Secure search manifesto checklist

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1. analytics is the source of truth. SEO reporting requires real (not estimated) business metrics at the page level including traffic, conversions, and revenue.

2. rank still matters (and it always will). Complete visibility into how content appears in the SERP by device type (mobile, tablet, desktop), in universal listings, and by location (city, and country).

3. page is the new center of the universe. Managing pages is all about: page grouping by business units, period over period comparison, on and off-page recommendations, and global competitive insights.

4. all data is relevant and connected. 20/20 vision is only possible with Google Webmaster Tools, Majestic backlinks, and massive reverse index of the web.

5. SEOs need a trustworthy partner. It’s software: innovation happens 10+ times per year, customer success is the top value, and ease of use is core to the platform. This manifesto is courtesy of the 20,000+ SEO professionals using BrightEdge S3 everyday including 8,500+ brands, 9/10 top hotel chains, 7/10 leading online retailers, and 7/10 top tech companies. BrightEdge is the global leader in enterprise SEO, with a team of 225+ BrightEdge SEO experts across four offices: San Mateo, CA, New York, NY, Chicago, IL, and London, UK.


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