94.0 28.0
Assessments
Training Date
Exercises
Room
Speeches
Instructor
Time
Professional Diploma in Digital & Social Media 32.0
SESSION 1: DIGITAL ERA Digital & Social Media Era The web 2.0 & 3.0 evolution and the impact on digital & social media marketing, publishing, culture and business models AIVALIS
AUDITORIUM
Wednesday, April 6, 2016
17:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 6, 2016
18:00
1.0
PAPACHATZIS
AUDITORIUM
Wednesday, April 6, 2016
19:00
1.0
POLITI
AUDITORIUM
Wednesday, April 6, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 6, 2016
21:00
1.0
Welcome, introductions, course summary Web, web 2.0, web 3.0, digital marketing principles & opportunities Digital culture, internet user's behavior, case studies Digital publishing, content development, distribution, promotion, case studies Digital long-tail, long tail & marketing, case studies
Digital & Social Media Industry How the digital marketing market works, basic terms, how you can be a digital & social media enabled professional and thrive PAPACHATZIS
AUDITORIUM
Thursday, April 7, 2016
18:00
1.0
PAPACHATZIS
AUDITORIUM
Thursday, April 7, 2016
19:00
1.0
PANTELOPOULOS
AUDITORIUM
Thursday, April 7, 2016
20:00
1.0
PANTELOPOULOS
AUDITORIUM
Thursday, April 7, 2016
21:00
1.0
Digital & social media marketing international glossary & terms Digital & social media marketing international glossary & terms Digital & social media marketing international services, agencies & value chain Digital & social media marketing industry in Greece (media, conferences, contests, associations)
SESSION 2: LANDING PROPERTIES Landing Properties How to design, host, manage, maintain and run succesful Web Sites, Blogs, E-shops, Portals RERRA
AUDITORIUM
Wednesday, April 13, 2016
18:00
1.0
RERRA
AUDITORIUM
Wednesday, April 13, 2016
19:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 13, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 13, 2016
21:00
1.0
RERRA
AUDITORIUM
Thursday, April 14, 2016
18:00
1.0
KARABELAS
AUDITORIUM
Thursday, April 14, 2016
19:00
1.0
KARABELAS
AUDITORIUM
Thursday, April 14, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 14, 2016
21:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 20, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 20, 2016
19:00
1.0
ZOULOVITS
AUDITORIUM
Wednesday, April 20, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 20, 2016
21:00
1.0
Web sites fundamentals, case studies Web sites fundamentals, case studies Web sites design & development process, R.F.P., costs, themes (free & paid) Web sites design & development process, R.F.P., costs, themes (free & paid) Portals & blogs fundamentals, case studies E-shops & e-commerce fundamentals, case studies E-shops & e-commerce fundamentals, case studies E-shops & e-commerce marketing & operation, tips, conversions, case studies Web sites content management systems (CMS): best free platforms available (Joomla, Wordpress), basic features E-shops & e-commerce platforms, best platforms & plugins available (Virtumart, WooCommerce, Shopify, Maganto), basic features Landing properties legal issues: data privacy, storage, protection Landing properties revenue models, case studies
Search Engine Optimization On-site optimization fundamentals & off-site actions for your site & app to achieve amazing search results AIVALIS
AUDITORIUM
Thursday, April 21, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 21, 2016
19:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 21, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 21, 2016
21:00
1.0
AIVALIS
AUDITORIUM
Wednesday, May 4, 2016
18:00
1.0
RERRA
AUDITORIUM
Wednesday, May 4, 2016
19:00
1.0
RERRA
AUDITORIUM
Wednesday, May 4, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Wednesday, May 4, 2016
21:00
1.0
On-site search engine optimization fundamentals for web sites (S.E.O.) On-site search engine optimization fundamentals for web sites (S.E.O.) On-site search engine optimization fundamentals for web sites (S.E.O.) On-site search engine optimization fundamentals for web sites (S.E.O.) App store search optimization fundamentals for mobile apps & app stores (A.S.O.) Off-site search engine optimization tactics & reputation management for web sites and apps (S.E.O. & A.S.O) Off-site search engine optimization tactics & reputation management for web sites and apps (S.E.O. & A.S.O) Hands-on exercise: on-site optimization check-up & content copywriting for any web site
Content Producing, buying, curating and exploiting different content for all digital & social media channels EXAKOUSTIDOU
AUDITORIUM
Thursday, May 5, 2016
18:00
1.0
EXAKOUSTIDOU
AUDITORIUM
Thursday, May 5, 2016
19:00
1.0
ZOULOVITS
AUDITORIUM
Thursday, May 5, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, May 5, 2016
21:00
1.0
Content strategy & plan (types, production, buying, organizing) Content curation for different channels (web sites, blog, social media, astroturfing), case studies Content legal issues & copyrights Hands-on exercise: locate & present different content sources for all digital & social media channels