a t s h o o t wi t h wond e r fu l and t a l e nt e d p e o p l e wo r ki ng t h e i r m a g i c . Ou r t e a m c o l l a b or a t e d s o we l l , l ike a l way s . T h e t e a m s u g g e s t e d fo r t h e CE O t o b e on t h e fr o nt a s i t ’s a ne w and i nt r od u c t or y p r od u c t , we g o t t h e p e r fe c t s h o t . E ve r y m o nt h we wi l l h ave u ni que a nd m e a ni ng fu l c ove r s for ou r p os i t ive a nd fe l l ow Ca na d i a ns . We l ove d h ow the l i g h t i ng a nd c ol o r s t u r ne d o u t a nd all t h e p e o p l e i nvol ve d . S o m e p a s s e r b y’s t h o u g h i t wa s s o c ool s o t h e y j oi ne d us i n t h e ph ot os a nd s h a r e d t h e i r s t o r y . D o you h ave a s t or y or yo u know s om e one wh o you c a n no m i na t e ? Cont a c t u s ! www.standoutpubulications.com

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IN EVERY ISSUE

In The Now CANADA! Giving you the low down of what’s new and what’s hot in Canada by Canadians

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PRODUCED BY KD LAMARCHE

Canada’s largest bookstore, C hapters Indi g o , r ecen tl y launched the i r ca mpa i g n #R ead theNorth in the hopes of gettin g C a n a di a n a uthors the spo tl i g ht. In return, bo o k wo r ms a nd non-book wo r ms a l i k e di scover more a bo u t t he Canad ian l i te r a tu r e a nd d evelop a s en s e o f a ppreciation o f C a n a di a n homegrow n ta l en ts . Af te r a ll, the world r ea l l y do es need more Can a da .

PHOTO C/O VANCOUVERISLAND.CTVNEWS.CA

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PHOTO C/O CHAPTERS.INDIGO.CA

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A lot of cities in C a n a da a r e now d i s p l ay i ng t h e s e c o l or fu l c r o s s wa lks i n s u p p or t of the LBGTQ c o m m u ni t y . Ca nad a i s a c ou nt r y t h a t b e l i e ve s i n e q u a lity, d i ve r s i t y a nd i nc l u s i on a nd t h i s i s a not h e r s t e p in s h owi ng we e m b rac e e ve r yone no m a t te r wh a t g e nd e r . D e fi ni t e l y a p l a ce we a r e a l l p r o u d t o c all home!


IN EVERY ISSUE

CAPTIONS

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PHOTO BY BBCAMERICA.COM

Move over Ho l l ywo o d stars! Ta ti a n a M a s l a ny , t h e s t a r o f t h e Ca na d i a n s c i e nc e fi c t i on, O r phan Black (must w a tch s e r i e s ) , i s ma k i n g wave s . A ft e r t a ki ng h o m e t h e r e c e nt E m my fo r Ou t stand i ng Lead Actress i n a Dr a ma S e r i e s , M a s l a ny p u t h e r s e l f a nd R e g i na , S a s ka t c h e wa n ( wh e r e she was b o rn and raise d) o n the ma p.

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A l b e r t a r e p r e s e n t ! A nd i t i s not j ust AB... Ca na d i a n p r ov i nc e s s h ow t h e i r p r ov i n c e p r id e wi t h a l l of t h e s e l oc a l b r a nd s a nd l a r g e national r e t a i l e r s c o m i ng u p wi t h m u g s , s h i r ts, c ap s, e t c . . . t o s h ow o ff t h e i r h om e p r ov i nc e love .

PHOTO C/O CANADAGOOSE.COM

Wh o’s read y fo r wi n ter? Ico n i c a nd lux ury bra n d, C a n a da G o o s e wh i c h is sold in a bo ut 50 co un tr i e s thr o u g h retailers f i n a l l y move d to i t’s fi r s t Flagship st o r e i n To r o n to . Now e ve r yo ne can see all the co l l e cti o n s i n a s to r e a s retailers d o n o t ca r r y a l l i n o n e s t or e . All we can s ay i s , “ It’s a bo u t ti me !”

PHOTO C/O LACEBRICKDESIGN.COM www.standoutpubulications.com

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CANADIANS THAT STAND OUT

TRUE CANADIANS Every month we feature TEN top Canadians that were nominated or chosen.

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Q

o you k n ow a C a n a di a n w ho s t a nd s out? We f o un d 1 0 g r ea t C a n a di a ns a nd asked them how do they a n d t h e i r b r and stand o ut i n C a n a da . We l ove d t h e i r a nswers and w a n te d to s ha r e w i th yo u a l l !

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LEELA JACOBS @inspireprojectyyc In 201 5 I f o u nd e d INS P IR E P R OJ E CT Y YC, a n o n - f or pr o f i t f o u n da t i o n tha t s e e k s to i n cr e a s e aw a r e ne s s a n d r a i s e f un d s fo r es ta bl i s hed ch a r i t i e s i n cr e a ti ve , i n s p i r i ng a n d ho pef u l way s . It i s i mpo r ta nt for me to g i ve ba c k t o the co mmun i ty a nd wo r k w i th l i k e mi n de d i n di vi d u a l s s eek i n g to ma ke a di f f er en ce i n t h i s wo r l d. We cr eat e d a C a n a di a n publ i s h e d co f f e e - ta bl e bo o k, ‘ Mi n i Her o e s ’ - a po r tr a i t co l l e c t i on o f hi s to r i ca l l y i n f l uen ti a l peo p l e br o ug ht to l i f e thr o ug h l i ttl e chi l dr e n .

KEVIN J MELLIS @kevinjmellis L o ng b e fo r e I became a visual a r t i s t , I wa s , a nd i n fa c t s t i l l a m , a Medical Social Wo r ke r i n t h e busiest trauma c e nt r e i n S ou t h e r n A l b e r t a . I ’ ve b e e n wor ki ng i n t h e e m e r g e nc y d e p a r t m e nt s i nc e 2 0 0 7 a nd o n one e x c r u c i a t i ng s h i ft i n 2 0 1 0 , we h a d a ve r y yo u ng child die in our d e p a r t m e nt t h a t c h a ng e d my l i fe ~ fo r t h e b e t t e r . S h or t l y t h e r e a ft e r I p r o a c t i ve l y decided to learn h ow t o u s e a camera in 2011 wi t h t h e i nt e nt i on o f fi nd i ng a e m o t i ona l b a l a nc e fr om t h e v i s u a l t r a u m a of wo r ki ng t h e E R . I ’ m now o ne o f ve r y fe w Ca na d i a n A r t i s t s u s i ng a L a r g e For m a t 8x 1 0 fi l m c a m e r a . M y a r t i s t i c i nt e nt i o n now i s t o s l ow t h e wo r l d d own a r ou nd m e a nd e x p l or e t h e fi ne r details that are o ft e n ove r l ooke d . For we o nl y h ave o ne l i fe a nd I s e e k to embrace it. I h op e my wo r k wi l l i ns p i r e ot h e r s ’ t o do the same.

ELLA CLARENS @ellaclarens M y wor k a s a wr i t e r h a s allowe d m e t o c o nnec t and s h a r e s t or i e s of g r e a t Ca na di an t a l e nt . E ve ry ti m e I d i s c ove r a ne w i nd i v i d u a l in the b e a u t y or fashi on s c e ne , I g e t e x c i t e d b e c ause I s e e t h e i r p assion. I t ’s a no t h e r op p or t u ni t y to s u p p or t my fe llow Ca na d i a n’s dr e am !

ALEEM ARIF @Bano_eeMee I am a proud Ca na d i a n a nd I a m s o g r a t e ful to b e a n a m b a ssad or for Ca na d a abr oad a nd a t h om e by r e p r e s e nt i ng i t t h r ou g h my d e s i g ns a nd t h r ou g h my p a s s i o n for e thic al a nd s u s t a i nable fa s h i on a nd by s t r i v i ng t o m ake a d i ffe r e nc e e ac h d ay .


At My Optome tr i s t Calgary , we s tr i ve to incorporate those trad itio n s by not only be i n g passionate ab o u t eye health an d overall welln es s , but through s upporting loca l businesses an d brand s, and g iving back to o u r local and glo ba l community . Thes e three pillars o f o ur business ma k e us so proud o f the motivating e n e r g y behind w hat we do, and prou d to be Canad ians .

ADEDOYIN OMOTARA @adoniaabeauty I am proud to be a beautician i n Canad a becaus e I can cater to diversity of cultures w hich a r e well represen te d i n Canad a and my work is hi g hl y appreciated .

RYAN MASSEL @immrfabulous G r ow i n g up I ex pe r i e n ced a l i fe o n the f a r m a nd i n the ci ty . T h e o ppo r tun i ty h e l p e d me a ppr eci a t e t h e co n tr i bu ti o n s o f C a n a di a n r u r a l pr o ducer s a s we l l a s the e n dl es s ex ci ti n g cu l tu r e f o un d i n a bi g ci ty . Now , a s I tr ave l thr o u g h o u t the co u nt r y , I co n ti n ue to co n n e ct, s ha r e a n d ce l e br a te my s to r i e s i n a dd i t i o n to tho s e o f ot h e r C a n a di a n s wh o i n s pi r e me.

JASON KRELL @largecomms We a l w ay s s ay , A t La r g e i s a f i r m tha t g o e s beyo nd s to r y tel l i n g ; we a r e bui l der s o f s tr o n g, e n du r i ng a n d ca pti va ti ng br a n ds . R e g a r d l e s s o f i n dus tr y , ma r k et pr e s e nc e o r s ha r e s ta t u s ; we k n ow ex a ctl y >

CANADIANS THAT STAND OUT

DANIELLE GORDON & RYAN KLOEPFER @myoptomyyc

wh a t t o d o. We ’ ve wor ke d d i r e c t l y a nd i nt i m a t e l y wi t h t h e wor l d ’s m o s t p owe r fu l b r a nd s , s o we know t h e for m u l a for s u c c e s s a nd m o r e i m p or t a nt l y , t h e p i t fa l l s of fa i l u r e .

LISA GAREAU @candymoments

ALDONA BARUTOWICZ @aldonabb A ft e r ove r a decade of ph o t og r a ph i ng people, places a nd t h i ng s , I ’ ve had the pleasure of c a p t u r i ng t h e e m ot i o na l a nd b e a u t i fu l m om e nt s of my c l i e nt s ’ l i ve s , l e t i t b e t h r ou g h fa m i l y p i c t u r e s , we d d i ng s or on t h e s t r e e t wi t h my wor k as the Street S t y l e H u nt r e s s , wh e r e I ’ ve h a d t h e wond e r fu l op p or t u ni t y t o s h owc a s e t h e s t y l i s h a nd i nt e r e s t i ng p e op l e of Ca l g a r y . M y g oa l i s t o c a p t u r e a nd s h owc a s e u ni q u e i nd i v i d u a l s , t h e i r fa s h i o n a nd c e l e b r a t e wh o t h e y a r e - wh i l e h av i ng a blast!

D y na m i c , t e na c i o u s , p a s s i o na t e . T hat wo u l d d e s c r i b e t h e p e op l e I m e e t wh o a r e p l a nning e ve nt s for t he i r b u s i ne s s e s , or g a ni z a t i o ns , or g r ou p s . T i r e d, fr u s t r a t e d , s t uc k. T h a t ’s h ow t h e y oft e n fe l t . I s aw c l e a r l y t h at i t wa s t i m e t o pull back the i nd u s t r y c u r t ain i n s u p p or t of inh o u s e a nd d oi t -yo u r s e l f e ve nt p l a nne r s . T h r ough wo r ks h o p s , c o a c h i ng, a nd fr e s h r e s ou r ce s l i ke M o m e nt s M a g a z i ne , I ’ ve c r e a t e d a s a fe p l a c e for A N YON E p l a nni ng or p r o m ot i ng e ve nts t o g e t t h e s u pp or t t h e y ne e d . I ’ m not a fr a i d o f j u m p i ng r i g ht i nt o t h e m e s s , t h e q u e s t i ons, the h a nd s -on, r e al t i m e l e a r ni ng that p l a nne r s ne e d to get the job d o ne we l l a nd , ultimately, their s u c c e s s i s my joy!

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DIDYAKNOW? OUR FUN PAGE ABOUT ...

PHOTOGRAPHY JEFF MCDONALD

CANADIAN FACTS

There are so many undiscovered facts and stories about the good ole country of Canada. We share ours!

CALGARY INTERNAT IONAL FIL M FESTIV HIT IN CA AL HAS B LGARY THE EEN A HU LAST FEW GE YEARS. WE THE CANA LOVE TO S DIAN STA EE RS WALK THE RED CARPET I N YYC.

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INTERESTING TIDBIT NEWS •

T h e h oc ke y g u r u , D o n Ch e r r y h i r e s a sui t m a ke r t o m a ke h i m a ne w s u i t for e ve ry h o c ke y e ve nt , t h e n D on s e l l s h i s sui ts and d o na t e s t h e m o ne y t o c h a r i t i e s .

Ca na d a i s t u r ni ng ON E H U N D R E D F I F T Y in Summer 2017!

L a c r os s e i s Ca na d a’s N a t i o na l Sum m e r S p or t

CA FA ( Ca na d i a n A r t s a nd Fa s h i on Awar d s) c a m e t o Ca l g a r y o n S e p t e m b e r 2 8th, 20 1 6 a t Fa i r m o nt P a l l i s e r i n Ca l g a r y . We we re h o no u r e d t o a t t e nd t h e e ve nt wh ic h had for m a l p r og r a m i nc l u d i ng v i d eos and s p e e c h e s fr o m CA FA P r e s i d e nt, V ic ky M i l ne r a nd PA R K Co -Fou nd e rs, Kara Ch om i s t e k a nd J e s s i e L i . We l ove se e ing Ca na d i a n c i t i e s u ni t e !

ALANIS MORRISETTE RACHEL MCADAMS

JASON PROESTLY

RYAN GOSLING

ANNA PAQUIN

MICHAEL J FOX

SHANNON T WEED

JONI MITCHELL

NELLY FURTADO

NEIL YOUNG

MICHAEL CERA

SHANIA T WAIN

WILL ARNETT

MICHAEL BUBLE

DAN AYKROYD

JIM CARREY

WILLIAM SHATNER

ELIZABETH ARDEN

FOLLOW THEIR SOCIAL MEDIA! @CAFAWARDS @OURPARKONLINE

MICHAEL MYERS

JUSTIN BIEBER

JILL HENNESSY

AVRIL LAVINGE

KEIFER SUTHERLAND

SARAH MCLAUGHAN

KIM CATTRELL

PAMELA ANDERSON

RUFUS WAINWRIGHT

GEORGE STROMPOLOLUS JANN ARDEN

ELLEN PAGE

FASHION CONNECTS PRES ENTED BY CAFA AND PAR K

SETH ROGAN

DIANNA KRALL

KEANU REEVES

CELINE DION

CHRISTOPER PLUMMNER

CARLY RAE JEPSEN HOWIE MANDEL

DIDYAKNOW? OUR FUN PAGE ABOUT ...

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atch i n g C a n a di a n s o n bi g t i m e screen i s i n s pi r i n g. O ur t e a m took the ti me to f i n d o u t a l l t h e C anad ian actor s tha t a r e f a mo u s a n d wo r ki ng in Holly wood a n d a tten di n g even ts l i ke T I F F, C IFF and aw ar ds s how . We di dn’ t e ve n know of some w hen we r es ea r che d a n d we b e t yo u did n’t know so me ei the r !

CHARLIE CAVIL JESSICA PARKER KENNEDY

MARGARET ALT WOOD

ARLENE DICKINSON www.standoutpubulications.com

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CANADA SPEAKS EDUCATE AND INFORMATIVE OPINION

THE

EVOLUTION OF THE

FASHION INDUSTRY VS

SOCIAL MEDIA For improvements to happen, there has to be critism. Our fashion expert writer speaks it up. PHOTOGRAPHY BY JEFF MCDONALD

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Outside of the show venues, the amount of get-ups vying for a photographer’s attention has become so bad that the fuss outside is eclipsing the fashion and business that is going on inside. The whole point of the show is for designers to reveal their designs so that they can be featured in the top magazines and media outlets worldwide, gaining their spot in the Saks and Bloomingdales of the world. That being said, a generation ago, if you wanted the latest trends, you had to set off to London or New York in order to see them. London, famous for its ever creative ‘street’ fashion, and New York for its modern take on sportswear. Usually the trends on the runway would take a season or two to trickle down to the shopping malls of Canadian suburbia. For me, growing up in Calgary in the 70’s and early 80’s, the Le Chateau boutique

next to the Bay on 8th Avenue was THE place to get the latest trendy outfits. Calgarians would sneak into Merts on 17th Avenue SW to listen to the latest new wave and dance hits from England. It was considered hip and chic, as it came from Montreal! But I digress. We have come a long way since my childhood – with the globalization of fashion combined with the advent of ‘fast fashion’, one is able to get the same outfit in Hamilton, Ontario as you would find in Helsinki, Finland, along with the watered down versions of the catwalk looks within weeks of the fashion shows. The lineups waiting for the store to open at the annual H&M designer collaborations are a sight out of the Walking Dead. With fashion victims and ‘influencers’ all battling to get the best outfits from collaborations such as Alexander Wang and Balenciaga, so that they can parade them on their blogs and Instagram – only to turn around 3 months later and have a ‘Blogger Garage Sale’ to help rid them of their free and heavily discounted loot. Which brings me to the subject of bloggers, vloggers, YouTubers and ‘influencers’ – how they are changing fashion. Whether the old guard likes it or not, social media and its players are here, but for how long, nobody knows. On one hand, they are able to bring their interpretation of fashion to the masses with their #OOTD (outfit of the day), giving some instant insight to what the trends are going to be. On the other hand, they are being courted by designers and brands to showcase their wares and paying big bucks to have these ‘influencers’ post about their collections and, unfortunately, pushing the buyers from traditional stores such as Neiman Marcus, Saks Fifth Avenue, and fashion editors of traditional media to *gasp* the second row >. www.standoutpubulications.com

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CANADA SPEAKS EDUCATE AND INFORMATIVE OPINION

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p until fifteen years ago, the biannual global fashion shows were a month and half long – starting in Milan, travelling through Paris, and then London, concluding in New York City. The purpose behind these shows were for designers to showcase their products to the press and to buyers exclusively. These shows were not open to the public. Invitations to these shows were hand delivered by courier, and frankly, they were the hottest ticket in town. Stories of club kids offering their first born to get into the Jean Paul Gaultier show were legendary. To paint an image – the only person taking photos of the people milling around the fashion tents was the late Bill Cunningham, the original street photographer. Then you had Jeanne Beker, and maybe a Japanese T V channel or two backstage. Now, these shows have become such a circus – tempers flare constantly, models don’t have any privacy at all, and everyone is tripping over everyone else.


WESTERN

CANADA

FASHION WEEK S/ S 2016 DESIGNER: L UXXE READY TO WEAR

ZEV ABOSH

Fr o m a ma r ke t i ng p e r s p e c t i ve , br a n ds a r e a l i g ni ng t h e m s e l ve s wi t h In s ta g r a m i n f l u e nc e r s wh o h ave ma ny f o l l ower s b e c a u s e i t i s e a s y . B r a n ds do n o t n e e d t o p r od u c e ph ot o s ho o ts to s howc a s e t h e i r c ol l e c t i o ns . The y a r e pay i ng u pwa r d s of $ 7 0 , 0 0 0 to In s ta g r a m m e r s wi t h m a ny f o l l owe r s i n o r d e r t o g i ve a ‘s ho ut o u t ’ . 1 0 0 K fo l l owe r s me a n s a n o p p o r t u ni t y t o a d ve r t to thi s a u d i e nc e . B u t d o t h e s e cl i ck s a n d l i ke s t r a ns l a t e i nt o s a l e s ? T h e j u r y i s s t i l l ou t o n thi s ph e no m e no n. I t h a s , however r a i s e d t h e q u e s t i o n o f i n te g r i t y i n a d ve r t i s i ng. Now , s o c i a l m e d i a p os t e r s a r e r e qui r ed t o l e t t h e i r fo l l owe r s k n ow w h e t h e r t h e p o s t i s i n f a ct a n a d , s p ons or e d , o r j u s t a f r ee s h o u t ou t .

S o ci a l M e d i a h a s g ot t e n t o t h e p oi nt wh e r e m od e l s a r e f or c e d to have In s t a g r a m a c c o u nt s . Top N YC a g e nc i e s won’ t e ve n c onsid e r a n ew fa c e u nl e s s s h e / h e h a s a t l e a s t 1 0 K fol l owe r s ( r u m or says tha t t h i s nu m b e r i s now c l os e r t o 5 0 K ) . T h e t op m od e l s of the mo me nt a r e I ns t a g r a m q u e e ns : K e nd a l l a nd K y l i e J e nne r, and G i g i H a d i d , l e a d i ng t h e c h a r g e wi t h 6 5 . 5 m i l l i o n f ollowe rs a n d 2 2 .7 m i l l i on fo l l owe r s r e s p e c t i ve l y . Ce l e b r i t y sighti ngs i n th e fr o nt r ow a r e t a ki ng away t h e m u c h ne e d a t t e nti on of w ha t i s g oi ng o n, ON t h e r u nway . A nna W i nt ou r , t he e d itor i n c h i e f o f A m e r i c a n Vog u e , i s a h ou s e h ol d na m e . I d oubt ma ny fa s h i o ni s t a s of t h i s d ay know wh o h e r p r e d e c e ssor was ( H i nt : I t wa s N OT D i a na Vr e e l a nd ) .

Fa l l a n d Wi n ter c ol l e c t i o ns a r e tr a di ti o n a l l y s h own i n Fe b r u a r y , ma r k eted a n d p r od u c e d t o pr emi er e a t the r e t a i l l e ve l b y m i d Ju l y . S pr i n g a n d S u m m e r i s s h own i n S epte mber , a nd a r e d e b u t e d i n r e ta i l i n Fe br u a r y . D e s i g ne r s s u c h a s To m Fo r d a n d now R a l ph L a u r e n, have a do pte d a ne w t a c t fo r t h e i r co l l ecti o n s , k n own a s “ S h ow N ow, B u y Now ” . Wha t the y s how o n t h e r u nway i s i mme di a te l y av a i l a b l e onl i ne a nd i n s to r es a f te r t h e s h ow. Fo r t h e i r ow n br i ck a nd m o r t a r s h op s a nd o n l i n e s a l e s , t h i s s h o u l d not po s e to o mu c h of a p r o b l e m , b u t f o r r e ta i l e r s s u c h a s B e r g d o r f G o o dma n , S aks F i ft h Ave nu e , a nd Ho l t R e n f r e w, t h i s “ S h ow N ow,

VANCOVUER

K S/S 2016 FASHION WEE

ANNMARIR AASE

DESIGNER: LUXX

ZEV ABOSH

ZEV ABOSH

Th i s ‘d e m oc r a t i z a t i o n’ of fa s h i o n i s a ffe c t i ng h ow d e si gne rs de c i d e h ow t o d e b u t t h e i r c ol l e c t i o ns . T h e ‘s i x m o nth out’ mod e l i s b e i ng r e p l a c e d b y a ne w, fa s t e r m od e l . S i nc e the n ew fa s h i o n wor l d h a s t h e a t t e nt i on s p a n of a g nat at the bes t of t i m e s , t h e t r a d i t i o na l r e t a i l m o d e l of ‘ r u nway to the co n s u m e r ’ i s fo r c e d t o e vo l ve i n o r d e r t o c a p t u r e t h e atte nti on o f the m a s s e s .

WWW.OURPARKONLINE.COM WWW.WESTERNCANADAFASHIONWEEK.COM WWW.VANFASHIONWEEK.COM


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HOW

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JEFF MCDONALD

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KS PAR

ZEV ABOSH

B u y N ow” m o d e l c o u l d u p s e t t h e t r ad i tional p r o c e s s o f g e t t i ng t h e c ol l e c t i o n fr om runway to retail.

#

KL PAR

UXE

201

T h e r e a r e m a ny s t e p s a nd c h a ng e s t hat c an h a p p e n fr om t h e t i m e t h e d r e s s i s shown on t h e r u nway u nt i l t h e t i m e i t i s i n stor e s. S t or e b u ye r s wi l l no l o ng e r h ave t h e luxur y of c h o o s i ng t h e b e s t p i e c e s fo r t h e i r c lie nts i n a t i m e l y , t h ou g h t o u t m a nne r . Twe aki ng a c ol l e c t i o n t o m a ke i t m o r e p a l a t able for t h e c o ns u m e r p l u s t h e p r od u c t i o n, s hi p p ing, a nd m a r ke t i ng wi l l a l l b e a ffe c t e d by thi s. H ow m a ny p i e c e s wi l l a d e s i g ne r p r od uc e wh e n t h e y d on’ t e ve n know t h e r e a c t i on to the c o l l e c t i on? A s i t i s a ne w c onc e p t a nd a total “ W h o M ove d M y Ch e e s e ” m o m e nt fo r fashion, I a m s u r e t h e r e wi l l b e b u m p s i n t h e r oad . I t m ay b e p u t t i ng t h e c a r t b e for e t h e h o r se .

6

VANCOUVER

K S/S 2016 FASHION WEE . HU : ALEX S DESIGNER

ANNMARIR AASE

T h e l a s t p o i nt I wo u l d l i ke t o t o u ch on is t h e r i s e o f s o c i a l m e d i a a nd wh a t i t is d oi ng t o p r i nt m a g a z i ne s . J u s t t h i s p a st we e k, R og e r s c o m m u ni c a t i ons a nno u nc e d that the l a s t p r i nt ve r s i o n o f F l a r e m a g a z i ne wi ll be t h i s D e c e m b e r , a nd a s of Ja nu a r y 2 0 17, it wi ll onl y b e av a i l a b l e o nl i ne . W h e t h e r t h is is the b e g i nni ng of t h e e nd for p r i nt , t h e j u ry is sti ll ou t . We a t S TA N D OU T P u b l i c a t i o ns be lie ve t h a t d i g i t a l a nd p r i nt c a n b o t h t h r i ve in thi s ne w e r a o f p u b l i s h i ng. One t h i ng i s for c e r t a i n, wh e t h e r you ge t you r s t y l e i ns p i r a t i on fr o m t h e p r i nte d p age or fr om a n ‘ i nfl u e nc e r ’ , t h e b ot t om line is fa s h i on c h a ng e s e ve r y s e a s on a nd i t i s up to u s t o d e t e r m i ne wh a t wo r ks b e s t for our own ne e d s . T h e or i g i na l r u l e s h ave b e e n t h rown out of t h e wi nd ow. H ave fu n wi t h t h i s n e wfound fr e e d om i n fa s h i on. — L i s a K a u ffm a nn www.standoutpubulications.com

15

CANADIANS THAT STAND OUT

#PARKSHOW2


COMING TO CANADA

KAT RUDU

16

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Once in awhile we get the opportunity to interview outsiders who come to Canada to do business.


Kát Rud u pos s e s s e s a co l l ected per s o na l i t y , a strong characte r , a n d a be a u ty a k i n to a K a t e Moss-esque re s e mbl a n ce . L u ck y f o r u s s h e i s b eautiful on t he i n s i de a s we l l . Wi th r e g a r d s t o her prod uct l i n e , s he i s o pe n , e n g a g e d , a nd c learly very exci ted to s ha r e i t w i th the wor l d . A s her story go e s , Ká t w a s bo r n i n R o mani a a nd c ame to the U S A a s a yo un g chi l d eve nt u a l l y settling in Fres n o , C a l i f o r n i a . At a n ear l y a g e , her mother in s ti l l ed the i de a tha t A m e r i c a w as the place w he r e dr e a ms ca n ha pp e n, a nd ha r d wo r k w a s t h e ke y to m a ki ng them a reality. As s h e b e g a n pur s u i ng h e r profession, Ká t wa s tr a i ne d a s a n esthetician and began her j o u r ne y at a small s pa , Ve r a’s R e tr e a t in the Glen i n Be l -A i r . T he ow ner, Ver a B r ow n , w a s a s k i n g u r u , a nd from the w ay Ká t des cr i be d, w ay a h e a d of her time. Af te r wo r k i n g w i th Ve r a for a f ew years, Ká t to o k her mo ther ’s a d v i c e a nd land ed a po s i ti o n w i th O l e He nr i ks e n, a world renown e d co s me ti ci a n w i th h i s own line of skin ca r e pr o du cts . D u r i n g her 5 ye a r t enure, Kát le a r n ed mo r e i n de pth a b o u t t h e inner working s o f s k i n ca r e a n d w a s s l owl y introd uced to a ce l e br i ty cl i en te l e . Ch e r wa s her first celebr i ty cl i e n t, a n d tha t w a s o nl y t he beginning. Ká t g r e w a n d de ve l o p e d h e r network and ha d a g r ea t f o l l ow i n g, b u i l d i ng strong relatio n s hi ps w i th he r cl i en ts , m a ny of w hom became cl o s e f r i en ds . An o th e r s t o p a l ong her jou r n e y w a s a f o u r ye a r s tint wi t h Dr. Harold La n ce r f o un de r o f L A N CE R Dermatology . Du r i n g he r ti me a s a s t u d e nt , Kát w as inspi r e d by he r g r ea t te a ch e r s a nd mentors, furth e r emba r k i n g o n her dr e a m s t o c reate her ow n pr o duct. WWW.KATRUDU.COM

R u d u’s p r od u c t s a r e m a d e fr o m n atural i ng r e d i e nt s s u c h a s a l oe ve r a ( l e a r ned fr om h e r d ay s wi t h Ve r a B r own) a nd e sse nti al oi l s , s u c h a s r o s e m a r y ( a n a s t r i ng e nt ), wi ld g e r a ni u m , a nd h o ne y . H e r s t a r p r od uc t i s t h e Coc o H o ne y P a p ay a E nz y m e s Cl e anse r, a s i t i s s m oot h a nd s i l ky , c l e a ni ng d e e p l y wi t h ou t s t r i p p i ng you r s ki n a nd m aki ng it fe e l d r y a nd t i g h t . Fu r t h e r m or e , t h i s p r od uc t i s a l l na t u r a l wi t h no p a r a b e ns , no s u lfate s, a nd i t i s a ve g a n, c r u e l t y -fr e e p r od uc t. N e e d l e s s t o s ay , h e r p r o d u c t s a r e h e ave n. S h e t ook one l ook a t m e a nd s a i d , “ your skin i s d y i ng for m oi s t u r e ! ” A q u i c k wave of the h a nd a nd I h a d h e r K á t R u d u M oi s t ur izi ng S e r u m s oa ki ng i nt o my p a r c h e d fa c e . I t was d i v i ne ! Fo r t h os e of u s i n Ca l g a r y who have t o e nd u r e t h e d r y c l i m a t e , h e r J e t Se c r e t Ove r ni g h t M a s k i s a m u s t . T h e fi na l q u e s t i o n I a s ke d K á t wa s : “what m a ke s yo u r p r od u c t s t a nd o u t ? ” W h a t r e al ly r e s ona t e d wi t h m e wa s K á t ’s p a s s ion for c o s m e t i c s a nd e ve n m or e s o, h e r passi on for h e r c u s t o m e r s . S h e l ove s t o s e e wom e n e m p owe r e d a nd s h e i s a l s o a b i g b e l i e ve r i n a h e a l t hy l i fe s t y l e . “ Wa t e r , wa t e r , wate r” i s h e r m a nt r a . A not h e r t i p fo r b e a u t y w as the i m p or t a nc e of a g o o d ni g h t ’s s l e e p . W h e n a s ke d wh a t wa s i n t h e c a r d s for the fu t u r e of K á t R u d u , s h e t o l d m e t h at the r e i s a b a b y l i ne a nd a s u ns c r e e n l i ne in the wo r ks t h a t wi l l h op e fu l l y b e r e a d y for the c o ns u m e r i n t h e ne a r m o nt h s t o c om e . —L isa K a u ffm a nn www. ka t r u d u . c om

KAT RUDU

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17

COMING TO CANADA

I n an increas i n g l y cr owde d be a u ty wo r l d , many skin car e l i n es a r e co mpeti n g to m a ke a name for thems el ves . Fo r tun a te l y e n o u g h for me, I w as abl e to meet a n d s i t down wi t h Kát R ud u, the f o un de r o f Ká t R u du B e a u t y a t the XO Tre a tme n t R o o m i n C a l g a r y, wh e r e we spoke abou t her j o ur n e y a n d how s h e c a m e a bout making he r n a me s ta n d o ut.

K á t wa s p a t i e nt a nd t o o k t h e t i m e t o d e ve l op a nd c r e a t e h e r own na m e s a ke . U nl i ke m any c o s m e t i c l i ne s t h a t c a r r y p e op l e ’s nam e s, K á t i s h a nd s o n a nd d e e p l y i nvol ve d i n the p r o c e s s , e ns u r i ng t h a t t h e l a b or a t o r i es use d c o u l d for m u l a t e h e r l ot i o ns a nd c l e anse r s p r e c i s e l y t o h e r i ns t r u c t i ons . Onc e she for m u l a t e d t h e p e r fe c t p r o d u c t , s h e p u t both fe e t fo r wa r d a nd h a s no t l o o ke d b a c k. 3 ye ars a g o , K á t R u d u B e a u t y wa s b o r n.


CANADIAN HANDMADE CHARMS

$40.00

BITTERS SAMPLE PACK (5 x 1oz bottles) BLACK CLOUD BITTERS

#MADEINCANADA Every month we feature top local products

$20.00

ANIMALS ON A SEGWAY TOUR - ART PRINT

M $50.00

BLACK HEARTS VELVETEEN PILLOW COVER DAYNA LEE COLLECTION

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DOODLE AND HOOB

any of us are proud Canadians and love to support our local Canadian artisans and entrepreneurs. We always love to be on the seek for new local handmade products and charms that Canadians make. What couldn’t be better knowing what your product was made from, where it was made and who it was made by? Don’t worry, we got you covered. Every month, we will be finding Canadian local products for all ages to shop through our magazine and support Canadian local businesses! Please welcome this great Canadian online local shopping, Little Blue Canoe. WWW.LITTLEBLUECANOE.COM


THE ONLY WAY I COULD LOVE YOU MORE... (PIZZA CARD) SEA & LAKE PAPER CO.

CANADIAN HANDMADE CHARMS

$5.50 $6.50

MARGARITAVILLE SOAP THE HAPPY HIPPY SOAP COMPANY

SLEEPY FACE BLACK AND WHITE (MINI CERAMIC PLANTER) HINKLEVILLE $30.00

$42.00

LONG-LEGGED MOOSE IN BLUE PLAID AND BLUE SHORTS SILLY DOLLS CANADA

ASSORTED MAGNETIC BOOKMARKS CRAFTED VAN $6.00-$15.00

$22.00

NAVY WITH FLOWERS - PASSPORT HOLDER PECAN TREE CREATIONS www.standoutpubulications.com

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CANADIAN FEEL GOOD BUSINESSES

FENVII COLLECTIVE Thoughtful giving that pays it forward, in more ways than one.

1. GIRLS NIGHT IN $100 2. UP IN THE AIR $125 3. UNWIND $120 4. THE ENTERTAINER $100 5. THANK YOU $75 6. MOMMY & ME $140

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PRODUCT PHOTOGRAPHY FENVII COLLECTIVE


T

CANADIAN FEEL GOOD BUSINESSES

he feeling you get when you watch a good friend or family member smile, as they open a gift you have thoughtfully curated for them, is priceless. So what if one gift could put that same smile on 4 or 5 faces instead of just one? Joanna and Amir Sheth, the creative visionaries behind FENVII Collective are making this possible, one beautiful gift box at a time. What is FENVII Collective? FENVII Collective is a boutique-gifting studio that offers a collection of artisan gift boxes that feature carefully curated products that are sourced from both local artisans and ethically from social enterprises, organizations, and cooperatives around the world that practice fair trade principles. You can choose from 16 of creatively themed boxes in their capsule collection, such as “Hostess with the Mostest,” “Up in the Air” and “The Globe Trotter,” along with many of the classics for birthdays, baby showers and housewarmings. “We wanted to offer boxes for every occasion and even include a few boxes to celebrate all of the small moments in between,” says Joanna. Gift boxes are a wonderful way give the perfect gift, because they allow you to craft a personalized box of goods, specific to the occasion and tastes of receiver. From content to creation, Joanna and Amir will work with you to create the perfect custom gift to meet your gift giving needs. “When it comes to designing a gift, the possibilities are endless and we want to make your gift giving experience a spectacular one. Each of our gift boxes are artfully arranged and tailored to fit your style and budget,” shares Joanna “Choose from our collection of thoughtfully curated products or let us find beautiful products based on your individuals preferences. We love sourcing unique products that capture the spirit of your company and leave a lasting impression on your loved ones, clients, employees, vendors, and more.”

D LOOK? THE FINISHE NOT RESIST HOW CAN WE

THE OU SIDE

IS THE SURPRIS

E TO T HE INSI DE

When you purchase one of these thoughtful gift boxes you are not only supporting the artisans who made the products inside, but also that your money is going towards a cause that will make a significant difference. For every box that is purchased 100% of the profits are reinvested into their social mission. 50 per cent of profits are used to make a contribution to a local or international organization and the other 50 per cent is invested into the FENVII Foundation. Behind the name “FENVII Collective” FENVII is derived from the German word “fernweh,” defined as an ache for distant places and craving to travel. “That word resonated with us because travelling is the secret tonic to our creativity and the inspiration behind our company. We changed the word slightly to make it unique to us and something that we could brand,” explained Joanna. WWW.FENVIICOLLECTIVE.COM

NLINE... ARE DONE O HOW THINGS

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CANADIAN FEEL GOOD BUSINESSES

From Travels to Gift Boxes: How FENVII Collective Came to be! Both Joanna and Amir are avid travellers and between the two of them they have travelled to India, Haiti, South Africa, a lot of the Caribbean islands, the U.S., Europe, Asia, and Australia. It was when they returned from volunteering in Cap-Haitien on their third trip to Haiti, that the idea of “FENVII Collective” was born. “The more we travelled there, we saw the poverty, and heard the stories, we felt compelled to really turn our passion for social change into action. Amir and I are both do-ers and go-getters so we weren’t going be those people who just talked about making a difference, we actually wanted to do something (as cheesy as that sounds) and social change has always been where our true passions and interests lie,” said Joanna. When coming up with the initial vision for the company they wanted to create something that would create positive change in communities around the world, while bringing together both of their interests and leveraging their individual strengths. “FENVII is the perfect partnership for Amir and I. He loves to be able to work on our giving back initiatives and find ways to partner with the organizations.” says Joanne “Whereas I get to drive the creative side, shop all day to curate awesome products, and really use my creativity to take FENVII to the next level so we can make a bigger impact.”

to truly use FENVII as a platform to transform lives and make change. We want to grow our FENVII Foundation so that if we go to Haiti and feel that a particular village needs a water well – we can build it ourselves, and we want to build it knowing that our curated artisan gift boxes are what makes our dreams into a reality! We are the first social business in Canada to offer curated artisan gift boxes that give back. We want to become Canada’s go-to gifting choice where every purchase makes a positive impact on the world. We want to help individuals become agents of transformation for themselves, their families, and their communities.” Follow FENVII Collective on social media to find out when they will be hosting pop-ups or be at markets around Calgary. You can also order their gift boxes online or email them for a custom order. — Kristy Archibald

“We used to always talk about wanting to start a non-profit but I feel like our current model for FENVII is the best of both worlds. We don’t need to face the uncertainty of depending on donations or have to do the daunting task of always asking people for money and fundraising. Instead, we get to sell beautiful boxes that drive the revenue and we can use that money to give back. We are basically running a small business and a nonprofit, all in one! We can decide exactly how we want to use our funds to give back to the causes that we care most about.” The Future of FENVII Collective Joanna and Amir have large plans for FENVII Collective, as they are only getting started! They are currently working on partnerships with international organizations, such as the “Stephanie Siriwardhana Foundation” in Sri Lanka, as well as making the effort to create personal relationships with the artisans that they source their products from. “Our vision for FENVII is to have a more direct impact on our artisans and their communities. We would love to employ artisans and have local operations for FENVII around the world. We want to be able to operate multiple different development programs and initiatives ourselves

HOW PUTTING TOGETHER THE BOX WORKS


SOCKS

F

Tumor survivor established a heart touching cause to help other survivors.

ear, failure, frustration, and sickness – all negative aspects unfortunately relevant in many everyday lives. What if one idea could pull all our positive energy together in order to cultivate the feelings of joy, love, freedom, fearlessness, and healing to our present state? Welcome to an inspirational not-for-profit organization founded by Leona deVinne, executive Director of Joy Socks – A highly sought after company that was created out of an ill time in deVinne’s life after she was diagnosed with multiple brain tumors.

TUMORS

“The REMINDED me even more about the

PRECIOUSNESS

OF LIFE. SO OFTEN

WE MISS OUT ON THE

JOY while

WAITING FOR THE SPECTACULAR. AND THE T R UTH IS THAT JOY AROUND

EVERYDAY MOMENTS.”

IS FOUND in

“I’ve always had a thing for fun socks so I started sending them out to people who could use a smile and they would send back pictures of their feet and say, “I love my ‘Joy socks’,” deVinne explained. “Joy Socks remind me and others to be grounded in the present and to notice even the slivers of joy that are available for us each and every day, even on the hard days.” Joy Socks prides its success on organizations across the country that donate their own time and money collecting ‘new colourful socks’ on the company’s behalf. These optimistic socks are then meticulously gift wrapped into exciting packages that are sent away WWW.ACCENDOCONSULTING.CA/JOY-SOCKS/

to people who could use a smile in “hospitals, shelters, and charities across Alberta.” In 2015, Leona’s son Josh underwent a serious surgery removing a dangerously located brain tumor. To her surprise, friends and family who visited the hospital to see Josh’s spectacular recovery and healing were showing up in fun, colourful and joyful socks. Nurses and doctors began to notice and commented on the relaxing and positive energy that the socks brought to everyone who surrounded her son. “Josh could barely even walk a couple days after his surgery and asked if I would put on his Joy Socks,” deVinne shared. “It began to feel like they were laced with some extra strength and courage [and] I wore Joy Socks to the hospital every day.”

CANADIAN BUSINESSES WHO GIVE

Joy

HARD AT WORK!

“That sparked something.” With a small, but gracefully accepted inheritance of three hundred dollars, deVinne began to pursue her dream of bringing joy to those who need it most in their darkest days and moments. Within a month, the Jock Sock movement was full steam ahead. The heart-warming gesture of success for Joy Socks continues to bring smiles and comfort to those in need but for any non-profit organization to continue its work, we as a community and society must work together to sustain the speed of it by providing our time and hard earned dollars to benefit those who need it most. “We can only give away as many Joy Socks as we get donations for and are looking for larger corporate partners to be able to meet the demand for socks,” deVinne explained. “We are working on creating those connections.” Everybody needs a little joy in their life, but some need a bit more. Joy Socks encompasses that belief. Joy Socks help others when they may feel helpless in the moment. Joy Socks give a person the opportunity to smile when smiling has been so difficult in the seconds before. Joy Socks give a voice to one who felt they had become voiceless. Joy Socks makes mission impossible into mission possible. “When’s the last time you spent a period in the hospital and got a fun gift? What difference would that have made?” deVinne asked. “Now people have the chance to smile and for maybe just a second, forget their worries.” “We’re only just beginning. The world is starved for joy and any glimpse of [that] can be elixir for the soul and what we need to help us keep moving.” — Mitch Wiebe www.standoutpubulications.com

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CANADIAN ICON WITH A CHARITY

TOM Jackson

Gotta love it when we get in touch with amazing Canadian icons that work with charities PHOTOGRAPHY DAX JUSTIN

hope lovepeace 24

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CANADIAN IICON WITH A CHARITY

e e

T

TOM STANDING ON RED ROCK COULEE

o m began by describing his early years.

It was a life – sometimes happy, often troubled, and increasingly desperate as addictions drove him to live on the streets of Winnipeg, Manitoba. At age 38, Tom was faced with a choice. He reflected on where his life had taken him, and unhappy, he decided to make a change for himself. Tom met an individual who was in a worse situation than his own – an “angel” he calls him. His angel (was it Tom or his angel who helped him find his road to recovery) reached out to help, and in doing so, Tom found his own path to recovery. Afterwards, Tom devoted his life to change, avoiding negativity. The next step for Tom was to reconnect with friends from the past who he realized were living successful and productive lives. With a little bit of selfreflection, Tom recognized his greatest gift was what his parents had told him all along: his own potential. He told me that with his love of music and willingness to help, he was able to connect with people. With a passion to serve, he began to share his message through his music. www.standoutpubulications.com

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DAX JUSTIN

Although Tom Jackson is well known for his acting (he appeared in Shining Time Station, played a guest role in Star Trek the Next Generation, and the Diviners) it was his six years as Chief Peter Kenidi on North of 60 that created his fame. His first love, however, was music, and with 16 albums to credit he has been successful both professionally and in his philanthropic efforts. Moreover, Tom’s Huron Carole cross Canada tour and other fundraising efforts, alone generated over 200 million in combined cash/in kind value for food banks and diaster relief.

TOM JACKSON AT REESOR RANCH

In 2014, Tom and the Red Cross teamed up to inspire Canadians to act. His name, his accolades, and his obvious commitment to humanitarian work made him an obvious choice for the reputable organization. Tom is the voice of empowerment to those who see the need for change. Moreover, he is a man who will put out the call for action to those in the corporate, financial and political world. His latest works focuses on global wellness, putting forth the belief that, together, we can put an end to war. As an Ambassador for the Red Cross, profits from the sales of his CD Ballads Not Bullets benefit the Canadian Red Cross. “If you use your art as an instrument of change and you use it with honesty and integrity you can spread the word of love, of peace, of hope. You can do all the kinds of things that you need to do that will help others become more connected with their spirituality and if that is what you choose to do, you will be successful.” Today, Tom sees himself primarily as a writer. With a lot of projects on the go, his latest work, a book called 364 - Timeless Wisdom for Modern Times, invites us to read daily positive messages every single day of the year, except for one. Interestingly, the 365th page of the book is empty. It is left blank for the reader to contemplate a year’s worth of reflection, and contribute to the book, making it their own. This book raises money for the Canadian Red Cross. Tom left me with this challenge, and I offer it to you: Do you want a better world? I mean, are you really committed to it? If you want a better world say: “I” If you want a better world say: “love’ “I love.” Do you believe in peace enough to ask two people to do this? This simple act, carried forward, will touch a million people with a message of peace in only thirty days. — Catherine Tkach

BILL BORGWARDT

CANADIAN ICON WITH A CHARITY

From humble beginnings, Tom’s legacy is now beginning to write itself. With 9 honorary doctorates from Canadian Universities; an appointed Officer in the Order of Canada (2000); Queen’s Jubilee Medals (2002, 2012); Juno Humanitarian Award (2007); and the Governor General’s Performing Arts Award for Lifetime Artistic Achievement (2014) – Tom Jackson has set himself apart as a leader in improving Global wellness.

TOM DOING WHAT HE DO ES BEST

WWW.TOMJACKSON.CA


CANADIAN SENIOR THAT SOARS

SOLAR DREAMS Wise and sustainable environmentalist inspires generations to recycle and to treat the Earth better. PHOTOGRAPHY TESSA LERBEKMO-JOYES

I

n our modern day society, it is common for many individuals to work 45 years of their lives in order to retire with the hopes of financial stability. Others, like Michael Kerfoot, owner and operator of Sunergy Systems, have a passion for change – continuously pressing on to make their own lives and the world around them more prosperous and rewarding. Working out of Cremona, Alberta, Kerfoot shares a desire that not only ignites the minds of young professionals around him, but develops ideas of success for sustainable green energy in his field. With “nearly 40 years of experience working with composting toilets, passive solar home design and construction, greywater treatment, insulating window covering research, and many other environmental or energy-related projects,” Kerfoot continues to bring his innovative mind to younger generations on how, we as people, can come together to create a greener future for ourselves and the world. “I created Sunergy Systems in 1976,” Kerfoot explained, “it was as good an exercise as it required me to be, [in order to] define what I wanted to do: help people live in a more responsible way through energy and resource efficiency.” >

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CANADIAN SENIOR THAT SOARS


CANADIAN SENIORS THAT SOAR

Attitudes of change, efficiency, and success provide Kerfoot with the ideals and drive to keep himself young and current in technologies that will promote our green future. Kerfoot has seen the change that has happened to our society and its little environmental consciousness over the last 40 years – he wants to bring to light the development of efficient technologies.

“I

HOPE

THAT we can

LEARN to LIVE MORE LIGHTLY AND

EQUITABLY . I HOPE THAT

GREED

and OSTENTATIOUS LIVING WILL BE SEEN AS OUTLIERS OF RECOGNITION”, MOREOVER HE, “HOPE[S]

THAT

CONSIDERATION OF NATURE WILL BE HALLMARK OF ALL UNDERTAKINGS.”

Since developing his own educational course in 1976, Kerfoot has been emerged with like-minded people across the world, creating a new sense of healthy and efficient living. Kerfoot is one person out of a small few, that grew from a handful to a crowd, and then became a respectful community of ‘green-beings’ focused on creating a better environment for all to live in. Kerfoot knows that whether a person is 20 years old or 70, they too can attain the betterment of our society through hard work, dedication, and most of all, belief. “Combine fun with a vision that serves to better the world and it will work,” Kerfoot explained. “Work with others, [plus] other mundane stuff.”

BLUEPRINTS FOR SOLAR BUILDINGS

“Be wary of people with money - they will take advantage of you, more likely than most. The more you depart from the common path, the better job you must do carving out your own trail.  Avoid ‘psychic sinks’ – those situations that distract your attention, time, [and] money.” When everyone begins to do their own part in order to become green, it begins to catch on. It becomes a trend that never dies but helps to recycle naturally, what we have forgot about in our world. Kerfoot says “behavior change is encouraged” and when this occurs, “shift happens.” “When a homeowner is generating a major portion of their own power they are more likely to become better connected to their own consumption patterns and make efforts to reduce demands. [Simply], they become environmentalists in the best sense.”

TOILET AND SOLAR FACTORY

With 40 years of green technologies in mind, Kerfoot’s anticipation for the future continues to blossom like his own ‘senior’ energy for a more prosperous and efficient world. “It is true that not many others would have wanted to work as obsessively as I, but when I go down to my shop, nature says ‘thanks’,” Kerfoot shared. “The shop looks after its [own] sewage, provides its own water and generates twice as much power as is needed.” “What more do you want in life?” — Mitch Wiebe 30

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STANDOUT Publications looking for businesses to promote in the monthly print and digital issue in 2017. Varies of sizes and prices, print on demand distribution coming soon. www. standoutpublications.com

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M e e C h e l l i P h o t og r a p hy b y D i s t r i c t 1 2 P h o t og r a p h i c s Fa s h i o n , Po r t r a i t u r e & We d ding Servicesm Calgary, Alta. Mitch Wiebe www.d12photo.com 587 227 8224

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PHOTOART4U Award winning wedding, fashion and boudior photographer, Calgary, Alberta. www.photoart4u.ca 403 667 9141 M c D o n a l d P h o t og r a p hy Professional portraiture, b o d y a r t a n d e ve n t p h o t og r a p hy i n C a l g a r y , A B. B o o k your free consultation today! Jeff McDonald info@mcdonaldphoto.ca www.mcdonaldphoto.ca 4 0 3 47 1 7 6 2 7 PHOTOART4U Award winning wedding, fashion and boudior photographer, Calgary, Alberta. www.photoart4u.ca 403 667 9141

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LIFESTYLE Freelance Writer - Calgary, Alberta. www.floralandbows.com kmarchibald241@gmail.com YOUCANADVERTISE - Here, in Canada www.yourbusiness. ca Your phone number

GERRY THOMAS GALLERY - 602 11 Ave SW, Calgary, Alberta T2R 1J8 EXPERTS OF CORPORATE AND PRIVATE ART COLLECTION MANAGEMENT, INCLUDING INVENTORY. EVALUATION, CATALOGING, INSURANCE, CONVERSATION, RESTORATION, FRAMING AND INSTALLATION. www.gerrythomasgallery.com @gerrythomasgallery

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CANADIANS BUSINESS NETWORK

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CANADIAN CREATIVE CULTURE

REFLECTION OF BEAUTY: Photographs Transformed into Wearable Art PHOTOGRAPHY - CHANTYA ARETINA

Jean Michel is bringing the timeless beauty of nature into everyday life through the combination of his beautiful photographs and fashionable silk scarves. 32

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CANADIAN CREATIVE CULTURE

B

orn and raised in France, Jean-Michel always had a love for photography and for 15 years, while working as an executive engineer in the Calgary Oil Industry, he spent every moment of his free time capturing the beauty around him. Three years ago he decided it was time to break-free of the corporate world and pursue his love for creating art through the lens of his camera, bringing beauty to a whole new level. Over the years Jean-Michel has shown his masterpieces at photo exhibitions around the world, primarily in Canada, France and Venezuela. However, he wanted to find a way for people to not only view his photographs, but also fully experience them – and that’s when his silk scarves became a reality. New to the Canadian fashion scene Jean-Michel and his partner Haeni dove right in by launching their company “By Jean-Michel” and their first scarf collection in November 2015. “If you had of told me 3 years ago I’d be working in fashion today I would have laughed at you” chuckled Jean-Michel “I’m still learning, by being committed and investing the time to develop new opportunities. When you are free and you have ideas you want to express you don’t know where it is going to lead you.” A HUNTER OF NATURAL BEAUT Y Through jobs and his love for travelling and nature, Jean-Michel has visited and photographed over 100 countries. His travels are what initially lead him to fall in love with photography, because it gave him an outlet to share what he saw with others. “I’m very systematic when it comes to chasing opportunities and hunting the beauty around me. I look for more remote spots and different ways of viewing a particular landscape” says Jean-Michel “I have exercised my eye enough that I am not only able to capture the physical details of a place, but how I feel about the spot as well.” Some of his most well known photographs are from Lake Louise, Grassi Lakes and hidden spots around Calgary. He also pulls inspiration from many modern artists, such as Monet, Picasso and Kandinsky, within the time period of 1880-1930 during the impressionist era when artists were reshaping everything to create more abstract images. “This was a special period for art as it was changing and transforming due to advances in technology and certain world events,” explains JeanMichel “For example, the introduction of the train in France allowed artists to move their equipment around, giving them the opportunity to paint outdoors in the light.” >

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CANADIAN CREATIVE CULTURE

PHOTOGRAPHY - JASON ENG

Using modern technology and these impressionist ideas, Jean-Michel works to capture the natural beauty that is around us, in an abstract and artistic way. “Beauty is all around you, it could be in the park beside you, the mountains or another place in the world,” says Jean-Michel “Your eye is just not trained to see it or you’re too busy to notice, so I want to help people discover it.” FROM A PHOTOGRAPH TO CONTEMPORARY FASHIONABLE SCARF What makes Jean-Michel’s scarves unique and allows them to standout amongst other Canadian designers is the motif behind each one of the silk patterns. He is rich in stories and uses his products as a powerful tool to go beyond the photograph and make it come to life through a new type of media. “Each photo is a piece of a larger landscape, through organic shapes, colorful patterns and abstract designs that can be as simple as rock flour from a glacier entering Lake Louise,” says Jean-Michel. “These stories give people something to say about the piece and as a result allows women to feel more beautiful, proud and confident when they wear my scarves.” 34

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The process behind the scarfs is a very technical one, but ultimately revolves around the design of the scarf with respect to the original photography, which is digitally printed in Indonesia on extremely high quality silk. Two of his most popular designs have been his Lake Louise Pattern and the Special Edition Scarf that he created in reflection of the National Music Centre for Canada Day, which can now be found in the Studio Bell Gift Shop.

On November 16th By Jean-Michel will be launching a new line of fashion designs that goes beyond silk scarfs, on the Sky Bridge of the National Music Centre. “As I continue to explore the Canadian fashion market I am working to improve my product and introduce new fashion designs every season,” says Jean-Michel “It’s my goal to allow every woman to style her day with unique, natural designs in a way that flatters her and makes her feel beautiful.” You can order JeanMichel’s products online or follow him on social media for exciting announcements and to find out when he will be doing pop-up shops around the city. — Kristy Archibald


CHANTYA ARETINA

CANADIAN CREATIVE CULTURE

Jean Michel’s Portfolio

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STANDOUT Publications Mockup Issue Fall 2016  

STANDOUT Publications is a monthly digital and print-on-demand magazine created by Canadians about Canadians who STANDOUT.

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