YOUR TIGHT DEADLINES DON’T SCARE US!
WHATEVER YOU NEED, WE NEVER SAY NO!
NO TASK IS TOO HARD OR TOO SMALL
As one of Central PA’s largest ad agencies, we possess a unique ability to Get Stuff Done and will go far past traditional advertising agency roles to do that!
We do whatever it takes to advance clients’ success and grow their business.
When we asked our clients what they liked about us, they said we have a knack for getting stuff done. OK, we’re paraphrasing, but we’ve included some of their comments so you can see how they feel about our Get Stuff Done approach.
US!
Our clients love our ability to respond quickly. We’ve taken last-minute direct mail pieces from creative idea to dropping the finished product at the post office in five hours. That’s an extreme example, but for us, short deadlines are more often the rule than the norm.
This doesn’t mean we won’t try to dissuade you from a mistake. But it does mean we do whatever it takes to get the job done and we don’t say we can’t do something simply because the job is unusual.
Part of being a trusted resource for our clients is delivering on each and every job given to us. No task is above us and no task is beneath us. Some of our favorite jobs are ones most ad agencies won’t do.
From the very beginning, we found Weber Advertising to be great at follow-through and in just flat out getting what we needed done. They were instrumental in developing our brand and since we’ve started working with them, we have averaged growth that has outpaced the industry average by 300% over the last five years. We’ve received national industry awards for our marketing efforts.
Dean Walker President, Boyer’s Food Markets
Weber Advertising provides traditional services covering everything from print and broadcast advertising, direct mail and website design to social media, branding, e-commerce, media buying and more. However, our approach is a bit unique.
Below are a few ways that we tend to differ from traditional agencies.
Creative and Design – The purpose of our creative is simple - to help you make money. Our goal is to spend less than 10% of the budget on creative. Although we don’t always hit our goal, we believe in maximizing the advertising impressions by minimizing creative costs.
Publicity – We feel publicity offers outstanding ROI. We are good at writing press releases that get published. Our guarantee is if it doesn’t get published you don’t get charged.
Research – Research has value, but in a world of limited advertising budgets, we feel excessive research is too costly. In our experience, our clients understand who their customers are.
Media Buying – There has been a major revolution in the world of media. Newspaper readership is in a decline. TV and radio are more fragmented than ever before. Internet, social media and technology offer opportunity. Our exclusive media buying system effectively uses all media to ensure clients’ success.
What I appreciated about Weber was they were passionate about our success and it was obvious they were committed to what they do. They didn’t come in pretending to know the mind of a farmer. They relied on our knowledge of our customers and what we knew worked over our previous 56 years as an ag equipment dealer. It’s a team approach that has worked well for nearly 20 years.
Charlie Hoober Former President, Hoober, Inc.
We count on Weber to deliver value and execute quickly. We feel like we can ask them to do anything and they will do it. They told me a long time ago that they never say “no” and they haven’t.
Chuck Hoober Partner, Hoober, Inc.
Do we design and build effective websites that carry across all platforms, including mobile devices? Yes. Do we understand search engine optimization? Yes. How about analytics? Yep. E-blasts, e-commerce and e-marketing? You bet. In-store devices? For sure. We routinely create turnkey solutions for our clients.
But what helps set us apart as much as our capabilities, is our no-nonsense, “get stuff done” approach to online marketing and other technology solutions. It’s about harnessing technology to grow our clients’ sales. It’s not about doing cool stuff. We quickly identify your goals and then develop customized solutions to consistently get the right message and information to your customers while delivering a greater ROI.
✓ Created a program that designs signs using database technology
✓ Kiosk development with a mainframe interface
✓ E-blast that interfaces with websites
✓ Proprietary in-store promotional television systems
✓ E-commerce sales for grocery stores
✓ Online adwords campaigns
✓ Made Internet radio work on a local basis
As we have grown over the years, our size had created a barrier between us and our driveway customers. We brought in Weber Advertising and their ability to listen and understand our business allowed us to connect with our driveway customers again. The Weber team is very strategic and a trusted partner. Thanks to their efforts, we quickly became so busy in that area of our business that we have all we can do to keep up with the demand.
Brent Kreider President, B.R. Kreider & Son, Inc.
Many of our clients have printing projects that need to be turned quickly. And they don’t want to pay an arm and a leg to get it done. That’s why we formed Digital Express. We have a full-service printing company located on-site. We do digital printing of fliers, brochures and booklets. We also do large posters and signs. We can even install signs.
Our clients save on printing. Since production is in-house, we don’t need to mark it up, which in turn saves clients money. We still have relationships with printers and sign companies because there are some things we don’t do in-house.
In-house means quick turn-around without rush charges!
A sample list of unexpected jobs we’ve done:
✓ Store design, production and installation (Our grocery store clients love this!)
✓ Designed and built interactive kiosk
✓ Specially engineered Stanley Cup Banner for the Tampa Bay Lightning of the NHL
✓ Employee and customer appreciation events and trade shows
✓ On-hold messages – writing and producing
✓ Developed in-store signage program that allows unique store-by-store customization
✓ Soundboard, wireless microphones, speakers and sound technician for client events and meetings
✓ Exterior sign installation
✓ Crew of carpenters
✓ 5 Large-format printers on-site for posters, banners, etc.
✓ Digital Press/Booklet Makers
✓ In-store display construction
✓ In-house video and TV production, editing and animation for smaller budgets
✓ Photographer and voiceover announcer on staff
✓ Product package design
We’re committed to client service. We do a whole bunch of stuff that you wouldn’t expect from traditional advertising agencies because sometimes clients need solutions that fall outside the realm of “normal” ad agency work.
UNIQUE AND UNUSUAL JOBS ARE SOME OF OUR FAVORITES!
Walk in our front door and we appear to be a traditional advertising agency, but as you wander further, you will see a production shop like no other in the U.S.!*
*We have not been in every ad agency in the U.S., but we know of no other agency that has our production printers. We have technology specialists, carpenters, co-op specialists and a bunch of promotional materials.
I trust Weber Advertising to tackle a wide array of things for us, conventional and definitely unconventional, too. Bi-weekly meetings are very important to make sure we’re getting things done. We rely on Weber Advertising to effectively communicate with our customers every week and they do an awesome job. Even though we’re surrounded by larger competition, we’re growing!
Scott
Karns
President,
Karns Foods, Inc.
One of the things I appreciate most about Weber Advertising is their responsiveness. I’m always able to reach someone no matter the time, and they work towards a solution immediately. They bring ideas to our meetings and many of those ideas have helped our growth.
Andrea
Vice
Our business model is all about building long-term relationships with our clients. Weber Advertising started in 1996 and currently we have four clients that have been with us for more than 17 years and 13 clients who have been with us for more than 12 years.
Karns
President - Marketing, Karns Foods, Inc.
We will disclose all of our billing practices before we begin working. Further, you can elect to have all of our external bills (we call them corresponding invoices) sent to you with your monthly bill. It’s your money so we think you should be able to see where it’s going.
We don’t believe in contracts! If we can’t earn your business, we don’t want a contract to tie you down. We will gladly sign an engagement letter and any confidentiality agreements you require. As far as what we need, a handshake is good enough.
GETTING STUFF DONE is what we do. When Marketing Directors need stuff and don’t have the in-house capabilities, they call us. Our staff will never say no. We can become your in-house staff when you need us. We won’t harass you when you don’t need us.
Clients hate minutia. Short deadlines don’t scare us.
MORE projects and services are done in-house here, so you can avoid paying a 15-40% mark-up for outsourcing.
MORE jobs can be turned around in one night by our team, so you don’t have to panic - or pay extra for a rush job.
OUR UNIQUE BUSINESS MODEL OUR UNIQUE BUSINESS MODEL
Clients know their business best, we know how to Get Stuff Done. We don’t need no stinkin’ contract!
We are here to help build your vision, not to change it!!!
THE BENEFITS OF VERTICAL INTEGRATION
✓ In-house projects are not marked up
✓ Quick turnarounds and delivery
✓ We control the schedule
✓ We control the input costs, so you pay less
OUR IN-HOUSE SERVICES INCLUDE:
✓ Printing of banners, signage and posters
✓ Embroidery Machine for shirts and hats
✓ Audio, including on-hold messages, handled in our new sound booth
✓ We even rent out grills, sound systems, stages, and other equipment for events
We have a formula for client success! We researched why we enjoy long-lasting relationships. When we drilled down deep, we found that there were 3 common traits that our best client relationships had.
To Be Successful We Follow The Formula.
– We don’t charge for client meetings. Client meetings are a time when we review and advance our clients’ initiatives. Meetings with clients are usually weekly or bi-weekly. We like our clients and enjoy meeting with them.
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If we are going to be the agency that “Gets Stuff Done”, we need to work with the ultimate decision maker. By collaborating with the decision maker, we get definitive answers. It’s really a team approach.
Both the client and the agency are in an exclusive committed relationship. We will not work with our clients’ competitors and we expect to be their exclusive agency.
THE DISCLAIMER – it’s even big enough to read. 2 1 3
To be honest, over two decades, not every new client relationship has been successful. In some instances, clients didn’t see significant growth. When we look at why, consistently, at least one of the three above elements was missing.
Our core strategy is to maintain long-term relationships by Getting Stuff Done. By Getting Stuff Done, we are able to deliver results at a lower cost. Our model enables us to complete more jobs and deliver more results.
You have a limited budget for advertising and marketing. That’s true whether the size of the budget is large or small. It’s our job to get the maximum impact for your budget.
Experience and a business model free of bureaucracy permits us to get more stuff done for our clients and stay within their budgets.
In 1996 Weber Advertising & Marketing opened in a 1,800 sq. ft. building in Lancaster, PA and within two years business jumped significantly with the addition of a few key clients.
By 2003, client growth, additional agency staff and an increasing number of clients needing more diverse services, such as large format printing, necessitated Weber Advertising’s move to an 8,000 sq. ft. building.
In 2011, growth in all areas continued, including the addition of more printing, technology and production capabilities, resulting in the purchase of a 48,000 sq. ft. building - the agency’s current home.
And in case you’re wondering, those key clients from our early years remain our clients to this day.
We currently have over 30 employees and we have grown to be one of the larger ad agencies in Central Pennsylvania.
