SPR 360˚ | JULY 2018 | Edition - 002

MONTHLY NEWSLETTER FOR SPR HIGHLIVING INNER CIRCLE

EDITION - 002 | JULY 2018

www.sprhighliving.com

HIGH-RISE LIVING IS THE FUTURE OF CHENNAI’S REAL ESTATE FIND OUT WHY INSIDE THIS ISSUE: Construction progress across multiple SPR projects ‘1 Million Sq. Ft. Sold’ celebrated with exclusive offer SPR sets new record by constructing 4-floors in 1 month SPR’s project showcase across leading expos receives positive response

INDEX 03

From the MD’s Desk

CUSTOMER CORNER 04

Customer Testimonials

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Sovereign’s ‘Movie Day Out’ - a customer loyalty initiative

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SPR Quiz Corner

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The Vertical Life: Why living in high-rises is Chennai’s future?

PROJECT PROGRESS REPORT 08

Tower A

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Tower B

10

Tower H

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MOI, School, Origine

HIGHLIVING UPDATES 12

SPR celebrates record ‘1 Million Sq. Ft.’ sales with exclusive offer

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Umang and Chlorosplash 2018: Talent-fests conducted successfully

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SPR creates new record: 4 floors completed in 1 month

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Project Showcase at CBRE PropFair and Times Property Expo 2018

Disclaimer: This newsletter is exclusively intended for private circulation only. Sales or multiplication in any way is not allowed without prior written permission. The information and photography presented in the newsletter are subject to modifications. SPR Highliving reserves the right to change it without any preliminary notification. No liability will be accepted for errors or misprints.

Published by SPR Highliving, Chennai. Compiled, edited and designed by SPR Marketing Team. All correspondence to be sent to marketing@sprindia.com

FROM THE MD’S DESK The unprecedented boom in Chennai’s real estate industry is opening up new avenues for home buyers and investors alike. With trends indicating promising growth in the coming times, 2018 is the perfect time to invest in a property – and SPR Group is the right place to invest in. To us, customers come first and preserving buyers’ interest has always been our number one priority. This is why, ever since we ventured into the real estate realm, we’ve strived hard to stay true to the commitment we’ve provided to our customers and do everything it takes to deliver on our promises.

Staying true to our vision, it’s truly a proud moment to announce that construction work across our projects is progressing at a rapid rate. In fact, last month we achieved a new hallmark by constructing 4-floors of Tower B within a short span of 30 days, shedding

light on the remarkable speed at which we’re pushing forward. In addition, our project ‘Osian Chlorophyll’ was accorded Environmental Clearance by the State Environmental Impact Assessment Authority of Tamilnadu. All these positive developments give us enormous confidence for further growth and prosperity of our company.

I take this moment to thank all the teams involved in helping us stay on track and attaining new heights every month. I also extend my heartfelt gratitude to our valuable customers who’ve trusted SPR Highliving and made it their choice.

Finally, I am very pleased to note that the first edition of SPR 360° received overwhelming response from our readers and would like to convey my sincere thanks for encouraging us in continuing our initiative. Hope you enjoy reading this edition.

Hitesh Kawad

Managing Diector, SPR Group

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CUSTOMER CORNER

CUSTOMER TESTIMONIALS Having purchased a flat at Chlorophyll, Porur, I must say, I couldn’t have made a better decision. The project is well-planned and is built with ample green spaces and amenities. The families, neighbours and the entire community is quite friendly and helpful. The SPR team also handled specific customization requests I had with ease. Chandru did an excellent job explaining the project in and out and based on my experience living here all these months, everything matches my expectations.

I’m thankful to everyone at SPR Group for helping me find my dream home.

MR. G. ASHOK KUMAR JAIN

Proprietor, Car Accessories, Chennai

There are very few projects in the city that truly care about promoting healthy living amongst the residents, but SPR Group is one of those developers that makes zero compromise when it comes to the quality of living provided. Stepping in to Chlorophyll, I’m instantly hit with positive vibes; the greenery, the fresh air, the friendly community, everything’s perfect. All the people at SPR have been quite helpful in assisting me with purchase decisions. Highly recommend SPR and its range of projects to everyone.

MR. ILAYVAN Music Director

By purchasing a home in Chennai’s Tallest Towers, I feel like I’ve taken a step in the right direction.

With all the amenities and the benefits offered, I look forward to the bright future that awaits me and my family at SPR City. The level of customer service and the guidance provided by SPR has been exemplary. In fact, delighted with the level of service and impressed with the range of projects provided, I’ve even made around 3 to 4 referrals from my inner circle of friends and family, and will continue to do the same. I wish SPR Group great success! Keep up the good work.

MR. VIJAY KUMAR MD, Excelmark Business papers Pvt Ltd., Chennai

I’m extremely happy with the way things have been handled by SPR. The team went to great lengths to explain the project in-depth and maintained complete transparency in doing so.

From start to finish, they extended excellent care and assistance towards me. Being completely satisfied with the offerings, I went ahead and booked two flats instead of one, and without doubt, I’ll surely be seeking out more investment opportunities with SPR. I wish everyone at SPR Highliving the best for all their future endeavours.

MR. RAVICHANDRAN Senior Civil Engineer, Quantity Surveyor, UAE

Being a happy and satisfied customer of SPR, I’ve been referring their projects to everyone I know from a long time. Their recent introduction of a customer loyalty program named Sovereign has only broadened the avenues and incentivized what I’d been doing out of goodwill. My latest successful referral earned me lakhs, which I’ve used to pay the due payments on my existing property purchase.

It’s a great initiative by the company, and I would encourage everyone to make the most of it. Keep up the good work!

MR. ARUN KUMAR Business Owner, Arham Collection, Chennai

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CUSTOMER CORNER

‘MOVIE DAY OUT’ ARRANGED FOR SPR’S SOVEREIGN MEMBERS WITH SPECIAL SCREENING OF JURASSIC WORLD Last month, a special offer was announced for SPR’s inner circle as part of Sovereign, our exclusive customer loyalty program. All our elite members who came up with a referral were to be rewarded with free movie tickets. The initiative recorded overwhelming response from our existing customers, with several people taking an active part in the referral program.

On 17th June, 2018, we treated around 150+ customers who’d participated in the referral scheme,

to a free screening of Jurassic World: Fallen Kingdom at Palazzo Cinemas, Forum Vijaya Mall, Chennai. A sequel to the 2015’s hit Jurassic World movie, it marks the 25th anniversary of the first Jurassic Park film released in 1993. Making the movie even more special was the return of Jeff Goldbum as Dr. Ian Malcolm and Steven Spielberg as the executive producer. It’s no wonder that our lucky Sovereign members were delighted to be one of the first to catch the much-hyped movie with their family.

The fun-filled movie experience was a first-of-its-kind initiative brought out exclusively for our loyal customer base. With several other exclusive rewards and exciting deals to follow in the coming days, it’s time you put your Sovereign membership to its fullest use.

Call +91 7397776761 for more details on upcoming offers / details on referral rewards.

Send in your answers to these questions to marketing@sprindia.com .

Three lucky winners with the correct answers will win two FREE movie tickets each*.

Winners will be announced in the next edition.

SPR

Quiz Time

1) Yiwu is China’s Wholesale Capital. India’s largest organized wholesale market is/will be……? a) Begum Bazaar, Hyderabad c) Commercial Street, Bangalore

b) Market of India, Chennai d ) Chandini Chowk, Delhi

2) What is Chennai’s largest integrated township developed by SPR known as? a) Highliving District c) Osian One

b) SPR City d) Market of India

3) Which bill was recently passed by the government to protect the interest of consumers in Real Estate Industry? a) Real Estate Customer Protection Act b) Real Estate Customer Interest Act c) Real Estate Regulatory Act d) Real Estate Developers Authority

a) Super Built-Up Area c) Saleable Area

b) Carpet Area d) Built-Up Area

*Reward is subject to change depending on the availability and maybe substituted with one of an equivalent value.

EDITION - 002 | JULY 2018

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COVER STORY

THE VERTICAL LIFE: WHY LIVING IN HIGH-RISES IS CHENNAI’S FUTURE?

O

ver 200 years ago, the world’s population had barely crossed the 1 billion threshold. Fast forward to 2018, the numbers have now jumped to a whopping 7.6 billion – a figure that’s constantly on the rise as we speak. In India, especially, population has witnessed an unprecedented rise in recent times.

This has led to a strain on natural resources, increased demand for land and inflation in property prices, which in turn, is forcing people to move to the outskirts of cities in search of better prospects.

While cities like New York or those in China counteracted land deficit by growing upwards, Indian cities grew outwards. A few years ago, people weren’t introduced to the idea of vertical living with skycrapers here being almost nonexistent, subjecting the populace to the urban ills that tag along with living in compact spaces. As the population exploded and the infrastructure crumbled, one thing became certain: people wanted to live in the heart of cities. And the only way it could happen was to go - vertical!

Of late, the huge gap in supply and demand in the housing sector has kickstarted a revolution in itself,

EDITION - 002 | JULY 2018

and the skylines are undergoing a never-before-seen transformation.

With time, the high-rise culture is set to intensify, etching out better futures and improving the living standards for the country’s populace. Cities like Mumbai, Bangalore and Noida are already

ahead in terms of expanding the city skywards, with Chennai following close on their heels. So, before we delve deeper into the growing prominence of the high-rise culture in Chennai, let’s address the bigger question: Why should you choose to embrace vertical living?

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COVER STORY WHY SHOULD YOU MAKE CHENNAI’S TALLEST TOWERS YOUR HOME? Located in SPR City, the largest integrated township in the city Over 65+ amenities provided Spectacular views from every apartment Prime location, great connectivity World-class infrastructure A minute away from: SPR City Mall Shri Ram Universal School Market of India Three proposed metro stations – Perambur, Otteri and Pattalam 5 lakh sq. ft. of greenery Good returns on investment Economical pricing World-class infrastructure

includes Chennai’s tallest tower of 45 floors is a testimony to the fact that the skylines in the city are changing, and people are keen on living the urban life without investing their entire life’s savings or compromising on several other aspects.

HIGH-RISES: THE FUTURE OF CHENNAI’S REAL ESTATE SCENE

Redefining luxury, the revolutionary project by SPR is a step in the right

With independent property prices in the city’s core ranging anywhere between Rs. 8,000/- and Rs. 36,000/- per sq. ft., budget constraints have made property-purchase decisions quite EDITION - 002 | JULY 2018

difficult for Chennaiites. Thankfully, it’s all set to change, owing to new developments coming up in the heart of the city. SPR Highliving’s flagship project at Binny Mills, Perambur that

direction in not just altering the city’s skyline, but also promoting better lifestyles and standards of living.

The vertical life is the future. Are you ready to live it?

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PROJECT PROGRESS REPORT

TOWER A Tower A – 23 floors completed and rising

Hand rails

Sun roof glass

Sliding glass door setup

Balcony glass rails

Kitchen slab

Construction of Tower-A is being carried out at a steady pace. So far, 23 floors are fully-completed and construction in the 24th floor is in progress. Work commenced on balcony glass rails, sliding glass doors, sun roof, kitchen slab, hand rails in stairs, and doors. Fire safety measures, plumbing, and water proofing work in flats and corridors have been initiated.

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PROJECT PROGRESS REPORT

TOWER B Waterproofing work is being carried out

Tower B – Construction complete in 10 floors

Consolidated view of three towers. Tower B is shown on the right.

Living room view

Construction since last month has progressed at a rapid rate, having crossed the 10th Floor milestone, with work on the 11th floor now underway. Waterproofing and plumbing work are being carried out.

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PROJECT PROGRESS REPORT

TOWER H Aerial view of Tower H

S-form Aluminium Formwork unloaded at the site Work on basement parking and podium in progress

Construction work in progress in the second floor

Within

a

short

timeframe

since

construction

commenced at Tower H, there has been significant progress. The 1st floor has been constructed with work currently being carried out in the 2nd floor. S-form Aluminium Formwork has arrived from South Korea and is ready for installation.

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PROJECT PROGRESS REPORT

MARKET OF INDIA

Excavation work is in progress at MOI site

Construction of India’s largest wholesale centre is in progress. The excavation work being carried out on the site is picking up pace.

SHRI RAM UNIVERSAL SCHOOL Construction work on the Shri Ram Universal School site has already started and is progressing quickly. Raft and pile cap work for basement area and excavation Work being carried out at the School Site

are currently taking place.

Raft and pile cap work in progress in the basement area

Pile Chipping work is being carried out at the site

ORIGINE Origine, the bungalow phase of the project, is witnessing rapid work progress. We’ve completed 90% of the Raft reinforcement work in progress

Ground floor slab framing work is underway at the site

raft and currently raft reinforcement work is in progress. Ground floor slab framing has also started in certain zones of the site.

Work in progress at the villa site

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HIGHLIVING UPDATES

SPR CELEBRATED ‘1 MILLION SQ. FT. SOLD’ BY ANNOUNCING A ONCE-IN-A-LIFETIME OFFER

A monumental structure set up at our site to mark the celebration

When SPR Highliving broke all records last month by selling 1 Million Sq. Ft. in Chennai’s Tallest Towers, it was an iconic moment, one that has set an unbeatable benchmark in the real estate industry. It was a historic occasion that was celebrated with aplomb by the entire staff on 23rd and 24th of June, 2018.

With the last leg of the highly successful launch of Chennai’s tallest towers coming to a close, SPR marked the milestone by announcing a celebratory offer for the weekend. Instead of offering discounts or materialistic rewards, we wanted to gift our customers an ‘experience’, something they could relive for the rest of their lives.

Coming up with a never-before-seen offer

EDITION - 002 | JULY 2018

in real estate industry, customers who made a booking on the weekend were to be treated with an all-expenses paid family trip to Lord’s, London, where they will catch the Cricket World Cup 2019 Finals live.

The weekend offer created quite the buzz, drawing in huge droves of interested individuals from across the city. The Lord’s stadium had hosted some of the greatest matches in the history of Indian cricket, and is all set to play host again after 20 years.

Only time will tell if our lucky customers will get to watch history repeat itself.

On a closing note, it was a grand end to a highly successful beginning. And to everyone who made SPR City their home on the offer weekend, we’ll see you in London!

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HIGHLIVING UPDATES

SPR’S COMMUNITY ENGAGEMENT PROGRAMS: UMANG AND CHLOROSPLASH 2018 PROVE SUCCESSFUL IN UNEARTHING ARTISTIC TALENT In a galaxy far, far away

By Yogita, Age: 13

Under the sea

By Rhythm, Age: 11

Smiles all around: Winners of various events celebrating their proud victory

Self-sustainable future city

By Sanjay Ganapathi, Age: 12

Making a splash at the pool

By Aditi Marodia, Age: 10

Our world, the way it should be Catherine Sophia, Age: 12

Living in dual realities

By Santhosh Sivan, Age: 10

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Barely a few months old, our community engagement initiatives, Umang and Chlorosplash, did what no major event could do – scout for talent in the unlikeliest of places.

So, while other events were hosted in common venues and involved a large number of participants from diverse places, we took it to their apartments, thereby ensuring active participation from the entire society, right from the young to the old.

Besides giving credit to talent where its due, the initiatives enabled us to build meaningful connections with people.

At Chlorosplash, the core focus was on creating environmental awareness, with the drawing contest theme probing the thought processes in young minds and encouraging them to explore probable solutions to our current environmental issues.

Children as young as 6 were able to bring out their innovative thinking on paper, proving that great talent can come from anywhere and from anyone of any age.

At Umang, the scene was as vibrant as Chlorosplash, if not more, with enthusiastic participation seen from children and adults alike.

The drawing competition as usual was a colorful state of affair while the Mehendi contest had women coming up with intricate ‘Desi’ henna art. Other events such as Sac Race, Lemon in the Spoon, Musical Chair etc, were also quite popular amongst the residents. The winners from various events were awarded certificates and cash prizes in order to encourage them to pursue their artistic instinct further.

So far the mega-talent fests have already come to Rajendra Apartments, TVH Lumbini, Osian Heights, and Chlorophyll in Chennai with enthusiastic participation from a large number of residents. We’re all set to roll out several such events in the coming months. Brace yourself, because we could be coming to your place next!

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HIGHLIVING UPDATES

SPR HIGHLIVING CREATES NEW RECORD BY BUILDING 4 FLOORS IN 1 MONTH

(Top) New heavy-duty concrete pump.

(Right) Construction progress at the Tower H site.

Construction rate at SPR Highliving District’s midnight or mid-afternoon, to make it happen.

Tower B site has hit record levels in the last In addition, the exceptional support lent by month. The seamless synchronization and the management is also commendable. Along coordination between the respective teams, with the in-house RMC facility, heavy-duty and relentless work carried out day and night

Putzmeister concrete pumps were also added

have culminated in remarkable progress at the to expand our range of high-tech machinery site. Within a span of 30 days, 4 floors were and speed up the construction work. With a built putting the figures roughly at seven-

solid infrastructure in place and able teams

and-a-half days to build one floor – a truly working hand-in-hand to make SPR’s vision extraordinary feat that deserves accolades a reality, it’s no wonder that Chennai’s tallest from all quarters.

towers are rising at a rapid rate.

Behind every success story, there’s a guiding

We take pride in our highly-efficient teams and

force and a great team involved, and in our case, laud everyone involved in working towards we owe it all to our highly dedicated teams, making this possible. Moving forward with the right from engineers to the project teams, same zeal, we hope to achieve greater heights who worked 24/7, be it weekend or weekday, in the coming months.

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HIGHLIVING UPDATES

SPR MAKES AN IMPACT AT THE PRIME PROPERTY FAIR 2018, SHOWCASES ITS RANGE OF RESIDENTIAL PROJECTS SPR Highliving participated in the Prime Property Fair 2018

by Times Property, one of the largest exhibitions of real estate projects in the city, showcasing villas, homes, plots and more.

The event conducted on 2nd and 3rd June, 2018, at Chennai Trade Center, Nandambakkam, exhibited over a hundred different projects from across the country.

Attracting an impressive number of footfalls over the span of two days, SPR benefitted from the huge recognition and visibility, with a large number of potential customers walking in to the stall for in-depth insight into our

range of revolutionary projects.

Most visitors who came to our stall were impressed with what we were coming up with and were particularly keen on making a booking in Chennai’s Tallest Towers, thus allowing us to utilize our presence there to tap into a massive customer base.

Overall, the huge turnout and positive response received ensured a successful presence for SPR Highliving at Times Prime Property Fair. We would like to take this opportunity to thank each one of you, who visited our stall at the Expo and made our presence there, a successful one.

SPR HIGHLIVING TAKES PART IN CBRE PROPFAIR, A 3-DAY MEGA PROPERTY SHOW AND STEALS THE LIMELIGHT

CBRE PropFair 2018, a 3-day mega property show, was conducted by CBRE South Asia Pvt. Ltd., India’s leading real estate consulting firm, between 29 June – 1 July, 2018, at Chennai Trade Center, Nandambakkam.

The event witnessed participation from over 60 developers who showcased EDITION - 002 | JULY 2018

more than 300 residential projects.

Commanding a prominent position at the fair with the largest stall, SPR Highliving exhibited 3 of its major residential projects. The much-talked-about event drew in a massive crowd of property buyers from in and out of Chennai, giving us heightened visibility and

a chance to showcase our projects to potential customers.

We, at SPR Highliving, have always believed in having a close interaction with our customers to analyse their needs and present viable real estate solutions. Our massive exhibition area at the event provided us with a valuable interactive opportunity.

With able exhibitors interacting with customers on a personal level, we were able to give visitors good insight on what we had on offer.

Leveraging the exposure offered by the CBRE PropFair, SPR Highliving was able to successfully convey its dominance in the real estate realm to thousands of customers. We thank everyone involved in making this event a roaring success and hope to make our presence felt in several such expos in the coming days.

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