Secure search manifesto checklist

1. analytics is the source of truth.

SEO reporting requires real (not estimated) business metrics at the page level including traffic, conversions, and revenue.

2. rank still matters (and it always will).

Complete visibility into how content appears in the SERP by device type (mobile, tablet, desktop), in universal listings, and by location (city, and country).

3. page is the new center of the universe.

Managing pages is all about: page grouping by business units, period over period comparison, on and off-page recommendations, and global competitive insights.

4. all data is relevant and connected.

20/20 vision is only possible with Google Webmaster Tools, Majestic backlinks, and massive reverse index of the web.

5. SEOs need a trustworthy partner.

It’s software: innovation happens 10+ times per year, customer success is the top value, and ease of use is core to the platform.

This manifesto is courtesy of the 20,000+ SEO professionals using BrightEdge S3 everyday including 8,500+ brands, 9/10 top hotel chains, 7/10 leading online retailers, and 7/10 top tech companies.

BrightEdge is the global leader in enterprise SEO, with a team of 225+ BrightEdge SEO experts across four offices: San Mateo, CA, New York, NY, Chicago, IL, and London, UK.

2013 has seen a revolutionary change in the search landscape with Google's shift to 100% secure search. For search marketers, adapting to this change is no longer an option, it's a necessity. SEO has taken on a new chapter, and with that marketers have a new workflow to follow, focused increasingly around content optimization.

TO WIN IN SECURE SEARCH, SEOS NEED A PLATFORM THAT PROVIDES THE FOLLOWING: 1. ANALYTICS IS THE SOURCE OF TRUTH Pull actual (not estimated) traffic, conversions, and revenue from Web Analytics at the page level.

1,500+ live Web Analytics integrations

2. RANK STILL MATTERS (AND IT ALWAYS WILL) Report accurate rank through a sophisticated algorithm and a robust methodology.

100% accurate link data

Show rank and performance by device type – mobile, tablet, and desktop. Note: rank on all three devices are very different.

Three out of three device types supported

Track actual placement across all types of search results – videos, images, places, site links, and carousel.

100% support for all Universal Listings

Provide a Blended Rank – we need sophisticated algorithms to calculate the exact page of results you are on (and even by device type).

100% accurate page placement

Show accurate rank and recommendations specific to city and country.

268 major cities around the World

3. PAGE IS THE NEW CENTER OF THE UNIVERSE Understand content performance for individual pages as well as business units through page groups - aligning SEO to our company structure.

100% alignment with business

Provide Global competitive insights and recommendations that are actionable, specific, and based on accurate share-of-voice data.

460 search engine combinations (city, country, language, device)

4. ALL DATA IS RELEVANT AND CONNECTED Gives 20/20 vision through a rich set of “best-in-class” data sources, e.g., Google Webmaster Tools and Majestic Backlinks, side by side with keyword, rank, page, and search volume data, providing in-depth keyword insights all in one place.

Best-in-class data sources plus a massive reverse index

5. SEOS NEED A TRUSTWORTHY PARTNER Innovates rapidly and keeps us ahead of the rapidly changing search landscape (Google makes 500+ algorithm updates/year).

10+ feature-packed releases/year

Easy to use and intuitive UI with customizable dashboards and instructional videos.

Provides industry leading training and certification.

Built by experienced Silicon Valley innovators

Is committed to our success, with a global customer success team that provides dedicated experts to help our SEO programs crush targets.

225+ team of SEO experts to support you

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