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June 2015

Inside this issue: 2015 Member Award Winners Announced Record Turnout at 2015 NASC Symposium with 945 Serious-Minded Sports Tourism Professionals In Attendance Membership Elects 2015-2016 NASC Board of Directors You Spoke, and We Listened: Our Certification and Continuing Education Curriculum Is Changing An Insider’s Guide to Grand Rapids How to Prepare for Major Football Events

Your Resource for the Sports Tourism Industry


WHEN YOU

PLAY HERE

YOU WIN.

Host your tournament in Louisiana and you stand to leave with much more than a title. Memories made in our state-of-the-art sporting facilities—and in our restaurants, museums, music venues and more—are something our competition can’t touch. So come play in Louisiana. It’s a win-win. ©2015 Louisiana Department of Culture, Recreation & Tourism

#SportsTourism


National Headquarters

9916 Carver Road, Suite 100 Cincinnati, OH 45242

Telephone/Fax

(513) 281-3888/(513) 281-1765

Website

www.SportsCommissions.org

Staff

Don Schumacher, CSEE, Executive Director Lori Gamble, Associate Executive Director Elizabeth Young, Director of Membership & Marketing Meagan McCalla, Member Services Coordinator

TABLE OF CONTENTS Letter from the Executive Director.....................4 Opportunity to Tell Your Story in NASC Special Section of ......................5 Record Turnout at 2015 NASC Symposium with 945 Serious-Minded Sports Tourism Professionals In Attendance...............................6

Board of Directors

Membership Elects 2015-2016 NASC Board of Directors...................................7

Officers

2015 Member Award Winners Announced.......8-9

Greg Ayers, CSEE, President & CEO, Discover Kalamazoo, Chairman Ralph Morton, CSEE, Executive Director, Seattle Sports Commission, Vice Chairman/Chair-Elect Mike Anderson, CSEE, Executive Director – Sports Tourism, Myrtle Beach Regional Sports Alliance, Treasurer Kindra Fry, CSEE, SMP, Vice President of Sales & Marketing, Bryan-College Station CVB, Secretary Kevin Smith, CSEE, Director of the St. Petersburg/Clearwater Sports Commission, Immediate Past Chairman

Directors

Janna Clark, CSEE, Sports and Sales Director, Elizabethtown Sports Park John David, CSEE, Chief Operating Officer, USA BMX Matt Dunn, CSEE, Vice President, Tourism Development, Palm Coast and the Flagler Beaches Roy Edmondson, CSEE, Director of Sports Business Development, Anaheim Orange CVB John Gibbons, CSEE, Executive Director, RI Sports Commission Pete Harvey, CSEE, Director of Sports Development, Buffalo Niagara Sports Commission Brian Hickey, CSEE, CDME, Director of Sports, Tallahassee Sports Council Mike Hill, CSEE, Senior Director, Sports Sales, Hilton Worldwide- Sports Sales Michael Price, CSEE, Executive Director, Greater Lansing Sports Authority Janis Ross, Executive Director, Eugene, Cascades & Coast Sports Steve Schell, Sports Strategic Sales Executive, Experient Sports Janis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports Authority Glen Schorr, Executive Director, Orienteering USA Kris Smith, CSEE, Sales Manager, Event Development, Detroit Sports Benjamin Wilder, CSEE, Director, Savannah Sports Council Marc Zimmerman, CSEE, Sales & Events Manager, Central Florida’s Polk County Sports Marketing

Media & Public Relations Advisers

Jackie Reau, Game Day Communications

Betsy Ross, Game Day Communications

www.SportsCommissions.org

You Spoke, and We Listened: Our Certification and Continuing Education Curriculum Is Changing ................................... 10 NASC Membership Donates $20,000 to 2015 Sports Legacy Fund Beneficiary..........12-13 An Insider’s Guide to Grand Rapids.............14-15 How to Prepare for Major Football Events.........................................16-17 Registration Now Open for 2015 Market Segment Meetings.............................. 18

Looking to share your expertise? Information-sharing is a founding principle of the NASC, and the industry knowledge among the NASC membership lends itself to unprecedented expertise. The NASC encourages members to share information with your peers. Contact Elizabeth Young, Director of Membership and Marketing, at elizabeth@sportscommissions.org to learn more about how you can contribute to a future edition of the NASC Playbook. And don’t forget to share your news to be included in NASC Get in the Game eNews each week. Just have your media relations department add info@sportscommissions.org to its distribution list.


Letter from the Executive Director As CSEE Program participants are aware, the NASC is conducting a complete review and restructuring of the course of study. The board of directors approved an interim report detailing progress to date. A number of changes can be anticipated, including: • • • • • •

Our first online module, ready by November 2016 A commitment to at least one new online module every year An evaluation of a move to a credit system from modules; this will allow different numbers of credits for a variety of learning events rather than depending upon two live modules a year Establishment of a higher level of certification by the end of 2016 Establishment of a partnership with a university to provide expertise in on-line learning and a review of each live learning session Production of the first new learning session under the new program for Colorado Springs on September 29, 2015; will include pre and post session assignments and will be on a subject from the newly created list of core subjects The Professional Development committee will select the topic for this session

Funds for these changes are coming from retained earnings of the Association. No changes are anticipated in the fee structure. We are excited about this restructuring and the resulting more focused program leading to certification.

Donald G. Schumacher, CSEE Executive Director

Annual Membership Benefits

The NASC continues to develop benefits and services to make your organization more efficient and effective in the sports tourism industry each year including: • • • • • • •

Online Directories Online Event RFP Database NASC Economic Impact Calculator Industry Research and Reports NASC Career Center Models and Samples CSEE Program

• • • • • •

Best Practices Webinars • Event Webinars Market Segment Meetings • Sports Event Symposium • Consulting Services Shipping Discounts, courtesy of PartnerShip®

Car Rental and Airport Shuttle Discounts Premium Item Discounts SportsBusiness Journal subscription discount

#SportsTourism 4


Opportunity to Tell Your Story in NASC Special Section of In the early 1990s, a group of sports destinations recognized a need for a national governing body for the sport tourism industry. This led to the establishment of the NASC in 1992. Since then, the NASC has been committed to support amateur sports and the Olympic Movement in the United States. The NASC also advocates for more than 700 member organizations and 2,000 industry professionals. As the interest in the sport tourism market continues to grow, we are making a special effort to tell the NASC’s story and increase exposure for our members at the national level. For the second year, the NASC, in association with SportsBusiness Journal, will publish a special advertiser-supported section on the impact our members make in their communities and in sports. The section appearing in the August 3 issue will focus on the evolution of the sport tourism industry and how it impacts communities. Other areas of coverage will include industry trends and best practices, case studies and examples of successful events, and the monetization and economic impact of events.

This is a perfect platform for NASC members to showcase their role in the sport tourism industry. As an advertiser, you will be guaranteed an opportunity for a company spokesperson to be interviewed for the story. With SportsBusiness Journal as our partner, we know that your message will be reaching an audience of the most influential executives in sports. SBJ’s readers are the leaders in every aspect of the sports industry from teams and leagues, to media, marketing and advertising, to facilities and professional services. We hope you join NASC and take advantage of this unique opportunity to put the spotlight on our very special segment of the sports industry. July 11th is the deadline for participation in this special section. If interested in participating, contact Judi Bowe at (312) 873-2216 or jbowe@sportsbusinessjournal.com to reserve advertising space. Thanks for your continued support of your Association, Elizabeth Young Director of Membership and Marketing

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Record Turnout at 2015 NASC Symposium with 945 Serious-Minded Sports Tourism Professionals In Attendance The NASC celebrated record attendance at the 23rd annual NASC Sports Event Symposium in April, hosted by VISIT Milwaukee. 945 attendees, including 276 first-timers, were on hand to elect new NASC leadership, honor members with industry awards, participate in dozens of continuing education sessions led by industry leadership, and generate new business for their organizations. “As the only non-profit industry association offering an annual meeting for serious-minded sports event professionals, we are thrilled with our record attendance this year in Milwaukee,” said Don Schumacher, CSEE, executive director of the NASC. “In future years, our members will have the opportunity to visit four great American cities in Grand Rapids, Sacramento, Minneapolis and San Diego as we host our annual Symposium in each city.”

Future Host Cities For 2016, 2017, 2018 and 2019 NASC Symposium The 24th annual NASC Symposium will be held April 4-7, 2016 in Grand Rapids, and the 25th annual NASC Symposium will be March 26-30, 2017 in Sacramento. Additionally, the 26th annual NASC Symposium will be held April 22-26, 2018 in Minneapolis and the 27th annual NASC Symposium will be April 14-18, 2019 in San Diego. Congratulations to our future hosts! Host cities are selected through a bid process. The site selection committee, comprised of NASC members, reviews all bids, conducts site visits, and makes recommendations to the NASC Board of Directors for approval. Any city wishing to bid on the annual meeting of the NASC must be an Active member in good standing for at least three years prior to bidding and continue its membership for at least two years after hosting the event. If you are interested in bidding to host in 2020 or beyond, contact Lori Gamble, Associate Executive Director, at lori@sportscommissions.org or 513.842.8309.

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New NASC Leadership Elected During the 2015 General Membership Meeting, the membership elected 2015-2016 officials and directors to serve of the NASC Board of Directors. As a not-for-profit association, election of leadership is a requirement of the NASC’s bylaws. OFFICERS Chair Greg Ayers, CSEE, President & CEO, Discover Kalamazoo Vice Chair/Chair-Elect Ralph Morton, CSEE, Executive Director, Seattle Sports Commission Treasurer Mike Anderson, CSEE, Executive Director – Sports Tourism, Myrtle Beach Regional Sports Alliance Secretary Kindra Fry, CSEE, SMP, Vice President of Sales & Marketing, Bryan-College Station CVB Immediate Past Chair Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports Commission

ALLIED REPRESENTATIVES Board Term Expiring 2016 Mike Hill, CSEE, Senior Director, Sports Sales, Hilton Worldwide - Sports Sales Board Term Expiring 2017 Steve Schell, Sports Strategic Sales Executive, Experient Sports RIGHTS HOLDER REPRESENTATIVES Board Term Expiring 2016 John David, CSEE, Chief Operating Officer, USA BMX Board Term Expiring 2017 Glen Schorr, Executive Director, Orienteering USA To serve as a representative of the NASC’s 700 member organizations and help guide the future of your Association, you must submit a nomination. The online nomination portal will open November. For questions about the nomination process, contact the NASC Office at nominations@sportscommissions.org or 513.842.8509. You may also contact Kevin Smith, CSEE, Nominating Committee Chair, at Kevin@SportsSpc.com.

DIRECTORS Board Term Expiring 2016 John Gibbons, CSEE, Executive Director, Rhode Island Sports Commission Michael Price, CSEE, Executive Director, Greater Lansing Sports Authority Janis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports Authority Matt Dunn, CSEE, Palm Coast and the Flagler Beaches, Vice President, Tourism Development Board Term Expiring 2017 Brian Hickey, CSEE, Director of Sports, Visit Tallahassee/ Tallahassee Sports Council Janis Ross, Executive Director, Eugene, Cascades & Coast Sports Benjamin Wilder, CSEE, Director, Savannah Sports Council Marc Zimmerman, CSEE, Sales & Events Manager, Central Florida’s Polk County Sports Marketing Board Term Expiring 2018 Janna Clark, CSEE, Sports and Sales Director, Elizabethtown Sports Park Kris Smith, CSEE, Sales Manager, Event Development, Detroit Sports Roy Edmondson, CSEE, Anaheim Orange County Visitor & Convention Bureau Pete Harvey, CSEE, Director of Sports Development, Buffalo Niagara Sports Commission

Whatever your record No matter your goals Play among the greats Plan Big at RapidCitySports.com or call 800-487-3223.

www.SportsCommissions.org 7


NASC Members Honored The NASC Awards Committee recognized Member Award Winners at the 2015 Symposium, signifying outstanding work in the field of sport tourism. Member Awards are the highest honor an organization or individual in the sports tourism industry can receive as they are created and awarded by industry peers. Members must follow detailed submission guidelines and are judged on a 100 point scale with weight being placed various criteria for each award category. Submissions are reviewed by a panel of judges comprised of NASC members. It’s never too early to start thinking about your submissions for the 2015 Member Awards. Submission guidelines and the online Awards Submission Portal will open in August 2015, the earliest awards submissions have been accepted, to allow for plenty of time for members to thoughtful compile entries for one or more categories. Submissions will be due no later than February 1, 2016. For the 2015 Member Awards, activities, events, marketing campaigns, web strategies, etc. must have occurred between January 1 and December 31, 2015.

Organizational Award Winners • Locally Created Event of the Year, population under 250,000: SPORTyler – Tyler Area Chamber of Commerce • Locally Created Event of the Year, population 250,000 and above: Greater Cleveland Sports Commission • Marketing Campaign of the Year, population under 250,000: Round Rock Convention and Visitors Bureau • Marketing Campaign of the Year, population 250,000 and above: Greensboro Area Convention and Visitors Bureau • Sports Tourism Organization of the Year, population under 250,000: Warren County Convention & Visitors Bureau • Sports Tourism Organization of the Year, population 250,000 and above: Greater Raleigh Sports Alliance • Sports Commission of the Year, population under 250,000: Rochester Amateur Sports Commission • Sports Commission of the Year, population 250,000 and above: Atlanta Sports Council

For questions about the Member Awards, contact Elizabeth Young, Director of Membership and Marketing, at elizabeth@sportscommissions.org or 513.842.8509. Members may also contact committee co-chairs Mike Anderson, CSEE, at mike.anderson@visitmyrtlebeach. com and Janis Schmees Burke, CSEE, at JBurke@HoustonSports.org. Individual Award Winners Sports Tourism Executive of the Year Don Staley Game Changer Award Tammy Dunn, CSEE Sports Event Organizer of the Year RB Thomas, Jr.

Sports Tourism Executive of the Year: Don Staley, Executive Director, Foley Sports Tourism Complex

Game Changer Award: Tammy Dunn, CSEE, Sports Marketing Manager, Snohomish County Sports Commission

Sports Event Organizer of the Year: RB Thomas, Jr., Executive Director, International Senior Softball Association

#SportsTourism 8


Certified Sports Event Executives Graduates Honored The NASC recently recognized its latest class of graduates in its Certified Sports Event Executive (CSEE) continuing education program. The Fall 2014 and Spring 2015 CSEE graduates include:

Tyler Area Chamber of Commerce

Warren County CVB

Greater Cleveland Sports Commission

Greater Raleigh Sports Alliance

Round Rock CVB

Rochester Amateur Sports Commission

Richard Barrett, Wausau/Central Wisconsin Sports Authority Stephonie Broughton, Twin Cities Gateway / National Sports Center Amy Cardwell, Bowling Green Area Convention & Visitors Bureau Janna Clark, Elizabethtown Sports Park Sean Doherty, Charlotte Harbor Visitor and Convention Bureau John Giantonio, Casper Sports Alliance Tara Hamburger, Daytona Beach Area Convention & Visitors Bureau Pete Harvey, Buffalo Niagara Sports Commission Gen Howard, Louisville Convention & Visitors Bureau Lisa Pacheco, Sports Williamsburg Matt Robinette, Richmond Region Tourism Domico Rodriguez, Rapid City Convention & Visitors Bureau Jennifer Rothman, Long Island CVB & Sports Commission Billy Russo, Smith River Sports Complex Debi Schultz, Abilene Convention & Visitors Bureau Wendy Scott, Great Lakes Bay Regional Convention & Visitors Bureau Don Staley, Foley Sports Tourism Complex Dani Timm, Virginia Beach CVB Josh Todd, Visit Mesa Marva Wells, High Point Convention and Visitors Bureau

TRAVELING TEAMS

Greensboro Area CVB

Atlanta Sports Council

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www.SportsCommissions.org

www.travelingteams.com

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You Spoke, and We Listened: Our Certification and Continuing Education Curriculum Is Changing The NASC prides itself on its educational programs. In fact, that’s what sets us apart from other organizations. Our commitment to professional development keeps our members ahead of the game when it comes to what works best in the sports event industry. The NASC Staff and Board of Directors have made a significant financial commitment to a complete upgrade of our educational programs and have made education the focus of everything the Association does. Over the last few years you’ve mentioned educational issues that you feel are important, including: building on the respected CSEE credential program; enhancing customized communications of educational offerings; preparing and implementing an agreed-to integrated education strategy and plan; deployment of online education/professional development alternatives; understanding the value of a full education and learning commitment; engaging more sports events leaders/ DMO chief executives, and building toward retaining our own Director of Professional Education. Through an internal analysis, we came up with three objectives: 1. To continue a strong NASC commitment to sports event education and learning through delivery of a focused value proposition; to target NASC communications of educational offerings through influential value messaging to increase repeat and referral patronage, and; to allocate appropriate NASC resources, including talent, money and systems, as the sole supplier of industry education. 2. The NASC educational vision is: “Supporting sports event travel professionals with relevant knowledge, practices and peer networking based on timely intelligence and effective delivery encouraging a strong management and leadership culture.”

3. To that end, the NASC has come up with six key education initiatives that will be introduced to the NASC educational curriculum over the next three and a half years. Those include: • The implementation of the CSEE program redesign report and program curriculum redevelopment, testing, delivery and evaluation, to be finished by 2017 • The review and evaluation of the NASC multiyear research program and alignment to an education/ learning strategy, to be finished by 2016 • The investigation, development and execution of an advanced level certification program aligned to CSEE, to be completed by 2018

The NASC educational vision is: Supporting sports event travel professionals with relevant knowledge, practices and peer networking based on timely intelligence and effective delivery encouraging a strong management and leadership culture. • An enhanced education/learning program including a CSEE public relations effort to raise awareness and value of participation and certification, to be completed by 2016 • The development of a sports event speaker’s bureau with key messaging and career pathways schematic provided, to be finished by 2016 • And the investigation and formation of an educational partnership to form a Sports Event Travel Institute, to be finished by 2016. You have told us you enjoy our educational programs and wish to get even more out of them, to stay on the cutting edge of the sports event business. We look forward to working closely with the Professional Development committee to insure that our curriculum meets and exceeds your needs and expectations.

#SportsTourism 10 14


It’s a touchdown, hole-in-one, three-pointer, home-run, winning goal, game-set-match, kind of state. In Kentucky, we go above and beyond to help you plan your sports event to perfection. From helping you choose the right venue in the right community to arranging lodging and entertainment, and answering any questions you have. It’s the perfect combination of tournament class facilities and world-class hospitality. All within a day’s drive of nearly 2/3 of the U.S. population. Learn more at TeamKy.com or call 502-564-4270.

www.SportsCommissions.org www.SportsCommissions.org 15 9


diamonds, soccer games, all that sort of thing so it really kind of gives us a head start,” said Guy Smith with Milwaukee County Parks. The NASC Sports Legacy Committee chose Washington Park as the location for its first ever community service project based on its size, location, and the community it serves.

NASC Members Raise $20,000 for the Running Rebels Community Organization The NASC Sports Legacy Fund raised $20,000 to benefit the Running Rebels Community Organization, a non-profit that offers youth programs that focus on education and recreational activities in Milwaukee, and their basketball fundamental program, which will expand the number of youth served and aide in the development of year-round programming.

“This whole group that we are here together with is all about giving back throughout our communities in our own parks and our own destinations, so when we come to a city like this we find a way to give back, and this is one of our ways to do that,” said volunteer Mike Anderson. Due to its tremendous success, the Sports Legacy Committee will continue to coordinate a community service project in conjunction with the Symposium each year.

More than one hundred NASC members volunteered to help clean up Washington Park, a Milwaukee County park, at the 23rd NASC Symposium in Milwaukee in April. The work the volunteers did in a few hours would have taken staffers weeks to do. Volunteers built picnic tables, picked up trash, and spread mulch. “There’s hundreds of volunteer hours with this group, and it really helps us be able to get kind of a jump start because now the grass is starting to grow, and we’re going to need to be out here mowing, prepping the ball

#SportsTourism 12


Play

LIKE the pros. Email or call Janna Clark at: sports@TourEtown.com 270-765-2175 ElizabethtownSportsPark.com

Sports Park Ad 7.5x5.indd 1

6/10/15 10:16 AM

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An Insider’s Guide to Grand Rapids We may have just wrapped up the 2015 NASC Sports Event Symposium, but we’re already looking ahead to 2016, to be held April 4-7 in Grand Rapids, Michigan. Never been there? Don’t worry, Katy Tigchelaar, Events Manager for the West Michigan Sports Commission, has the information to help you experience Grand Rapids like a native! What’s the best downtown restaurant that tourists won’t necessarily know but the locals will? There are so many to choose from and all are great as they feature fresh food from our local farmers! If you have a group, a great option is the Downtown Market featuring Slow’s BBQ, Tacos El Cunado, Apperativo, Penelope’s Crepes, and more! If you’re into sharing plates then San Chez Bistro, a Spanish style restaurant, has amazing eats and great sangria, too! If you have any allergies, Stella’s Lounge or HopCat, are great for all diet types, just as long as someone in your party orders the Crack Fries or the Stuffed Burger! For a full list visit: http://www.experiencegr.com/restaurants/farm-to-fork/

What’s the best way to get around? Can I walk to most places or take public transportation? Just about everything is walkable downtown, but you can also take the Silverline, which is a state of the art bus system with kiosks for payment and timing that can change the stop lights to get you where you need to be faster. Check out the sweet ride here: https://www.ridetherapid.org/silver-line I’m really into craft beers. What is Grand Rapids craft beer scene like? With a city nicknamed Beer City USA, we have all sorts of craft breweries one can visit. There’s a variety of breweries with diverse environments where you can enjoy a beer such as Founders Brewing, B.O.B’s Brewery, Grand Rapids Brewing Company, HopCat and more. You don’t even have to visit a brewery to taste the local craft as local restaurants will have a nice selection of GR beers on draught too. See all the breweries here: http://www.experiencegr.com/beer/

Photographs Courtesy of Experience Grand Rapids

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#SportsTourism


What kinds of activities do you recommend if I want to spend an extra day or two in Grand Rapids? Frederik Meijer Gardens & Sculpture Park is the place to go as one of the Top 30 Must-See Museums on the planet and one of the world’s 100 most visited art museums. With a Carnivorous Plant House, Tropical Conservatory, and a brand new Japanese Garden, the sights are beautiful to all ages, not to mention the interesting sculptures and the 24 ft. bronze horse. If art isn’t your thing you can always catch a baseball game with the West Michigan Whitecaps or watch hockey playoffs with the Grand Rapids Griffins, and both may be playing in early April. Another chance of a lifetime is to see the Gerald R. Ford Presidential Museum and burial site, however you’ll just have to schedule another visit to GR as that will be under construction from November 2015-July 2016. What’s the weather like in Grand Rapids in early April? As the saying goes, ‘April showers brings May flowers’. Averages are in the 50’s, but we’ve had 80 degrees before too. Be prepared for anything as we like to keep you on your toes. What’s the one “can’t miss” place to be when I am in Grand Rapids? You definitely don’t want to miss visiting one of our craft breweries, specifically Founders, but any of them will do. They all have awesome food, delicious beer, and a cool vibe – just don’t ask for a ‘lite beer’.

www.SportsCommissions.org

Anything else you’d like us to know about Grand Rapids? Grand Rapids is centered around the Grand River, and what was once known as the Furniture Capital of the World is now know for art, food and of course, craft beer. Art, because we host the world’s largest art competition with the world’s largest art prize. It’s typically held in the fall, but a lot of art becomes permanent installments that can be seen throughout downtown. Food, because we have rich soils, which help us grow a wide array of fruits, vegetables and grains; perfect for our many local farm to table restaurants. Craft beer, because of our 30 plus breweries in the area and their award winning recipes, which you can try at just about any restaurant in Grand Rapids. In addition to these top sells, we are home to the Gerald R. Ford Presidential Museum and burial site as well as the Frederik Meijer Gardens & Sculpture Park, John Ball Zoo, and more attractions. Basically when you come to Grand Rapids, come thirsty and hungry with a lot of time because there is plenty to do!

Photographs Courtesy of Experience Grand Rapids

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How to Prepare for Major Football Events

Courtesy of Arizona Cardinals

In the world of professional and collegiate sports, stadiums are constantly under the microscope from millions of TV viewers annually. According to NBC, Super Bowl XLIX in February garnered the highest audience ever – 114.4 million viewers. Combine that with high-definition TV’s and you can almost touch the field from your couch. This juggernaut of a number only makes Andy Levy’s job that much more difficult as Turf Manager for the Arizona Cardinals. When the Cardinals hosted the Super Bowl earlier this year, there were various challenges. Levy and his crew provided local expertise to the Super Bowl grounds crew, highlighted by legendary sports turf managers George Toma and Ed Mangan.

Turf Managers Association (STMA). “It means we are able to have a world-class, natural grass surface for indoor events but also allows for adequate sunshine and optimal care by keeping the field outside most of the year – it has been a game changer for us.”

In 2006, University of Phoenix Stadium was constructed, bringing with it the first retractable field in North America.

When preparing for home Cardinals games, Andy and his crew shuttle the Tifway-419 Bermuda hybrid grass field from outside of the arena indoors in a span of only one hour. The field actually lives outside for the majority of the week, soaking in adequate sunshine to refine its immaculate surface.

“The University of Phoenix Stadium’s retractable field is one of the most innovative ideas that we’ve seen in sports turf management,” says Levy, a member of the Sports

Why Planners Stay Here & Players Play Here First Class Facilities Top-Notch Attractions Atlantic Ocean, Beach & Boardwalk Experienced & Dedicated Staff On-the-Ground Logistical Support Hotel Booking Service Excellent Accommodation Options Welcoming Community

www.PlayMAASA.org #SportsTourism 16


In the midst of all of these changes, sports turf managers must have the patience, organizational skills and determination to stay on course and deliver results in a timely manner.

A sports turf manager’s role is 365 days a year. Football season will be here before you know it. Next time you go to a game or watch football on TV, check out the quality of the field and all of the hard work that is poured into it.

When preparing for major events, a sports turf manager has a love-hate relationship with “Mother Nature.” Weather often influences the direction of field preparation. In sports turf management, it’s fair to use the old adage: “failing to prepare is preparing to fail.”

Hosting major events requires substantial planning. Each department head must delegate responsibility and execute pre-determined plans accordingly. Even with that, improvising and staying calm under pressure are critical skills, because it’s important to expect the unexpected.

Andy Levy’s crew Super Bowl pregame: left to right Tim Johnston, Adam Jones, Andy Levy, Bob Schindler and George Toma

Courtesy of Arizona Cardinals

www.SportsCommissions.org 17


NASC Market Segment Meetings

Keynote speaker: Phil Keoghan

September 28 - 30, 2015 Antlers Hilton | Colorado Springs, CO The NASC Market Segment Meetings create an opportunity for destinations of similar market size and organization structure to conduct open and honest dialogue about matters of importance to attendees. These are advanced level discussions among serious-minded professionals in the sport tourism industry. Participants will take away best practices from the most credible source in the industry … your association! Topics to be discussed: • Emerging trends • Key solutions • Winning strategies • Overcoming obstacles New in 2015! Local NGBs and rights holder who participate in Rapid RFP Review with cities interested in learning more about your organization will receive a complimentary registration to attend NASC Market Segment Meetings on Tuesday, September 28. NGBs who participate will also automatically qualify for a travel stipend (limit one per organization) to attend the 24th annual NASC Sports Event Symposium, April 4-7, 2016 in Grand Rapids, MI.

Host/Co-Executive Producer, The Amazing Race & Author, No Opportunity Wasted

2015 Schedule (subject to change)

The 2015 NASC Market Segment Meetings Preliminary Schedule is as follows: Monday, Sept. 28 3:30 p.m. NASC Board of Directors Meeting Tuesday, Sept. 29 7:00 a.m. Registration 7:15 a.m. CSEE Fall 2015 Module* 11:45 a.m. Buffet Lunch 12:45 p.m. Keynote Speaker 1:30 p.m. Small Group Discussions By Segment - Small & Mid-Market CVBs - Large Market CVBs - Small & Mid-Market Sports Commissions - NGBs/Rights Holders 3:30 p.m. Refreshment Break 4:00 p.m. Rapid RFP Review 5:00 p.m. Cocktail Reception Wednesday, Sept. 30 7:30 a.m. Buffet Breakfast 8:30 a.m. - Noon Small Group Discussions By Segment - Small & Mid-Market CVBs - Large Market CVBs - Small & Mid-Market Sports Commissions * Additional Fees Apply

Registration

Market Segment Meetings Active Members: $395 per person Rights Holder Members: FREE when you participate in Rapid RFP Review CSEE Fall 2015 Module $350 per person

Hotel

Hotel Room Rate: $189/night. Cut-off date is 9/4/15. Register and book your room at www.SportsCommissions.org/MarketSegmentMeetings For more information, contact the Member Services Department at info@sportscommissions.org or 513.281.3888

#SportsTourism 18


www.SportsCommissions.org 19


West Michigan: the right venues, the right entertainment, the right details, exactly

THE RIGHT FIT

westmisports.com/rightfit

Profile for Sports Events & Tourism Association

NASC Playbook June 2015  

- 2015 Member Award Winners Announced - Record Turnout at 2015 NASC Symposium with 945 Serious-Minded Sports Tourism Professionals In Attend...

NASC Playbook June 2015  

- 2015 Member Award Winners Announced - Record Turnout at 2015 NASC Symposium with 945 Serious-Minded Sports Tourism Professionals In Attend...