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Professional Diploma in Digital & Social Media Marketing Dates
Class
Work Home Shop work
Instructor
Session Hours
Digital & Social Media Era The web 2.0 evolution and the impact on digital marketing, publishing, culture and business models 25-11-2015
0.5
AIVALIS
25-11-2015
1.0
AIVALIS
25-11-2015
1.0
AIVALIS
25-11-2015
1.0
POLITI
25-11-2015
1.0
AIVALIS
Welcome to digital & social media course, introductions The web, web 2.0 evolution, the digital marketing principles & characteristics Digital culture and online user's behavior, case studies The digital publishing freedom (content development & distribution) The long-tail marketing phenomenon (digital distribution and promotion)
Digital & Social Media Glossary Most important & essential terms of the digital world defined including examples & case studies 26-11-2015
1.0
KAZANELIS
26-11-2015
1.0
KAZANELIS
26-11-2015
1.0
KAZANELIS
26-11-2015
1.0
KAZANELIS
E-business & digital marketing definitions Web & email definitions Social media & social networks definitions Digital advertising definitions (display ads, google ads, social ads)
Landing Properties: Sites, Blogs, E-shops, Portals, Apps How to design, host, manage, maintain and make money from succesful web sites and apps 2-12-2015
1.0
AIVALIS
2-12-2015
1.0
AIVALIS
2-12-2015
1.0
AIVALIS
2-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
9-12-2015
1.0
AIVALIS
9-12-2015
1.0
AIVALIS
9-12-2015
1.0
9-12-2015
Web sites design & development fundamentals: what it takes to have a succesful web site with case studies Web sites design & development process: brief, process, action plan, costs and using templates (free & paid) Hands-on exercise: set the web site structure for a company Role playing exercise: selling web sites design services and managing client's accounts for web design services Portals & blogs fundamentals: how to be a succesuful publisher on line and make money with case studies Web content management systems (CMS): what is available for free E-shops & e-commerce fundamentals: how to start a succesful online shop with case studies E-shops & e-commerce operation: how to run a succesful online shop E-shops & e-commerce platforms: best platforms and plugins available (free & paid) Mobile apps fundamentals: what it takes to have a succesful mobile app on any app store with case studies The web & mobile revenue models and different ways to make money online with case studies Role playing exercise: selling online advertising and managing client's accounts for advertising
AIVALIS 1.0
AIVALIS
Search Engine Optimization On-site optimization fundamentals & the off-site activities for your site & app to achieve amazing search results 10-12-2015
1.0
AIVALIS
10-12-2015
1.0
AIVALIS
10-12-2015
1.0
AIVALIS
10-12-2015
1.0
AIVALIS
16-12-2015
1.0
AIVALIS
16-12-2015
1.0
KAZANELIS
16-12-2015
1.0
AIVALIS
16-12-2015
1.0
AIVALIS
On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-app search engine optimization essentials for mobile apps & app stores (A.S.O.) Off site search engine optimization activities & reputation management for web sites and apps (S.E.O. & A.S.O) Hands-on exercise: on-site optimization check-up for a web site Hands-on exercise: on-site optimization keywords writing for a web site
Content Marketing Finding, creating, customizing, curating and using different content for your digital marketing activities 17-12-2015
1.0
AIVALIS
17-12-2015
1.0
AIVALIS
17-12-2015
1.0
ZOULOVITS
17-12-2015
1.0
POLITI 10.0
10.0
Content importance, content sources & providers (free & paid) Content importance, content sources & providers (free & paid) Content legal & copyright issues Content usage, customization and curation for blogging, social media, astroturfing with case studies Assessment: locate and evaluate one (1) corporate web site or one (1) e-shop and prepare a report with structural, SEO and content improvements