Ethnography

A PEEP INTO THE SMOKERS OF NID GANDHINAGAR Module Facilitators PROF. ATUL SAPRE AND PROF. DEVAL KARTIK

Presented By: Jyotika Bindra (SDM) Kumar Samir Saurab (LAD) Sambhu Patel (LAD) Srinivasa KN (LAD) Ravi Anand (LAD)

 Observation Research  Informal Interview:  Smokers  Non Smokers  Consolidation and Categorization of data  Key findings  Experiences  Learnings

METHODOLOGY

    

PLACE : Khopcha and area around DAY: Saturday TIME : 7:25pm to 8:04pm NUMBER OF PEOPLE OBSERVED : 12 people (8 smokers and 4 non smokers) GESTAULT POSITIONS : CANTEEN

UTT

UTT

Non smokers

Others

7:25pm

7:36pm

OBSERVATION RESEARCH

7:49pm

REC ROOM

UTT

CANTEEN

REC ROOM

Smokers

REC ROOM

Observers

CANTEEN

SMOKERS

NON SMOKERS

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CONSUMERS  PLACE : khopcha  DAY : Saturday  TIME : 7:25 pm to 8:04 pm  NUMBER OF PEOPLE : 3

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CANDIDATE  PLACE : khopcha  DAY : Saturday  TIME : 7:36 pm to 8:04 pm  NUMBER OF PEOPLE : 2

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INFORMANTS  PLACE : LAD studio  DAY : Monday  TIME : 11:30am – 2:45 pm  NUMBER OF PEOPLE : 2

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INFORMANTS  PLACE : LAD studio  DAY : Sunday  TIME : 3 pm – 4:30pm  NUMBER OF PEOPLE : 2

http://www.topnews.in/health/cigarette-smoking-may-increase-risk-muscle-wasting-disease-210793

THE END TO SMOKING IS CANCER

ONE OF THE MOST IMPORTANT THINGS IN THE LIVES OF SMOKERS http://wallpaperdisk.com/download-smoking-5361-wallpaper.html

ONE THING THAT MAKES THEM RELEASE STRESS

ONE OF THE THINGS THAT MAKES THEM FEEL THAT THEY ARE COOL

CULTURE IN CAMPUS

Terminologies

INDIVIDUAL IDEOLOGIES

CIGARETTE’S CYCLE

SMOKERS WITH OTHER PEOPLE

Starting age for smoking

Buying behavior and brand selection

Treatment /Behavior towards non smoker

Attitude towards side effects of smoking

Occasion to smoke

Behavior of smoker in presence of girls

Need to smoke

Lighting of cigarettes

Affect of smoking on non smokers

Behaviors towards not getting a cigarette

Handling of cigarettes while smoking

Behavior in front of the elders

Places

Indoor

Places Consuming behavior in room

Outdoor

Places

Sharing culture Add on with the cigarettes

Girl smoking in campus

Groups for smoking

Smoking with drinks

Behavior towards smokers

Releasing smoke

Disposal of cigarettes

Storage of cigarettes

1. TERMINOLOGIES      

CIGARETTE Sutta Biddi Torch Chimney Agarbati

TO SMOKE  Fag  Puff  Sulgana  Fookna  Drag

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LAST PUFF  Golden puff

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TECHNIQUES:  Mouth bubling  Challa banana

2.1 PLACES : INDOOR PLACES PLACES   

Academic block Hostel Room Recreation Room

CONSUMING BEHAVIOR IN ROOM 

Smoking with alcohol       

  

Goes well with alcohol Gives a kick, to feel the magic Reduction in the number of fags Share a cigarette To change the bitter taste of alcohol Use instead of side dishes Adds to machoness

Due to loneliness and no work For recreation in between work Mostly girls smoke indoors

2.2 PLACES : OUTDOOR PLACES PLACES        

Outer most tables of mess 2 Under the tree : UT Outside recreation room Sanjay bench or khopcha or canteen Ramesh bhai corner Tilla and Mount boobies Hostel Reception Old Khopcha Transit Campus

SHARING CULTURE  

 

 

Helps building healthy friendship relationship Get access to the group where you can get cigarette Breaks differentiation barriers Mutually agree to give and take cigarettes based on need Unconscious sharing when smoking together Reason to be closest friends

GROUPS FORMATION FOR SMOKING   

  

Mainly male groups Only female groups mainly indoor smoking Some female and male groups are there based on comfort level Based on batches sometimes With common friends of friends Based on previous college

BEHAVIOR TOWARDS SMOKERS    

 

Very understanding towards each other Become buddies Communicate and share a hello Don‟t mind sharing anything with them Choose them to drink with also Girls get to mingle with the male companion

1. BUYING BEHAVIOR AND BRAND SELECTION         

According to Mild or strong nature of tobacco inside Preferred flavour Size of the filter Cost of the cigarette Popularity of the brand Availability People who are chain smokers may buy packets People who smoke 3-5 a day go for loose cigarette Some prefer to buy loose to avoid extra consumption

2. OCCASION TO SMOKE        

Early morning before going for fresh up In the tea breaks After the lunch gets over After dinner When working till late night When one gets wet in rain or feels cold After boozing When someone feels tensed or stressed

3. LIGHTING OF CIGARETTES  

   

Mostly only the Regular/chain smokers carry a matchbox or lighter Other smokers of the campus borrows it from them when they are around at the smoking zones People prefer matchbox as it is cheap and if lost doesn‟t matter People also borrow matchbox from the „Khopcha’ Else attender at the ‘Khopcha’ lights up a paper from the gas stove and give it to them Cigarette is lit by keeping it in mouth and by keeping a hand to protect from wind if it is windy

4. HANDLING OF CIGARETTES WHILE SMOKING     

Subconsciously the smokers in a group shares the cigarette to one another The action of offering is conveyed through just with cigarette in hand Cigarette are mostly held in between index finger and the middle finger Some hold it in between thumb and index finger Mostly after taking puff people take the hand on the side or keep in front of them

5. ADD ON WITH THE CIGARETTES  

Add on are consumed to increase the taste of cigarette Commonly consumed items are:  Tea  Coffee  Biscuits  Soft drinks

6. RELEASING SMOKE   

 

Do not release smoke on someone‟s face Most careful when girls are near by Keep the smoke inside as long as one can and then releasing it Releasing through mouth and nose Release smoke on someone‟s face they know, purposely to irritate

7. DISPOSAL OF CIGARETTES 

INDOOR  Use cigarette packet as ashtray  Regular smokers make ash tray from plastic bottles or can

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OUTDOOR  Stamping  Simply throwing  Squeezing with hands and throwing

8. STORAGE OF CIGARETTES      

In packet of cigarette in pocket Rarely but in between the folding part of wallet Hidden corners of room Book shelf Bathroom self Shirt pocket

1. STARTING AGE FOR SMOKING        

16 – 18 is the starting age for most smokers Started in higher secondary school In beginning of under graduation college In last year of under graduation After coming to NID In class 8-10th (high school) Under Peer Pressure For night party life

2. ATTITUDE TOWARDS SIDE EFFECTS OF SMOKING     

Are aware of effects of smoking like infections, heart & lungs disease like asthma bronchitis etc.

Are aware about the Government Laws Talk about reasons why they smoke Justify themselves for smoking Are scared of the side effects but ignore

INDIVIDUAL IDEOLOGIES

3. NEED TO SMOKE             

Late night to help keep awake and alert For a cool image and stud Carried forward due to parent‟s smoking habit Carried forward due to sibling‟s smoking habit Peer pressure Willingly due to the company they are in Inspired from media Attracted due to packaging Occasionally because of taste To mingle and socialize Makes them feel manly For repetition of a previous experience When it comes for free at earlier stage and then they continue

4. BEHAVIORS TOWARDS NOT GETTING A CIGARETTE       

For chain smokers it becomes body requirement Due to enzyme secretion in the body Saliva secretion becomes more Taste buds crave Ready to go out where ever they can get cigarette Don‟t mind paying extra money They Feel  Irritated  Uncomfortable  Disturbing  Mood out  very uneasy  Restless  Headache

INDIVIDUAL IDEOLOGIES

1. TREATMENT / BEHAVIOR TOWARDS NON SMOKER     

Teasing non smoker friends Release smoke on opposite Go at a distance if they already know that a non smoker has a problem with smoking Don‟t care about people around Offer and tempt to try

2. BEHAVIOR OF SMOKER IN PRESENCE OF GIRLS     

If girl is a smoker then no difference in behavior Share cigarette with female smoker If girl is a non smoker then may walk away and smoke or not react Release smoke not in front of face but opposite side Keep hand down frequently after puff for longer duration

SMOKERS WITH OTHER PEOPLE

3. AFFECT OF SMOKING ON NON SMOKERS         

Head ache Nausea Coughing Walk away or change location Try and take a puff Give lecture about not smoking No reaction Make faces with expression of agitation May ask smoker to leave

4. BEHAVIOR IN FRONT OF THE ELDERS         

Hiding cigarette Hiding away face Moving away Quickly If less left then they throw If left a lot then they put it off quickly No reaction Observe the presence but ignore Ignore by turning and showing back Tend to remove the smoke and quickly take a mouth freshener

SMOKERS WITH OTHER PEOPLE

JYOTIKA : OBSERVER

SRINIVASA : OBSERVER

“Being a non smoker and an observer, I found it

“I have been with smoker for a long time but

interesting to understand their terminologies and patterns in the way they do the entire act of smoking. It was a learning to work with a group with a variable

experience with smoking. When I spent time with smokers I was astonished to see how they treat cigarettes. They don‟t care from who they take it, whether its dirty or not. They manage to spend on

cigarettes even if they are running out of cash to eat. I even got head ache after a while”

observed much . When I was taking

never

interview to

smoker I found one interesting thing that

most

people started just like that to feel the taste of

cigarette and some got inspired from smoker. The way

of smoke and holding a cigarette is used to

show

their attitude. Even I tried, it gave a good feeling and a mild kick. During the observation I found that smokers are very close to each other. They are very free and happy to share there matters while sharing a cigarette in a group.”

SAMIR : OBSERVER

RAVI : INFORMANT

“From the last 5

“After being interviewed I got back to think how much

to 6 years I have spent time with smokers, but never tried to observe them so minutely and understand their behavioral pattern.

One interesting fact that I got to know due to this observation is that we do not need to buy

cigarette for smoking we just need to find people

who smoke. Smokers are an integral part of our society.

Through the last lines I want to get across the fact that

Smoker knows cigarette kills, and yet make the choice to smoke.”

consciously and unconsciously I have smoked for fun and oral pleasure. Being an informant I got a chance to relook at my generation from a different point of view.

This nostalgic culture is not only in NID but around the world as see in the foreign exchange students too. I feel guilty for being a smoker for long and feel it is a show off at cost of my health. No one wants to die with a heart disease neither do I . So Its time to correct myself.”

SAMBHU : INFORMANT “Being an Informant I experienced a couple of things which I never did before. When I was being interviewed to understand my smoking behavior at NID, I actually found so many things I do

subconsciously or unknowingly. For example I actually hardly buy a cigarette and smoke and the way I hand the cigarette over to the other person

when smoking in a group without uttering a single word but communicating the same just with gestures. This encouraged me to relook into my own

behaviors.�

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Ethnography and observation research can be quick with

practice

 Noting down things is also an art  One needs to be non judgmental  Everything needs to be recorded: Time, place, number of people, behavior, ambiance  An important tool for to understand consumer behavior  Gives emotion based information  Data collected should be thick and deep  Notebook, camera, recorder are tools that should always be handy  Data collected should be reorganized well after collection and read well several times  Consolidation of data should be done thoughtfully and may take time for decisions

Thank You...