WE GET STUFF
SPECIALIZING IN EQUIPMENT CO-OP
EXPERTISE IN CO-OP DESIGN GUIDELINES
HANDLING CO-OP PRE-APPROVALS & CLAIMS FOR CLIENTS
As one of Central PA’s largest ad agencies, we possess a unique ability to Get Stuff Done and will go far past traditional advertising agency roles to do just that!
We do whatever it takes to advance the success of our clientele and grow their business.
WE GET STUFF
When we asked our clients what they liked about us, they said we have a knack for getting stuff done. OK, we’re paraphrasing, but we’ve included some of their comments on the following pages so you can see how they feel about our Get Stuff Done approach.
TIGHT DEADLINES DON’T SCARE US!
Our clients love our ability to respond quickly. We’ve taken last-minute direct mail pieces from a creative idea to dropping the finished product at the post office in five hours. That’s an extreme example, but for us, short deadlines are fairly typical and don’t scare us!
WHATEVER YOU NEED, WE NEVER SAY “NO”!
This doesn’t mean we won’t try to dissuade you from a mistake. But it does mean we don’t shy away from unique or challenging tasks and do whatever it takes to get the job done.
NO TASK IS TOO HARD OR TOO SMALL
Part of being a trusted resource for our clients is delivering on each and every job we’re given. No task is above us and no task is beneath us. Some of our favorite jobs are the ones most ad agencies won’t do.
WHAT CLIENTS ARE SAYING WHAT CLIENTS ARE SAYING
Working with the Weber Advertising team has been nothing short of exceptional. Dwayne, Angie, and Stephanie form an outstanding team whose passion, creativity, and dedication consistently go above and beyond our expectations. No project is ever too big or too small for them – they approach every task with enthusiasm and a can-do attitude.
Their proactive nature stands out; they often remind us about upcoming projects before we even bring them up, showing just how organized and committed they are to our success. They’ve taken on complex projects with ease, always finding innovative solutions and making each idea work in the most effective way possible.
Their support has played a key role in enhancing our marketing efforts, and it’s been a true pleasure partnering with such a reliable team. We highly recommend Weber Advertising to anyone looking for a team that is truly invested in their clients and delivers exceptional results.
Kalan Alder Marketing Coordinator, H&R Agri-Power
The Weber Marketing team is a critical component of our marketing strategy. They are masters at collaborating on an idea and seeing it to a creative and timely finish. On countless occasions I have given them a half-baked idea and watched it blossom into a well delivered and successful campaign. We trust their team and find them a pleasure to work with.
Fred Titensor President, Valley Implement Company
What I appreciated about Weber was they were passionate about our success and it was obvious they were committed to what they do. They didn’t come in pretending to know the mind of a farmer. They relied on our knowledge of our customers and what we knew worked over our previous 56 years as an ag equipment dealer. It’s a team approach that has worked well for over 20 years.
Charlie Hoober Former President, Hoober, Inc.
WE GET TRADITIONAL ADVERTISING STUFF DONE WE GET CO-OP STUFF DONE
We Know Co-op!
We have years of experience handling co-op for our clients. We are old pros at creating effective designs that meet the criteria for co-op coverage. Co-op dollars are a crucial component to your marketing budget and maximizing your reimbursement is our specialty. We typically handle all co-op brand artwork pre-approvals and even the claim filing as part of our services. From the big brands like CNH and KUBOTA to smaller short-lines, if there are co-op dollars to be had, we’ll get them!
Co-op Eligible Designs – We specialize in creating effective designs that not only promote your brand, but also hit the key points necessary for co-op coverage!
Pre-Approval Process – To ensure your co-op coverage, we handle the process to gain pre-approval on any design/artwork seeking reimbursement.
Claim Filing – We typically even process co-op claims on behalf of our clients to maximize your reimbursement – this is included in our client services!
Weber Advertising provides traditional services covering everything from print and broadcast advertising, direct mail and website design to social media, branding, e-commerce, media buying and more. However, our approach is a bit unique.
Below are a few ways that we tend to differ from traditional agencies.
A Different Approach to Traditional Advertising
Creative & Design – The purpose of our creative is simple - to help you make money. Our goal is to spend less than 10% of the budget on creative. Although we don’t always hit our goal, we believe in maximizing the advertising impressions by minimizing creative costs.
Research – Research has value, but in a world of limited advertising budgets, we feel excessive research is too costly. In our experience, clients already understand who their customers are.
Media Buying – There has been a major revolution in the world of media. Newspaper readership is in a decline. TV and radio are more fragmented than ever before. Internet, social media and technology offer opportunity. Our exclusive media buying system effectively uses all media to ensure clients’ success.
Publicity – We feel publicity offers outstanding ROI. We are good at writing press releases that get published. Our guarantee is if it doesn’t get published you don’t get charged.
WE GET PRINTING STUFF DONE
Many of our clients have printing projects that need to be turned quickly. We have a full-service printing company located on-site. We do digital printing of fliers, brochures and booklets. We even print large posters, banners & signs!
Our clients save on printing. Since production is in-house, we don’t need to mark it up, which in turn saves money. We still have relationships with printers and sign companies because there are some things we don’t do in-house.
WE GET
WE GET
From building effective websites across all platforms to search engine optimization, analytics, e-blasts and e-marketing, we’ve got you covered!
We routinely create turnkey solutions for clients. What sets us apart is our no-nonsense, “get stuff done” approach that focuses on harnessing technology to grow sales for our clients. It’s not about doing cool stuff, it’s about driving your sales while building your brand and delivering ROI!
SIGN
STUFF DONE
We are sign people from way back! We are experts at designing and fabricating effective signage for your business, from small-scale items to large banners and murals, we offer the in-house resources to have your business looking sharp for customers! Whether it’s promotional in-store POP, exterior signage or even eye-catching tradeshow displays, we have a multitude of materials and substrates to enhance your messaging.
WE GET LONG-TERM RELATIONSHIP STUFF DONE
Our business model is all about building long-term, lasting relationships with our clients. Weber Advertising started in 1996 and we’re proud to report we have several clients with us for over 20 years and many with us 10 or more years.
Billing
We will disclose all of our billing practices before we begin working. It’s your money so we think you should be able to see where it’s going.
Contracts
We don’t believe in contracts! If we can’t earn your business, we don’t want a contract to tie you down.
WE GET UNEXPECTED STUFF DONE!
Some unexpected jobs we’ve handled:
National Farm Machinery Show promotional booklet handouts & used equipment pamphlets
Online customer sales & service surveys with database & operational client dashboard
Customized feature articles on ag dealership key customers
Dealership group digital company newsletter
Branded tradeshow photo props, custom stickers, keychains & fun promo items
Specially-engineered Stanley Cup Banner for the Tampa Bay Lightning of the NHL
Employee/Customer appreciation events & trade shows
On-hold messages – writing & producing
Developed in-store signage program that allows unique store-by-store customization
Interior & exterior signage installations
5 Large-format printers on-site for posters, banners, etc.
Digital Press/Booklet Makers
In-house video & TV production, editing/animation for smaller budgets
Photographer & voiceover announcer on staff
Product package design
We’re committed to client service. We do a whole bunch of stuff that you wouldn’t expect from traditional advertising agencies because sometimes clients need solutions that fall outside the realm of “normal” ad agency work.
UNIQUE & UNUSUAL JOBS ARE SOME OF OUR FAVORITES!
Walk in our front door and we appear to be a traditional advertising agency, but as you wander further, you will see a production shop like no other in the U.S.!*
*We have not been in every ad agency in the U.S., but we know of no other agency that has our production printers. We have technology specialists, carpenters, co-op specialists and a bunch of promotional materials.
WE KNOW WHAT IT TAKES FOR CLIENT SUCCESS
We have a trusty formula for client success! We researched why we enjoy long-lasting relationships. When we drilled down deep, we found that there were 3 common traits that our best client relationships had.
2 1 3
To Be Successful We Follow This Formula
The 3 Keys to Client Success
Routine Meetings – We don’t charge for client meetings. Client meetings are a time to review strategy and advance initiatives. Meetings with clients are usually weekly or bi-weekly. We like our clients and enjoy meeting with them.
Work with the Decision Maker –
If we are going to be the agency that “Gets Stuff Done”, we need to work with the ultimate decision maker. By collaborating with the decision maker, we get definitive answers. It’s really a team approach.
Our Stance On Your Competition –
Out of respect for our customers, we do not work with the direct competition of our clientele.
OUR BUSINESS MODEL
Our core strategy is to maintain long-term relationships by Getting Stuff Done, allowing us to deliver results at a lower overall cost. Our model enables us to complete more jobs effectively, maximizing client ROI.
*THE DISCLAIMER – it’s even big enough to read.
*To be honest, over two decades, not every new client relationship has been successful. In some instances, clients didn’t see significant growth. When we examine why, consistently, some element of our formula was lacking.
You have a limited budget for advertising and marketing. That’s true whether the size of the budget is large or small. It’s our job to get the maximum impact for your budget.
Experience and a business model free of bureaucracy permits us to get more stuff done for our clients and stay within their budgets
SEE IF WE CAN GET STUFF DONE FOR YOU
Our History in 5 Sentences
In 1996 Weber Advertising & Marketing opened in a 1,800 sq. ft. building in Lancaster, PA and within two years business jumped significantly with the addition of a few key clients.
By 2003, client growth, additional agency staff and an increasing number of accounts needing more diverse services, such as large format printing, necessitated Weber Advertising’s move to an 8,000 sq. ft. building.
In 2011, growth in all areas continued, including the addition of more printing, technology and production capabilities, resulting in the purchase of a much larger 48,000 sq. ft. building - the agency’s current home.
And in case you’re wondering, those key clients from our early years remain our clients to this day.
We currently have over 30 employees and we have grown to be one of the larger ad agencies in Central Pennsylvania.
