Creative studies

Introduction to Design 1. Lecture 2. Documentary 3. Lecture 4. Documentary 5. Documentary

Abir Mullick Objectified Jogi Panghaal Helvetica Planet Mechanics a) Air Propelled Sandwich b)Solar Paella

6. Documentary 7. Lecture 8. Documentary 9. Lecture 10. Lecture 11. Documentary 12. Lecture

Bauhaus Aditi Ranjan Rivers & Tides Ashok Chatterjee Akhil Succena Marsyas- Anish Kapoor Pradyumna Vyas

Universal Design Lecture by Mr. ABIR MULLICK

This session was about Universal design given by Mr. Abir Mallick. Introduction about

Universal design for consumer centric innovation and every innovation should focus on people and design.

Universal Design is building and products designed to be usable by all intended user and offer greater independence safety.

Principle: Equitable us Flexibility in use Simple institute use Perceptible information Tolerance for error Low physical effort Size & space for approach and use

Universal Design India embodies the democratic values of equal opportunity for all

and seeks to address, Social and culture diversity fundamental, that is differencess in languages culture This lecture also talks about that the product should address to mass and not just a small community and region if the target is to survive in the market for a long period of time.

Objectified (Documentry)

Objectified is a feature-length documentary film examining the role of everyday non-

living objects, and the people who design them, in our daily lives. The film is directed by Gary Hustwit. This was a really inspiring movie in terms of the interaction between the humans and objects in our surroundings.

Future Is Handmade Lecture by Mr. JOGI PANGAL

This session was about craft sector in India, given by Mr. Jogi Pangal . This lecture

was mainly focused on the crafts of India and on the parameters that defines quality.

India has most of its population concentrated in villages, and the sense of quality in a village is very different from the sense of quality of people living in urban areas.

The form, colour scheme & composition in a village house is evolved from day today life and addresses to the need. Looking at a typical village house one can assume who and how are the people living in the house like their lifestyle, age, socio-cultural life, profession, economy etc.

According to the lecture the role of a designer contains: Understand and appreciate quality as designer.

Respect diversity Open ideas of co-authorship Pusher and demander Enabler, keen listener Knowledge about market Knowledge about materials, tools and technology Strategic understanding about sale of manufacturing.

Rural based artisanship today offer two-fold opportunity.

Using their longway of quality and well being to make products and buyers for markets outside their own village.

Using this new income to form strategic alliances to transform their own lives and perhaps ours in a continuous and strategic way.

Halvetica (Documentry)

Helvatica is a feature-length independent film about typography, graphic design and

global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica was designed to complete with the successful san-serif typeface ‘AkzidenzGrotesk’ in the swiss market. Originally called Neue Haas Grotesk , its design was based on schelter-Grotesk and Haas normal Grotesk.The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form and could be used on a wide variety of signage.

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.

Fibres To Fabric Lecture by Mrs. ADITI RANJAN

This session was mainly informative and understanding the origin of textile weaving

and talked about handmade fabrics.

Historical perspectives live basketry predates agriculture and constructional aesthetics.

Craftsmanship as a value system in India explains how the quality of a product is

maintained in terms of usability and aesthetic beauty by optimum use of tools and by applying large amount of skill of the artisans.

In history there are lots of examples of weaving using natural fibres. Those were frugal, modest,functional,organic,symbolic ,ingenious.

In the session lecture also talked about ecosystem of agriculture, application of quality, traditional skill, marketing and technology.

Collaborative design development is the key for innovation. Design is a teamwork and collaborative design development helps in capability building through exploring the potential of handwork, culture as a resource field research.

Universal Design India embodies the democratic values of equal opportunity for all

and seeks to address, Social and culture diversity fundamental, that is differencess in languages culture This lecture also talks about that the product should address to mass and not just a small community and region if the target is to survive in the market for a long period of time.

Principle of innovation : Reuse materials repurpose materials and skills rethink traditions.

According to this lecture design is learning to think, explore, make, build, test, remake, to listen, empathies, interact, share, communicate, to observe, study, analyze, reflect, refine.

Planet Mechanics

by NATIONAL GEOGRAPHIC

Planet Mechanics sees two engineers, Dick Strawbridge and Jem Stansfield, travel-

ling in an eco-friendly workshop, previously a horse trailer, to fix the planet's most pressing environmental problems.

Episode I (Air-Propelled Sandwich) :

Travelling to Bath, England, Dick and Jem meet up with an eco-minded sandwich

shop owner eager to create an environmentally-friendly delivery vehicle. Riding around town on a tandem bike, Dick and Jem experience first-hand the challenges of creating a green vehicle able to cope with the hills and cobblestones of Bath. To build a lightweight 'green machine', Dick and Jem will need to make something small and agile – able to accelerate uphill and manoeuvre through traffic. The solution: an air-propelled motorbike.

Episode II (Solar Paella) : Dick and Jem head to Andalucía in their eco-friendly workshop to help one farmer pump enough water from his well to sustain his cattle. Dick and Jem devise radically different solutions to farmer Jesus’ water problem – Dick harnesses wind power using a traditional windmill pump while Jem pushes his inventive boundaries to the limit with a Sterling engine.

This documentary inspires to explore new and

eco friendly sources of energy as well as on the recycling materials, which will balance the eco system of the environment.

Rivers and Tides

by Mr. THOMAS RIEDELSHEIMER

Rivers and Tides is a documentary directed by Thomas Riedelsheimer.

Landscape sculptor Andy Goldsworthy is renowned throughout the world for his work in ice, stone, leaves, wood. His own remarkable still photographs are Goldsworthy's way of talking about his often ephemeral works, of fixing them in time.. Now with this deeply moving film, shot in four countries and across four seasons, and the first major film he has allowed to be made, the elusive element of time adheres to his sculpture.

Photography plays a crucial role in his art due to its ephemeral and transient state. He is a sculptor, photographer and environmentalist.

The Craft sector Of India

by Mr. ASHOKE CHATTERJEE

The Craft sector is the second largest to give employment after agriculture in India.

There are 76 lakh artisans in India as per the government. Mr. Ashok argues that this figure is 20000 lakhs.

Craft is the design heritage of India.

High tech organizations in Japan look at traditional crafts for inspiration. However high-tech a product, it will also face some issues that are faced by age old things, and these issues may have been solved by the artisans. A project by Mr. Ashok revolutionized the craft scenario in a village named Jawajar in Rajasthan, and has uplifted many families.

He also pointed out that the areas affected by the Naxalite movement are rich in craft, and the ignorance of craft sector may have led to poverty in these areas causing discontent which might have fueled the movement.

Introduction about NID

by Mr. AKHIL SUCCENA

In this session, Mr.Akhil gave details about the history and current state of NID. He

also talked about how NID came about and the kind of work NID as the pioneer school of design in India does. The lecture helped in a large way to understand the structure and goal of the institute.

He also enlightened how NID is offering consulting service to organizations with examples like the furniture designed for the coir board and the interior of the Mumbai Local Trains.

He also enlightened how NID is offering consulting service to organizations with examples like the furniture designed for the coir board and the interior of the Mumbai Local Trains.

Marsys (Documentry) The documentary was really inspiring as it showed a different perspective of life. It explained different aspects like emotional, socio-cultural and economic in the life of a person in a broad way. The concept of the sculpture is Greek mythology. The sculpture permeates physical and scologycal space. He wants body touches the sky so that the scale of the sculpture is big. Sculptor wants to experience the structure as in disturb encounters.

Submitted By: Srinivasa. K. N Lifestyle Accessory Design (Batch 2011-12)